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“CUSTOMER
ENGAGEMENTMODEL
(CEM)”
Hello!
I am Mani Dev Gyawali
I am the Cofounder, CTO of Smartican.com.
You can reach me at:
mani@smartican.com
1.
wtfiscem??
In CEM , a user feels obliged
to market your product to
others out of self-interest.
PEPSI is a prime example of a
company “engaging” users to
market them out of self-
interest.
“the7thingsshow”
We at Smartican, invite teens and young adults to
host an episode of our in-house series, The 7
things sh...
2,596,098
pagevisits from “The 7 things
show” in a month.
CEM can be applied on everyone.
Like, Literally
We are also planning on a white
hacking campaign.
…. and many more. All applying the CEM
concept.
Customerengagementmodel
Find some
customers
Let them
do the
marketing.
Engage
them
Thanks!
Feedbacks will be
appreciated :)
Let’s become Knowns:
mani@smartican.com
https://in.linkedin.com/in/manigyawali
Customer Engagement Model (CEM)
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Customer Engagement Model (CEM)

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Marketing is getting tougher day by day. Traditional Ways seem way out of context.

In this day and age of competence and choice-overload, marketers have to be innovative in their approach to acquire users.

We at Smartican have come with a new method to gain more traction. Its called the "Customer Engagement Model". Lets share and discuss possibilities in this kind of marketing model.

And thank you for looking at this presentation. :)

Published in: Marketing

Customer Engagement Model (CEM)

  1. 1. “CUSTOMER ENGAGEMENTMODEL (CEM)”
  2. 2. Hello! I am Mani Dev Gyawali I am the Cofounder, CTO of Smartican.com. You can reach me at: mani@smartican.com
  3. 3. 1. wtfiscem??
  4. 4. In CEM , a user feels obliged to market your product to others out of self-interest.
  5. 5. PEPSI is a prime example of a company “engaging” users to market them out of self- interest.
  6. 6. “the7thingsshow” We at Smartican, invite teens and young adults to host an episode of our in-house series, The 7 things show.
  7. 7. 2,596,098 pagevisits from “The 7 things show” in a month.
  8. 8. CEM can be applied on everyone. Like, Literally
  9. 9. We are also planning on a white hacking campaign. …. and many more. All applying the CEM concept.
  10. 10. Customerengagementmodel Find some customers Let them do the marketing. Engage them
  11. 11. Thanks! Feedbacks will be appreciated :) Let’s become Knowns: mani@smartican.com https://in.linkedin.com/in/manigyawali

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