The document discusses digital engagement and growth across different geographic regions. It finds that digital engagement varies geographically and identifies four types of consumers based on their level of involvement and consumption: high involvement/high consumption, high involvement/low consumption, low involvement/high consumption, and low involvement/low consumption. Growth is expected to be highest in regions with high involvement consumers and lowest in regions with low involvement consumers. Mobile access is critical in regions with limited home access. The types of online activities also vary between regions.
[Report] India's eCommerce Industry on Social MediaSocial Samosa
A social media report on India's eCommerce Industry on Social Media conducted by Social Wavelength reveals that Twitter is the number one medium to share thoughts.
Onekarte Project: Beta version UX/UI with app demoAlan Arguelles
Onekarte is a startup I have co-founded that aims to bring back the value of personal meetup while leveraging on technology.
Since the project has started, I have learned so much from doing a lot of research, scrappy hands-on experience, and to run as lean as possible. All while acknowledging that I cannot do everything on my own. Throughout my journey, I have met amazing and talented people, but my journey has not ended. I know now that this is just half the battle. Due to some legal matters, I'm sharing an outdated version to everyone and hope that this serves as a guide to someone who is on the same boat as I am.
The travel, tourism and hospitality industry is one of the most dynamic industries in today’s global economy. Tourism is typically one of the top three sources of revenues for cities, states and countries worldwide
The team at Prezly put together a Slideshare featuring quotes from Solis’ last three books: Engage, The End of Business as Usual and What’s the Future of Business (WTF).
[Report] India's eCommerce Industry on Social MediaSocial Samosa
A social media report on India's eCommerce Industry on Social Media conducted by Social Wavelength reveals that Twitter is the number one medium to share thoughts.
Onekarte Project: Beta version UX/UI with app demoAlan Arguelles
Onekarte is a startup I have co-founded that aims to bring back the value of personal meetup while leveraging on technology.
Since the project has started, I have learned so much from doing a lot of research, scrappy hands-on experience, and to run as lean as possible. All while acknowledging that I cannot do everything on my own. Throughout my journey, I have met amazing and talented people, but my journey has not ended. I know now that this is just half the battle. Due to some legal matters, I'm sharing an outdated version to everyone and hope that this serves as a guide to someone who is on the same boat as I am.
The travel, tourism and hospitality industry is one of the most dynamic industries in today’s global economy. Tourism is typically one of the top three sources of revenues for cities, states and countries worldwide
The team at Prezly put together a Slideshare featuring quotes from Solis’ last three books: Engage, The End of Business as Usual and What’s the Future of Business (WTF).
This is a presentation from our recent workshop here at Essential Communications. This presentaion provides an outline of social media, from platforms to engagement.
Relationship Economics: How Social Media Improves Relationships and the Botto...Brian Solis
The future of business is social and collaborative. Relationships with customers and employees matter more than ever. LinkedIn and Altimeter Group's study found that when businesses empower people with information, trust and relevant content – engagement and sharing become powerful economic engines.
Also includes a list of the "Top 25 Most Socially Engaged Companies"
Digital Marketing Strategy here is an update version of last year's tutorial at the AMA marketing symposium for higher education. More emphasis this year on "Big Data" but still a major concentration on various forms of online advertising, from display ads to retargeting... and special notes on the value of landing pages
7 social tips for hr pros and recruiters to help you navigate the social watersGet Your Buzz On
The social world is changing daily. With Facebook, Twitter, Instagram and LinkedIn, for example, making regular changes, it’s a never-ending job for those who specialize in social media marketing. Daunting for those unfamiliar with it to navigate it’s sometimes murky and alternately turbulent waters. Disappointing to those hoping to leverage it’s power to locate top candidates who often spend much of their time on social platforms. Here's 7 Tips to make navigating those waters far easier.
Not very long ago, social media was a diversion that most business leaders considered a time-waster. But today it's obvious that word-of-mouth has a momentous impact on brands and that social media can be a goldmine of customer insight.
This paper provides perspective on the growth of social interactions in business, Voice of Customer pitfalls, and the role of sentiment analysis to mine customer insight.
You'll learn:
How to capitalize on unstructured and unsolicited feedback
To translate insight into action by integrating social channels into your existing processes
The top business applications for social media
The age of Social Customer is here. Are you ready to engage?
Keynote address given at the Seminar on "Social Media for Corporate Communication and Marketing" organized by the Bombay Chamber of Commerce and Industry, on Nov 27, 2009.
Watch video: http://livestream.com/accounts/13352850/events/4911166/videos/115893744
Presentation digital life live: As Netcetera's CEO and as Member of the Management Board of the umbrella organisation ICTswitzerland, Andrej Vckovski presents the results of the survey digital.swiss.
TNS Digital Life 2011- Worldwide study on online consumer behaviourKantar TNS
Digital Life identifies opportunities to grow your business, through a precise understanding of human attitudes and behaviours online.
Based on in-depth conversations with 72,000
in 60 countries, representing 93% of the
global internet population.
Addressing the key questions that inform strategic marketing investment
This is a presentation from our recent workshop here at Essential Communications. This presentaion provides an outline of social media, from platforms to engagement.
Relationship Economics: How Social Media Improves Relationships and the Botto...Brian Solis
The future of business is social and collaborative. Relationships with customers and employees matter more than ever. LinkedIn and Altimeter Group's study found that when businesses empower people with information, trust and relevant content – engagement and sharing become powerful economic engines.
Also includes a list of the "Top 25 Most Socially Engaged Companies"
Digital Marketing Strategy here is an update version of last year's tutorial at the AMA marketing symposium for higher education. More emphasis this year on "Big Data" but still a major concentration on various forms of online advertising, from display ads to retargeting... and special notes on the value of landing pages
7 social tips for hr pros and recruiters to help you navigate the social watersGet Your Buzz On
The social world is changing daily. With Facebook, Twitter, Instagram and LinkedIn, for example, making regular changes, it’s a never-ending job for those who specialize in social media marketing. Daunting for those unfamiliar with it to navigate it’s sometimes murky and alternately turbulent waters. Disappointing to those hoping to leverage it’s power to locate top candidates who often spend much of their time on social platforms. Here's 7 Tips to make navigating those waters far easier.
Not very long ago, social media was a diversion that most business leaders considered a time-waster. But today it's obvious that word-of-mouth has a momentous impact on brands and that social media can be a goldmine of customer insight.
This paper provides perspective on the growth of social interactions in business, Voice of Customer pitfalls, and the role of sentiment analysis to mine customer insight.
You'll learn:
How to capitalize on unstructured and unsolicited feedback
To translate insight into action by integrating social channels into your existing processes
The top business applications for social media
The age of Social Customer is here. Are you ready to engage?
Keynote address given at the Seminar on "Social Media for Corporate Communication and Marketing" organized by the Bombay Chamber of Commerce and Industry, on Nov 27, 2009.
Watch video: http://livestream.com/accounts/13352850/events/4911166/videos/115893744
Presentation digital life live: As Netcetera's CEO and as Member of the Management Board of the umbrella organisation ICTswitzerland, Andrej Vckovski presents the results of the survey digital.swiss.
TNS Digital Life 2011- Worldwide study on online consumer behaviourKantar TNS
Digital Life identifies opportunities to grow your business, through a precise understanding of human attitudes and behaviours online.
Based on in-depth conversations with 72,000
in 60 countries, representing 93% of the
global internet population.
Addressing the key questions that inform strategic marketing investment
Introduction to Digital Life (March 2017)KR_Barker
Many people are surprised to learn that, even though they don’t participate on social media and only use their computers for work, they have a digital life. This is partly because publicly-available information about you is collected from the internet, and this information is used by companies to create records about you. Join Kimberley Barker for an overview of topics such as digital privacy, online reputation management, personal branding, and online identity.
Each month, join us as we highlight and discuss hot topics ranging from the future of higher education to wearable technology, best productivity hacks and secrets to hiring top talent. Upload your SlideShares, and share your expertise with the world!
Not sure what to share on SlideShare?
SlideShares that inform, inspire and educate attract the most views. Beyond that, ideas for what you can upload are limitless. We’ve selected a few popular examples to get your creative juices flowing.
Exhibitor2011 S404 Leveraging Social Media to Drive Better Engagement & ResultsLumen Consulting
With social media transforming the way we network and communicate, how do you leverage it for your events? In this interactive workshop, you will learn how any size organization can use social media to build awareness, foster word of mouth, deepen attendee engagement, and extend the reach of your program.
I am working with two people from the NHS to help them integrate social media into their work. This is the presentation from the first of a three stage process.
Although they have lots of skills and knowledge this first step is a general introduction, to make sure they have chance to ask questions and share their knowledge with each other. We used it to agree some broad learning goals and specific actions they can take.
Next step is to begin planning specific campaigns as part of their work.
The third step will be to reflect what they've learned and identify new learning goals.
These sessions will be a month or so apart to give them chance to try things out.
Trust is the foundation of a good customer experience and loyal relationship—the holy grail for marketers. Technology creates many possible avenues for building trust and developing that relationship. That happens through the effective collection and use of data. And while we are building huge treasure troves of data, we are still challenged as marketers by how to best employ that data to build trust.
Our speakers, Paolo Parigi and Jessica Santana, have been researching using a new method of discovering how trust develops online. Specifically, how interactions and user experience creates, increases, or decreases trust and how to discover which is happening and what might be causing it. The methodology is called an online field experiment, and the implications are are promising for the future of marketing.
We may be able to use insights from this type of work to:
• More effectively personalize marketing to develop trust at an individual customer level at scale
• Create user experiences that increase trust at a measurable pace
• Overcome periods of distrust because of product or PR challenges with trust-building campaigns
We’re excited about bringing the cutting-edge academic research to this audience here in San Francisco and Silicon Valley—the center of the high tech world where we are only limited by our imaginations on how to use this.
Generation Gap? Political and Economic Sentiment Across Three GenerationsRommell Montenegro
Millennials, born between 1980 and 2004, are now the largest and most diverse segment of the U.S. population. Not surprisingly, there has been a surge of recent research attempting to understand how this generation thinks, works and shops. One area that has received relatively little attention is differences in political and economic sentiment across the three largest generation groups.
Are Millennials more optimistic about the economy? Who cares the most about immigration policy? Which age group is the best target for messages about healthcare? As the US recovers from a recession and looks towards the next presidential election, it becomes critical to understand these market trends.
Sometimesit takes a Village: Practical Lessons for Conducting CommunitiesRommell Montenegro
Communities, MROCs, Consumer Advisory Groups–whatever you want to call them, they are become more and more popular. According to the 2014 GRIT study, 44% of clients currently use them and 38% are considering them in the near future. While this relatively new approach to research involves basic research principles and practices, there is an air of mystery surrounding the methodology that creates an almost tangible fear to get involved. Drawing on years of community design and management experience and recent advancements in online platforms, I will offer up practical advice and considerations for conducting communities from design through to analysis and reporting.
This is aimed primarily at the supplier, but will include useful knowledge for support supplier like recruiters and project managers as well as client-side researchers.
Based on a presentation from the QRCA’s 2014 Conference—a presentation that got rave reviews—the topics covered will enable attendees to walk away from this presentation feeling comfortable with the idea of conducting a market research community regardless of their role.
How concerned is the public about the privacy of their personal information? Has their concern changed over the past two years in light of recent privacy breaches? Previous research by J.D. Power and SSI in 2012 revealed cohort differences in personal data sharing, with older generations engaging in less online behavior and having more serious concerns about consumer privacy. Overall in the US, 68% of people agreed or strongly agreed that existing laws and organizational practices provided a reasonable level of protection for consumer privacy, however 81% of respondents also felt that consumers had lost control over their personal information and its collection/use by companies.
As privacy issues continue to be at the forefront of consumer’s minds, does this translate into higher percentages of respondents in 2014 that believe current laws are not sufficient to protect consumer information and that control over their personal information has continued to degrade? And, perhaps most importantly, how do these perceptions over privacy impact actual consumer behavior (if at all)? This presentation will focus on changes over time in privacy perceptions, differences among markets, and the relationship between consumers with higher levels of privacy concern and their attitudes and behaviors (e.g. providing false information, setting profile to private). Most importantly, the presentation addresses how this may directly impact market researchers- such as a consumer’s willingness to participate in surveys due to privacy concerns.
Are you constraining your research methodology based on outdated thinking and/or technology? When you gather research, the objective is usually to provide insights that drive business decisions or increase awareness of public opinion. In defining the data collection methodology, many researchers limit themselves to the online technology they have in-house rather than the methodology that best fits the needs of the study. Don’t let the mode you use constrain the impact and depth of your insights. This session will discuss best practices for taking a multi-mode approach to accessing desired demographics in the way that best fits the needs of the study: web, phone or IVR. This session will include use cases and metrics to describe how taking a multi-mode approach helps researchers obtain more accurate early insights, meet quota, and reduce costs.
In-Store Tracking: At the Core of the Consumer JourneyRommell Montenegro
The bulk of market research focuses on traditional quantitative methodologies in areas such as Brand research and CX/CSAT surveys, but business leaders increasingly want to look deeper into the purchase funnel, and specifically pay closer attention to Consumer Journey research. Yet Consumer Journey is a challenging area of research, as it represents a complex framework of physical and emotional engagements with a product and/or brand.
Physical: online and offline elements that take the consumer from thought to action
Emotional: both fast and slow thinking (behavioral economics) that include the locating, exploring and dreaming thought processes the consumer engages in
Consumers cannot always tell us why they do what they do, or how they reach a particular decision, so traditional surveys only tell part of the story. The rest has to be accomplished with “in the moment” observation – allowing us to identify shoppers’ activities, decision-making skills, touch points and triggers to pinpoint the teachable moments where you can reach or persuade them. The presentation will provide detail on the latest developments in In-Store Tracking – what it is, how it works, how to use the data, and top tips for a successful project implementation. Included will be actual research output samples, such as videos, heat-maps etc., as well as case studies from leading consumer brands.
ThinkNow Research wanted to measure how U.S. Hispanics rank commonly held Cultural Values and compare the rankings across various Hispanic segments to see how they differ from each-other.
Roy Eduardo Kokoyachuk, Partner, ThinkNow Research, conducted a similar study in 2003 as part of a Master’s Dissertation at Cal State Los Angeles. That research was also presented at the 2003 ARF and AHAA conferences in association with Garcia Research.
The topline findings of that study were used for comparison to the 2013 findings to see if there has been a shift in the ranking of Cultural Values by U.S. Hispanics over the past 10 years.
In this study, you will learn the importance of the following values among U.S. Hispanics:
Family unity
To be surrounded by friends & family
Respect for elders
Morality & decency
Equality of the sexes
Generosity
Religion
Having control over my time
Community with other
Hispanics
Control over my destiny
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
FIA officials brutally tortured innocent and snatched 200 Bitcoins of worth 4...jamalseoexpert1978
Farman Ayaz Khattak and Ehtesham Matloob are government officials in CTW Counter terrorism wing Islamabad, in Federal Investigation Agency FIA Headquarters. CTW and FIA kidnapped crypto currency owner from Islamabad and snatched 200 Bitcoins those worth of 4 billion rupees in Pakistan currency. There is not Cryptocurrency Regulations in Pakistan & CTW is official dacoit and stealing digital assets from the innocent crypto holders and making fake cases of terrorism to keep them silent.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
3. Bringing Digital to Life
3
Overview
Drivers of Growth and Engagement: Activities and Attitudes
Understanding the Types of Consumers Online
Internet Engagement and Growth: Geographic Differences
4. Bringing Digital to Life
4
Internet Engagement and Growth: Geographic Differences
Drivers of Growth and Engagement: Activities and Attitudes
Understanding the Types of Consumers Online
Overview
5. Bringing Digital to Life
5
Digital engagement varies geographically – and so will growth
HIGH
INVOLVEMENT
HIGH
CONSUMPTION
LOW
INVOLVEMENT
LOW
CONSUMPTION
Internet is routine
Makes my life more efficient
Internet is non-essential
Not a big part of my life
Internet is pivotal
Is the center of my life
Internet is aspirational
Helps me achieve my goals
Hi growth anticipated
Med growth anticipated
Digital engagement index is a measure of consumer / engagement in Digital; S5: How often access / Base: All respondents, n=48804
6. Bringing Digital to Life
6
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
N America Lat Am China India Sub-Sah
Africa
Mobile
PC at Café/Friends
PC at School
PC at Home
Access points vary with stage of development
Critical to leverage
mobile access
Limited
home
access
26M 4M
Share of time spent by access point
7. Bringing Digital to Life
7
Internet Engagement and Growth: Geographic Differences
Drivers of Growth and Engagement: Activities and Attitudes
Understanding the Types of Consumers Online
Overview
8. 8
Bringing Digital to Life
Social
Networking + ++ +++ +++ +++
Gaming
+ ++ +++ +++ +
Multimedia
+ ++ +++ +++ +
News, info
seeking + ++ +++ +++ +++
Email
+ + +++ +++ +++
Shopping
+ +++ +++ ++ +
What are they doing online?
Low Current usageAvg Current UsageHigh Current Usage
+ = anticipated growth
Promote growth thru
advanced mobile
devices/apps
E-commerce growth
continues in hi-use markets
Growth in
“utilitarian”
applications
Reject BrandsBrand ReceptiveBrand ReceptiveModerate Moderate Differences in ad
opportunity
Growth across the
board in LAm & India
I6: Change in future activities use / All respondents: 222 163 225 393 361
9. 9
Bringing Digital to Life
Attitudinal drives of online behavior
Can’t imagine life without the
Internet
Allows freedom of expression don’t
have offline
Helps connect with like-minded
individuals
Life without Internet would be a lot
less fun
Internet improves my relationships
Low
Average
High
Internet allows me to stand out and be
different
Internet is transformational in the east, more routine in the west.
10. Bringing Digital to Life
10
Internet Engagement and Growth: Geographic Differences
Drivers of Growth and Engagement: Activities and Attitudes
Understanding the Types of Consumers Online
Overview
11. 11
Bringing Digital to Life
Composition varies greatly by market
0
10
20
30
40
50
60
70
80
90
100
N America Lat Am China India SSA
Networkers
Influencers
Communicators
Knowledge-seekers
Aspirers
Functionals
The Internet is an integral part of my life
Use the Internet for expressing myself
Internet for info, knowledge, education
Internet is important for relationships
Looking to create a personal space online
Internet is a functional tool
12. 12
Bringing Digital to Life
Digital EngagementActivities
FUNCTIONALS
Digital activities
Number of friends
Digital
Engagement
N America
N/W Europe
S/E Europe
Dev Asia
Involvement
Consumption
Male Female
Younger Older
Employed Not employed
High Low
Digital Attitudes
Where?
Who?
Brand interaction
Frequency of internet access
I am concerned about data protection
and privacy in the internet
Internet helps me connect with other
like-minded individuals
In the online world, I can better express
my feelings
The Internet improves the relationships
I have with other people
Open to brands Brands are
intrusive
Level of online purchasing
(out of six) 5th
Above average touchpoints
ONLINE OFFLINE
Branded sites Offline media
Retailer sites Retail shop
Price comparison Offline WOM
Search engine
User review on blog
Review sites
Social network comments
L
Mature and in developed markets. Internet is a tool.
Control and efficiency make them mostly practical.
H
L
L
L
13. 13
Bringing Digital to Life
Digital EngagementActivities
ASPIRERS
Digital activities
Number of friends
Digital
Engagement
India
Emerg Asia
MENA
SSA
Involvement
Consumption
Male Female
Younger Older
Employed Not employed
High Low
Digital Attitudes
Where?
Who?
Brand interaction
Open to brands Brands are
intrusive
Level of online purchasing
(out of six) 6th
Above average touchpoints
ONLINE OFFLINE
Branded sites Offline media
Retailer sites Retail shop
Price comparison Offline WOM
Search engine
User review on blog
Review sites
Social network comments
Frequency of internet access
The Internet improves the relationships
I have with other people
In the online world, I can better express
my feelings
Internet enables me to belong and be
accepted by my friends
I can t imagine a life without the
internet anymore
Life without the internet would be a lot
less fun
L
H
L
L
H
Rely on mobile, but technology limits the best apps and
networks. Need more mobile. Not into ecommerce.
14. 14
Bringing Digital to Life
Digital EngagementActivities
NETWORKERS
Digital activities
Number of friends
Digital
Engagement
N America
N/W Europe
S/E Europe
Involvement
Consumption
Male Female
Younger Older
Employed Not employed
High Low
Digital Attitudes
Where?
Who?
Brand interaction
Open to brands Brands are
intrusive
Level of online purchasing
(out of six) 4th
Above average touchpoints
ONLINE OFFLINE
Branded sites Offline media
Retailer sites Retail shop
Price comparison Offline WOM
Search engine
User review on blog
Review sites
Social network comments
Frequency of internet access
The Internet improves the relationships
I have with other people
I can t imagine a life without the
internet anymore
Internet helps me connect with other
like-minded individuals
In the online world, I can better express
my feelings
Internet allows freedom of expression
that I don t have in the offline world
H
L
L
H
H
Heavy involvement in communities, and not much else.
Ignore brands, but might see them as effective.
15. 15
Bringing Digital to Life
Digital EngagementActivities
KNOWLEDGE-
SEEKERS
Digital activities
Number of friends
Digital
Engagement
S/E Europe
LatAm
Involvement
Consumption
Male Female
Younger Older
Employed Not employed
High Low
Digital Attitudes
Where?
Who?
Brand interaction
Frequency of internet access
I am concerned about data protection
and privacy in the internet
Internet allows freedom of expression
that I don t have in the offline world
Internet enables me to belong and be
accepted by my friends
In the online world, I can better express
my feelings
I can t imagine a life without the
internet anymore
Open to brands Brands are
intrusive
Level of online purchasing
(out of six) 3rd
Above average touchpoints
ONLINE OFFLINE
Branded sites Offline media
Retailer sites Retail shop
Price comparison Offline WOM
Search engine
User review on blog
Review sites
Social network comments
H
L
L
M
M
Voracious need to know, even about brands. Learn
through search, reviews, brand sites and direct mail.
16. 16
Bringing Digital to Life
Digital EngagementActivities
COMMUNICATORS
Digital activities
Number of friends
Digital
Engagement
China
Emerg Asia
Involvement
Consumption
Male Female
Younger Older
Employed Not employed
High Low
Digital Attitudes
Where?
Who?
Brand interaction
Frequency of internet access
In the online world, I can better express
my feelings
Life without the internet would be a lot
less fun
Internet allows freedom of expression
that I don t have in the offline world
Internet enables me to belong and be
accepted by my friends
Open to brands Brands are
intrusive
Level of online purchasing
(out of six) 2nd
Above average touchpoints
ONLINE OFFLINE
Branded sites Offline media
Retailer sites Retail shop
Price comparison Offline WOM
Search engine
User review on blog
Review sites
Social network comments
H
H
H
H
Focus on self-expression and brand affiliation.
Belonging appeased through fan sites and dialog.
17. 17
Bringing Digital to Life
Digital Engagement
INFLUENTIALS
Activities
Digital activities
Number of friends
Digital
Engagement
S/E Europe
MENA
India
China
Dev Asia
Involvement
Consumption
Male Female
Younger Older
Employed Not employed
High Low
Digital Attitudes
Where?
Who?
Brand interaction
Frequency of internet access
Open to brands Brands are
intrusive
Level of online purchasing
(out of six) 1st
Above average touchpoints
ONLINE OFFLINE
Branded sites Offline media
Retailer sites Retail shop
Price comparison Offline WOM
Search engine
User review on blog
Review sites
Social network comments
Internet allows me to stand out and be
different
Internet allows freedom of expression
that I don t have in the offline world
Internet enables me to belong and be
accepted by my friends
In the online world, I can better express
my feelings
I am concerned about data protection
and privacy in the internet
H
H
H
H
L
ALL
High engagement for these cross-over catalysts.
Influence anywhere and they will affect elsewhere.
18. 18
Bringing Digital to Life
Product development needs to be informed about the kinds of
consumers that will benefit, where to find them, and how big the
opportunity is.
Effective online marketing requires a differentiated understanding
of target groups for proper messaging, directly based on their
behavioral differences to select appropriate channels.
Why is this Segmentation Important?
Customer value to your business is driven by attitudes, needs,
behaviors, and personal characteristics. Differentiated approaches
are a critical technology markets.
20. 20
Bringing Digital to Life
Engaging with customers thru grassroots marketing
• Identify your most social customers
• Build strategies to drives sustainable word of
mouth
• Measuring the effectiveness
22. Bringing Digital to Life
22
-50,000
0
50,000
100,000
150,000
200,000
250,000
300,000
1 2 3 4 5 6 7 8
SocialMedia"Impressions"
Months
Buzz vs. Sustained WOM
BUZZ Sustained WOM
Planning conversations creates sustained word of mouth.
23. Bringing Digital to Life
23
Active listening tells you who
your social customers are
Identify who will be your
social media audience.
What types of
interactions do they
want to have with you?
Understand their
capacity for adopting
social technologies on an
ongoing basis?
Identify Assess Interact
Customer Engagement
24. Bringing Digital to Life
24
One out of five Twitter users (20%) say they have
followed a brand in order to interact with the company.
www.marketingprofs.com
25. Bringing Digital to Life
25
Business
Objective
strategy tactic metrics
strategy
tactic metrics
tactic metrics
Link your organizations goals,
social strategy and key metrics.
What you want to achieve How you will
achieve it
What you
measure
26. Bringing Digital to Life
26
V-Tech Toys
V-Tech wanted to build a community of moms talking
about how their kids learn - a community that provides
insight about their customers and what they want
• Increased social media share of voice from 20% to 70%
versus competitor
• Launched Facebook Page with 10,000 fans in first 48 hours
• Average of 1,000 Facebook interactions per week
27. Bringing Digital to Life
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VTech created a brand presence with a clear and
relevant voice connecting with and activating the
online parenting community.
– Social Media Brand Voice: The VTech Mom – an
established influencer - connects with VTech’s target market
and creates a clear, authentic voice for the brand via Facebook
and Twitter.
– Conversation Management: 360 Digital Influence worked
with the VTech Mom to drive ongoing conversation and
community engagement across social media platforms, creating
a conceptual “front porch” on Facebook and Twitter.
– Social IRM: On behalf of VTech, 360 Digital Influence
developed relationships with over 300 influential parents in
social media to engage via Facebook, Twitter and blogs.
Exclusive opportunities around product launches and
promotions were offered to raise the volume of conversations,
and increase brand preference and purchase consideration.
Combining Facebook & Twitter:
Building Relationships With a Brand Voice
28. 28
Bringing Digital to Life
Summary
• Plan for long term relationships not “buzz”
• Listening tells you who your most social customers are.
• Put social media in context of business goals to
communicate value
30. Digital Mobility Driven by Dual forces of First Access and Last access
Digital Mobility as Unique Experience
Content will play a starring role in Digital Mobility
Digital Mobility is Reshaping Digital Expectations
Overview
31. Digital Mobility Driven by Dual forces of First Access and Last access
Digital Mobility as Unique Experience
Content will play a starring role in Digital Mobility
Digital Mobility is Reshaping Digital Expectations
Overview
32. Bringing Digital to Life
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Forces of Digital Mobility: Developed vs. Developing World
% online users accessing internet from mobile in last four weeks
Mobile Internet is the last form of access adopted in developed
markets and the first form of access in developing markets
Source: TNS Digital Life / S4: Internet access point in last 4 weeks for leisure / Base: All respondents, n=48804
33. Bringing Digital to Life
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24%
79% 74%
90%
83%
37%
27%
86% 82%
96%
87%
45%
Wireless Only InternetAt
Home
Broadband
Connection (All
Households)
PC Subscription
video
CableModem
Connection (All
Households)
Wireless Households HaveSmartPhone
Digital Mobility in the US
Service Penetration by Smartphone Use: Total US, 2Q10
Smartphone owners use more technology
Source: TNS Syndicated Market Tracking
34. Digital Mobility Driven by Dual forces of First Access and Last access
Digital Mobility as Unique Experience
Content will play a starring role in Digital Mobility
Digital Mobility is Reshaping Digital Expectations
Overview
35. Bringing Digital to Life
35
Where are the next drivers of mobile growth?
% doing activity
PC
Mobile
Source: TNS Digital Life / I1: Frequency of online activities/ Base: All respondents, n=48804
36. Bringing Digital to Life
36
There is room for Smartphones and Netbooks in the market due
to each device meeting different consumer requirements
36
Preferred devices for activities
Digital music
Calendar
Navigation
Transfer files
Bluetooth
Games
IM
Video calling
Internet access
Download content
Email
Edit images/video
Banking
Browse internet
Download apps
Read eBooks
Online shopping
Edit documents
20
29
27
28
27
32
35
35
41
43
49
50
44
52
45
44
51
55
55
46
42
42
42
41
38
33
33
30
28
25
25
24
24
22
17
17
Advanced mobile phone Netbook
Source: TNS 2010 GTI / J6: Advanced mobile phone vs. Netbook / 2010 Bases: J6 All mobile users: 22360
37. Bringing Digital to Life
37
Harnessing the Uniqueness and Power of the Mobile Experience
38. Bringing Digital to Life
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Mobile and PC Experiences will differ
Future increase in activities Greater increase on PC Greater increase on mobile
Source: TNS Digital Life / I6: Change in future activities use / Base: All respondents, n=48804
39. Digital Mobility Driven by Dual forces of First Access and Last access
Digital Mobility as Unique Experience
Content will play a starring role in Digital Mobility
Digital Mobility is Reshaping Digital Expectations
Overview
40. Bringing Digital to Life
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Content providers have established a strong share of consumer
commitment in the category, especially in Developed Markets
58
55
46
70
47
61
53
51
36
53
37
35
38
26
44
37
27
25
35
34
5
10
16
4
8
2
21
24
29
13
Africa
M East
LatAm
Emerg Asia
China
India
Dev Asia
Europe
N America
Global
Handset manufacturers Network providers Content providers
%
Commitment share by category
Source: TNS 2010 GTI / Section E Conversion Model analysis / 2010 Bases: All mobile users
41. Bringing Digital to Life
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Google/Gmail
Microsoft / MSN /
Windows
Yahoo
YouTube
Facebook
Wikipedia
Myspace.comBaidu
Amazon.com
Mapquest Twitter
0%
10%
20%
FO Index
BrandUsage-%
Future Opportunity Map – Top Mobile Content brands
Twitter has the strongest growth potential of top content brands
Source: TNS 2010 GTI
Weaker future-
influence
Stronger future
influence
Mature Opportunities Power Opportunities
Niche Opportunities Emergent Opportunities
42. Digital Mobility Driven by Dual forces of First Access and Last access
Digital Mobility as Unique Experience
Content will play a starring role in Digital Mobility
Digital Mobility is Reshaping Digital Expectations
Overview
43. Bringing Digital to Life
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Moving from “Dialing In” to “Always On”
•
% accessing daily
Source: TNS Digital Life / S5: How often access / i10: Usage of offline media / Base: All respondents 48804
44. Bringing Digital to Life
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The home dominates usage in mature markets…
•
PC at home PC at work / school
PC at internet
café / friends
Mobile
Share of time spent by
access point
TNS 2010 Digital Life / S4: Internet access point in last 4 weeks for leisure / Base: All respondents 48804
46. Bringing Digital to Life
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The structure of digital varies regionally and will follow different
development paths
Digital Mobility Driven by Dual Forces of
the first vs. last form of Internet
Research Finding Business Implication
Different use cases require a segmented
experience
Digital Mobility as Unique Experience
from Computer Focused Internet
The role of apps, mobile internet and
location based services will only increase
Content Will Play a Starring Role in
Digital Mobility
Alignment between handset , carrier,
operating system and apps will define the
full user experience
Digital Mobility Reshapes Expectations
for all Digital Experience
Digital Mobility drives expectations of
access – always on vs. dialing in
48. Bringing Digital to Life
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• Challenges with location based
platforms
• Checking in will take a back seat.
• Experiential branding will take on
new meaning.
58. Bringing Digital to Life
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Summary
Increase relevance
of location based
offers.
Extend existing
rewards programs
with new
interactions.
Plan the experience
beyond giving away
coupons.
60. Bringing Digital to Life
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What is Digital Business?
Services Commoditization 24/7 Business Intelligence
Social Interactivity
Digital Business is the act and process of exchanging business
information digitally.
Complete Interconnectivity Customer Focused
Improving ROI
Where is Digital
Business Today?
61. Bringing Digital to Life
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What Does the Back Bone of Digital Business Look Like?
Business Services and Applications
Digital Business Enablers
Digital Frameworks
62. Bringing Digital to Life
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What Are Decision Makers Saying?
Organization cannot afford to
make any investment which has
no tangible returns – CPG
IT should add value to bottom line,
moving to modular solutions is
great , but it needs to be scalable
and work – Bank
No budget for those frills and bells and
whistles. If it is not needed it is not
required. Mend if broken there is no
budget for oiling –Telco
Spending on applications that help us sell
more to same customers, get new
customers and improve efficiency is an
easy sell - Technology
If it is not worth doing in-house it may be
closed forever, so I have to look out for
some third party solutions as pre-
emptive measure – Insurance
63. Bringing Digital to Life
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Movements in the Market: Outsourcing Services by Industry
0
100
200
300
MHS
MNS
SRM
– Managed Hosted Services
– Managed Network Services
– Security Risk Management
Study indicates a high propensity to outsource services
Public administration leads the way
Source: TNS Telecom Syndicated
Solutions (Business Wave, Business
Scores)
64. Bringing Digital to Life
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Typical IT Infrastructure Maturity Curve
X Awareness
X Trialing
X Deployment
X Expansion
X Consolidation
In-house versus
Outsourced/ Hosted
The Digital Business Path
Emerging markets may leap frog the whole
maturity curve and go directly to new business
models of hosted/ SaaS model
X
65. Bringing Digital to Life
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What is the Cloud?
•Infrastructure as a Service
•Closest to the traditional data center
•An easy stepping stone – sort of one step beyond collocation
•Doesn’t necessarily optimize for Cloud
•Will IaaS eventually go away?...leaving just SaaS and PaaS?
IaaS
•Software as a Service
•Here it is just the “application”
•Also an easy stepping stone
•Is typically a “share everything” model – w/ limited customization
•However, will businesses “link” SaaS apps together?
SaaS
• Platform as a Service
• A rich stack is provided
• A harder step, because you really need to redo your
applications from scratch in order to be truly cloud-
optimized – to be highly concurrent and parallelized
PaaS
66. Bringing Digital to Life
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The Migration of Digital Business
Apps
Current
CapEx>OpEx
IT as a function
Future
OpEx>CapEx
IT as a component
of business strategy
Private Cloud
Virtualized
Data Center
Networked
Hardware Platform SoftwareTools
SaaSPaaSIaaS
2003
Browser enabled
Mostly PC
Windows
Azure
Appliance
1
IT as a Service
Components of on-prem data center
Public Cloud
Browser-LESS
Mostly MOBILE
67. Bringing Digital to Life
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What Does Cloud Computing Mean to You?
Outsourced/ Third
party solutions
Pay per use or pay as
you go
No Hardware, no
maintenance or
upgrades
Best of breed third
party solutions on
third party platform
More for less
No Big ticket costs
Public
network/assets for
private business
Leveraging the Internet as
application/ service
infrastructure
No long term
commitment on
platform or versions
Service providers
become system
integrators
Affordable plug and
play model for
complex apps
Service that bridges
the IT gap between
Enterprises and
SMBs
68. Bringing Digital to Life
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Metrics of Measurement:
Revenue Spend
Brand Equity
Customer Satisfaction
How Does Measurement Have to Change to Keep Up?
How do we measure
the cloud?
IaaS SaaS PaaS
69. Bringing Digital to Life
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What is the Business Technology Trajectory?
Customer Focus
Optimizing Hardware Footprint
Hosted versus Outsourced
ROI
Deployment Customer Satisfaction Brand Momentum
"You cannot control how this year's revenue compares to last year's revenue. You can't
control it… you can control market share. You can control customer satisfaction.“
Steve Ballmer, Microsoft CEO
71. Bringing Digital to Life
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Core B2B Business Social Media – Goals
• How can I enhance my brand – from
increasing awareness/visibility (starting point)
through to growing preference?
• How can I efficiently acquire new customers
(leads)?
• How can I increase customer loyalty and
retention?
72. Bringing Digital to Life
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The importance of proprietary websites is being equaled,
if not surpassed, by the rise of content sharing sites,
mainstream acceptance of social media networks and the
advent of universal search.
73. Bringing Digital to Life
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Brands need to be present via relevant and
engaging content which is conceived and
executed expressly for use in these disparate
forums - including content created by the
brands, inspired by the brands and organically
grown from the community.
74. Bringing Digital to Life
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To win b2b must have a strategy across owned,
earned and paid media.
Owned
Channel a brand controls
Earned
Word of mouth about brand
Paid
Brand pays for placement
76. Bringing Digital to Life
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In 2009/Q1 2010, approximately 66 customer and partner testimonial
videos were developed and distributed with the following results to date
* Statistic provided by YouTube
• 82,790 video views after 11 months
(as of 3/31)
• 1,600 views per video are being
generated from this campaign –
Fewer than 20% of all videos on
YouTube will reach over 500 views
or less in their lifetime*
• Average engagement rate on
IBM.com pages: 61%, or 27%
above target
• Average cost per view: <$5.00
which is less than a paid search
click
• Average click
through to
IBM.com pages:
0.70%, compared to
0.15-0.20% for
banners
78. Bringing Digital to Life
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Summary
• Universal search provides an ever expanding self space.
• Content needs to be developed for consumption across
platforms and devices.
• Content strategies need to be planned across own,
earned and paid media.