Understand your users
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In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
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Understand your users
- 1. The Success Mantra – “Users”
- 2. Users – Key to Success • For any consumer internet business, the ONLY way to scale and being successful is by understanding their target users best • The user engagement should be along the lines of interests of your target users • Broad themes should be designed around your user interests and it should be driving all things you do – Functionalities, UX Design, Marketing, User Engagement, Customer Service etc
- 3. What should you know about your “Users”? • Gender Information • Age • Relationship Status • Job Status • Location • Browsing Behavior ( Mobile/Desktop/Tablet ) • Top Interests/Pages Liked
- 4. How can you know this information? • Today Facebook is the inevitable source of information for any consumer internet business and Facebook is also very focused in helping business target their users best • Facebook’s “Audience Insights” helps you understand your target users best by giving information on Demography, Interests, Activities of the users. • These insights will not only help you target users in Facebook but also outside Facebook efficiently
- 5. Lets try to Understand Tambulya Target Users • The “core” and “larger” set of target users for Tambulya are those who are engaged and going to get married who are in a relationship and going to get engaged who have a new born baby and have a baby shower function in the near future
- 6. User Segment : Engaged and Going to get Married • Lets take up this segment of users who are engaged and going to get married and see how we can target them best and deliver the best user experience in shopping for return gifts
- 7. Age and Gender Data Age and Gender Data: Your Target Audience size is close to 1 Million users Men : Women ratio is 60:40 90% of your target audience is 18-34 years of age
- 8. Age and Gender Insights • Your Target Audience size is close to 1 Million users Insight: “This is a very good audience size to jumpstart the digital marketing campaigns for your target users” • Men : Women ratio is 60:40 Insight : “The ratio is well balanced and hence the gifts repository in your site should not be biased for any gender” • 90% of your target audience are in the age bracket 18-34 Insight: “So the gift repository should cater to the interests of people in the age bracket of 18-34”
- 9. Top Interests Data Top Interests Data: The top interests of your target audience is around “Fashion/Beauty” as seen from the top pages liked by them
- 10. Top Interests Insights • The top interests of your target users are around “Fashion/Beauty” Insights: “The return gifts for marriage can be designed along the theme of “Fashion/Beauty” . For eg, Make up kits, Beauty supplements , Vouchers/coupons for beauty saloon should be part of your return gifts repository for Marriage”
- 11. Insights Summary for Marriage Return Gifts • “The audience size of 1 Million is a very good audience size to jumpstart the digital marketing campaigns for your target users” • The Men: Women ratio is well balanced and hence the gifts repository in your site should not be biased for any gender • The gift repository for Marriage return gifts should cater to the interests of people in the age bracket of 18-34 • The return gifts for marriage can be designed along the theme of “Fashion/Beauty” . For eg, Make up kits, Beauty supplements , Vouchers/coupons for beauty saloon should be part of your return gifts repository for Marriage
- 12. User Insights driven Strategy • The above garnered user insights can be used to device a “disruptive” and “innovative” strategy to decide on the gifts repository for Marriage return gifts • The display marketing strategy will also be very effective and yield high ROI by targeting your users around their top interests
- 13. Users are your Success Mantra • Similarly for your other set of segments, the target users can be identified and the gifts strategy can be devised along with the right online marketing strategy for the same • You are bound to succeed if you understand your users best and with Facebook’s audience tools, you can succeed for sure!