On #AtomicChat, we discussed how brands can win with Twitter engagement with special guest @SusynEliseDuris. Here's the transcript with highlights and key takeaways!

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#ATOMICCHAT
June 16, 2014
How brands can win
with Twitter engagement
Why is engagement important?
What is the difference between
engagement and broadcasting?
Brands have to meet sales/leads goals, how
much should they broadcast on Twitter?
How much of an impact does influenced
engagement have?
How do you initiate engagement and
interactions on twitter?
What are some engagement must-do’s
for busy marketers?
what do you think is the key to create and
maintain high engagement on twitter?
@SuSynEliseduris
special guest:
Susyn Elise Duris @SusynEliseDuris
Relationship bldg is crucial. For people to buy from you, they need to trust you get them and can help
them. Bottom line. #atomicchat
CBarrows @CBarrows
Engagement allows you to get to know people. It’s communication, it’s sharing, and it’s a chance to build
relationships. #atomicchat
Emily @emkslone
Building relationships (i.e. having engagement) builds trust and loyalty. #atomicchat
Willis Williams @Social_Chef
Engagement and content are the fuel that drives your social media marketing to excellence. The
destination is connections. #AtomicChat
Vincent Orleck @Vin_Orleck
Broadcasting= 1 way street
Engagement = 4 lane freeway
Kavita Chintapalli @kavita1010
Engagement is a dialogue - it’s actually social. Broadcast is traditional, one-way marketing messaging.
#AtomicChat
Joe Stanganelli @JoeStanganelli
Diff. b/w engagement & amplification/broadcasting: Engagement=convo b/w you and others.
Amp=Others talking about that convo. #AtomicChat
Ashley Ashbee @cartooninperso
If only companies understood how they’re missing opportunities when they don’t respond to others’
engagement. #atomicchat
Susyn Elise Duris @SusynEliseDuris
Suggest this - Tweet 1/3 of time - be yourself 1/3 - curate things in your field of expertise, interest , 1/3 -
promote. #atomicchat
Susyn Elise Duris @SusynEliseDuris
It is so very, very key.You need to listen, engage, help to develop relationships with influencers.
#atomicchat
Todd Burgess @tburgess57
if you do your engagement by the numbers for the numbers the only things you connect with are
machines #atomicchat
Susyn Elise Duris @SusynEliseDuris
I probably answered too early on this one - here’s the recipe 1. Listen 2.Engage 3. Help 4. Promote.
#atomicchat
Susyn Elise Duris @SusynEliseDuris
Guy Kawasaki has sd that he monitors his name and he answers, debates, etc. with people.
#atomicchat
Lolo LLC @LoloLLC
Listen! The conversation is already happening. Join in and speak up. #atomicchat
Canadian Blog House @CanBlogHouse
When someone follows me-I read their Twitter bio & make a comment about it..after I thank them
#atomicchat
Susyn Elise Duris @SusynEliseDuris
1.You have to respond - quickly - to questions, respond when you are mentioned 2. Be consistent with
your comms... #atomicchat
Susyn Elise Duris @SusynEliseDuris
Those that are gd at relationship bldg make it all abt the other person. Their focus is on helping them, in
a genuine way. #atomicchat
Brian Blatnicki @BrianBlatnick
personalizing engagement methods - when it’s time to communicate, u can mention things the user
actually cares about #atomicchat
Brian Blatnicki @BrianBlatnicki
Building context to set up content – meaning listen to the discussion before chiming in. #atomicchat
Susyn Elise Duris @SusynEliseDuris
3. Recognize ppl who say interesting things/post interesting content 4. Diversifyyour comms-comm w diff
sectors/communities #atomicchat
Ira Haberman @irahaberman
I’m a fan of the 5-1 ratio, 5 times the amount of content (owned or curated) vs. promotional stuff.
#atomicchat
Joe Cheray @wildheart4vr
Use a tool like @followerwonk to see when your followers are online tweeting the most and use that as
a guideline #AtomicChat
Andrew Hutchinson @adhutchinson
It’s about establishing yourself as trusted voice first, then people will be receptive to all messages
#AtomicChat
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