Instant Photography By Zack ⚡️What if Polaroid was a file type?⚡️⚡️MìNT Ambassador⚡️Go Gators  zackattackpolaroid.com

1. Zachary Gordon
The brand
1
(me)

2. Table of contents
Page # Content
1 Name
2 Table of Contents
3 Social Media Audit
4 Social media objectives
5 Persona and voice
6 Strategies and tools
7 Timing and Key dates
8 policy and Critical Response plan
9 Measurement and Reporting Results
2

3. Social Media Audit
3
Social Network URL Follower Count
Average Weekly
Activity
Average Engagement
Rate
Instagram /zackattack.polaroid/ 11.3k 2 posts 700 likes, 4 comments
Twitter /realzackgordon1 13 8 posts 2 likes, 1 retweet
Facebook /zackattack.poalrodi 80 3 posts 100 exposure
Assessment Summary:
At present time, the highest number of interactions per post occurs on Instagram.
Source Volume % of Overall Traffic Conversion Rate
Instagram NO DATA 85 No Data
Twitter NO DATA 5 No Data
Facebook 1000 10 No data
Although no direct traffic data is available for Instagram, many social interactions occur on this network.

4. Social media objectives
4
1. Increase unique visitors from social properties to my online shop
“zackattackpolaroid.com” by 30% in 6 months via:
2. a. Increased brand awareness through partnerships through Instagram
b. Increased use of brand hashtags across all social platforms
Increase Instagram followers by 10k in 6 months.
3. Increase volume of visual content published on Facebook and Instagram
channels by 30% in 2 months.
KPIs
1. Number of unique visitors from Facebook, Twitter and LinkedIn
2. Number of Instagram followers
3. Number of weekly photo and video posts to
Facebook and Instagram
4. Sentiment analysis
Key Messages
-Photography is fun and I am not a professional
-My website is only for fun (but if you want to
buy something you can!)

5. Persona and voice
(hashtags)
• #makeordinarydaysextraordi
nary
• #polaroid
• #vintage
• #instantcamera
• #grunge
• #fun with friends
5

6. Strategies and tools
6
Instagram
I love “Hootsuite” for
engagement but most activity
takes place on my phone or an
android emulator
Twitter
I use “Buffer” as well as
“Hootsuite” to manage and
strategize for Twitter. It lets you
pre-set posts
Facebook
Facebook has a built in analytics
tool that integrates with my
website as well as Google
analytics

7. Timing and Key dates
• This is a year-round operation
• I am graduating this semester and I am seeking
employment, it would be nice to grow my network
on LinkedIn to aid in this effort
• Most posts are heavily engaged at peak hours
around 10pm or 11:30am
7

8. Roles/
policy
I manage my social media
accounts
I outsource my website
“zackattackpolaroid.com” to
“redbubble.com” to handle
payment processing and
apparel production.
Critical
Response
plan
Be respectful to all
Use common sense
Stay out of trouble (don’t start a fight or post
something that’s illegal)
Be polite, not rude or insensitive Be the
solution, not the problem Be nice to strangers
Act helpful to customers
8
situation #1
Very rude comment on instagram
I would leave the comment to show
that i am a real person, I may
reach out personally to find the
root of the problem.
Ignore the trolls
situation #2
Someone left a rude comment on
my linkedin blog
I would delete the comment
because in that professional
space, i would prefer to improve
than show my faults

9. Measurement and
Reporting Results
9
Quantitative KPIs
Reporting Period: 2 months Data as of February 18, 2017
Website Traffic Sources Assessment
Timeframe: Monthly average, February 2017 to May 2017
Qualitative KPIs
Sentiment Analysis
An analysis of the interactions on 4 Facebook posts, 20 Instagram posts and 10
Tweets revealed the following:
There is an abundance of positive sentiment from customers following their visit.
This includes shout outs, sharing photos and stories of their experience and
recommendation of the park to their friends/followers.
Social
Network
URL
Follower
Count
Average
Weekly
Activity
Average
Engagement
Rate
Instagram
/
zackattack.p
olaroid/
11.3k 2 posts
700 likes, 4
comments
Twitter
/
realzackgord
on1
13 8 posts
2 likes, 1
retweet
Facebook
/
zackattack.p
oalrodi
80 3 posts 100 exposure
Source Volume
% of Overall
Traffic
Conversion Rate
Instagram NO DATA 85 No Data
Twitter NO DATA 5 No Data
Facebook 1000 10 No data
I am currently partnered with Magic-Flight, magicalbutter.com, Rastabuddatao, EnoHammocks and Victorinox.
I wish to build these relationships and open new doors for myself