This document will help you to boost your business with the help of content marketing.

1. Think, Explore, Earn!

2.  Introduction
 How to attract prospective customers?
 How to convert prospects?
 How to keep existing customer?
 Conclusion

3. With the progress of the advanced marketing,
content marketing is emerging as the most
effective weapon day-by day. The trend of content
marketing is dominating the industry since years.
It keeps changing every time. Therefore, you
should always update your schemes to keep your
business in harmony with the latest tricks. Let’s
check out current content marketing strategies.

4.  Social media is the best platform to boost your
business through content marketing
 Fix a goal of creating awareness and make sure
that the initiatives you are taking meet the
requirements of your customers when they are
ready to go with you.
 You should opt for successful communication with
prospects on social networking sites

5. and direct them to the materials your prospects
are looking for in order to make an informed
decision. Creating informational articles will help
you to do this.
 Share your informational articles, blogs, info
graphics as much as you can.
 You should raise awareness of your products and
services with the help of informational webinars
and seminars.

6.  Apart from major description and social media
contents about your products or services,
additional contents are also required to assist the
prospect.

7.  You should successfully convert your new
acquaintances from social media into clients by
distributing high quality contents that offer proof
points to the sale. All of these contents must be
relevant.
 You may share demo video or “explainer video” as
well.
 you should also share case studies which are
reliable tools

8.  You should go for support documentation to serve
your clients properly and make them satisfied.
 Again case study comes into the discussion. It is
immensely beneficial as it offers guidance to the
existing customers .

9. Social network and content marketing can be
regarded as a pair made in Heaven. Social
networks like FB, Twitter, Linked In are not only
platforms for your business. There are many
other sites you need to discover. In order to
attract, convert and keep customers, you should
make social media and content marketing integral
parts of your marketing strategies.

10. Hope this one will be helpful for my budding
entrepreneur friends. All the best guys!
For any assistance regarding content marketing,
visit my FB page “Sikta Moitra- Web & Creative
Content wrtier”