1. Tom Jomby
CLD 495 FINAL PROJECT
Ronald McDonald House
Charities of the Bluegrass

2. • Home for families of hospital patients
• It allows families to stay together in a place
they can call home at little cost, and those
families can access the best health
care, regardless of their location
• a place for children's families to stay

3. Ronald McDonald House Charities of
the Bluegrass
Adress : 1300 Sports Center Dr,
Lexington, KY 40502
Contact information : (859) 268-0757
Website: http://www.rmhclexington.com

4. • The first idea of a Ronald
McDonald’s house was
developed in 1973 in
Philadelphia
• Now there are 125 local
chapters in 55 different
countries
• More then McDonald
house
• More than 150 McDonald
family room

5. Lexington’s Mcdonald House
• House opening in December 1984
with 17 bedrooms
• The House has served over 25,000
families, from 38 different states and
10 foreign countries.
• In 1997, the Ronald McDonald
House expanded to 20 rooms and
the name changed to Ronald
McDonald House Charities of the
Bluegrass

6. Mission
• create and support programs that directly
improve the health and well-being of children
and to strengthen families by keeping them
together in times of medical need.

7. Vision
• Recognized community leader in the
provision of quality and innovative
services, facilities and support the health and
well being of children and their families
My choice
• I choose this non profit organization because
the tennis volunteered for them

8. 3 New media the organization
currently uses are :
• Twitter
• Facebook
• Youtube

9. Facebook
• https://www.facebook.com/pages/RonaldMcDonald-House-Charities-of-theBluegrass/7374389341

10. Why Facebook
• Use Facebook to best reach the community
and make the strongest impact because
nowadays everybody has a facebook account.
• They can post interesting and engaging stuff
such as pictures or event stories that makes
people want to do the same and join.
• I could see that they are combining visuals
with a really short caption such as we learned
in Picasa.

11. Twitter
• https://twitter.com/rmhcbluegrass

12. Why Twitter
• With twitter, the Ronald Mcdonald house is hoping
to connect with a strong network of volunteers, and
partners,
• Using the #Hastag #WishListWednesday or
#HouseVolunteer they can hope to be trending one
day on twitter and more people will then know
about what they are doing.
• They use twitter also by giving links to their facebook
page so someone don’t have to actually go through
the process of looking for that specific story he just
has to click it.

13. • http://www.youtube.com/user/RMHCLexingt
onKy

14. Why Youtube
• Tell the organization's story through videos on
YouTube, the more view means the more
people know about the missions and visions
of the organization.
• Video is an amazing vehicle to connect with
your supporters emotionally,
• putting a link of the website in the video’s
description is a good way to recruit people
that will come and help the organization.

15. THEY ARE EFFICIENT IN FILFULLING
THE MISSIONS OF ORGANIZATION
• The facebook describe what the Ronald
McDonald house is about but also
mission, descriptions and general information.
• Twitter facebook and youtube can tell you and
promote some upcoming event in a really
effective way so more people will be willing to
improve life of families
• Can be a good source of entertainment and then
people want to improve the health of people

16. Strenghts
• They are using the 3 forms of new new media
• The overall new media strategy is very solid
• The new implementation that I would try to
do is making an Instagram account because it
becomes very popular and images can mean
and speak a lot to the viewer