2. 
Objectives
● Use social media to promote the Temple website, social media
outlets, and Open House among non-members.
● The primary audience will be those not of our faith.
● Engage audiences through social media using an
appropriate informational campaign.

3. Social Media Channels
● Facebook Page: Philadelphia Mormon Temple
→ Also closely aligned with administrators for the closed group:
‘Friends of the Philadelphia Pennsylvania Temple’
● Twitter: @PhillyLDSTemple
● Instagram: PhillyLDSTemple
● Hashtag Use:
#PhillyLDSTemple; #LDSPhillyTemple; #PhillyTemple

4. To Increase Traffic/Followers
● All subcommittee members to:
→ Invite their FB friends to ‘Like’ the Temple FB page
→ Follow the Instagram & Twitter accounts
→ Encourage your stake members to do the same
● Elizabeth will:
→ Follow key influencers on Twitter & Instagram in an effort to get them to
‘Follow’ us in return (Use the Opinion Leader list)
→ Follow people who use the hashtags
→ Follow people who ‘retweet’ or ‘Favorite’ on Twitter;
→ Retweet & Favorite people who use our hashtags or mention us
→ Advertise using social media & online resources

5. Ideas to Increase Engagement
● Children’s drawings of the temple and what it means to them
● Pictures of members by the temple
● Memes of the Temple
● Personal stories: “What does the temple mean to you?”
● 20-30 second youth videos
→ What are you doing to prepare for the temple?
● Pictures while holding signs
“I’m excited for the Philadelphia Temple because … “

6. Content Strategy
● Elizabeth will:
→ Schedule weekly posts & email stake social media/DPAs
→ Monitor & respond daily
● Stake will:
→ ‘Share’ posts as they apply to your audience
● Content:
→ Pictures & updates on construction progress
→ Background information, memes, & facts about the Philadelphia Temple
→ Regular posts about Temple: Open House, Cultural Celebration, & Dedication

7. 
Language
Please remember: We are trying to reach those who are not members of our
church. When posting, please avoid the use of church jargon that may not be
understood. We want our posts about the temple to be easily accessible and
relevant to everyone.
Here are some alternatives you could use:
◦ ward – congregation
◦ stake - region
◦ ordinance - a religious ceremony/sacred rite
◦ covenant - promise/commitment
◦ endowment - religious ceremony/sacred rite
◦ testimony - personal conviction
◦ baptisms for the dead – special ceremonies on behalf of our ancestors
◦ sealing - religious ceremony binding a couple and families
◦ temple recommend – rather than try to explain, use something like:
“After the temple is formally dedicated, it is open only to Church members who are actively
engaged in the faith.”

8. Advertising Strategy
● Temple Open House, FB Event
→ Target all areas within the Temple district
→ Specify following areas of interest:
Mormon, Mormon.org, family and relationships, architecture,
Christianity, faith, interfaith dialogue, religion, architecture design,
religious belief
→ Cost $35
● Do You Have Your Ticket Yet Meme—as soon as reservations are made
possible on website, to be immediately put out via all social media
outlets.
→ $10 for 5 days paid promotion, which will naturally generate increased organic growth
→ 1 Twitter promoted post—Cost determined by number of interactions with post, so we
can set a pre-determined limit and only increase if seems necessary $10)
● Advertise events via online event advertisements (*See chart on following page.)
● Total Expected Expenditure: $55

9. Who How Cost When
www.upcomingevents.com Online submission Free to post; cost to have
them ‘push’ the event
At least one week prior (<July
18)
www.phila.gov
(This is PhillyFunGuide)
Online submission Free? Advertises year-round, so
anytime
www.visitphilly.com Email information to:
Melissa@visitphilly.com
If approved, free? ***
www.philadelphia.cbslocal.com Email request sent Free? ***
www.philadelphiaweekly.com/events Email request sent Free? ***
www.philly.com/philly/calendar Submitted online ***
www.yelp.com/events/philadelphia Online submission Free?
www.mainlinetoday.com/Main-Line-Today/calendar/ Submitted online Free ***