1. A Child’s Place Casa
Social Media Audit
Bethany College
Department of Communications & Media Arts
Kyra Dillard

2. Casa Movement
◦ In 1977, a Seattle juvenile court judge concerned about making drastic decisions with
insufficient information conceived the idea of citizen volunteers speaking up for the best
interests of abused and neglected children in the courtroom. From that first program has grown
a network of more than 951 CASA and guardian ad litem programs that are recruiting, training
and supporting volunteers in 49 states and the District of Columbia.

3. A Child’s Place Casa
◦ A non-profit organization, in Brooke and Hancock Counties, WV, supporting and promoting
court appointed volunteer advocacy for abused and neglected children so that they can thrive in
safe, permanent homes

4. Overview
◦ What is it exactly that the company is trying to achieve though social media?
◦ Try to connect with the audience so they can raise more money for the foundation
◦ Raise Awareness
◦ Volunteers

5. Casa Volunteers
◦ A Court Appointed Special Advocate (CASA) volunteer is a trained citizen who is appointed by a
judge to represent the best interests of abused and neglected children in court
◦ There are more than 950 CASA programs in 49 states recruiting, training and supporting
volunteers to represent the best interests of abused and neglected children in the courtroom
and other settings.

6. Who funds Casa?
◦ The Angel Roll is A Child's Place CASA's own exclusive 5-year giving opportunity to businesses,
individuals and civic groups to build a more solid financial foundation Join our Angle Roll today
by pledging to give an annual amount for five years.
◦ In Kind Dontations- A case of paper, Postage stamps or things from a business
◦ Corporate Sponorship: Hero, Guardian and Believer.
Hero:Your $3,000 donation provides support for 3 CASA Volunteers for a whole year
◦ Guardian:Your $1,500 donation provides advocacy resources of 3 CASA children for a year
◦ Believer: Your $600 donation provides resources to train a class of 8 CASA Volunteers

7. Target Audience, Why?
◦ Community Casa Volunteer
◦ Women
◦ 35+
◦ Older
◦ Financially Stable
◦ More mature

8. Facebook
◦ Establsihed in 2010
◦ Likes: 325
◦ Visits: 55
◦ Get on average about 5 likes per post
◦ Peak Time to post is Wednesdays at 3 pm
◦ Worst Time to post is weekends before 8 am
and after 8 pm
◦ How much time is invested in the page? Tries
to post everyday so people can stay engaged
◦ http://blog.hubspot.com/marketing/best-
times-post-pin-tweet-social-media-
infographic
◦ https://www.facebook.com/pages/A-Childs-
Place-CASA-LTD/111275042245562
Website
◦ “Donate” should be more noticeable!!
◦ Stock photography
◦ Flash Photography
◦ Does have a social media policy
◦ http://www.childsplacecasa.com

9. Improvements
Facebook
◦ Stock photography
◦ Back of the head shots
◦ Videos- More powerful and get a greater
connection with the audience
◦ Update future events everything is from 2012
◦ Under “About” should have time that they open
until they close, phone number and location
◦ https://www.facebook.com/texascasainc
◦ http://www.freedigitalphotos.net/images/search.ph
p?search=kids&cat=photograph
Website
◦ “Donate” should be more noticeable!!
◦ Stock photography
◦ Flash Photography
◦ Does have a social media policy
◦ http://www.childsplacecasa.com/

10. SWOT analysis
◦ Strengths
Interaction.. Example came to Bethany College
◦ Weaknesses
FB page/Website should correspond
Balance of page, Pictures within the banner are off centered
Opportunities
More people can always donate
◦ Threats
Lack of knowledge can be crucial to future funders

11. What's Next?
◦ Make changes to Facebook Page and Website
◦ Stock/Flash Photography
◦ Look at examples of other Casa’s to try and help improve your Facebook and Website page
◦ Is twitter effective?
◦ http://www.kempe.org/
◦ http://www.casaforchildren.org/site/c.mtJSJ7MPIsE/b.5301295/k.BE9A/Home.htm
◦ http://texascasa.org/