This presentation includes five very tangible truths related to data that every organization should know in order to create revenue potential, enhance long-term loyalty, and transform their business into an enterprise equipped for future success.

2. truth #1
Companies spend years collecting and
growing their audience data only to face
problems with the way it’s stored.
fact one

3. truth #1
An integrated audience database allows
a company to tap into clean, actionable
data.
fact two

4. truth #1
Your organized data can then be used to
reach highly-valued audiences with
relevant content, ultimately leading to
new revenue opportunities.
fact three

5. remove the data disconnect and
create revenue opportunities.
truth #1 - in Summary

6. truth #2
An audience database that isn’t easily
accessible or user-friendly means the
people who want to access the data
simply won’t.
fact one

7. truth #2
Data layout, format, and usability make a
huge difference when considering how
to maximize available audience
information.
fact two

8. truth #2
Bigger isn’t always better when it comes
to data, it’s how you use the data that
counts.
fact three

9. if data isn't accessible, it won't get
used..... period.
truth #2 - in Summary

10. truth #3
It’s important to ensure that your
database management solution stays
up-to-date by including the latest
features and having your IT team plan for
continuous updates.
fact one

11. truth #3
Are your company’s data management
processes such as cleansing and
merging/purging a skill set that your IT
group is required to have and practice
every day?
quick question

12. truth #3
As needs become increasingly complex,
top businesses are making the shift to a
long-term partner to help fulfill their
needs.
fact two

13. best-in-class database management
software requires best-in-class experience.
truth #3 - in Summary

14. truth #4
Financial limitations are all too real for
every business, so it’s important to be
honest about internal technical resources
and aptitudes.
fact one

15. truth #4
The goal is to put the minimum amount
of stress on your organization in the
development and maintenance of a
database when it comes to finances and
resources.
fact two

16. truth #4
Leaders are increasingly adopting a “buy
the technology, build the culture”
philosophy.
fact three

17. truth #4
Consider finding a partner who has the
data quality management expertise and
agility to maneuver as the technology
and information landscape shifts.
fact four

18. it's a build or buy decision.
truth #4 - in Summary

19. truth #5
Leaders should be investing in resources
and talent to create a culture that
embraces new tools and technology.
fact one

20. truth #5
All too often, the focus lies on finances
rather than culture.
fact two

21. truth #5
Commitment moves from the top down,
and from the moment you commit to the
project, it’s crucial that you take the time
to educate your employees to ensure
that they are getting the most from the
technology.
fact three

22. cultural adoption requires attention
and commitment.
truth #5 - in Summary

23. bottom line......

24. Your team should be focused on what they do
best. Managing data to ensure accuracy and
knowing how and when to use the available
data isn’t in the job description.
With these factors in mind, focus on investing
your resources and talent in creating a culture
that will embrace new tools and information to
turn Big Data into marketing power and
revenue.

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