SlideShare a Scribd company logo
Twitter

#PSUsocialpros
Current Twitter Trends
⦿ 
⦿ 
⦿ 
⦿ 
⦿ 

Majority of users are ages 25-54. The
most active age group is ages 45-54.
60% of users are female
32% of Internet users use Twitter
About 340 million tweets are sent each
day
The average Twitter user has 126
followers
The Basics
⦿ 
⦿ 

140 characters in a tweet
Twitter bio
●  160 characters, use them wisely!
●  Can use hashtags, mention other accounts

⦿ 

Designing your profile
●  Does your organization have a logo? Use it!

⦿ 

Background/cover photo should match
personality of organization
Engagement
⦿ 
⦿ 

@Replies/Mention
Retweets
What’s a #Hashtag?
⦿ 

A word or phrase
●  Cannot use spaces or punctuation

⦿ 
⦿ 
⦿ 

Trending Topics
Connecting Tool
#PSUsocialpros
How Twitter Can
Help Your Org
Prizes

Announcements
Entertainment Value &
Humor
Facts & Motivation
Pictures
Live-Tweeting
⦿ 
⦿ 
⦿ 
⦿ 

Tweeting during a meeting or event
Use event hashtag in each post
Engages attendees while keeping
absentees in the loop
Be mindful of how often you’re tweeting
Scheduling Tweets
⦿ 
⦿ 
⦿ 
⦿ 

⦿ 

A good tool for announcements
Tweetdeck
Hootsuite
Also helpful when managing multiple
accounts
Be mindful of tweets you have
scheduled
Tips
⦿ 

RTs are highest around 5 pm
●  Is someone talking about your organization?

RT them!
⦿ 
⦿ 
⦿ 

Click-throughs are highest around noon
and 6 pm
Bit.ly
The suggested number of tweets for
most companies is 4-5 per day
Tips
⦿ 
⦿ 
⦿ 
⦿ 
⦿ 

Be prompt
Be concise
Spellcheck
Interact with other PSU Organizations
Live-tweet meetings
●  Don’t overtweet

⦿ 
⦿ 

Try to stay active on weekends
Time of day
Conclusion
⦿ 
⦿ 
⦿ 

Networking tool
Announcements, reminders, updates,
promotions, etc.
Quickly distributes info
Twitter
Danielle Storms
@_daniellestorms
daniellestorms@gmail.com
Alyssa Kaplan
@alyssabkaplan
alyssabkaplan@gmail.com

More Related Content

What's hot

Twitter Smarter in 2016
Twitter Smarter in 2016 Twitter Smarter in 2016
Twitter Smarter in 2016
Kelly Hungerford
 
Longstride—Social Media for Nonprofits
Longstride—Social Media for NonprofitsLongstride—Social Media for Nonprofits
Longstride—Social Media for Nonprofits
Anthony Trimpe
 
Twitter
TwitterTwitter
Twitter
kdarche
 
Savvy Social Media for Open Source Communities
Savvy Social Media for Open Source CommunitiesSavvy Social Media for Open Source Communities
Savvy Social Media for Open Source Communities
All Things Open
 
SocialPro 2015: Instagram Insta-Success
SocialPro 2015: Instagram Insta-SuccessSocialPro 2015: Instagram Insta-Success
SocialPro 2015: Instagram Insta-Success
Union Metrics
 
The Real Deal Behind Real Time Twitter Marketing
The Real Deal Behind Real Time Twitter MarketingThe Real Deal Behind Real Time Twitter Marketing
The Real Deal Behind Real Time Twitter Marketing
Audiense
 
he Art of Measuring Content Marketing Success - Content Marketing World
he Art of Measuring Content Marketing Success -  Content Marketing World he Art of Measuring Content Marketing Success -  Content Marketing World
he Art of Measuring Content Marketing Success - Content Marketing World
Ashley Segura
 
Supplementary slides for ASAE Tech2014 Panel on: The Future of Content Distri...
Supplementary slides for ASAE Tech2014 Panel on: The Future of Content Distri...Supplementary slides for ASAE Tech2014 Panel on: The Future of Content Distri...
Supplementary slides for ASAE Tech2014 Panel on: The Future of Content Distri...
Mike Lee
 
Hashtag research for maximum exposure
Hashtag research for maximum exposureHashtag research for maximum exposure
Hashtag research for maximum exposure
Steven Titchener
 
Social media 101 for churches
Social media 101 for churchesSocial media 101 for churches
Social media 101 for churches
Afi-Odelia Scruggs
 
To Tweet or Not to Tweet IMEX13
To Tweet or Not to Tweet IMEX13To Tweet or Not to Tweet IMEX13
To Tweet or Not to Tweet IMEX13
Michelle Bergstein-Fontanez
 
Challenging Your Assumptions
Challenging Your AssumptionsChallenging Your Assumptions
Challenging Your Assumptions
Kristina Fox
 
\'What Is Twitter\' Presentation
\'What Is Twitter\' Presentation\'What Is Twitter\' Presentation
\'What Is Twitter\' Presentation
David Bigler
 
Do you know why your website needs a Privacy Policy?
Do you know why your website needs a Privacy Policy?Do you know why your website needs a Privacy Policy?
Do you know why your website needs a Privacy Policy?
Kiffanie Stahle
 
Social Media Internet Marketing - 30 Tips in 30 Minutes
Social Media Internet Marketing - 30 Tips in 30 MinutesSocial Media Internet Marketing - 30 Tips in 30 Minutes
Social Media Internet Marketing - 30 Tips in 30 Minutes
Heidi Richards Mooney
 
Pulizzi content marketing now conf 2012-content strategy_day1
Pulizzi content marketing now conf 2012-content strategy_day1Pulizzi content marketing now conf 2012-content strategy_day1
Pulizzi content marketing now conf 2012-content strategy_day1
dlvr.it
 
Dentzz case study final
Dentzz case study finalDentzz case study final
Dentzz case study final
Gozoop Online Pvt.Ltd.
 
Twitter for PD
Twitter for PDTwitter for PD
Twitter for PD
contentgeek
 
What Is Your Future With Content?
What Is Your Future With Content?What Is Your Future With Content?
What Is Your Future With Content?
Jayme Soulati
 
How to Use Twitter for HR
How to Use Twitter for HRHow to Use Twitter for HR
How to Use Twitter for HR
Jessica Miller-Merrell
 

What's hot (20)

Twitter Smarter in 2016
Twitter Smarter in 2016 Twitter Smarter in 2016
Twitter Smarter in 2016
 
Longstride—Social Media for Nonprofits
Longstride—Social Media for NonprofitsLongstride—Social Media for Nonprofits
Longstride—Social Media for Nonprofits
 
Twitter
TwitterTwitter
Twitter
 
Savvy Social Media for Open Source Communities
Savvy Social Media for Open Source CommunitiesSavvy Social Media for Open Source Communities
Savvy Social Media for Open Source Communities
 
SocialPro 2015: Instagram Insta-Success
SocialPro 2015: Instagram Insta-SuccessSocialPro 2015: Instagram Insta-Success
SocialPro 2015: Instagram Insta-Success
 
The Real Deal Behind Real Time Twitter Marketing
The Real Deal Behind Real Time Twitter MarketingThe Real Deal Behind Real Time Twitter Marketing
The Real Deal Behind Real Time Twitter Marketing
 
he Art of Measuring Content Marketing Success - Content Marketing World
he Art of Measuring Content Marketing Success -  Content Marketing World he Art of Measuring Content Marketing Success -  Content Marketing World
he Art of Measuring Content Marketing Success - Content Marketing World
 
Supplementary slides for ASAE Tech2014 Panel on: The Future of Content Distri...
Supplementary slides for ASAE Tech2014 Panel on: The Future of Content Distri...Supplementary slides for ASAE Tech2014 Panel on: The Future of Content Distri...
Supplementary slides for ASAE Tech2014 Panel on: The Future of Content Distri...
 
Hashtag research for maximum exposure
Hashtag research for maximum exposureHashtag research for maximum exposure
Hashtag research for maximum exposure
 
Social media 101 for churches
Social media 101 for churchesSocial media 101 for churches
Social media 101 for churches
 
To Tweet or Not to Tweet IMEX13
To Tweet or Not to Tweet IMEX13To Tweet or Not to Tweet IMEX13
To Tweet or Not to Tweet IMEX13
 
Challenging Your Assumptions
Challenging Your AssumptionsChallenging Your Assumptions
Challenging Your Assumptions
 
\'What Is Twitter\' Presentation
\'What Is Twitter\' Presentation\'What Is Twitter\' Presentation
\'What Is Twitter\' Presentation
 
Do you know why your website needs a Privacy Policy?
Do you know why your website needs a Privacy Policy?Do you know why your website needs a Privacy Policy?
Do you know why your website needs a Privacy Policy?
 
Social Media Internet Marketing - 30 Tips in 30 Minutes
Social Media Internet Marketing - 30 Tips in 30 MinutesSocial Media Internet Marketing - 30 Tips in 30 Minutes
Social Media Internet Marketing - 30 Tips in 30 Minutes
 
Pulizzi content marketing now conf 2012-content strategy_day1
Pulizzi content marketing now conf 2012-content strategy_day1Pulizzi content marketing now conf 2012-content strategy_day1
Pulizzi content marketing now conf 2012-content strategy_day1
 
Dentzz case study final
Dentzz case study finalDentzz case study final
Dentzz case study final
 
Twitter for PD
Twitter for PDTwitter for PD
Twitter for PD
 
What Is Your Future With Content?
What Is Your Future With Content?What Is Your Future With Content?
What Is Your Future With Content?
 
How to Use Twitter for HR
How to Use Twitter for HRHow to Use Twitter for HR
How to Use Twitter for HR
 

Viewers also liked

Torres V.S. presentatie
Torres V.S. presentatieTorres V.S. presentatie
Torres V.S. presentatie
Oud Reuchlin & Boelen
 
Doctor Who
Doctor WhoDoctor Who
Doctor Who
chrissiebishop
 
Judith1
Judith1Judith1
Proyecto 2
Proyecto 2Proyecto 2
Ainur Tyuyakpayeva-resume
Ainur Tyuyakpayeva-resumeAinur Tyuyakpayeva-resume
Ainur Tyuyakpayeva-resume
Ainur Tyuyakpayeva
 
Buy graphs California Real Estate
Buy graphs California Real EstateBuy graphs California Real Estate
Buy graphs California Real Estate
LAND&TAXCREDITSALES JohnJasonChun.com
 
Dusjagr nano filia_surface
Dusjagr nano filia_surfaceDusjagr nano filia_surface
Dusjagr nano filia_surface
Marc Dusseiller Dusjagr
 
Lira
LiraLira

Viewers also liked (8)

Torres V.S. presentatie
Torres V.S. presentatieTorres V.S. presentatie
Torres V.S. presentatie
 
Doctor Who
Doctor WhoDoctor Who
Doctor Who
 
Judith1
Judith1Judith1
Judith1
 
Proyecto 2
Proyecto 2Proyecto 2
Proyecto 2
 
Ainur Tyuyakpayeva-resume
Ainur Tyuyakpayeva-resumeAinur Tyuyakpayeva-resume
Ainur Tyuyakpayeva-resume
 
Buy graphs California Real Estate
Buy graphs California Real EstateBuy graphs California Real Estate
Buy graphs California Real Estate
 
Dusjagr nano filia_surface
Dusjagr nano filia_surfaceDusjagr nano filia_surface
Dusjagr nano filia_surface
 
Lira
LiraLira
Lira
 

Similar to How Student-Run Organizations Can Utilize Twitter

Twitter & Instagram 101
Twitter & Instagram 101 Twitter & Instagram 101
Twitter & Instagram 101
Hilary Kemptner
 
Twitter and Hootsuite Presentation
Twitter and Hootsuite Presentation Twitter and Hootsuite Presentation
Twitter and Hootsuite Presentation
Barbara O'Neill
 
Twitter for Teachers
Twitter for TeachersTwitter for Teachers
Twitter for Teachers
Meredith Martin
 
Twitter for Reporters
Twitter for ReportersTwitter for Reporters
Twitter for Reporters
Carlene Peterson-Cox
 
Twitter and Hootsuite Presentation
Twitter and Hootsuite Presentation Twitter and Hootsuite Presentation
Twitter and Hootsuite Presentation
Barbara O'Neill
 
Introduction to Twitter for Educators
Introduction to Twitter for EducatorsIntroduction to Twitter for Educators
Introduction to Twitter for Educators
Jeffrey Bradbury
 
Lauren Dugan
Lauren DuganLauren Dugan
Lauren Dugan
Mediabistro
 
Approach Twitter Bath Dec2010
Approach Twitter Bath Dec2010Approach Twitter Bath Dec2010
Approach Twitter Bath Dec2010
Sarah Cooper
 
Tweeting For A Business or Organization
Tweeting For A Business or OrganizationTweeting For A Business or Organization
Tweeting For A Business or Organization
Kimmy Bess
 
Twitter & Tweets
Twitter & TweetsTwitter & Tweets
Twitter & Tweets
BARRY HAMMOND
 
02 twitter
02 twitter02 twitter
02 twitter
Maryrose Lyons
 
Twitter Masterclass by Leigh Kendall
Twitter Masterclass by Leigh KendallTwitter Masterclass by Leigh Kendall
Twitter Masterclass by Leigh Kendall
NHS Horizons
 
Twitter for trainers
Twitter for trainersTwitter for trainers
Twitter for trainers
Jane Leonard
 
A Beginners Guide To Twitter
A Beginners Guide To TwitterA Beginners Guide To Twitter
A Beginners Guide To Twitter
Cue Social Media Limited
 
Using Twitter for Education Professional Development - Jen Quimbey
Using Twitter for Education Professional Development - Jen QuimbeyUsing Twitter for Education Professional Development - Jen Quimbey
Using Twitter for Education Professional Development - Jen Quimbey
Jen King
 
Twitter Me This: Intro to Twitter
Twitter Me This: Intro to TwitterTwitter Me This: Intro to Twitter
Twitter Me This: Intro to Twitter
Holly Ross
 
Twitter powerpoint - intermediate
Twitter powerpoint - intermediateTwitter powerpoint - intermediate
Twitter powerpoint - intermediate
GlobalGiving
 
Twitter,tweeter,t what-oct-2012
Twitter,tweeter,t what-oct-2012Twitter,tweeter,t what-oct-2012
Twitter,tweeter,t what-oct-2012
Glenaes
 
Twitter for Professional Development
Twitter for Professional DevelopmentTwitter for Professional Development
Twitter for Professional Development
Swift Sonya
 
Tweet! Tweet! Getting Started on Twitter
Tweet! Tweet!  Getting Started on TwitterTweet! Tweet!  Getting Started on Twitter
Tweet! Tweet! Getting Started on Twitter
HELIGLIASA
 

Similar to How Student-Run Organizations Can Utilize Twitter (20)

Twitter & Instagram 101
Twitter & Instagram 101 Twitter & Instagram 101
Twitter & Instagram 101
 
Twitter and Hootsuite Presentation
Twitter and Hootsuite Presentation Twitter and Hootsuite Presentation
Twitter and Hootsuite Presentation
 
Twitter for Teachers
Twitter for TeachersTwitter for Teachers
Twitter for Teachers
 
Twitter for Reporters
Twitter for ReportersTwitter for Reporters
Twitter for Reporters
 
Twitter and Hootsuite Presentation
Twitter and Hootsuite Presentation Twitter and Hootsuite Presentation
Twitter and Hootsuite Presentation
 
Introduction to Twitter for Educators
Introduction to Twitter for EducatorsIntroduction to Twitter for Educators
Introduction to Twitter for Educators
 
Lauren Dugan
Lauren DuganLauren Dugan
Lauren Dugan
 
Approach Twitter Bath Dec2010
Approach Twitter Bath Dec2010Approach Twitter Bath Dec2010
Approach Twitter Bath Dec2010
 
Tweeting For A Business or Organization
Tweeting For A Business or OrganizationTweeting For A Business or Organization
Tweeting For A Business or Organization
 
Twitter & Tweets
Twitter & TweetsTwitter & Tweets
Twitter & Tweets
 
02 twitter
02 twitter02 twitter
02 twitter
 
Twitter Masterclass by Leigh Kendall
Twitter Masterclass by Leigh KendallTwitter Masterclass by Leigh Kendall
Twitter Masterclass by Leigh Kendall
 
Twitter for trainers
Twitter for trainersTwitter for trainers
Twitter for trainers
 
A Beginners Guide To Twitter
A Beginners Guide To TwitterA Beginners Guide To Twitter
A Beginners Guide To Twitter
 
Using Twitter for Education Professional Development - Jen Quimbey
Using Twitter for Education Professional Development - Jen QuimbeyUsing Twitter for Education Professional Development - Jen Quimbey
Using Twitter for Education Professional Development - Jen Quimbey
 
Twitter Me This: Intro to Twitter
Twitter Me This: Intro to TwitterTwitter Me This: Intro to Twitter
Twitter Me This: Intro to Twitter
 
Twitter powerpoint - intermediate
Twitter powerpoint - intermediateTwitter powerpoint - intermediate
Twitter powerpoint - intermediate
 
Twitter,tweeter,t what-oct-2012
Twitter,tweeter,t what-oct-2012Twitter,tweeter,t what-oct-2012
Twitter,tweeter,t what-oct-2012
 
Twitter for Professional Development
Twitter for Professional DevelopmentTwitter for Professional Development
Twitter for Professional Development
 
Tweet! Tweet! Getting Started on Twitter
Tweet! Tweet!  Getting Started on TwitterTweet! Tweet!  Getting Started on Twitter
Tweet! Tweet! Getting Started on Twitter
 

Recently uploaded

HMS Facebook Stories All V1 06092024.docx
HMS Facebook Stories All V1 06092024.docxHMS Facebook Stories All V1 06092024.docx
HMS Facebook Stories All V1 06092024.docx
Charles Bayless
 
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMSTUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM
AJHSSR Journal
 
一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理
一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理
一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理
anubug
 
UR BHATTI ACADEMY AND ONLINE COURSES.pdf
UR BHATTI ACADEMY AND ONLINE COURSES.pdfUR BHATTI ACADEMY AND ONLINE COURSES.pdf
UR BHATTI ACADEMY AND ONLINE COURSES.pdf
urbhattiacademy
 
Dominate Reddit Discussions.............
Dominate Reddit Discussions.............Dominate Reddit Discussions.............
Dominate Reddit Discussions.............
SocioCosmos
 
Transportation_Channel_Investor_Presentation_April_2024_ Final .pdf
Transportation_Channel_Investor_Presentation_April_2024_ Final .pdfTransportation_Channel_Investor_Presentation_April_2024_ Final .pdf
Transportation_Channel_Investor_Presentation_April_2024_ Final .pdf
Matthewperry105
 
快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样
快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样
快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样
9u4xjk4w
 
Maximize Your Twitch Potential!..........
Maximize Your Twitch Potential!..........Maximize Your Twitch Potential!..........
Maximize Your Twitch Potential!..........
SocioCosmos
 
原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
7lkkjxt
 

Recently uploaded (9)

HMS Facebook Stories All V1 06092024.docx
HMS Facebook Stories All V1 06092024.docxHMS Facebook Stories All V1 06092024.docx
HMS Facebook Stories All V1 06092024.docx
 
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMSTUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM
 
一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理
一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理
一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理
 
UR BHATTI ACADEMY AND ONLINE COURSES.pdf
UR BHATTI ACADEMY AND ONLINE COURSES.pdfUR BHATTI ACADEMY AND ONLINE COURSES.pdf
UR BHATTI ACADEMY AND ONLINE COURSES.pdf
 
Dominate Reddit Discussions.............
Dominate Reddit Discussions.............Dominate Reddit Discussions.............
Dominate Reddit Discussions.............
 
Transportation_Channel_Investor_Presentation_April_2024_ Final .pdf
Transportation_Channel_Investor_Presentation_April_2024_ Final .pdfTransportation_Channel_Investor_Presentation_April_2024_ Final .pdf
Transportation_Channel_Investor_Presentation_April_2024_ Final .pdf
 
快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样
快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样
快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样
 
Maximize Your Twitch Potential!..........
Maximize Your Twitch Potential!..........Maximize Your Twitch Potential!..........
Maximize Your Twitch Potential!..........
 
原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
 

How Student-Run Organizations Can Utilize Twitter