The document discusses different digital lifestyles and how people use the internet. It profiles 5 groups: Influencers who are young, passionate social media users; Communicators who love connecting online; Knowledge-seekers who use the internet to learn; Networkers who maintain relationships online; and Aspirers who are new to the internet and want to do more online. Each group has different attitudes, engagement levels, consumption habits and how open they are to brands. The document examines these groups to understand consumer behavior online in more depth than just clicks or time spent.
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Diese Bachelorarbeit untersucht Chancen und Risiken, die durch M-Commerce für den stationären Einzelhandel entstehen. Hierzu werden zunächst der Begriff M-Commerce bestimmt, die technologischen Grundlagen erklärt und die Entwicklung bis heute darge- stellt. Anschließend wird die Situation des deutschen Einzelhandels untersucht und Herausforderungen herausgearbeitet, die sich u. a. durch die verstärkte Nutzung mobiler Endgeräte im stationären Einzelhandel ergeben. Darauf basierend werden mobile Dienste in Hinblick auf ihre Fähigkeit Konsumenten in den Handel zu führen bzw. das Einkaufserlebnis zu bereichern untersucht. Dabei wird deutlich, dass viele mobile Dienste bereits heute einen hohen Mehrwert für Konsumenten bieten, trotzdem der M-Commerce noch am Anfang seiner Entwicklung steht und das Potenzial bei weitem noch nicht ausgeschöpft ist. Ferner werden die Risiken untersucht, die einerseits durch die Nutzung der mobilen Dienste durch Konsumenten und andererseits durch das Entwickeln und Betreiben dieser entstehen.
Good Design Principles for App Developer (UAB) 2017Marçal P.
Keynote shown at Universitat Autònoma de Barcelona (UAB), on the Graduate Engineering Mobile Application Development, teaching the Good Design Principles for Mobile App Developers.
· Good Design Principles by Dieter Rams
· Good Design Principles & Apps
· UI – Human Interface Principles
· UX – User Experience Guidelines
· Reference Links
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Here's the presentation I gave at Pittsburgh Web Design Day (http://www.webdesignday.com) based on my article on Mashable (http://mashable.com/2009/01/09/user-experience-design/)
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padday at gmail dot com
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This is the presentation I gave on 7-Mar-13 at the National Federation of Housing's Marketing and Communications Conference - please contact me if you have any questions or comments.
Bridging the gap between our online and offline social networkPaul Adams
A 30 minute talk I gave at the IA Summit 2010. If you find the content useful in your work, I'd love to hear your stories and examples to inform a book I'm writing. Please get in touch!
padday at gmail dot com
We are moving towards a more open social world. In the future, the only social network will be the social graph. We are opening the floodgates. For online marketing, it will be the difference in row boating from lake to lake to navigating the uncharted seas. It's finally time to go exploring and the semantic web will be our compass.
Online Image Management & Positioning Survey: Penn Schoen Berlandpsbsrch123
Penn Schoen Berland survey reveals that you need to leverage the technologies such as Mobile marketing, Search Marketing, Social Media Presence & Blog Marketing for the online image management & positioning of your Company. You will need to bring new ideas and innovative engagement tools to grow your Companies in the digital world
Youth's Role in Social Media and E-Commerce GrowthJanette Toral
A presentation given by Janette Toral encouraging the youth to form their start-ups serving the needs of their market last January 25 at Lingayen Pangasinan for the Creative Alliance Services ICT Seminar Series 2012.
Creating a social media strategy for a tourism business | Block 2: Social Tou...Francisco Hernandez-Marcos
Creating a social media strategy for a tourism business
Block 2: Social Tourism
International Master in Hospitality and Tourism Management
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Презентация исследовательской компании Salt (www.salt-research.com)
Содержание:
- Образование и карьера
- Семейные ценности
- Развлечения и поведение в digital
- Потребительское поведение
22 октября
Докладчик: Екатерина Курносова
Содержание:
- Аудитория российского интернета
- Потенциал роста интернета
- Проникновение, динамика, интенсивность использования устройств
- Онлайн-активность по устройствам
- Топ сайты (desktop и mobile трафик)
- Браузер vs. приложения
- Мобильная реклама
Справедливая доля digital в медиа-миксе. Основные работающие инструменты в di...Mitya Voskresensky
Презентация AdWatch Isobar
Выступление Марии Дмитриевой на круглом столе, организованном Российской Ассоциацией Фармацевтического Маркетинга, компанией Аарон Ллойд Медиа и коммуникационной группой Dentsu Aegis Network Russia
3. To understand what consumers do is not enough.
‘Clicks’ are not the whole story.
To get a true picture of the consumer, you need to understand their history,
their needs and emotions.
This will explain why they do what they do.
The following profiles offer a glimpse into the evolving world of digital and
lifestyles that have emerged, and are emerging.
4. Introducing the digital lifestyles
INFLUENCERS
The internet is an integral part of my life. I’m young and a big mobile Internet user and generally access everywhere, all of the time. I’m a blogger,
a passionate social networker with many social network friends. I’m also a big online shopper, even via my mobile. I want to make sure as many
people as possible hear my online voice.
COMMUNICATORS
I just love talking and expressing myself, whether that’s face to face, on a fixed line, mobile or on social networking sites, instant messaging or just
emailing people. I really want to express myself in the online world in the way that I can’t in the offline one. I tend to be a smart phone user and I’m
connecting online from my mobile, at home, at work or at college.
KNOWLEDGE-SEEKERS
I use the internet to gain knowledge, information and to educate myself about the world. I’m not very interested in social networking but I do want
to hear from like-minded people especially to help me make purchase decisions. I’m very interested in the latest thing.
NETWORKERS
The internet is important for me to establish and maintain relationships. I have a busy life whether it’s my profession or managing the home. I use
things like social networking to keep in touch with people I wouldn’t have time to otherwise. I’m a big home internet home user and I’m very open
to talking to brands and looking for promotions. That said I’m not really the kind of person to voice my opinions online.
ASPIRERS
I’m looking to create a personal space online. I’m very new to the Internet and I’m accessing via mobile and internet cafes but mostly from home.
I’m not doing a great deal at the moment online but I’m desperate to do more of everything, especially from a mobile device.
FUNCTIONALS
The internet is a functional tool, I don’t want to express myself online. I like emailing, checking the news, sport & weather but also online shopping.
I’m really not interested in anything new (like social networking )and I am worried about data privacy and security. I am older and have been using
the internet for a long time.
5. Behaviour and attitude is not a linear relationship
HIGH CONSUMPTION
LOW INVOLVEMENT HIGH INVOLVEMENT
LOW CONSUMPTION
6. Functionals: The internet is a practical tool
FUNCTIONALS
WHO ARE THEY? DIGITAL ATTITUDES BRAND INTERACTION
MALE FEMALE - I am concerned about data protection and privacy in the
H
internet.
YOUNGER OLDER OPEN TO BRANDS
L - Internet helps me connect with other like-minded individuals.
EMPLOYED UNEMPLOYED - In the online world, I can better express my feelings. BRANDS ARE INTRUSIVE
- The Internet improves the relationships I have with other
people.
FREQUENCY OF INTERNET ACCESS
5 TH
HIGH LOW LEVEL OF ONLINE PURCHASING
DIGITAL ENGAGEMENT
(On a scale of 1-6)
Digital Engagement Involvement Consumption
NUMBER OF SOCIAL NETWORKING FRIENDS
HIGH LOW L L L
ABOVE AVERAGE TOUCHPOINTS
DIGITAL ACTIVITITES ONLINE OFFLINE
WHERE ARE THEY? Branded sites Offline media
Retail shop Retail shop
Price comparison Offline WOM
SEEu Search engine
DevA User review on blog
NAm NWEu Review sites
Social network comments
7. Aspirers: I’m looking to create a personal space online
ASPIRERS
WHO ARE THEY? DIGITAL ATTITUDES BRAND INTERACTION
MALE FEMALE - The Internet improves the relationships I have with other
H
people.
YOUNGER OLDER - In the online world, I can better express my feelings. OPEN TO BRANDS
EMPLOYED UNEMPLOYED - Internet enables me to belong and be accepted by my friends. BRANDS ARE INTRUSIVE
L - I can´t imagine a life without the internet anymore.
- Life without the internet would be a lot less fun.
FREQUENCY OF INTERNET ACCESS
6 TH
HIGH LOW LEVEL OF ONLINE PURCHASING
DIGITAL ENGAGEMENT
(On a scale of 1-6)
Digital Engagement Involvement Consumption
NUMBER OF SOCIAL NETWORKING FRIENDS
HIGH LOW L L
H
ABOVE AVERAGE TOUCHPOINTS
DIGITAL ACTIVITITES ONLINE OFFLINE
WHERE ARE THEY? Branded sites Offline media
Retail shop Retail shop
Price comparison Offline WOM
Search engine
User review on blog
Review sites
Social network comments
MENA
SSA Ind
EmA
8. Networkers : The internet is important for me to establish and maintain relationships
NETWORKERS
WHO ARE THEY? DIGITAL ATTITUDES BRAND INTERACTION
MALE FEMALE - The Internet improves the relationships I have with other
H
people.
YOUNGER OLDER - I can´t imagine a life without the internet anymore. OPEN TO BRANDS
EMPLOYED UNEMPLOYED - Internet helps me connect with other like-minded individuals. BRANDS ARE INTRUSIVE
L - In the online world, I can better express my feelings.
- Internet allows freedom of expression that I don´t have
in the offline world.
FREQUENCY OF INTERNET ACCESS
4 TH
HIGH LOW LEVEL OF ONLINE PURCHASING
DIGITAL ENGAGEMENT
(On a scale of 1-6)
Digital Engagement Involvement Consumption
NUMBER OF SOCIAL NETWORKING FRIENDS
HIGH LOW H
L
H
ABOVE AVERAGE TOUCHPOINTS
DIGITAL ACTIVITITES ONLINE OFFLINE
WHERE ARE THEY? Branded sites Offline media
Retail shop Retail shop
Price comparison Offline WOM
SEEu Search engine
User review on blog
NAm NWEu Review sites
Social network comments
9. Knowledge-Seekers: I use the internet to gain knowledge, information and to educate myself
KNOWLEDGE-SEEKERS
WHO ARE THEY? DIGITAL ATTITUDES BRAND INTERACTION
MALE FEMALE - I am concerned about data protection and privacy in the
H
internet.
YOUNGER OLDER - Internet allows freedom of expression that I don´t have OPEN TO BRANDS
EMPLOYED UNEMPLOYED in the offline world. BRANDS ARE INTRUSIVE
L - Internet enables me to belong and be accepted by
my friends.
- In the online world, I can better express my feelings.
FREQUENCY OF INTERNET ACCESS - I can´t imagine a life without the internet anymore.
3 RD
HIGH LOW LEVEL OF ONLINE PURCHASING
DIGITAL ENGAGEMENT
(On a scale of 1-6)
Digital Engagement Involvement Consumption
NUMBER OF SOCIAL NETWORKING FRIENDS
HIGH LOW
M M
L ABOVE AVERAGE TOUCHPOINTS
ONLINE OFFLINE
WHERE ARE THEY? DIGITAL ACTIVITITES Branded sites Offline media
Retail shop Retail shop
Price comparison Offline WOM
SEEu Search engine
User review on blog
Review sites
Social network comments
LAm
10. Communicators: I just love talking and expressing myself
COMMUNICATORS
WHO ARE THEY? DIGITAL ATTITUDES BRAND INTERACTION
MALE FEMALE - In the online world, I can better express my feelings.
H
- Life without the internet would be a lot less fun.
YOUNGER OLDER - Internet allows freedom of expression that I don´t OPEN TO BRANDS
EMPLOYED UNEMPLOYED have in the offline world. BRANDS ARE INTRUSIVE
- Internet enables me to belong and be accepted
by my friends.
FREQUENCY OF INTERNET ACCESS
2 ND
HIGH LOW LEVEL OF ONLINE PURCHASING
DIGITAL ENGAGEMENT
(On a scale of 1-6)
Digital Engagement Involvement Consumption
NUMBER OF SOCIAL NETWORKING FRIENDS
HIGH LOW H H H
ABOVE AVERAGE TOUCHPOINTS
ONLINE OFFLINE
WHERE ARE THEY? DIGITAL ACTIVITITES Branded sites Offline media
Retail shop Retail shop
Price comparison Offline WOM
Search engine
User review on blog
Ch Review sites
Social network comments
EmA
11. Influencers: The internet is an integral part of my life
INFLUENCERS
WHO ARE THEY? DIGITAL ATTITUDES BRAND INTERACTION
MALE FEMALE - Internet allows me to stand out and be different.
H
- Internet allows freedom of expression that I don´t
YOUNGER OLDER have in the offline world. OPEN TO BRANDS
EMPLOYED UNEMPLOYED - Internet enables me to belong and be accepted by my friends. BRANDS ARE INTRUSIVE
- In the online world, I can better express my feelings.
L - I am concerned about data protection and privacy
in the internet.
FREQUENCY OF INTERNET ACCESS
1 st
HIGH LOW LEVEL OF ONLINE PURCHASING
DIGITAL ENGAGEMENT
(On a scale of 1-6)
Digital Engagement Involvement Consumption
NUMBER OF SOCIAL NETWORKING FRIENDS
HIGH LOW H H H
ABOVE AVERAGE TOUCHPOINTS
ONLINE OFFLINE
WHERE ARE THEY? DIGITAL ACTIVITITES Branded sites Offline media
Retail shop Retail shop
Price comparison Offline WOM
SEEu Search engine
DevA User review on blog
Ch Review sites
Social network comments
MENA
Ind