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Uploaded byJames Governor
Sympathy for the DevRel
The document discusses the challenges faced by developer relations (DevRel) professionals, highlighting the disconnect between marketing and engineering teams. It emphasizes the importance of empathy in developer experience and encourages a shift towards more authentic and meaningful engagement. Additionally, it critiques vanity metrics and emphasizes a need for genuine relationships in the industry.
Sympathy for the DevRel
- 1. Sympathy for theDevRel James Governor RedMonk co-founder.
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- 6. How to tellyou’re working for The Man You report to marketing You spend more time in Concur than on Twitter You even know what Concur is You don’t know the names of folks on your engineering team You need a VP to sign off before you attend a conference You go to uber cool conferences in Iceland Your life is vanity metrics You get asked: “what’s the ROI on that?”
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- 9. Get Off Of MyCloud
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- 11. You can’t always getwhat you want
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- 15. fly less, writemore
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- 30. your company is notyour friend
- 31. “no” is yourfriend
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Editor's Notes
- #3 RedMonk calls practitioners the New Kingmakers. The companies that are succeeding are investing in building engineering competence.
- #4 RedMonk calls practitioners the New Kingmakers. The companies that are succeeding are investing in building engineering competence.
- #6 At the original recording at London’s Olympic Studios, the chant of “woo-woo” started in the control room, kicked off by producer Jimmy Miller and a group including Anita Pallenburg, Marianne Faithful and a coterie of “elite film crowd” who’d turn up at the studio to sing along to whatever the Stones were recording that day. Producer Jimmy Miller put a mike in the control room to record them, but their takes were scrapped and re-recorded by Jagger, Richards and Miller in LA.
- #8 Well, we all need someone we can lean onAnd if you want it, you can lean on meYeah, we all need someone we can lean onAnd if you want it, you can lean on me
- #9 I look inside myself and see my heart is blackI see my red door I must have it painted blackMaybe then I'll fade away and not have to face the factsIt's not easy facin' up, when your whole world is black
- #10 You can't always get what you wantYou can't always get what you wantYou can't always get what you wantBut if you try sometimes you might findYou get what you need
- #11 When I'm driving in my car And that man comes on the radio And he's telling me more and more About some useless information Supposed to fire my imagination I can't get no - oh no, no, no! Hey hey hey! That's what I say!
- #12 You can't always get what you wantYou can't always get what you wantYou can't always get what you wantBut if you try sometimes you might findYou get what you need
- #14 I look inside myself and see my heart is blackI see my red door I must have it painted blackMaybe then I'll fade away and not have to face the factsIt's not easy facin' up, when your whole world is black
- #15 Which brings us neatly to stripe – which has rewritten the rules in terms of service consumability via API
- #17 Succeeding despite devrel
- #27 Some companies are just moving so much faster than others. It’s absurd
- #28 Debugging in production – needs that kind of automation.
- #31 You can't always get what you wantYou can't always get what you wantYou can't always get what you wantBut if you try sometimes you might findYou get what you need
- #32 You can't always get what you wantYou can't always get what you wantYou can't always get what you wantBut if you try sometimes you might findYou get what you need
- #33 You can't always get what you wantYou can't always get what you wantYou can't always get what you wantBut if you try sometimes you might findYou get what you need
- #34 All of this stuff can be rather complex though