Nox september


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Nox september

  1. 1. SEPTEMBER 2011 BUSINESS NEWSLETTERNews Online XchangeSEPTEMBER 2011 ISSUE News Online Xchange (NOX) is the o cial monthly business newsletter of New Media Services Pty. Ltd. It serves to give up-to-date information on the products and services under the NMS brand, as well as news involving the Web and Mobile industries. Dating sites have mushroomed over the recent years. Although considered a social taboo when it first began, it has been eventually widely accepted by people all over the world. On this issue, we take a look at the booming internet dating business. The ALGORITHMS of Love Online Dating: The Technology Behind the Attraction Peeking under the covers of online dating sites. Step 4: Weeding out Internet dating sites are the love machines of the Web, and theyre big business. These online dating services run cheats & scammers on a curious mix of technology, science (some say pseudoscience), alchemy and marketing. Under the covers, they combine large databases with business intelligence, psychological profiling, matching algorithms and a variety of communications technologies to match up lonely singles and to convert one-time visitors into paying monthly subscribers. To succeed, a site needs to do the following: Step 1: A perfect match, Step 2: From "just looking" Step 3: Make a high-quality served up fast to "paying customer" connection Stories of negative user experiences associated with online dating sites range from the woman duped into sending $4,500 in emergency funds to a man she thought was stranded in Nigeria, to pedophiles who scan the online dating People want instant gratification, so the When it comes to converting users to paid Once users have paid for a subscription, sites looking for lonely women with kids to sites should try to give users at least subscribers, the battle is all uphill in an online dating sites offer different the New York woman who was the victim some matches as soon as theyve industry in which more than 90% of users tech-driven options for contacting and of a romance scam that cost her $100,000. created an account and completed their never pay a dime. Thats where having getting to know prospective dates, The Internet Crime Complaint Centers profiles. Some sites take a hybrid extensive demographic and psychological everything from chat rooms to instant 2007 Internet Crime Report found Internet approach., for data on customers comes in handy. messaging, e-mail and even video chat. fraud had risen and that online dating fraud example, issues recommended picks The idea is to make users of the site was one of the most commonly reported but also lets customers browse the comfortable with each other. This paves complaints. Online dating sites use a "inventory" for themselves. way to make you “paying customers” into variety of approaches to detect suspicious “loyal paying customers.” accounts. Source: e w
  2. 2. SEPTEMBER 2011 ISSUE SEPTEMBER 2011 BUSINESS NEWSLETTER Meeting someone online ala “You’ve Got Mail”? That is so DATING TRENDS OF THE NOW 1998. Now that you have mastered the DO’Ss and DON’TS of online dating business, here are some online dating trends that are making its way around the world wide web. 1. Mobile Phone Dating IPHONE DATING APPS According to TechCrunch, Juniper Research has released a report that claims the value of the mobile dating and chatroom market will grow to nearly $1.4 billion by 2013. That number is generous to a fault but growth is unavoidable, as mobile dating platforms, service providers, developers and applica- tions are currently surging after several years of false-starts. It is best if your online dating service website do have mobile- friendly applications for easy-access. GPS-based DATING According to TechCrunch, Juniper Research has released a report that claims the value of the mobile dating and chatroom market will grow to nearly $1.4 billion by 2013. That number is generous to a fault but growth is unavoidable, as mobile dating platforms, service providers, developers and applica- As smartphone usage has become increasingly prevalent, the usage tions are currently surging after several years of false-starts. of mobile devices – and the constant Internet connectivity they provide – to access dating websites to search for potential matches It is best if your online dating service website do have mobile- and answer messages from interested members has become more friendly applications for easy-access. and more popular. Huge market, great iPhone development tools, many Flurry, a mobile application analytic, furthermore says that daily time spent in mobile apps has now surpassed web consumption. platforms to develop for, multiple entrants in the marketplace and several entrenched competitors all make for a very exciting avenue for mobile dating. 2. Merging Online Dating Services 3. Niche Online Dating Services As the internet dating business expands, so does its services. Niche online dating services are sprouting like crazy! These services look for one common denominator that people must share in order to be One of the newest and arguably the least common type of dating a part of the service. service to spring up over the last few years is “merging online dating services”. There are already several general dating services online that dominate the market. These services seek to “merge” aspects of the offline and online dating environment, allowing a more seamless transition between the Instead of trying to compete with these sites directly, focus on two. specific groups for your dating service. While the methods that these services use to create this bridge vary According to the latest U.S. numbers from Hitwise, the top niche between sites, the trend toward linking the real world and the dating sites are steadily gaining market share while their big internet is the common theme. mainstream counterparts stagnate. e w
  3. 3. SEPTEMBER 2011 ISSUE SEPTEMBER 2011 BUSINESS NEWSLETTER 4. Virtual Dating 3D 5. Social Networking Date Sites One thing that you may not know about online dating and social This is considered by most as the “test drive” of online relationships. networking is that they are almost always connected. When many Going on a virtual date entails setting up an avatar. When a single individuals go in search for love online, many head to online dating you are interested in logs in, you can ask that person for a virtual websites. date. Once the person agrees, the two avatars are transported to a random setting, such as a bar, a cafe or on a beach. Couples can Did you know that online dating websites are actually socially then play games to break the ice, choose what music to listen to, networking websites? What sets online dating websites apart from and write messages that pop up as text boxes. traditional social networking sites is that all of the individuals who are a part of the online community are looking to find love. What makes this appealing is that it eliminates that awkward first face-to-face encounter between strangers. Although not all dating In fact, that is one of the many advantages to using social network- websites offer virtual dating. ing websites, especially those with a focus on relationships. Online dating businesses are hot property on the Internet right now mainly due to the fact that theres a good deal of money to be made with virtual matchmaking. Invest in a reputable dating software program. You need some method of cataloguing, sorting and matching clients. You likely will also want to have a feature that allows your clients to search your database, update their profiles and view other peoples profiles. Online Dating by The Numbers Online Dating Usage 15 Million 38.2 Million 40 Million $4B WORLDWIDE The online dating industry’s worth 140 Million 10% $550M The online dating sector’s expected growth by 2013 10M COUPLES met online in 2010 The mobile phone dating market’s worth e w
  4. 4. SEPTEMBER 2011 ISSUE SEPTEMBER 2011 BUSINESS NEWSLETTER DatingSiteConnection features interactive conversations, alluring personas and interesting dates. We offer interactions from simple friendly exchanges to playful flirting and even blush-worthy conversations all for end-users of Dating Service Websites. CamCast is a webcam chat feature for PenPals is an email-based responder Candid Chat is a chat responder live interactions and web broadcasts via dating feature that provides entertaining feature for persona-to-user and vice- instant messenger (with webcam). It interactions via electronic mail. It boasts versa interactions through live operators offers video chatting with beautiful unique personas and live email respond- using Instant Messenger. In a nutshell it operators on either private chat ers to cater to the end-user needs of is witty and entertaining IM Dating. sessions or webcam broadcasts. online dating services. Candid Chat offers: CamCast is a view-and-chat feature that PenPals offers: can be offered by Dating Service Sites Friendly Chatting: Casual, Light and to end-users who have a more visual Friendly Emails: Casual, Light and Simple Chat taste in their interactions rather than just Simple text-based exchanges. The feature is Flirty Chatting: Playful, Naughty and backed by live webcam chat operators Flirty Emails: Playful, Naughty and Romantic Chat who provide wholesome yet enticing Romantic Adult Chatting: Hot, Erotic, Sexually Adult Emails: Hot, Erotic, Sexually Charged Chat Charged for the October issue of NOX! Text Alerts & Bulk SMS Platforms e w