MRI examined online buying styles of consumers, and identified 5 distinct types of online shoppers. This presentation focuses on two types of consumers, "Social Cyber-Shoppers" and "Selective Cyber-Shoppers", in the context of social shopping.
Social Media is no longer the wave of the future, it is now a standard business practice that is essential to developing strong, loyal relationships with your target audience. Social Mea (pronounced “may-uh”) will help you navigate the waters of social media through a variety of services from consulting, account set up, community management, conversation monitoring, content creation, custom add-ons and MORE!
www.socialmea.com
eMarketer moderates a special presentation with Danielle King Sherman, vice president at Kelton Research and Bill Schneider, vice president of product marketing at SheerID. Watch as they uncover findings from their latest consumer study which surveyed 1,000 shoppers on what factors motivate them to try a new brand, make a first purchase and shop more frequently.
We recently relaunched our Keep Social Honest research which explored the path to positive engagement between consumers and brands online. We found that two of the main barriers when trying to achieve this is transparency and trust.
With the level of engagement on social media increasing, and new social channels coming to the forefront, consumers are being immersed into this digital world more than ever before. Which is why it's crucial for brands to ensure they are transparent and honest online.
https://goo.gl/vT1fxN
MRI examined online buying styles of consumers, and identified 5 distinct types of online shoppers. This presentation focuses on two types of consumers, "Social Cyber-Shoppers" and "Selective Cyber-Shoppers", in the context of social shopping.
Social Media is no longer the wave of the future, it is now a standard business practice that is essential to developing strong, loyal relationships with your target audience. Social Mea (pronounced “may-uh”) will help you navigate the waters of social media through a variety of services from consulting, account set up, community management, conversation monitoring, content creation, custom add-ons and MORE!
www.socialmea.com
eMarketer moderates a special presentation with Danielle King Sherman, vice president at Kelton Research and Bill Schneider, vice president of product marketing at SheerID. Watch as they uncover findings from their latest consumer study which surveyed 1,000 shoppers on what factors motivate them to try a new brand, make a first purchase and shop more frequently.
We recently relaunched our Keep Social Honest research which explored the path to positive engagement between consumers and brands online. We found that two of the main barriers when trying to achieve this is transparency and trust.
With the level of engagement on social media increasing, and new social channels coming to the forefront, consumers are being immersed into this digital world more than ever before. Which is why it's crucial for brands to ensure they are transparent and honest online.
https://goo.gl/vT1fxN
The annual College Explorer provides an in-depth look at college students' lifestyles and habits. It examines their spending trends, technology usage, media consumption, and other important topics. It is a must-have resource for the advertising community and marketers who want to reach these important consumers of today and tomorrow.
Gen-Z teens (born in 2000 and beyond) are, by nature, more connected and tech-fluent than the generations before them. The following provides some insight into their digital preferences and how they have a receptive appetite for digital advertising.
ExactTarget analiza los elementos diferenciadores de Twitter frente a otras redes sociales, su potencial para las interacciones marca-consumidor, etc. (en inglés)
1) The majority of US consumers have purchased apparel both online and offline, however, brick-and-mortar is still the dominant transaction channel.
2) In fact, US consumers’ attitude towards fashion and their purchase behavior has changed little over the past five years.
3) We expect brick-and-mortar to remain the dominant store format for US apparel and footwear retail in the near future.
4) As retailers have shifted their budgets to digital advertising, the influence of all major media channels has decreased in the past five years, except for social media and mobile video.
5) Among millennials, the influence of social media on apparel purchases is on par with traditional media like TV and magazines.
From Social to sale - Livre blanc - Visioncritical - Juin 2013Lise Déchamps
Putting hard numbers behind the claim that social drives sales has provided the foundation for a much larger study that we also release today. From Social to Sale: 8 questions to ask your customers takes a comprehensive look at the purchasing influence of three major social networks: Pinterest, Facebook and Twitter. Drawing on a data set that spans 17 months and includes nearly 6,000 interviews focused social media-inspired purchasing, it's an unprecedented picture of how social media sharing translates into specific purchases.
Retail research from social media agency, immediate future, exploring the differences between men and women in social shopping behaviours and e-commerce,
Overview of recent regulation, lawsuits and laws that impact online marketing. Compliance doesn’t have to kill conversions so we’ll discuss how to run a compliant campaign while still making money.
Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Compliance
Sarah de Diego, Attorney, De Diego Law (Moderator)
Jim Banks, CEO, Spades Media (Twitter @jimbanks)
Susannah Booth, Senior Partner Manager, Union Square Media
Vladimir Karetnikov, Media Buyer, Westwood Promotion Inc. (Twitter @westwoodpro)
Tom Cohn, Partner, LeClair Ryan
The Social Consumer, study explores the factors that inform, impact and shape trust, loyalty and preferences of the digitally connected consumer.
In this study, we tested the belief that brands which can tap into emotions about and awareness of their values (human/social) are most likely to inspire positive action and loyalty from consumers.
Our view is that the super-connectedness of global communications has challenged how companies interact, engage and maintain relevance and trust with their key audiences and the public-at-large. As such, the reputation of a company is no longer defined by what they “report” or what they “say” they stand for. Instead, they are increasingly defined by the shared opinions and experiences of socially-connected consumers.
The findings reflect a number of surprising and validating insights, informed by surveys completed by 927 respondents mostly from the U.S. with about 10 percent from rest-of-world with great distribution and balance across age and gender.
A study on, user generated content in creating Brand Advocacyvaishnavi vishwanath
This PPT attempts to explain the importance of UGC in strengthening value of the brand by engaging consumers as its advocates. With the help of a survey, the report further describes how user-generated content builds trust and credibility in the minds of consumers and tries to break the myth of marketers who rely extensively on some traditional forms of marketing. The research discovers a smart way to cut-down on expensive ad expenditures and helps to boost both existing and future campaigns.
Baynote’s Third Annual Holiday Shopping Survey strives to understand the changing behavior of the US consumer and provide insight for retailers so that you can better plan and prepare for great results next holiday season
The annual College Explorer provides an in-depth look at college students' lifestyles and habits. It examines their spending trends, technology usage, media consumption, and other important topics. It is a must-have resource for the advertising community and marketers who want to reach these important consumers of today and tomorrow.
Gen-Z teens (born in 2000 and beyond) are, by nature, more connected and tech-fluent than the generations before them. The following provides some insight into their digital preferences and how they have a receptive appetite for digital advertising.
ExactTarget analiza los elementos diferenciadores de Twitter frente a otras redes sociales, su potencial para las interacciones marca-consumidor, etc. (en inglés)
1) The majority of US consumers have purchased apparel both online and offline, however, brick-and-mortar is still the dominant transaction channel.
2) In fact, US consumers’ attitude towards fashion and their purchase behavior has changed little over the past five years.
3) We expect brick-and-mortar to remain the dominant store format for US apparel and footwear retail in the near future.
4) As retailers have shifted their budgets to digital advertising, the influence of all major media channels has decreased in the past five years, except for social media and mobile video.
5) Among millennials, the influence of social media on apparel purchases is on par with traditional media like TV and magazines.
From Social to sale - Livre blanc - Visioncritical - Juin 2013Lise Déchamps
Putting hard numbers behind the claim that social drives sales has provided the foundation for a much larger study that we also release today. From Social to Sale: 8 questions to ask your customers takes a comprehensive look at the purchasing influence of three major social networks: Pinterest, Facebook and Twitter. Drawing on a data set that spans 17 months and includes nearly 6,000 interviews focused social media-inspired purchasing, it's an unprecedented picture of how social media sharing translates into specific purchases.
Retail research from social media agency, immediate future, exploring the differences between men and women in social shopping behaviours and e-commerce,
Overview of recent regulation, lawsuits and laws that impact online marketing. Compliance doesn’t have to kill conversions so we’ll discuss how to run a compliant campaign while still making money.
Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Compliance
Sarah de Diego, Attorney, De Diego Law (Moderator)
Jim Banks, CEO, Spades Media (Twitter @jimbanks)
Susannah Booth, Senior Partner Manager, Union Square Media
Vladimir Karetnikov, Media Buyer, Westwood Promotion Inc. (Twitter @westwoodpro)
Tom Cohn, Partner, LeClair Ryan
The Social Consumer, study explores the factors that inform, impact and shape trust, loyalty and preferences of the digitally connected consumer.
In this study, we tested the belief that brands which can tap into emotions about and awareness of their values (human/social) are most likely to inspire positive action and loyalty from consumers.
Our view is that the super-connectedness of global communications has challenged how companies interact, engage and maintain relevance and trust with their key audiences and the public-at-large. As such, the reputation of a company is no longer defined by what they “report” or what they “say” they stand for. Instead, they are increasingly defined by the shared opinions and experiences of socially-connected consumers.
The findings reflect a number of surprising and validating insights, informed by surveys completed by 927 respondents mostly from the U.S. with about 10 percent from rest-of-world with great distribution and balance across age and gender.
A study on, user generated content in creating Brand Advocacyvaishnavi vishwanath
This PPT attempts to explain the importance of UGC in strengthening value of the brand by engaging consumers as its advocates. With the help of a survey, the report further describes how user-generated content builds trust and credibility in the minds of consumers and tries to break the myth of marketers who rely extensively on some traditional forms of marketing. The research discovers a smart way to cut-down on expensive ad expenditures and helps to boost both existing and future campaigns.
Baynote’s Third Annual Holiday Shopping Survey strives to understand the changing behavior of the US consumer and provide insight for retailers so that you can better plan and prepare for great results next holiday season
White Paper: The 2015 State of Consumer Privacy & PersonalizationGigya
This year’s survey results illustrate increased growth and intensity in consumer desire for data privacy and personalized user experiences. While social login usage continues to skyrocket, consumers are also showing a marked interest in next-generation authentication methods, including payment providers and biometrics, indicating a clear evolution of the concept of digital identity: Identity 3.0.
In this "Digital is the New Traditional (and the Trends That Make it So)" webinar, BlueSpire marketing experts discuss how consumers are interacting and engaging with brands on digital platforms.
Among the many things discussed during the webinar were:
-Insights gained from proprietary research on how consumers engage with healthcare organizations and financial institutions on websites, mobile and email.
-A number of relevant digital engagement examples from a wide range of industries, including those in highly regulated industries.
-Recommendations from our experts that can be implemented at nearly any organization, including those in highly regulated industries.
Rural Lifestylers and the Influence of Online ReviewsPaulsen
Online chatter does influence our purchase decisions. Just how influential are the opinions of strangers? What about experts? How about our peers? Paulsen Marketing surveyed 500 acreage owners to weigh the importance of online testimonials and reviews.
This section relates to social media. Why businesses should not avoid social media for marketing their business. There are certain ways to improve the branding of your organization.
Over the last 18+months, consumer behavior has witnessed tectonic shifts owing to the pandemic. Capgemini's recent report highlights these dynamic trends and evolving consumer behavior for consumer products and retails industries as we move forward in the new year.
Consumer behavior in digital world - A New DimensionMoses Gomes
Consumer behavior study helps to identify consumers and target audience, the study provides in – depth analysis, which helps to identify the target audience. With the advent of social media, the process of studying consumer behavior has changed drastically. Social media along with Big Data helps to give better insights about consumers, this will prove a boon in the coming decade for marketers.
Understanding financial consumersretail banking, digital banking, omni-channe...CGI
More than 70% of consumers would consider switching banks for better reward services and 81% of consumers cite it as their top want. How can banks meet this demand? Read CGI’s recommendations in our bank consumer survey report http://bit.ly/1nvlQ6N
Презентация исследовательской компании Salt (www.salt-research.com)
Содержание:
- Образование и карьера
- Семейные ценности
- Развлечения и поведение в digital
- Потребительское поведение
22 октября
Докладчик: Екатерина Курносова
Содержание:
- Аудитория российского интернета
- Потенциал роста интернета
- Проникновение, динамика, интенсивность использования устройств
- Онлайн-активность по устройствам
- Топ сайты (desktop и mobile трафик)
- Браузер vs. приложения
- Мобильная реклама
Справедливая доля digital в медиа-миксе. Основные работающие инструменты в di...Mitya Voskresensky
Презентация AdWatch Isobar
Выступление Марии Дмитриевой на круглом столе, организованном Российской Ассоциацией Фармацевтического Маркетинга, компанией Аарон Ллойд Медиа и коммуникационной группой Dentsu Aegis Network Russia
Executive Directors Chat Leveraging AI for Diversity, Equity, and InclusionTechSoup
Let’s explore the intersection of technology and equity in the final session of our DEI series. Discover how AI tools, like ChatGPT, can be used to support and enhance your nonprofit's DEI initiatives. Participants will gain insights into practical AI applications and get tips for leveraging technology to advance their DEI goals.
Safalta Digital marketing institute in Noida, provide complete applications that encompass a huge range of virtual advertising and marketing additives, which includes search engine optimization, virtual communication advertising, pay-per-click on marketing, content material advertising, internet analytics, and greater. These university courses are designed for students who possess a comprehensive understanding of virtual marketing strategies and attributes.Safalta Digital Marketing Institute in Noida is a first choice for young individuals or students who are looking to start their careers in the field of digital advertising. The institute gives specialized courses designed and certification.
for beginners, providing thorough training in areas such as SEO, digital communication marketing, and PPC training in Noida. After finishing the program, students receive the certifications recognised by top different universitie, setting a strong foundation for a successful career in digital marketing.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Normal Labour/ Stages of Labour/ Mechanism of LabourWasim Ak
Normal labor is also termed spontaneous labor, defined as the natural physiological process through which the fetus, placenta, and membranes are expelled from the uterus through the birth canal at term (37 to 42 weeks
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
1. 855 Boylston Street I Boston MA 02166 I www.coneinc.com
phone: 617.227.2111 fax: 617.523.3955BUILDING BRAND TRUST SM
American consumers are no longer taking the recommendations of family or friends at face value, according
to the latest Cone research. Before deciding whether to purchase recommended products or services, more
than four-out-of-five consumers (81%) will go online to verify those recommendations, specifically through
researching product/service information (61%), reading user reviews (55%) or searching ratings websites
(43%). These are among the findings of the newly released 2010 Cone Online Influence Trend Tracker.
Whom Do Consumers Trust?
As consumers have become increasingly impervious to traditional media, marketers have realized that
consumers are turning to their personal network of friends, family and acquaintances to confirm their
opinions prior to making purchase decisions. Heeding this behavior shift, marketers began targeting
consumers’ inner circles with word-of-mouth then social media campaigns as the new marketing tipping
point for purchase decisions. Today, these campaigns are no longer enough. Data from the 2010 Cone
Online Influence Trend Tracker reveal consumers have added yet another step prior to reaching for the
credit card – online verification.
Online Verification: The New Consumerism Norm
Increasing skepticism of traditional media, technology advancements and growing online connectivity have
all combined to give consumers ultimate control of their research volume before deciding what, when and
how to buy. Thus, personal recommendations alone are no longer enough to guarantee a purchase, as
three-quarters of consumers (77%) agree they are more likely to purchase products or services when they
can find additional recommendations about them online. Among 25- to 34-year-olds, online verification is
even more vital; 91 percent will go online to verify recommendations before making a purchase and nearly
the same number (90%) are more likely to purchase products or services after finding additional online
recommendations.
Cost Not a Factor, Consumers Verify Product Claims
This information-seeking behavior is not exclusive to high-cost purchases. Consumers will verify
recommendations online for products or services at a range of price points, including:
• Low cost: 72% of Americans would go online to do additional research about
recommended movies or restaurants;
• Moderate cost: 85% would go online to do additional research about recommended
computer equipment; and,
• High cost: 82% would go online to do additional research about a recommended car.
Cost may not be a factor, but the tone of online information plays a powerful role in the purchase decision,
often outweighing the initial recommendation. More than two-thirds of consumers (68%) agree negative
product or service information found online can be a mitigating factor in deciding whether to purchase.
Conversely, positive information reinforces purchase recommendations for a full 80 percent of Americans.
Online verification does take on a more crucial role for certain purchase criteria. For example, two-thirds of
consumers will go online to verify recommendations about products or services they’ll own for many years
(66%) or those that have an unfamiliar feature (65%). Product claims are also fair game, as Americans will
verify recommended products or services with health and safety claims (66%).
CONSUMERS LOOK ONLINE TO VERIFY PURCHASE
RECOMMENDATIONS, EVEN FROM THEIR
MOST TRUSTED SOURCES
2. 855 Boylston Street I Boston MA 02166 I www.coneinc.com
phone: 617.227.2111 fax: 617.523.3955BUILDING BRAND TRUST SM
Strangers 2%Co-workers 2%
Other Acquaintances
Friends
Family
63%
31%
2%
Americans trust family and friends for product or service recommendations:
0 20 40 60 80 100
BUT, American consumers still go ONLINE to verify recommendations about
products or services before deciding whether to purchase them:
Total 81%
91%
77%
90%
66%
74%
55%
69%
Ages 25-34
Total
Ages 25-34
Total
Ages 25-34
Total
Ages 25-34
After getting a recommendation about a product
or service I may want to purchase, I go online to
do additional research about that product or
service before deciding whether to purchase it.
I am more likely to purchase products or
services when I can find additional
recommendations about them online.
After getting a recommendation about a
product or service, I go online to do additional
research about its HEALTH AND SAFETY CLAIMS
before deciding whether to purchase it.
After getting a recommendation about a product
or service, I go online to do additional research
about its ENVIRONMENTAL CLAIMS before
deciding whether to purchase it.
2010 Online Influence
Trend Tracker
Fact Sheet
3. 855 Boylston Street I Boston MA 02166 I www.coneinc.com
phone: 617.227.2111 fax: 617.523.3955BUILDING BRAND TRUST SM
0 10 20 30 40 50 60 70 80
After getting a recommendation
about a product or service I want to purchase that
benefits a SOCIAL OR ENVIRONMENTAL CAUSE, I go
online to do additional research before deciding
whether to purchase it.
After getting a recommendation about a
NONPROFIT I may want to support, I go online to
do additional research about that nonprofit before
deciding whether to support it.
Americans will also go online to verify recommendations about products
associated with causes or nonprofit organizations they are considering supporting:
Ages 25-34
Total
Ages 25-34
Total 62%
75%
80%
71%
0 10 20 30 40 50 60 70
Research product/service information
Search for consumer or user reviews
Search for the product/service on ratings
websites (e.g., Consumer Reports, Angie’s
List, Yelp!, etc.)
Search for opinions from product/service
experts
Read articles or blog posts about the
product/service
Solicit opinions from social network(s)
Consumers go online to search for product or service information and user
reviews before deciding whether to purchase recommended products or services:
Total
Ages 25-34
Total
Ages 25-34
Total
Ages 25-34
Total
Ages 25-34
Total
Ages 25-34
Total
Ages 25-34
61%
55%
43%
28%
38%
10%
23%
37%
42%
43%
61%
66%
2010 Online Influence Trend Tracker - Fact Sheet
4. 855 Boylston Street I Boston MA 02166 I www.coneinc.com
phone: 617.227.2111 fax: 617.523.3955BUILDING BRAND TRUST SM
0
20
40
60
80
100
Has NEGATIVE information
you’ve read online ever made
you change your mind about
purchasing a product or service
recommended to you?
Has POSITIVE information you’ve
read online ever reinforced your
decision to purchase a product or
service recommended to you?
The tone of information found online will determine whether consumers decide
to purchase recommended products or services:
Yes
80%
Yes
68%
Ages25-34
87%
74%
Total
Ages25-34
Total
0
20
40
60
80
100
Low Cost
I would go online to
do additional research
about movies or
restaurants that were
recommended to me
(e.g., I read reviews,
watch trailers, look at
an online menu, etc.).
Moderate Cost
I would go online to
do additional research
about computer
equipment that was
recommended to me
(e.g., I look at the
product’s website, read
online articles from a
tech magazine, etc.).
High Cost
I would go online to
do additional research
about a car that was
recommended to me
(e.g., I look at Car &
Driver’s website, read
reviews, etc.).
Cost is not a factor when Americans decide whether to verify product or service
recommendations online:
Ages25-34
Total
Ages25-34
Total
Ages25-34
Total
72%
88%
85%
82%
93%93%
2010 Online Influence Trend Tracker - Fact Sheet
5. 855 Boylston Street I Boston MA 02166 I www.coneinc.com
phone: 617.227.2111 fax: 617.523.3955BUILDING BRAND TRUST SM
0 10 20 30 40 50 60 70
When it is a product or service I’ll
own or use for many years.
When it is a product or service that is
new or has a new feature I’m not yet
familiar with.
When the product or service is one
I’ve spent a long time looking for.
When the product or service will require
a time commitment (e.g., a movie will
take up three hours of my day, a dinner
at a new restaurant will take up an
entire evening), and I want to ensure
my time will be well spent.
Consumers will go online to verify recommendations about a product or service:
Ages 25-34
Total
Ages 25-34
Total
Ages 25-34
Total
Ages 25-34
Total
66%
65%
50%
33%
45%
52%
64%
63%
About the Survey:
The 2010 Cone Online Influence Trend Tracker presents the findings of an online survey conduct-
ed June 7-8, 2010 by ORC among a representative U.S. sample of 1,055 adults comprising 513
men and 542 women 18 years of age and older. The margin of error associated with a sample of
this size is + 3%.
About Cone:
Cone (www.coneinc.com) is a strategy and communications agency engaged in building brand
trust. Cone creates stakeholder loyalty and long-term relationships through the development and
execution of Cause BrandingSM
, Brand Marketing, Corporate Responsibility, Nonprofit Marketing
and Crisis Prevention and Management initiatives. Cone is a part of the Omnicom Group (NYSE:
OMC) (www.omnicomgroup.com).
2010 Online Influence Trend Tracker - Fact Sheet