Digital Marketing for Your Startup

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Vanessa Theoharis is the Director of Digital Marketing at OHO Interactive. She consults with organizations in higher education and healthcare on their digital strategies. She evaluates consumer decision journeys, refines touchpoints, and smooths friction points to help clients raise awareness, drive new leads and customers. She discusses the five pillars of effective digital marketing: technology, understanding customers, content marketing, social media, and analytics. She recommends that startups focus initially on establishing a website, organic search strategy, unified brand presence, CRM, and email platform as digital marketing essentials.

Marketing

About Me
Vanessa Theoharis
Undergraduate Class of 2010 – 10 YEAR
REUNION this year!
Involved in Women’s Leadership Program,
Babson Players, Peer Mentors, Admissions
Assistants, Steering and Senior Week
Committees, some other stuff too.
Worked at Babson in College Marketing for 8
years.
Works at a digital marketing agency focused in
higher education and healthcare.
Live in Waltham, MA.
Travel addict with a maxed-out DVR.

About What I Do
Director of Digital Marketing at
OHO Interactive
Consult with organizations primarily in higher
education and healthcare on their digital
strategies.
Evaluate consumer decision journeys (or ‘the
funnel’), refine touch points, and smooth
friction points.
Inform how digital channels can support their
business/marketing goals.
Help them raise awareness of their
programs/business, and drive new interested
leads/customers.
Talk a lot.

Your Marketing Crush
As a consumer, evaluate what compels YOU.
Can be advertising, content, design, etc.
You have to have bought this product or this service.

Any digital
marketing strategy
starts with the
journey.

The Customer Journey: No longer like this...

5 Pillars of Effective
Digital Marketing

The Foundation of
Digital Marketing is
Technology.

?
Marketing Technology Solutions in 2019

7,040
Marketing Technology Solutions in 2019

https://chiefmartec.com/2019/04/marketing-technology-landscape-supergraphic-2019

Your Customers
Who is your audience? Describe your ideal customer.
1. How do they get information?
2. What motivates them?
3. Who influences them?
4. How do they connect with
others?
5. How do they buy necessities?
6. How do they buy luxuries?
Demographics
Attitudes
Consumer
Traits
Behaviors

Must-haves for any new
business.
4) A CRM.
● Start collecting customer
information early and not just
often, but all the time.
● To start:
○ Name
○ Email
○ Location
5) An email platform.
● Nurture, nurture, nurture.
● Consider:
○ Frequency
○ Content
○ CTAs
○ Personalizing

https://www.jonblumenfeld.com/periodic-table-of-martech

Questions?
Thank You!
Vanessa Theoharis '10
Director of Digital Marketing at OHO Interactive
@vmtheoharis
/in/vmtheoharis

We are surrounded by technology, and that technology has changed the ways that businesses and consumers interact. The changes permeate all aspects of business: running operations, designing and building products, overseeing human resources and education, tracking performance and making projections and strategies. More than those, however, marketing is one of the areas most impacted by the rise of technology in recent years. Taking advantage of that technology and the avenues it creates for engagement between brands and consumers is at the heart of digital marketing. Join us as we look forward at just a few of the trends in digital marketing that we believe small businesses should be paying attention to in the year to come. We’ll explore what the trends are and some simple ideas for jumping on and taking advantage of them. The trends we’ll discuss will be:  Digital marketing – it can no longer be ignored  Content marketing – it’s more important than ever  Targeting + Segmentation = Personalization  Mobile (experience and advertising)  Beyond big data – make decisions

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Right now, one in three of your website visitors are visiting your website on their phones— and this number keeps growing year over year. You’ve likely already worked hard to make your website responsive and mobile-friendly, but is your marketing strategy structured to meet the unique needs of this mobile audience? From search strategy to mobile conversions to personalization tactics, this session will review specific approaches and tactics to mobile-equal marketing to ensure you don’t lose these visitors, but rather, win them over. This presentation was originally shared by Vanessa Theoharis and Gene Begin at the American Marketing Association's Higher Education conference in Orlando in November 2018. #AMAHigherEd

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原件一模一样【微信：WP101A】【澳洲纽卡斯尔大学毕业证（UoN学位证）成绩单】【微信：WP101A】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。【业务选择办理准则】一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：WP101A】文凭即可二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：WP101A】即可三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。留信网认证的作用: 1:该专业认证可证明留学生真实身份【微信：WP101A】 2:同时对留学生所学专业登记给予评定 3:国家专业人才认证中心颁发入库证书 4:这个认证书并且可以归档倒地方 5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息 6:个人职称评审加20分 7:个人信誉贷款加10分 8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才 → 【关于价格问题（保证一手价格）我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子我给客户的都是第一手的代理价格，因为我想坦诚对待大家不想跟大家在价格方面浪费时间对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！办理澳洲纽卡斯尔大学毕业证（UoN学位证）学位证【微信：WP101A 】外观非常精致，由特殊纸质材料制成，上面印有校徽、校名、毕业生姓名、专业等信息。办理澳洲纽卡斯尔大学毕业证（UoN学位证）学位证【微信：WP101A 】格式相对统一，各专业都有相应的模板。通常包括以下部分：校徽：象征着学校的荣誉和传承。校名:学校英文全称授予学位：本部分将注明获得的具体学位名称。毕业生姓名：这是最重要的信息之一，标志着该证书是由特定人员获得的。颁发日期：这是毕业正式生效的时间，也代表着毕业生学业的结束。其他信息：根据不同的专业和学位，可能会有一些特定的信息或章节。办理澳洲纽卡斯尔大学毕业证（UoN学位证）学位证【微信：WP101A 】价值很高，需要妥善保管。一般来说，应放置在安全、干燥、防潮的地方，避免长时间暴露在阳光下。如需使用，最好使用复印件而不是原件，以免丢失。综上所述，办理澳洲纽卡斯尔大学毕业证（UoN学位证）学位证【微信：WP101A 】是证明身份和学历的高价值文件。外观简单庄重，格式统一，包括重要的个人信息和发布日期。对持有人来说，妥善保管是非常重要的。

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一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理

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原版办【微信号:95270640】【哥伦比亚大学毕业证(Columbia毕业证书)】【微信号:95270640】《成绩单、外壳、雅思、offer、真实留信官方学历认证（永久存档/真实可查）》采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。【我们承诺采用的是学校原版纸张（纸质、底色、纹路）我们拥有全套进口原装设备，特殊工艺都是采用不同机器制作，仿真度基本可以达到100%，所有工艺效果都可提前给客户展示，不满意可以根据客户要求进行调整，直到满意为止！】【业务选择办理准则】一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信号95270640】文凭即可二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信号95270640】即可三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。留信网认证的作用: 1:该专业认证可证明留学生真实身份 2:同时对留学生所学专业登记给予评定 3:国家专业人才认证中心颁发入库证书 4:这个认证书并且可以归档倒地方 5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息 6:个人职称评审加20分 7:个人信誉贷款加10分 8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才留信网服务项目： 1、留学生专业人才库服务（留信分析） 2、国（境）学习人员提供就业推荐信服务 3、留学人员区块链存储服务【关于价格问题（保证一手价格）】我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子我给客户的都是第一手的代理价格，因为我想坦诚对待大家不想跟大家在价格方面浪费时间对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。选择实体注册公司办理，更放心，更安全！我们的承诺：客户在留信官方认证查询网站查询到认证通过结果后付款，不成功不收费！

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Digital Marketing for Your Startup

1. Digital Marketing for Your Startup Vanessa Theoharis '10 Director of Digital Marketing at OHO Interactive

2. About Me Vanessa Theoharis Undergraduate Class of 2010 – 10 YEAR REUNION this year! Involved in Women’s Leadership Program, Babson Players, Peer Mentors, Admissions Assistants, Steering and Senior Week Committees, some other stuff too. Worked at Babson in College Marketing for 8 years. Works at a digital marketing agency focused in higher education and healthcare. Live in Waltham, MA. Travel addict with a maxed-out DVR.

3. About What I Do Director of Digital Marketing at OHO Interactive Consult with organizations primarily in higher education and healthcare on their digital strategies. Evaluate consumer decision journeys (or ‘the funnel’), refine touch points, and smooth friction points. Inform how digital channels can support their business/marketing goals. Help them raise awareness of their programs/business, and drive new interested leads/customers. Talk a lot.

4. Activity!

5. Your Marketing Crush As a consumer, evaluate what compels YOU. Can be advertising, content, design, etc. You have to have bought this product or this service.

6. To get us started...

7. Any digital marketing strategy starts with the journey.

8. The Customer Journey: No longer like this...

9. The Customer Journey: More like this...

10. The Customer Journey: More like this... Reviews Organic Social Media Paid “Non- Branded” Campaigns Content Marketing Direct Marketing “Brand” Paid Search Retargeting Content Marketing Personalization

11. 5 Pillars of Effective Digital Marketing

12. 5 Pillars of Effective Digital Marketing

13. The Foundation of Digital Marketing is Technology.

14. ? Marketing Technology Solutions in 2019

15. 7,040 Marketing Technology Solutions in 2019

16. https://chiefmartec.com/2019/04/marketing-technology-landscape-supergraphic-2019

17. MarTech Evolution Since 2011

18. So many platforms… where to begin?

19. Activity!

20. Your Customers Who is your audience? Describe your ideal customer. 1. How do they get information? 2. What motivates them? 3. Who influences them? 4. How do they connect with others? 5. How do they buy necessities? 6. How do they buy luxuries? Demographics Attitudes Consumer Traits Behaviors

21. VT’s Hot Take: What do you NEED?

22. What do you NEED? 1) A website. 2) An organic search strategy. 3) One brand presence. 4) A CRM. 5) An email platform. And that’s it, for now. Must-haves for any new business.

23. Must-haves for any new business. 1) A website. ● The core of your entire marketing mix. Where customers do business with you. ● Consider: ○ Mobile ○ Effective CTAs 2) An organic search strategy. ● Google is now customers’ gateway to the world of commerce. Be found. ● Consider: ○ Business Profile/Location ○ Content ○ Product ○ Social

24. Must-haves for any new business. 3) One brand presence. ● Pick one presence for brand content to own, do well in, is where your customers are, and that will reach them. ● Consider: ○ Social ○ Video ○ Blog ○ Content Partnerships/Sponsorships ○ Influencers

25. Must-haves for any new business. 4) A CRM. ● Start collecting customer information early and not just often, but all the time. ● To start: ○ Name ○ Email ○ Location 5) An email platform. ● Nurture, nurture, nurture. ● Consider: ○ Frequency ○ Content ○ CTAs ○ Personalizing

26. https://www.jonblumenfeld.com/periodic-table-of-martech

27. Questions? Thank You! Vanessa Theoharis '10 Director of Digital Marketing at OHO Interactive @vmtheoharis /in/vmtheoharis

Editor's Notes

https://chiefmartec.com/2019/04/marketing-technology-landscape-supergraphic-2019/
https://www.jonblumenfeld.com/periodic-table-of-martech/

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