The document contains 10 questions about a company's digital advertising and marketing strategies. It asks who is in charge of digital advertising, how the company attracts local customers online, the goals of their website and how users are engaged. It also questions how the company measures website traffic and success of digital campaigns.

2. Who is in charge of your
digital advertising?

3. Tell me about your strategy to
attract potential customers who are
looking for local products and
services online or with a mobile
device?

4. • What is the goal of your
website?
• What do you want people to do
once they get there?

5. Why do people visit your site and
are they satisfied once they get
there?

6. How are users currently finding
your website?

7. • Do you or someone within your
company currently measure traffic
and activity on your website?
• Does that activity mirror the
goals/purpose of your website?

8. Have you participated in a group
buying or discount offers program,
and if so, did it accomplish the
goals you had in mind?

9. How effective do you feel you are
at actively engaging your
fans/followers through social
media?

10. • What role do you see your digital
presence playing for your
company in the next year?
• How about the next 3-5 years?

11. How will you measure the success
of a digital campaign?

12. 1. Who is in charge of your digital advertising?
2. Tell me about your strategy to attract potential
customers who are looking for local products
and services online or with a mobile device?
3. What is the goal of your website? What do you
want people to do once they get there?
4. Why do people visit your site and are they
satisfied once they get there?

13. 5. How are users currently finding your website?
6. Do you or someone within your company
currently measure traffic and activity on your
website? Does that activity mirror the
goals/purpose of your website?
7. Have you participated in a group buying or
discount offers program, and if so, did it
accomplish the goals you had in mind?

14. 8. How effective do you feel you are at actively
engaging your fans/followers through social
media?
9. What role do you see your digital presence
playing for your company in the next year?
How about the next 3-5 years?
10.How will you measure the success of a digital
campaign?