Fuze is a digitally-led marketing firm that thinks big despite being small. They design interactions between people through various media. Social media marketing has become important as consumers now control conversations and companies must participate to have a chance of influencing perceptions. Fuze helped build an online community for a young professionals network through multiple social media platforms and websites to engage over 400 members.
Integrating Social Media into Your Marketing PlanJoel Warady
This document provides an overview of integrating social media into existing marketing plans. It recommends creating social media strategies using blogs, Facebook, YouTube, Twitter, and LinkedIn to engage customers and build brands. Specific tactics described include company blogging, promoting brands through videos, and allowing consumer generated content. The goal is to appear transparent, connect with customers online, and leverage word-of-mouth marketing through social networks.
Modern Marketing, Simplified from Nevada Interactive Media Conference 2010Bryan Landaburu
Session presented in 1hr by Bryan Landaburu, president of Fuze. Session title is: Modern Marketing, Simplified. Topics covered are fundamentals of modern marketing, trending topics (like real time search, site and search retargeting), Bryan's Bananas & Oranges story, a look at testing, email marketing, and a whole bunch of tools that any business should be looking at.
Public Relations is an industry that companies have been relying on for years but with the introduction of the internet to businesses and their publics, many companies have taken it upon themselves to handle their own PR. We at Digital by Design are about to tell you why getting an expert to take care of your Digital PR for you is the best way to go.
Involution Digital, a full service marketing and social media agency, can help you generate new leads with our inbound marketing techniques. No More Cold Calling!
The document discusses an upcoming conference called SES that focuses on digital marketing and advertising. SES has been held since 1999 and brings together marketing leaders from major brands to discuss cutting-edge strategies. The 2012 conference will be held in Shanghai from April 16-18 and feature workshops on topics like SEO, web analytics, and social media marketing. It will also include presentations from industry experts from companies like Google, Salesforce, and Amazon China. The target audience for SES includes marketers, business owners, entrepreneurs, and bloggers seeking to understand and implement effective online marketing.
Help with specific issues and questions.
Advisor: Help with broader business issues and opportunities.
Trusted Advisor: Help with all business issues and opportunities.
Depth of Relationship
Transactional: Help with specific issues and questions.
Collaborative: Help with broader business issues and opportunities.
Partnership: Help with all business issues and opportunities.
Breadth of Relationship
Narrow: Help with specific issues and questions.
Broad: Help with broader business issues and opportunities.
Holistic: Help with all business issues and opportunities.
Time Horizon
Short-term: Help with specific issues and questions.
Mid-term: Help with broader
This document outlines 12 marketing strategies to accelerate leasing, including measuring marketing effectiveness, developing a marketing plan and budget, creating a powerful brand, using property videos and social media, e-communications, blogging, pay-per-click advertising, and webinars. It promotes the services of Carpenter & Company Marketing which helps companies enhance their marketing efforts through integrated solutions and has experience marketing retail real estate.
Integrating Social Media into Your Marketing PlanJoel Warady
This document provides an overview of integrating social media into existing marketing plans. It recommends creating social media strategies using blogs, Facebook, YouTube, Twitter, and LinkedIn to engage customers and build brands. Specific tactics described include company blogging, promoting brands through videos, and allowing consumer generated content. The goal is to appear transparent, connect with customers online, and leverage word-of-mouth marketing through social networks.
Modern Marketing, Simplified from Nevada Interactive Media Conference 2010Bryan Landaburu
Session presented in 1hr by Bryan Landaburu, president of Fuze. Session title is: Modern Marketing, Simplified. Topics covered are fundamentals of modern marketing, trending topics (like real time search, site and search retargeting), Bryan's Bananas & Oranges story, a look at testing, email marketing, and a whole bunch of tools that any business should be looking at.
Public Relations is an industry that companies have been relying on for years but with the introduction of the internet to businesses and their publics, many companies have taken it upon themselves to handle their own PR. We at Digital by Design are about to tell you why getting an expert to take care of your Digital PR for you is the best way to go.
Involution Digital, a full service marketing and social media agency, can help you generate new leads with our inbound marketing techniques. No More Cold Calling!
The document discusses an upcoming conference called SES that focuses on digital marketing and advertising. SES has been held since 1999 and brings together marketing leaders from major brands to discuss cutting-edge strategies. The 2012 conference will be held in Shanghai from April 16-18 and feature workshops on topics like SEO, web analytics, and social media marketing. It will also include presentations from industry experts from companies like Google, Salesforce, and Amazon China. The target audience for SES includes marketers, business owners, entrepreneurs, and bloggers seeking to understand and implement effective online marketing.
Help with specific issues and questions.
Advisor: Help with broader business issues and opportunities.
Trusted Advisor: Help with all business issues and opportunities.
Depth of Relationship
Transactional: Help with specific issues and questions.
Collaborative: Help with broader business issues and opportunities.
Partnership: Help with all business issues and opportunities.
Breadth of Relationship
Narrow: Help with specific issues and questions.
Broad: Help with broader business issues and opportunities.
Holistic: Help with all business issues and opportunities.
Time Horizon
Short-term: Help with specific issues and questions.
Mid-term: Help with broader
This document outlines 12 marketing strategies to accelerate leasing, including measuring marketing effectiveness, developing a marketing plan and budget, creating a powerful brand, using property videos and social media, e-communications, blogging, pay-per-click advertising, and webinars. It promotes the services of Carpenter & Company Marketing which helps companies enhance their marketing efforts through integrated solutions and has experience marketing retail real estate.
When Out Of The Box Isnt Enough | Extending Beyond Miva | Miva Conference 2010Bryan Landaburu
Segment 2 of 3
When Out of the Box Isn’t Enough
Extending beyond Miva & the Power of SaaS components (that work well together)
45min + 15min Q&A
Speaker: Bryan Landaburu, President, Fuze
In this session we will look beyond what miva and stock module customization can do for your store. These days consumers are exposed to performance standards, features and functions on mainstream internet retailer websites (rei.com, target.com, sears.com, etc) and they have the same expectations when they get to your store. Part of running an expanding business, means at some point you need to add automation to the process, or custom solutions to meet your needs. While developing these solutions could cost millions, there are tools available to smaller merchants now that bring the powerful features of mainstream sites to small businesses like yours. This panel of experts will explain their vision for SaaS and integrating with Miva. On this panel you will find a collection of the top Miva developers and hosting companies together in one place.
Panel:
- Bryan Landaburu (moderator/segment speaker) @fuze
- Fuze - cms & architecture, reviews
- Scott Zielinski - B7 - SearchSpring @b7i
- Susan Petracco - NetBlazon - FeedExact, AccurateTax, MAP@spetracco
- Mike Heberle - PowerReviews - importance of customer feedback
- (absent)Barney Stone - StoneEdge (tbd) - dealing with bulk orders, integration, etc.@barneystone
Visit http://ifuze.com/miva for a full overview
Modern Marketing, Demystified | Miva Conference 2010Bryan Landaburu
Segment 3 of 3
Modern Markering, Demystified.
From process to plan, and the pitfalls of uninformed decisions.
45min + 15min Q&A
Speaker: Bryan Landaburu, President, Fuze @fuze
Are you a lucky person? Do you have the one idea to save the world? If so, you may not need marketing. For the rest of the many merchants out there, Marketing is a critical element to business success. Most merchants launched their site with great intent, but few actually have a marketing plan to attract and retain customers. Even if you experienced some success out of the gate, without a consistent marketing effort, bringing new and repeat customers to your store will always have limited success. In this session we will boil down multi-channel marketing to its simplest core. There are countless trends and fads out there. More than buzz words, here we will explore traditional and new media concepts that combine both on and offline tactics, goal setting and ROI tracking. A conceptual framework will be discussed and a number of new tools will be reviewed in the form of 25 tools you simply must take a look at.
- Find 'em
- Get 'em there
- Make 'em comfortable
- Sell 'em something
- Get it to 'em fast
- Bring 'em back
- Get 'em to tell their friends
- Repeat
Email, PPC, microsites, blogs, landing pages, reputation management, reviews, tried & true methods and 25 tools worth a look (or reintroduction)
Visit http://ifuze.com/miva for a full overview
FUZE | National Forest Recreation Association Day 1Bryan Landaburu
FUZE Day 1 Presentation for the 2010 National Forest Recreation Association annual conference in Scottsdale, AZ. Day 1 focused on changes in consumer behavior and how that effects their holiday planning, what consumers expect from websites, marketing tools and tips for attendees. Part 1 of a 2 day program. Delivered by Bryan Landbauru, President of FUZE.
This is the presentation deck I created for the Marketo Marketing Nation Roadshow series in 2015. Focus was on rapid, effective rollout of Marketo in a small business. Presentation also covers the importance and pathology of our conversion to engagement marketing. I presented this deck on stage in multiple cities over the summer of 2015.
FUZE | National Forest Recreation Association Day 2Bryan Landaburu
Bryan Landaburu, president of Fuze, gives a presentation at the National Forest Recreation Association conference about how organizations can leverage digital tools and platforms. He discusses trends in consumer behavior and expectations, as well as strategies around social media, websites, content, and analytics. Landaburu presents both high-level overviews and more detailed workshops on using these tools to better engage customers and promote the organization.
Deploying Enterprise Miva Merchant, Bringing Your Large Scale Project To LifeBryan Landaburu
This document summarizes Bryan Landaburu's presentation at the MMconf11 conference about deploying large-scale Miva Merchant projects. He discusses challenges such as migrating from MM4 to MM5 while improving site performance, integrating new features, and maintaining SEO and data. Landaburu also presents a case study of redesigning IDZone.com to address these challenges. He emphasizes starting a redesign by defining the story, scope, and information architecture before designing pages or development.
When Out of the Box Isn’t Enough
The 2nd of two presentations at the 2011 Miva Merchant Conference. This sessions was a 3 speaker panel that discusses the importance of sound architecture, quality UI design, 3rd party tools that bring mainstream features to Miva Merchant based ecommerce sites. This session includes presentation decks from Fuze (CMS, Desgin, Architecture, Best Practices), SearchSpring (intra site searching, faceted search, suggestive search, social commerce), and FindWatt (data organization, data cleansing, and the importance data has on site searchability).
Tom Gaskin represented residents' concerns to the City Living management through a virtual residents' group on social media. The feedback from residents was positive and showed that social media could engage people who did not typically participate in neighborhood meetings. Initial lessons from the virtual residents' group emphasize making the social media presence relevant, accessible, specific, and promoting opportunities for participation and achievement updates.
Social Networking Within The Workplacenorfolkblurb
Tom Gaskin works for Norfolk County Council developing online tools for young people. His duties include experimenting with new media. The document discusses using social networking sites within the workplace in low-risk ways such as professional networking and promotion. It notes that actively engaging service users through networking with them or providing public interfaces for organizations presents higher risks.
This document outlines several branding and marketing projects aimed at positioning various clients in the medical field. It describes developing logos, advertisements, websites and collateral for companies that provide prenatal screening and genetic testing. The goal was to clearly communicate the benefits of their services to physician audiences and managed care organizations to encourage usage and influence third party payer policies.
Vivid Health Communications provides culturally competent marketing services for healthcare companies. They use innovative communication strategies and technologies to reach diverse patient populations. Their experienced staff develops strategic plans, educational programs, websites, apps, and other materials. They work to engage key opinion leaders and patient advocacy groups to educate providers and patients. Past clients recommend Vivid for their dedicated, visionary work in designing effective marketing campaigns.
Dynamics Day 2016: service transformation through digital platformsIntergen
Ryman Healthcare saw an opportunity to transform residential care through mobile devices in residents’ rooms. Creating a transformation programme that’s moving its operations from a heavily paper-based world to a modern, cloud connected, mobile paradigm, Ryman is creating an exciting and leading edge future for aged care provision.
The document discusses the many details dairy farm managers must consider to maximize profits, including herd nutrition, health, mastitis prevention, labor costs, transition cow management, reproduction, facilities, environmental factors, calf health, feeding practices, genetics, and the manager's own health. It emphasizes that maximum profit results from optimizing all these interrelated factors, and lists questions managers should ask themselves in each area to ensure they are properly monitoring and addressing each detail important to profitability.
The document discusses key topics from Dynamics Day 2015 including intelligence, integration, scale and agility, and cloud computing. Intelligence provides insights through data science and personalized experiences. Integration connects business apps and data across many platforms and systems. Scale and agility are achieved through unlimited cloud computing power, operational analytics, and continuous updates. Cloud computing delivers on the original promises of SOA through features like continuous updates.
Dynamics Day 2016 keynote: Achieving true platform productivityIntergen
James Page discusses achieving true platform productivity, with Lorraine Taylor, CEO of Variety – the Children’s Charity providing a case study of platform productivity in action.
Cannon Advertising is a full-service advertising and marketing firm that provides clients with creative and effective advertising solutions through various mediums like online, print, and others. They specialize in web design, social media marketing, public relations, and more. Cannon strives to produce high-quality work and ensure customer satisfaction in all of their projects.
How to Use Social Media To Attract More Customers - HubSpotHubSpot
Businesses now have the power to leverage the Internet -- search engines, blogs, social media -- to reach customers more effectively. This includes connecting with customers where they hang out online and engaging in conversations about the topics most important to them. Social CRM (Customer Relationship Management) is all about joining the ongoing conversations our customers and prospects are already having and not trying to control them. It's realizing that people like doing business with people they like and love doing business with people they trust.
This presentation covers:
* How to use social media to connect with customers online
* Creating content to attract more customers to your business
* Tools to help you manage and measure your social media efforts
FLUIDACT is a communications firm that aims to deliver smooth, seamless action for clients. The name FLUIDACT combines "fluid" and "act" to represent how they deliver. They were founded by dissatisfied former agency clients and aim to change common problems in the industry like making tall promises and having frequent staff turnover. Their manifesto pledges fast turnaround, agreed timelines, and pay for performance. They offer services including PR, media management, design, digital media, and more. Underpinning their work are values of excellence, trusted client relationships, and innovation.
When Out Of The Box Isnt Enough | Extending Beyond Miva | Miva Conference 2010Bryan Landaburu
Segment 2 of 3
When Out of the Box Isn’t Enough
Extending beyond Miva & the Power of SaaS components (that work well together)
45min + 15min Q&A
Speaker: Bryan Landaburu, President, Fuze
In this session we will look beyond what miva and stock module customization can do for your store. These days consumers are exposed to performance standards, features and functions on mainstream internet retailer websites (rei.com, target.com, sears.com, etc) and they have the same expectations when they get to your store. Part of running an expanding business, means at some point you need to add automation to the process, or custom solutions to meet your needs. While developing these solutions could cost millions, there are tools available to smaller merchants now that bring the powerful features of mainstream sites to small businesses like yours. This panel of experts will explain their vision for SaaS and integrating with Miva. On this panel you will find a collection of the top Miva developers and hosting companies together in one place.
Panel:
- Bryan Landaburu (moderator/segment speaker) @fuze
- Fuze - cms & architecture, reviews
- Scott Zielinski - B7 - SearchSpring @b7i
- Susan Petracco - NetBlazon - FeedExact, AccurateTax, MAP@spetracco
- Mike Heberle - PowerReviews - importance of customer feedback
- (absent)Barney Stone - StoneEdge (tbd) - dealing with bulk orders, integration, etc.@barneystone
Visit http://ifuze.com/miva for a full overview
Modern Marketing, Demystified | Miva Conference 2010Bryan Landaburu
Segment 3 of 3
Modern Markering, Demystified.
From process to plan, and the pitfalls of uninformed decisions.
45min + 15min Q&A
Speaker: Bryan Landaburu, President, Fuze @fuze
Are you a lucky person? Do you have the one idea to save the world? If so, you may not need marketing. For the rest of the many merchants out there, Marketing is a critical element to business success. Most merchants launched their site with great intent, but few actually have a marketing plan to attract and retain customers. Even if you experienced some success out of the gate, without a consistent marketing effort, bringing new and repeat customers to your store will always have limited success. In this session we will boil down multi-channel marketing to its simplest core. There are countless trends and fads out there. More than buzz words, here we will explore traditional and new media concepts that combine both on and offline tactics, goal setting and ROI tracking. A conceptual framework will be discussed and a number of new tools will be reviewed in the form of 25 tools you simply must take a look at.
- Find 'em
- Get 'em there
- Make 'em comfortable
- Sell 'em something
- Get it to 'em fast
- Bring 'em back
- Get 'em to tell their friends
- Repeat
Email, PPC, microsites, blogs, landing pages, reputation management, reviews, tried & true methods and 25 tools worth a look (or reintroduction)
Visit http://ifuze.com/miva for a full overview
FUZE | National Forest Recreation Association Day 1Bryan Landaburu
FUZE Day 1 Presentation for the 2010 National Forest Recreation Association annual conference in Scottsdale, AZ. Day 1 focused on changes in consumer behavior and how that effects their holiday planning, what consumers expect from websites, marketing tools and tips for attendees. Part 1 of a 2 day program. Delivered by Bryan Landbauru, President of FUZE.
This is the presentation deck I created for the Marketo Marketing Nation Roadshow series in 2015. Focus was on rapid, effective rollout of Marketo in a small business. Presentation also covers the importance and pathology of our conversion to engagement marketing. I presented this deck on stage in multiple cities over the summer of 2015.
FUZE | National Forest Recreation Association Day 2Bryan Landaburu
Bryan Landaburu, president of Fuze, gives a presentation at the National Forest Recreation Association conference about how organizations can leverage digital tools and platforms. He discusses trends in consumer behavior and expectations, as well as strategies around social media, websites, content, and analytics. Landaburu presents both high-level overviews and more detailed workshops on using these tools to better engage customers and promote the organization.
Deploying Enterprise Miva Merchant, Bringing Your Large Scale Project To LifeBryan Landaburu
This document summarizes Bryan Landaburu's presentation at the MMconf11 conference about deploying large-scale Miva Merchant projects. He discusses challenges such as migrating from MM4 to MM5 while improving site performance, integrating new features, and maintaining SEO and data. Landaburu also presents a case study of redesigning IDZone.com to address these challenges. He emphasizes starting a redesign by defining the story, scope, and information architecture before designing pages or development.
When Out of the Box Isn’t Enough
The 2nd of two presentations at the 2011 Miva Merchant Conference. This sessions was a 3 speaker panel that discusses the importance of sound architecture, quality UI design, 3rd party tools that bring mainstream features to Miva Merchant based ecommerce sites. This session includes presentation decks from Fuze (CMS, Desgin, Architecture, Best Practices), SearchSpring (intra site searching, faceted search, suggestive search, social commerce), and FindWatt (data organization, data cleansing, and the importance data has on site searchability).
Tom Gaskin represented residents' concerns to the City Living management through a virtual residents' group on social media. The feedback from residents was positive and showed that social media could engage people who did not typically participate in neighborhood meetings. Initial lessons from the virtual residents' group emphasize making the social media presence relevant, accessible, specific, and promoting opportunities for participation and achievement updates.
Social Networking Within The Workplacenorfolkblurb
Tom Gaskin works for Norfolk County Council developing online tools for young people. His duties include experimenting with new media. The document discusses using social networking sites within the workplace in low-risk ways such as professional networking and promotion. It notes that actively engaging service users through networking with them or providing public interfaces for organizations presents higher risks.
This document outlines several branding and marketing projects aimed at positioning various clients in the medical field. It describes developing logos, advertisements, websites and collateral for companies that provide prenatal screening and genetic testing. The goal was to clearly communicate the benefits of their services to physician audiences and managed care organizations to encourage usage and influence third party payer policies.
Vivid Health Communications provides culturally competent marketing services for healthcare companies. They use innovative communication strategies and technologies to reach diverse patient populations. Their experienced staff develops strategic plans, educational programs, websites, apps, and other materials. They work to engage key opinion leaders and patient advocacy groups to educate providers and patients. Past clients recommend Vivid for their dedicated, visionary work in designing effective marketing campaigns.
Dynamics Day 2016: service transformation through digital platformsIntergen
Ryman Healthcare saw an opportunity to transform residential care through mobile devices in residents’ rooms. Creating a transformation programme that’s moving its operations from a heavily paper-based world to a modern, cloud connected, mobile paradigm, Ryman is creating an exciting and leading edge future for aged care provision.
The document discusses the many details dairy farm managers must consider to maximize profits, including herd nutrition, health, mastitis prevention, labor costs, transition cow management, reproduction, facilities, environmental factors, calf health, feeding practices, genetics, and the manager's own health. It emphasizes that maximum profit results from optimizing all these interrelated factors, and lists questions managers should ask themselves in each area to ensure they are properly monitoring and addressing each detail important to profitability.
The document discusses key topics from Dynamics Day 2015 including intelligence, integration, scale and agility, and cloud computing. Intelligence provides insights through data science and personalized experiences. Integration connects business apps and data across many platforms and systems. Scale and agility are achieved through unlimited cloud computing power, operational analytics, and continuous updates. Cloud computing delivers on the original promises of SOA through features like continuous updates.
Dynamics Day 2016 keynote: Achieving true platform productivityIntergen
James Page discusses achieving true platform productivity, with Lorraine Taylor, CEO of Variety – the Children’s Charity providing a case study of platform productivity in action.
Cannon Advertising is a full-service advertising and marketing firm that provides clients with creative and effective advertising solutions through various mediums like online, print, and others. They specialize in web design, social media marketing, public relations, and more. Cannon strives to produce high-quality work and ensure customer satisfaction in all of their projects.
How to Use Social Media To Attract More Customers - HubSpotHubSpot
Businesses now have the power to leverage the Internet -- search engines, blogs, social media -- to reach customers more effectively. This includes connecting with customers where they hang out online and engaging in conversations about the topics most important to them. Social CRM (Customer Relationship Management) is all about joining the ongoing conversations our customers and prospects are already having and not trying to control them. It's realizing that people like doing business with people they like and love doing business with people they trust.
This presentation covers:
* How to use social media to connect with customers online
* Creating content to attract more customers to your business
* Tools to help you manage and measure your social media efforts
FLUIDACT is a communications firm that aims to deliver smooth, seamless action for clients. The name FLUIDACT combines "fluid" and "act" to represent how they deliver. They were founded by dissatisfied former agency clients and aim to change common problems in the industry like making tall promises and having frequent staff turnover. Their manifesto pledges fast turnaround, agreed timelines, and pay for performance. They offer services including PR, media management, design, digital media, and more. Underpinning their work are values of excellence, trusted client relationships, and innovation.
Bell is Canada's largest communications company, providing telephone services, wireless communications, high-speed Internet, digital television and voice over IP to consumers. It also offers ICT services to businesses and governments. Bell is a Premier National Partner and the exclusive Telecommunications Partner to the Vancouver 2010 Olympic and Paralympic Winter Games. It is wholly owned by BCE Inc.
Voice of Customer in the Analytic EcosystemWebtrends
A multi-tiered approach is needed to understand customer relationships across digital touchpoints. This includes web analytics, customer experience management, and voice of the customer tools. Voice of customer data is qualitative and focuses on understanding visitor intent, satisfaction, and opinions. Companies must integrate voice of customer data with their web analytics and customer experience management systems to truly understand the customer experience.
How Twitter Changes Everything: Gravity Summit at StanfordGravity Summit
This document discusses how Twitter is changing marketing and business. It notes that 15% of Twitter users engage with it for marketing purposes and over 50% use it for business related reasons. It provides tips on how to effectively engage on Twitter for business like defining goals, listening, discovering connections, and adding value through conversations. Examples are given of big brands leveraging Twitter as a new communication channel.
How to use Facebook as a Social Customer Relationship Management tool for FREETai Tran
This document provides guidance on using Facebook as a free customer relationship management tool. It recommends creating a Facebook page for a business to share content like photos, videos and links. The document also suggests using groups, events and messages to engage customers and observe consumer trends. However, it warns against spam-like behaviors and notes that Facebook cannot replace a full CRM system for functions like deal tracking and integration.
This document discusses the benefits and opportunities of social media and web 2.0 technologies. It emphasizes that companies should actively participate in online conversations about their brand, as customers are already discussing brands online. The document provides advice on how to effectively engage with customers by listening, following people on social media, and communicating in a pervasive but not persuasive way.
This document discusses the future of direct influence through various communication channels like social networks, mobile devices, email, and direct mail. It provides examples of how Barack Obama's presidential campaign successfully used these channels, including social media platforms, email updates, mobile apps, and search engine optimization. It also discusses metrics for measuring the impact and ROI of various direct influence tactics.
This document outlines the agenda and purpose of the Memphis E-Marketing Group. The group aims to connect Memphis individuals to discuss e-marketing topics like websites, user experience, internet advertising, social media, mobile and emerging technologies. The agenda includes introductions, housekeeping, thought starters on e-marketing challenges, and next steps for the group. The overall goal is for professionals to share knowledge and ideas around navigating the evolving digital marketing landscape.
Social Media - The Art & Science of Linked In - March 2011MONEY3
Using LINKED IN to gain exposure, engage customers, and grow your business.
Discover why Linked In is the most powerful yet underutilised Social Media platform for Business-to-Business (B2B) enterprises and Professional Services Firms.
The document discusses social media strategies and personal branding. It recommends complementing traditional PR with social media to elevate communications and get measurable results. Key aspects include studying competitors, becoming an internal expert, educating others, and tying social media efforts to business goals. Personal branding is also discussed, noting that anyone online has a personal brand and should determine what they want to communicate and ensure their profiles are up to date.
Mana Brand Marketing & Design helps clients express their brand across relevant touchpoints, both physical and virtual. It works collaboratively with clients and partners to develop branding elements like logos, taglines, and templates for materials like business cards, brochures, and websites. Mana takes a holistic approach to ensure the total brand experience is strategically positioned and cost-effective.
The document discusses how public relations has evolved from a focus on media coverage and articles to also include social media content creation, online reputation management, customer service, and digital marketing. It covers how companies must engage with customers and influencers online to participate in conversations and maintain their brand reputation. Metrics for social media success include search engine optimization, word-of-mouth influence, and developing a positive online reputation that impacts brand awareness and potential sales.
PR and Marketing in Times of Turmoil from Marketing Jam '09Austin AMA
At the Austin AMA Marketing Jam '09, strategic communications experts Stacy Armijo and Michael Russel of Pierpont Communications (www.piercom.com) addressed how to approach PR and Marketing in times of turmoil.
Interested in more marketing programs and networking? Visit the Austin American Marketing Association website (www.austinama.org) for coming events and the AMA blog (www.austinama.org/blog) to be a part of the conversation.
This is the marketing plan created by Team Kiwi during Portland Advertising Federation's CoLaboratory Internship program. I collaborated with four fellow interns to develop and produce an awareness/branding campaign for Sameunderneath, a Portland-based sustainable clothing venture/lifestyle brand.
Similar to Using Social Media Without Looking Like A Jackass (20)
Building Production Ready Search Pipelines with Spark and MilvusZilliz
Spark is the widely used ETL tool for processing, indexing and ingesting data to serving stack for search. Milvus is the production-ready open-source vector database. In this talk we will show how to use Spark to process unstructured data to extract vector representations, and push the vectors to Milvus vector database for search serving.
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slackshyamraj55
Discover the seamless integration of RPA (Robotic Process Automation), COMPOSER, and APM with AWS IDP enhanced with Slack notifications. Explore how these technologies converge to streamline workflows, optimize performance, and ensure secure access, all while leveraging the power of AWS IDP and real-time communication via Slack notifications.
Best 20 SEO Techniques To Improve Website Visibility In SERPPixlogix Infotech
Boost your website's visibility with proven SEO techniques! Our latest blog dives into essential strategies to enhance your online presence, increase traffic, and rank higher on search engines. From keyword optimization to quality content creation, learn how to make your site stand out in the crowded digital landscape. Discover actionable tips and expert insights to elevate your SEO game.
AI 101: An Introduction to the Basics and Impact of Artificial IntelligenceIndexBug
Imagine a world where machines not only perform tasks but also learn, adapt, and make decisions. This is the promise of Artificial Intelligence (AI), a technology that's not just enhancing our lives but revolutionizing entire industries.
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
“An Outlook of the Ongoing and Future Relationship between Blockchain Technologies and Process-aware Information Systems.” Invited talk at the joint workshop on Blockchain for Information Systems (BC4IS) and Blockchain for Trusted Data Sharing (B4TDS), co-located with with the 36th International Conference on Advanced Information Systems Engineering (CAiSE), 3 June 2024, Limassol, Cyprus.
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/building-and-scaling-ai-applications-with-the-nx-ai-manager-a-presentation-from-network-optix/
Robin van Emden, Senior Director of Data Science at Network Optix, presents the “Building and Scaling AI Applications with the Nx AI Manager,” tutorial at the May 2024 Embedded Vision Summit.
In this presentation, van Emden covers the basics of scaling edge AI solutions using the Nx tool kit. He emphasizes the process of developing AI models and deploying them globally. He also showcases the conversion of AI models and the creation of effective edge AI pipelines, with a focus on pre-processing, model conversion, selecting the appropriate inference engine for the target hardware and post-processing.
van Emden shows how Nx can simplify the developer’s life and facilitate a rapid transition from concept to production-ready applications.He provides valuable insights into developing scalable and efficient edge AI solutions, with a strong focus on practical implementation.
Programming Foundation Models with DSPy - Meetup SlidesZilliz
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!SOFTTECHHUB
As the digital landscape continually evolves, operating systems play a critical role in shaping user experiences and productivity. The launch of Nitrux Linux 3.5.0 marks a significant milestone, offering a robust alternative to traditional systems such as Windows 11. This article delves into the essence of Nitrux Linux 3.5.0, exploring its unique features, advantages, and how it stands as a compelling choice for both casual users and tech enthusiasts.
3. We think. We are.
• We are digitally-led modern advertising & marketing firm.
• We are small. We think big.
• We spend a LOT of time and resources on what’s next.
• Our clients are everywhere.
everywhere
• We design to promote interaction
– face-to-face, ear-to-ear, screen-to-screen
• We own nice suits. We prefer not to wear them.
• We occasionally act like children.
• We make our clients smile, money.
4. Primary Clients
• Dickson Realty • Clearstar Financial
• IDWholesaler.com • Hopkins Distribution
• Pl
Plasco I
Inc. • CLP Resources Inc.
R I
• SAP • Spartan Staffing
• BEA Systems • Reno Tahoe Open
• The Entrust Group • NNDA
• Boyd Gaming • Washoe County
• Lennar Homes School District
• University Health
U e s y ea
System
5. In the community…
• Step2 • Reno Tahoe Open
• JDRF Foundation
• RJ Memoriall
M i • Northern Nevada
Foundation Democratic Caucus
• Community • Reno Tahoe Blues
Foundation of Festival
Western Nevada • Reno Tahoe Young
• Food Bank of Professionals Network
Net ork
Northern Nevada • United Way of the
• Big Brothers Big Sierras
Sisters • Boys & Girls Club
• NCNCS • Artown
6. Building A Case For Social Media
social media marketing, viral marketing, consumer driven marketing,
or whatever you choose to call it, cannot be ignored as a viable and
necessary function of business and personal reputation
management. As you enter this world, understand, there is not a
one-size-fits all approach, and there are no guarantees.
7. Where do you need to be?
• Your own site • Make sure as you get
• Word of mouth into this, you are
• P i advertising
Print d i i tracking your efforts
• Web advertising
• Search Optimization • Bottom line,, you need
y
to be everywhere.
• Paid Search
• Email Marketing
• Ugh…
• Blogs
• Microsites
c os es
• Social Media
8. How it used to be
• The company is in the
center
• All campaigns and Radio
marketing come from Outdoor TV
the C-level down
• The traditional
agencies drive the Old
Corporation
strategy and Print Website
b
execution
• Yawn… Media PR
9. • Companies saw the
importance of the web
and put it at the center of
p Radio
their operation Email
Marketing
TV
• Search engines became
important
p Search
Website
Marketing
• Diversifying efforts and
splitting agencies Corporate
website
became common
Blogs PR
• Agencies reinvented (or
tried to)
• Media typically paid off Outdoor Media
online…someplace. Print
• The term “web centric”
started to be bantered
bantered.
10. How it is now, tomorrow…
• Control has been
surrendered to consumers Content
reviews
Radio
TV
Website
• What people say cant be SOCIAL PR
scary to companies
REPUTATION Media
• Companies can no longer
control the conversation Comments Print
• Having a website is barely a
start…you have to be
Influencers
Your Outdoor
everywhere Industry
participation Brand Blogs
• P
Power in th h d of a f
i the hands f few
Search
Conversation
• Word of Mouth leads to Marketing
authenticity Analytics
Executive
visibility
• YOU NEED TO BE Sales funnels Forums
EVERYWHERE! Landing
pages
Mobile
PPC Competitors
SEO
11. • Fundamental shift in who is driving the strategy.
• Interactive, digitally-led agencies are driving.
• Wh ?
Why?
– Because we’re already there.
12. Getting the picture?
Radio
reviews
TV
Content Website
SOCIAL PR
REPUTATION Media
Comments Print
Influencers
Your Outdoor
Industry
participation
Brand Blogs
Search
Conversation
Marketing
Executive
Analytics
visibility
Sales funnels Forums
Landing
Competitors
pages
PPC Mobile
SEO
13. Cross promotion. Traffic Injections.
• Blogs • Micro-Sites
– Only if you plan to – Cant tell the whole story
commit to them – in one website
curbed.com
• Associations
• Press Releases – Keep up with
– Distribute releases and associations
post news – See who shows up when
• Articles & Stories you search and join them
– Can be a big influencer - • Cross-linking
WSJ – Link to/from partner
• Advertising Partners companies
– Buy ad’s and banners
ad s • Traditional Marketing
strategically – Outdoor
– Track their performance – Print
• Social Media – Broadcast
– Twitter
– LinkedIn
– Facebook
– YouTube
– Photos & videos
– Podcasts
14. • Question: Who is in control now?
• Answer: Not you.
• Events are a perfect tie-in for social
marketing but, no industry is exempt from
this concept.
concept
15. • Try to drive the conversation and you will fail.
Let f h i
• L go of the conversation and participate and
d i i d
you can still fail, but at least you have a chance.
• Use this to your advantage…participate with your
content and be the passenger, not the driver.
22. So what?
A website is just a website,, a networked
j
community is much more.
We built a community.
23. • A website is neat. Yay!
We have one.
Blog
• True networking
organizations have YouTube Ning
much more
dimension YPN
• Here are the MySpace Main LinkedIn
Site
networking sites we
have established
exclusively for YPN Flickr Facebook
• Not sure what they Twitter
are? Lets learn…
35. • YPN has one of, if not the most, comprehensive web footprints of any
networking organization in the area.
• We are over 400 members strong
• You h
Y can now, reach out and meet other YPN members:
d h b
– Socially, business, KIT, BFF, dating, for sale – clean 1 owner, etc.
• Rollout
– Announced at summit
– Assigned to committees
– Member benefits online drive adoption
p
– Make the tools work together
– Encourage involvement through enlightened self interest
(a great opportunity to increase your profile in the community)
• Not a member? Maybe you should sign up today?
– At least join the mailing list…how hard is that?
36. • Social marketing is not ROI driven.
• It will ONLY be successful,, if you participate.
y p p
• Networking is no longer about about pancake breakfasts
and business cards.
• Get involved, get known, get business, grow your career.
• Don’t forget…