Flipkart, Snapdeal, Homeshop18 and Myntra were analyzed. Flipkart had the highest volume of conversations but lowest positive sentiment, while Snapdeal had high volume and positive sentiment. Most conversations occurred on Twitter, while forums had the highest negative conversations. Influential users tended to share negative brand experiences more readily than positive ones. Online reputation management can help e-commerce brands understand drivers of buzz, sentiment, and topics of discussion to improve their online visibility and reputation.
WeChat is providing unique insight into the future of social CRM.
WeChat brings mobile-first capabilities (online-to-offline linkages), together with detailed audience profiles and mobile payments - into a comprehensive view of audience activities.
Imagine being able to unify the user data from Facebook, Google, Amazon, brand websites and mobile apps - into a singular view of the customer - that’s WeChat right now.
Add to this, the dominance of WeChat in China - with 900million users spending on average 34% of mobile time on the app - and it’s clear to see why brands have been rushing to setup CRM systems in coordination with their account operations on WeChat.
Social CRM systems on WeChat could offer some important insights for Global marketers into how omni-channel, social-mobile marketing will evolve.
How to operationalize social media tfm&a 2011Bob Barker
The document provides 10 ways to operationalize social media for a company. It discusses setting up brand monitoring and listening centers, guidelines for social media use, identifying influential users, investing in community managers, using social media for sales and marketing database enhancement. The overall message is that companies need to start building social media processes to engage customers and build their brand online.
This presentation provides interesting information about the Chinese automotive buyer. These car buyers are more sophisticated, socially and digitally connected than ever before -- for those wanting to reach this consumer then the ideas outlined in this presentation will help guide your digital marketing approach.
Social networks are well-established, as is e-commerce, but it’s only now that we’re seeing the meshing of the two and a great deal of hype around the possibilities. This report charts how retailers and other brands are using the social graph to engage consumers wherever they may be—creating more personal, accessible experiences—and to amplify word-of-mouth.
“Social Commerce” examines three key trends: the rise of Facebook commerce (retailers selling directly on Facebook), overlaying the social graph on e-commerce sites and introducing that social graph to the brick-and-mortar world. It looks at what innovative retailers and others are doing in these areas, as well as what’s driving each trend and the significance and potential for marketers. It also spotlights things to watch in this space, from apps that enable sharing while shopping to Facebook Credits.
In addition to desk research, we interviewed experts and influencers in research, technology and business, and conducted a quantitative survey in the U.S. and the U.K. The survey used SONAR™, JWT’s proprietary online research tool, to poll 971 adults aged 20-plus from May 20–June 1, 2011.
The document analyzes social media engagement trends based on data from over 160 million messages to 20,000 brand profiles. It finds that while social networks like Facebook and Twitter grew 17-44% over the past year, inbound messages to brands increased much faster at 175%. Industries with the largest message growth include Entertainment (350%), Utilities (201%), and Hospitality (118%). However, average response rates and times for brands declined, taking now over 11 hours on average to respond. Industries leading in response rates include Banking, Utilities, and Automotive, while those fastest to respond are Business Services, Utilities, and Entertainment.
THE CONSUMER AND ADVERTISING LANDSCAPES IN INDIA EVOLVE QUICKLY AND OMG IS CONSTANTLY THINKING ABOUT HOW TO KEEP UP WITH THAT RATE OF CHANGE IN ORDER TO HELP BUILD BRANDS AND DELIVER GROWTH.
Airports are increasingly looking to engage Chinese travelers through social media platforms popular in China like Weibo and WeChat, as these travelers represent a major source of inbound tourism. However, simply establishing accounts on these platforms is not enough - airports must develop strategic social media plans that tie engagement activities to specific business objectives like increasing awareness, marketing partnerships, brand development, and driving interactions. Content should focus on areas like advocacy, storytelling, crowdsourcing, and virtual shopping experiences. Case studies show airports that have successfully targeted Chinese travelers through dedicated Chinese social media presences with localized content and verification of accounts.
How Brands Can Woo Users on Messaging and Dating AppsIPG Media Lab
Where audiences go, brands follow, especially when those audiences are young and hard to find on traditional media. As a result, several brands are experimenting with the best ways to reach people on messaging apps. As seen in the report, the combination of brands, messaging, and dating is creating some unusual results.
WeChat is providing unique insight into the future of social CRM.
WeChat brings mobile-first capabilities (online-to-offline linkages), together with detailed audience profiles and mobile payments - into a comprehensive view of audience activities.
Imagine being able to unify the user data from Facebook, Google, Amazon, brand websites and mobile apps - into a singular view of the customer - that’s WeChat right now.
Add to this, the dominance of WeChat in China - with 900million users spending on average 34% of mobile time on the app - and it’s clear to see why brands have been rushing to setup CRM systems in coordination with their account operations on WeChat.
Social CRM systems on WeChat could offer some important insights for Global marketers into how omni-channel, social-mobile marketing will evolve.
How to operationalize social media tfm&a 2011Bob Barker
The document provides 10 ways to operationalize social media for a company. It discusses setting up brand monitoring and listening centers, guidelines for social media use, identifying influential users, investing in community managers, using social media for sales and marketing database enhancement. The overall message is that companies need to start building social media processes to engage customers and build their brand online.
This presentation provides interesting information about the Chinese automotive buyer. These car buyers are more sophisticated, socially and digitally connected than ever before -- for those wanting to reach this consumer then the ideas outlined in this presentation will help guide your digital marketing approach.
Social networks are well-established, as is e-commerce, but it’s only now that we’re seeing the meshing of the two and a great deal of hype around the possibilities. This report charts how retailers and other brands are using the social graph to engage consumers wherever they may be—creating more personal, accessible experiences—and to amplify word-of-mouth.
“Social Commerce” examines three key trends: the rise of Facebook commerce (retailers selling directly on Facebook), overlaying the social graph on e-commerce sites and introducing that social graph to the brick-and-mortar world. It looks at what innovative retailers and others are doing in these areas, as well as what’s driving each trend and the significance and potential for marketers. It also spotlights things to watch in this space, from apps that enable sharing while shopping to Facebook Credits.
In addition to desk research, we interviewed experts and influencers in research, technology and business, and conducted a quantitative survey in the U.S. and the U.K. The survey used SONAR™, JWT’s proprietary online research tool, to poll 971 adults aged 20-plus from May 20–June 1, 2011.
The document analyzes social media engagement trends based on data from over 160 million messages to 20,000 brand profiles. It finds that while social networks like Facebook and Twitter grew 17-44% over the past year, inbound messages to brands increased much faster at 175%. Industries with the largest message growth include Entertainment (350%), Utilities (201%), and Hospitality (118%). However, average response rates and times for brands declined, taking now over 11 hours on average to respond. Industries leading in response rates include Banking, Utilities, and Automotive, while those fastest to respond are Business Services, Utilities, and Entertainment.
THE CONSUMER AND ADVERTISING LANDSCAPES IN INDIA EVOLVE QUICKLY AND OMG IS CONSTANTLY THINKING ABOUT HOW TO KEEP UP WITH THAT RATE OF CHANGE IN ORDER TO HELP BUILD BRANDS AND DELIVER GROWTH.
Airports are increasingly looking to engage Chinese travelers through social media platforms popular in China like Weibo and WeChat, as these travelers represent a major source of inbound tourism. However, simply establishing accounts on these platforms is not enough - airports must develop strategic social media plans that tie engagement activities to specific business objectives like increasing awareness, marketing partnerships, brand development, and driving interactions. Content should focus on areas like advocacy, storytelling, crowdsourcing, and virtual shopping experiences. Case studies show airports that have successfully targeted Chinese travelers through dedicated Chinese social media presences with localized content and verification of accounts.
How Brands Can Woo Users on Messaging and Dating AppsIPG Media Lab
Where audiences go, brands follow, especially when those audiences are young and hard to find on traditional media. As a result, several brands are experimenting with the best ways to reach people on messaging apps. As seen in the report, the combination of brands, messaging, and dating is creating some unusual results.
Mobile will require marketers to shift their entire marketing approach and treat mobile as a strategic priority through implementing multiyear strategies. Leading marketers will anticipate how mobile will disrupt business models in the coming years through deeper consumer engagement, real-time interactions, and contextual pricing. They will combine various data signals for rich mobile context to differentiate their offerings. Tablets will also be major disruptors in the short-term, so marketers must address separate use cases and experiences for phones versus tablets.
The document discusses best practices for brands establishing themselves as publishers in the current media landscape. It finds that one-third of top global brands have created publishing platforms. There are three main types: core branding sites, content marketing hubs, and sponsored destinations. The most successful platforms use a blend of brand and user-generated content, have a strong visual style and editorial mandate, and engage their communities. The document analyzes various brand publishing platforms and rates them on metrics like audience value and brand value. It provides the example of Virgin's data-driven content strategy improving site engagement through personalized storytelling.
The document discusses emerging trends in social media including branded communities, mobile technology, geolocation, QR codes, group buying, gaming and competitions. It also summarizes the top social media platforms of YouTube, Facebook, Twitter, LinkedIn and Google+ and how companies can develop social media marketing strategies through community analysis, goal setting and measuring engagement.
This is the Second Issue of Social Technology Quarterly - Kuliza's research publication.
This latest issue covers the upcoming research, trends and developments in social technologies. It aims at helping entrepreneurs, marketers, and change makers to understand this domain, create engagement, and derive business benefits
Creating truly personal omni-channel customer experiences by Brian Solis and ...Brian Solis
An exclusive ebook written by Brian Solis for SmartFocus. Customers are more connected and more informed than ever. Digital marketers now need an entirely fresh perspective to succeed in a world where customers and prospects experience their brand in multiple ways – online ads, websites, blogs, email, social and more. In retail, the customer journey might also include a visit to a real world store. This eBook, with exclusive video insights from Brian Solis, will explain how to build those journeys and develop an omni-channel marketing strategy by covering topics such as:
What is omni-channel marketing and why is it important?
How to be human and stay tech savvy and the importance of social media
How email marketing is more important than ever
Chinese Social Media Brief: Overview, SNS Analysis and Key TrendsImagination
Imagination's creative strategy team provide an inside look at the present state of the social media environment in China and the newest emerging trends.
The Social Third: How Social Media is Transforming IT SalesGolin
Few things have captivated the imagination of communications professionals in recent years more than social media. But the journey forward has not been plain sailing, with some skeptics suggesting the medium is often an exercise in vanity characterized by too much broadcast and little meaningful engagement.
For consumer brands social media has proved a valuable route to reaching a broad audience. In the world of B2B marketing, however, where target audiences are considerably smaller and messaging is often more complex, some have suggested the social media is too lightweight or even irrelevant.
To uncover the truth about social media in the B2B space, GolinHarris teamed up with YouGov to complete the report, Social Media: How Social Media is Transforming Sales, which examines the ways in which IT buying decision makers are influenced by this medium. To complete the research for the report, YouGov conducted an online survey of people on both sides of the purchasing spectrum: the marketers from technology companies and the IT buyers they are trying to reach.
Top line findings reveal that any lingering doubt over social media’s importance to B2B marketers should be dismissed. In total, 34% of IT buyers surveyed – the ‘social third’ – have been positively influenced by online interactions with a brand when making a purchasing decision. Moreover, this ‘third’ actually wants to engage with brands online.
In this report, GolinHarris sheds light on how B2B marketers can most effectively engage customers online in order to drive sales.
To access the full report please click here: 131413 The Social Third 04_FINAL
For further information please contact:
Elizabeth Littlewood, Head of Techology, GolinHarris, elittlewood@golinharris.com
Jane Fordham, Director of Marketing, GolinHarris, jfordham@golinharris.com
An introduction to digital sans much jargon. See if it helps you take the first step into digital marketing. Put together by many from the team at Interactive Avenues (Bangalore) with whom I had the pleasure of working. Please note, the data is from 2014 and is focused on our client, Tanishq.
Building brands through social e commerce eTailing India
This document discusses social e-commerce and its benefits. There are two types of social e-commerce: on-site, which occurs on an e-commerce company's own platform, and off-site, which occurs on external social media sites. Social e-commerce allows companies to build community, demonstrate social proof of their products, and engage customers. The document outlines examples of companies using social commerce through platforms like Facebook Messenger and Instagram shopping features. Social e-commerce is growing in India as well through platforms like Wooplr and Roposo that are adding commerce capabilities.
This document discusses several aspects of mobile marketing magazines and their websites. It notes that the advertisements on the pages make them more visually appealing. However, it also points out that many articles do not have user comments enabled, and the magazines should encourage more comments and discussion. Some of the content uses technological jargon that may not be easily understood by all readers. Additionally, it provides some statistics showing the rapid growth of mobile browsing compared to desktop.
Evolution of social media in india's e commerce ecosystemeTailing India
It all started with yahoo mail which introduced us to the world of email. Then in 2004, came our brush with a tad more interactive platform in the form of Orkut and probably, it was the only time the word ‘Scrap’ actually got some respect. Thereafter, social networking gave rise and dominance to Facebook which ultimately proved decisive and gave the final blow to Orkut’s exit. Meanwhile Twitter saw its rise in 2009 hosting camaraderie with many celebrities and between all this, LinkedIn quietly carved its own path and surprisingly popular among working professionals.
An event hosted in London, UK by Digital Jungle (www.digitaljungle.agency) to outline the key facts on the Chinese social and digital landscape. Additionally, Digital Jungle CEO & Founder, Dr. Mathew McDougall provided practical ideas and tips for brands looking to enter this market from a brand and eCommerce perspective. Mr Roy Graff, Digital Jungle's UK Managing Director provided the audience with Chinese insights related to the tourism and inbound marketing.
Learn social media is dominating ecommerce including statistics, the 7 types of social media commerce, and details for the big 4: Facebook, Twitter, Pinterest, and reviews.
This document describes an investigation into why social networking sites incorporate e-commerce features. It begins by outlining the reasons for conducting the investigation and defining social commerce. It then provides examples of social media platforms that have integrated e-commerce. The document discusses how retailers benefit from targeting social networking users and the marketing techniques used in social commerce. It also outlines the costs for retailers to implement social commerce features and describes the results of a survey on social networking usage and shopping habits.
http://www.convergeenterprise.com : Converge Enterprise is a leading Cloud CRM company offering an innovative collaboration network portal connecting Customers, Partners and Employees through social and mobile cloud technology.
Social media have changed the way our consumer society works.
In this piece, we’ll share guidelines to succeed in gathering social media intelligence, and share use cases where it can be helpful.
Mobile will require marketers to shift their entire marketing approach and treat mobile as a strategic priority through implementing multiyear strategies. Leading marketers will anticipate how mobile will disrupt business models in the coming years through deeper consumer engagement, real-time interactions, and contextual pricing. They will combine various data signals for rich mobile context to differentiate their offerings. Tablets will also be major disruptors in the short-term, so marketers must address separate use cases and experiences for phones versus tablets.
The document discusses best practices for brands establishing themselves as publishers in the current media landscape. It finds that one-third of top global brands have created publishing platforms. There are three main types: core branding sites, content marketing hubs, and sponsored destinations. The most successful platforms use a blend of brand and user-generated content, have a strong visual style and editorial mandate, and engage their communities. The document analyzes various brand publishing platforms and rates them on metrics like audience value and brand value. It provides the example of Virgin's data-driven content strategy improving site engagement through personalized storytelling.
The document discusses emerging trends in social media including branded communities, mobile technology, geolocation, QR codes, group buying, gaming and competitions. It also summarizes the top social media platforms of YouTube, Facebook, Twitter, LinkedIn and Google+ and how companies can develop social media marketing strategies through community analysis, goal setting and measuring engagement.
This is the Second Issue of Social Technology Quarterly - Kuliza's research publication.
This latest issue covers the upcoming research, trends and developments in social technologies. It aims at helping entrepreneurs, marketers, and change makers to understand this domain, create engagement, and derive business benefits
Creating truly personal omni-channel customer experiences by Brian Solis and ...Brian Solis
An exclusive ebook written by Brian Solis for SmartFocus. Customers are more connected and more informed than ever. Digital marketers now need an entirely fresh perspective to succeed in a world where customers and prospects experience their brand in multiple ways – online ads, websites, blogs, email, social and more. In retail, the customer journey might also include a visit to a real world store. This eBook, with exclusive video insights from Brian Solis, will explain how to build those journeys and develop an omni-channel marketing strategy by covering topics such as:
What is omni-channel marketing and why is it important?
How to be human and stay tech savvy and the importance of social media
How email marketing is more important than ever
Chinese Social Media Brief: Overview, SNS Analysis and Key TrendsImagination
Imagination's creative strategy team provide an inside look at the present state of the social media environment in China and the newest emerging trends.
The Social Third: How Social Media is Transforming IT SalesGolin
Few things have captivated the imagination of communications professionals in recent years more than social media. But the journey forward has not been plain sailing, with some skeptics suggesting the medium is often an exercise in vanity characterized by too much broadcast and little meaningful engagement.
For consumer brands social media has proved a valuable route to reaching a broad audience. In the world of B2B marketing, however, where target audiences are considerably smaller and messaging is often more complex, some have suggested the social media is too lightweight or even irrelevant.
To uncover the truth about social media in the B2B space, GolinHarris teamed up with YouGov to complete the report, Social Media: How Social Media is Transforming Sales, which examines the ways in which IT buying decision makers are influenced by this medium. To complete the research for the report, YouGov conducted an online survey of people on both sides of the purchasing spectrum: the marketers from technology companies and the IT buyers they are trying to reach.
Top line findings reveal that any lingering doubt over social media’s importance to B2B marketers should be dismissed. In total, 34% of IT buyers surveyed – the ‘social third’ – have been positively influenced by online interactions with a brand when making a purchasing decision. Moreover, this ‘third’ actually wants to engage with brands online.
In this report, GolinHarris sheds light on how B2B marketers can most effectively engage customers online in order to drive sales.
To access the full report please click here: 131413 The Social Third 04_FINAL
For further information please contact:
Elizabeth Littlewood, Head of Techology, GolinHarris, elittlewood@golinharris.com
Jane Fordham, Director of Marketing, GolinHarris, jfordham@golinharris.com
An introduction to digital sans much jargon. See if it helps you take the first step into digital marketing. Put together by many from the team at Interactive Avenues (Bangalore) with whom I had the pleasure of working. Please note, the data is from 2014 and is focused on our client, Tanishq.
Building brands through social e commerce eTailing India
This document discusses social e-commerce and its benefits. There are two types of social e-commerce: on-site, which occurs on an e-commerce company's own platform, and off-site, which occurs on external social media sites. Social e-commerce allows companies to build community, demonstrate social proof of their products, and engage customers. The document outlines examples of companies using social commerce through platforms like Facebook Messenger and Instagram shopping features. Social e-commerce is growing in India as well through platforms like Wooplr and Roposo that are adding commerce capabilities.
This document discusses several aspects of mobile marketing magazines and their websites. It notes that the advertisements on the pages make them more visually appealing. However, it also points out that many articles do not have user comments enabled, and the magazines should encourage more comments and discussion. Some of the content uses technological jargon that may not be easily understood by all readers. Additionally, it provides some statistics showing the rapid growth of mobile browsing compared to desktop.
Evolution of social media in india's e commerce ecosystemeTailing India
It all started with yahoo mail which introduced us to the world of email. Then in 2004, came our brush with a tad more interactive platform in the form of Orkut and probably, it was the only time the word ‘Scrap’ actually got some respect. Thereafter, social networking gave rise and dominance to Facebook which ultimately proved decisive and gave the final blow to Orkut’s exit. Meanwhile Twitter saw its rise in 2009 hosting camaraderie with many celebrities and between all this, LinkedIn quietly carved its own path and surprisingly popular among working professionals.
An event hosted in London, UK by Digital Jungle (www.digitaljungle.agency) to outline the key facts on the Chinese social and digital landscape. Additionally, Digital Jungle CEO & Founder, Dr. Mathew McDougall provided practical ideas and tips for brands looking to enter this market from a brand and eCommerce perspective. Mr Roy Graff, Digital Jungle's UK Managing Director provided the audience with Chinese insights related to the tourism and inbound marketing.
Learn social media is dominating ecommerce including statistics, the 7 types of social media commerce, and details for the big 4: Facebook, Twitter, Pinterest, and reviews.
This document describes an investigation into why social networking sites incorporate e-commerce features. It begins by outlining the reasons for conducting the investigation and defining social commerce. It then provides examples of social media platforms that have integrated e-commerce. The document discusses how retailers benefit from targeting social networking users and the marketing techniques used in social commerce. It also outlines the costs for retailers to implement social commerce features and describes the results of a survey on social networking usage and shopping habits.
http://www.convergeenterprise.com : Converge Enterprise is a leading Cloud CRM company offering an innovative collaboration network portal connecting Customers, Partners and Employees through social and mobile cloud technology.
Social media have changed the way our consumer society works.
In this piece, we’ll share guidelines to succeed in gathering social media intelligence, and share use cases where it can be helpful.
Why social media..is crucial to businessNikhil Ashok
Social media has become crucial for businesses to connect with customers and build their brand. It allows for two-way conversations and engagement between brands and vast online communities. The rise of social networks like Facebook and Twitter have created large online marketplaces where customers discuss products, leave reviews, and find information - benefiting brands that actively participate through advertising, responding to feedback, and managing their reputation. Businesses must leverage social media for branding, customer interaction, and growing awareness to survive in today's digital world where people spend much of their time socializing and communicating online.
You probably have a good grasp on media, but are you authentically social? Brands struggle with this. It's hard to scale, ROI is difficult to measure, but it humanizes your institution and gives you a clear point of distinction. This deck is a recap of our November 3rd Twitter chat with CBANC on the role and value of a Community Manager.
This document discusses influencer marketing for B2B companies. It defines key concepts like the 1:9:90 model of influence, which states that 1% of people create content, 9% share and comment on it, and 90% consume it. This influences how to target different segments of the market. The document also discusses how to measure influence, activate influencers across different media, profile influencers, and use insights from monitoring influencer conversations to inform marketing strategies.
Michael Brito and Kriselle Laran tackle B2B influencer marketing and scaling influencer programs to reach the right audiences through the right voices on the right channels.
The document outlines 8 key social media trends for 2023 and beyond, including increased use of augmented reality, social commerce, short-form video, and voice activation features. It also discusses more personalized content delivery, focus on social causes and activism, livestreaming, and niche community platforms. The document recommends that brands embrace these trends by creating relevant and tailored content to engage audiences and connect with their brand.
QuickMetrix is a new-generation digital customer engagement management platform for Social Listening, Online Reputation Management , Social CRM, Social Publishing, Surveys & Crisis Management.
Learn more about Automotive Digital Marketing at the most popular professional network for car dealers and interactive marketers working in the auto industry at http://www.automotivedigitalmarketing.com/
Learn more about Automotive Digital Marketing at the most popular professional network for car dealers and interactive marketers working in the auto industry at http://www.automotivedigitalmarketing.com/
Navigating Social Media in the Automotive IndustryDMEautomotive
A helpful whitepaper by DMEautomotive, aimed at providing a brief description of social media, its importance and insights on how dealerships can integrate social media into their marketing strategies.
A helpful whitepaper aimed at providing a brief description of social media, its importance and insights on how dealerships can integrate social media into their marketing strategies.
So, there you have it. Everything you need to know to get started on creating your social media app. It’s important to consider all of the features and costs involved, as well as the benefits for both users and businesses before diving in. With the right planning and execution, your social media app can be a huge success. Have you created a social media app? What were some of the toughest challenges you faced? Let us know in the comments below!
This document discusses brand monitoring and conversation tracking. It provides quick facts about social media platforms like Facebook and Twitter. It then explains what brand monitoring and conversation tracking are and how they can help companies by listening to online conversations about their brand and competitors. The document outlines the key deliverables of brand monitoring reports including sentiment analysis, influence analysis, and competitive analysis. It suggests best practices for online brand management and responding to negative comments. Finally, it discusses the process of analyzing consumer conversations and what metrics should be measured.
5 Strategies to Fill the Digital Gap with Social Media.pdfExclsior
The digital gap, often linked to internet access, facilitates the formation of connections and social circles among individuals who share common interests.
Social Media about a hype that's (really) not a hypeCharlotte Krijger
Charlotte Krijger believes social media is not a hype and can be an opportunity for businesses if used properly. Social media influences many consumer purchasing decisions. To be successful, brands need to focus on insights, relevance, engaging content, and conversation to build loyalty. Simply having a social media presence is not enough - businesses need to adapt processes and have people who understand social media dynamics to make it a true part of their business model. Social media can help facilitate conversations and grow a business if common sense is used and hype is avoided.
Influencer Marketing: Social Listening in PracticeBrandwatch
Research from Sony has shown that people are more than five times as likely to buy based on a recommendation from a social peer than they are when having simply been exposed to traditional forms of marketing.
The great news is that brands can leverage this: Sony was able to focus on the 15% of their huge customer base that wielded significant social influence, and increase sales by 300% by honing their marketing to them.
Influencer Marketing is so much more than a fashionable phrase. In this free guide, featuring tips, tricks and case studies, we take you through how you can identify and utilize influencers to supercharge your campaigns and help you reach the audience you need.
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