130416 moa-gamification-in-marketing
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Presentation for MOA gamification event 16th april 2013. For questions contact Rutger @ Fanminds . Com
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130416 moa-gamification-in-marketing
- 1. GAMIFICATION in practice MOA Gamification @rutgerteunissen
- 2. Gamification is applying game thinking and game mechanics to non-game contexts (serious) WHOLE Gamification PARTS Games MOA Gamification @rutgerteunissen
- 3. GAMIFICATION IS ENRICHMENT CHALLENGE ACTION FEEDBACK PROGRESSION MOA Gamification @rutgerteunissen
- 4. “NOT THE CARROT BUT THE HUNT” MOA Gamification @rutgerteunissen
- 5. “IT’S NOT ABOUT THE PRINCESS” MOA Gamification @rutgerteunissen
- 6. A STORY OF TEMPTATION, OPPORTUNITIES AND CHALLENGE MOA Gamification @rutgerteunissen
- 7. UNLIMITED ENGAGEMENT MOA Gamification @rutgerteunissen
- 8. I want that! MOA Gamification @rutgerteunissen
- 9. WELCOME GAMIFICATION MOA Gamification @rutgerteunissen
- 10. Gartner Report 2011 Top of the Hype Cycle 70% of organizations have > 1 gamified application by 2014 MOA Gamification @rutgerteunissen
- 11. GAMIFICATION IS MORE THAN BADGES REWARDS WINNING Easy? MOA Gamification @rutgerteunissen
- 12. Gartner Report 2011 2012 80% of implementations will fail by 2014 due to bad design MOA Gamification @rutgerteunissen
- 13. Copy-paste gamification does not lead to engagement MOA Gamification @rutgerteunissen
- 14. How to implement it? MOA Gamification @rutgerteunissen
- 15. NO EASY APPROACH MOA Gamification @rutgerteunissen
- 16. 4 TIPS MOA Gamification @rutgerteunissen
- 17. 1. Keep it simple MOA Gamification @rutgerteunissen
- 23. Selfdestructive MOA Gamification @rutgerteunissen
- 24. 2. Beware of extrinsic motivation MOA Gamification @rutgerteunissen
- 26. 3. Truly hit their motivation Who am I? What drives me? MOA Gamification @rutgerteunissen
- 27. ACTING KILLERS ACHIEVERS PLAYERS WORLD SOCIALIZERS EXPLORERS INTERACTING Bartle model, 1996 MOA Gamification @rutgerteunissen
- 28. ACTING KILLERS ACHIEVERS PLAYERS WORLD SOCIALIZERS EXPLORERS INTERACTING MOA Gamification @rutgerteunissen
- 30. ACTING KILLERS ACHIEVERS PLAYERS WORLD SOCIALIZERS EXPLORERS INTERACTING MOA Gamification @rutgerteunissen
- 31. It all starts wrong /// We need love, not steroids MOA Gamification @rutgerteunissen
- 32. Progres es sion Collections Challeng Discovery Random ac ts Lottery Epic meaning Customiza tion MOA Gamification @rutgerteunissen
- 34. 4. Use the right Gamification SET SYSTEM ELEMENTS TOOLS POINTS WIN LEADERBOARD LEVELS STATUS ACHIEVEMENTS PROGRESS COLLABORATION PROGRESS BAR RULES SURPRISE LOTTERY MOA Gamification @rutgerteunissen
- 35. CHALLENGE LEVEL SKILL LEVEL MOA Gamification @rutgerteunissen
- 36. ACTING KILLERS ACHIEVERS PLAYERS WORLD SOCIALIZERS EXPLORERS INTERACTING MOA Gamification @rutgerteunissen
- 37. Progres s sion Leaderboard Cha llenge Badges Rewards Status Epic meaning Instant fee d back MOA Gamification @rutgerteunissen
- 40. MARIO SAYS… MOA Gamification @rutgerteunissen
- 41. Gamification is not a game Gamification is about enriching Not the carrot but the hunt There’s no easy trick… MOA Gamification @rutgerteunissen
- 42. Keep it simple Beware of extrinsic motivation Truly hit their motivation Use the right gamification SET MOA Gamification @rutgerteunissen
- 43. ? MOA Gamification @rutgerteunissen