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Are you struggling in deciding what to post on social media? Many businesses focus on promoting their products, services and company advertisements. Yet, people don’t go on social media to buy…they want to connect and engage.
It’s important that your content appeals to your audience by sharing value, offering solutions to problems, and being a source of information and inspiration. This is at the heart of the inbound marketing way. You will attract more followers to your message through value versus advertising your next promotion.