Sympathy for the DevRel
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Developer Relations is hard. Long hours, tons of emotional labour, absurd travel schedules, and then developers just complain about what feature they did or didn't get. In this talk we used Rolling Stones songs to kick off a conversation about the good, the bad, and the ugly of Developer Relations. Do you work for the man, are they treating you right, and how are smart companies scaling, while still showing empathy for the end user- the developer.
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Sympathy for the DevRel
- 1. Sympathy for the DevRel James Governor RedMonk co-founder.
- 2. @monkchips
- 6. How to tell you’re working for The Man You report to marketing You spend more time in Concur than on Twitter You even know what Concur is You don’t know the names of folks on your engineering team You need a VP to sign off before you attend a conference You go to uber cool conferences in Iceland Your life is vanity metrics You get asked: “what’s the ROI on that?”
- 7. Let It Bleed
- 9. Get Off Of My Cloud
- 11. You can’t always get what you want
- 12. Developer Experience Developer Relations Developer Advocacy
- 15. fly less, write more
- 17. pure DX
- 23. go native
- 25. hire everyone
- 30. your company is not your friend
- 31. “no” is your friend
Editor's Notes
- RedMonk calls practitioners the New Kingmakers. The companies that are succeeding are investing in building engineering competence.
- RedMonk calls practitioners the New Kingmakers. The companies that are succeeding are investing in building engineering competence.
- At the original recording at London’s Olympic Studios, the chant of “woo-woo” started in the control room, kicked off by producer Jimmy Miller and a group including Anita Pallenburg, Marianne Faithful and a coterie of “elite film crowd” who’d turn up at the studio to sing along to whatever the Stones were recording that day. Producer Jimmy Miller put a mike in the control room to record them, but their takes were scrapped and re-recorded by Jagger, Richards and Miller in LA.
- Well, we all need someone we can lean onAnd if you want it, you can lean on meYeah, we all need someone we can lean onAnd if you want it, you can lean on me
- I look inside myself and see my heart is blackI see my red door I must have it painted blackMaybe then I'll fade away and not have to face the factsIt's not easy facin' up, when your whole world is black
- You can't always get what you wantYou can't always get what you wantYou can't always get what you wantBut if you try sometimes you might findYou get what you need
- When I'm driving in my car And that man comes on the radio And he's telling me more and more About some useless information Supposed to fire my imagination I can't get no - oh no, no, no! Hey hey hey! That's what I say!
- You can't always get what you wantYou can't always get what you wantYou can't always get what you wantBut if you try sometimes you might findYou get what you need
- I look inside myself and see my heart is blackI see my red door I must have it painted blackMaybe then I'll fade away and not have to face the factsIt's not easy facin' up, when your whole world is black
- Which brings us neatly to stripe – which has rewritten the rules in terms of service consumability via API
- Succeeding despite devrel
- Some companies are just moving so much faster than others. It’s absurd
- Debugging in production – needs that kind of automation.
- You can't always get what you wantYou can't always get what you wantYou can't always get what you wantBut if you try sometimes you might findYou get what you need
- You can't always get what you wantYou can't always get what you wantYou can't always get what you wantBut if you try sometimes you might findYou get what you need
- You can't always get what you wantYou can't always get what you wantYou can't always get what you wantBut if you try sometimes you might findYou get what you need
- All of this stuff can be rather complex though