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How we use social media
- 2. There are ! two questions! most businesses ask ! RE: Social Media!
- 4. pany y com ocial can m the s "How t from tion? " fi u bene rk revol o netw
- 6. F ! efu us f ne +! soci they line hen "O n l w res ,” - ailu rks two or era an P e op olaj J in th - Mik re m ks a eal os t etw dress r ffline al n ad of o ski. tion iskor
- 8. It's hard to know what your friends are up to, but online you can catch up with them quickly!
- 11. SN’s, also, make establishing new relationships, easier!
- 12. And, not only love relationships! But, business relationships--too!
- 14. The biggest usage categories are men looking at women they don't know.! Followed by men looking at women they do know. ! Women look at other women they know. ! Overall, women receive two-thirds of all page views.!
- 15. cent BA '09 ) found that 90 per Bill Heil (HBS M ly 10 of Twitter posts were created by on percent of users.
- 16. “Wo m say en actu thin ally give g refe s, guys othe rences There are more women on r th ings to .” Twitter than men! Women tweet about the same rate as men! But men's tweets are followed by both sexes much more than expected by chance!
- 17. g So, what are t he rules for engagin nline? po tential customers o hic h the booming demograp How do we touc of digital users ck “findings show that people don't cli ” ing on social networks through on advertis
- 18. Well, picture this analogy: “You are enjoying dinner with friends……”!
- 19. ….And a man pulls up a chair, and tries to sell you something!
- 20. F !- T ! hat strateg #fail y will fail
- 21. So, (businesses) say, 'Let's talk to people on Twitter or let's have a Facebook page or let's advertise.' ! And these are good first steps but they are nowhere close to a social strategy."!
- 22. “Come to the table and say, 'Here is a product that I have designed for you that is going to make you all better friends.’”!
- 23. To execute on this, firms will need to start making changes to the products themselves to make them more social, and leverage group dynamics,! Ultimately, to be successful, your business should help people fulfill their social needs online.!
- 24. Disclaimer: Info was derived from: Understanding Users of Social Networks Published: September 14, 2009 Author: Sean Silverthorne: