Fireworks Credentials
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The document discusses trends in Chinese consumer behavior and preferences, noting that personalized interactions are key as over 79% of Chinese consumers want a more personal relationship with brands. It then proposes solutions for a localized and socialized e-commerce platform for a luxury fashion brand entering China, including using mobile numbers and WeChat for user identification and customer service instead of emails. Finally, it introduces the postdigital agency Fireworks and some of their strategic digital work with brands.
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1. The HES aims to provide customers and sellers a global online marketplace to buy, rent, and sell movies and video games through an internet-based platform.
2. Key objectives for customers, sellers, and the company are outlined, focusing on selection, convenience, pricing transparency, and minimizing costs/risks.
3. Functional requirements are summarized, including customer registration, browsing products, ordering, purchasing, allocating inventory, sales, and rentals.
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The document proposes developing an online real estate management system. Some key points:
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The document discusses a proposed library management system that aims to improve upon the current system. It outlines the key features of the proposed system, including advantages over the current one. Entity relationship, data flow, and context diagrams are presented to illustrate the flow of data and relationships between various elements in the system. Various reports, tables, and forms are also described to showcase the reporting capabilities and interfaces of the proposed library management system.
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Shares lessons learned
Entertains while informing
The Observer:
Conference on social media
This document discusses social media design patterns for user experience. It begins with an introduction by Eric Grandeo, a social media strategist. It then covers topics like what social media is, why it is important, how it changes user experience design, common goals for social media, and patterns like sign up/registration, identity, presence, reputation, tagging, sharing, and blogs. The key messages are that social media is about building relationships through conversation, it requires a new approach that is more customer-centric, and common patterns can be applied to the social media design process.
Social Business Advantage
Download the complete study findings and prescription for what you can do to gain social business advantage in 2012
marketing-researchm com
The document discusses how social networking sites have changed the way brands interact with customers. It explores how brands use social media platforms like Facebook, Twitter, and LinkedIn for marketing, advertising, and customer service. The document examines both the opportunities and risks for brands on social media, how customer behavior and purchase decisions are influenced, and how brands must adapt their strategies to engage with customers online.
Webinar Social Selling for Sales Teams
The document discusses how the rise of social media has revolutionized marketing, sales, and customer relationships. It notes that customers now have more sources of information and influence outside of direct seller control. As a result, the sales process has shifted from educating prospects to engaging them, and from cold calls to qualified leads. The document recommends that companies adapt to this new environment through social selling - leveraging social networks to find prospects, build trust, and achieve sales goals. It provides tips on creating an online brand and engaging prospects through social media to facilitate relationships and sales.
Social Impact Media
The survey found that social influencers play an important role in driving brand affinity and purchase decisions. Known peer influencers have the strongest influence throughout the marketing funnel, from awareness to action. However, other types of influencers like key influencers, social influencers, and user-generated content also influence consumers, especially in the early awareness stage. The findings imply that brands need to better understand who influences perception for their industry and engage with various influencers across the marketing funnel in order to be successful with social influence marketing.
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The document discusses the rise of social media and its importance for businesses. It notes that social media has overtaken other traditional forms of communication and interaction. The document advocates for developing a social media strategy with defined purposes, plans, and processes. It also highlights the role of listening to customers and consumers on social media and engaging with them online.
Socia Media for Small Businesses
This document provides an overview of social media marketing. It defines social media as online platforms that enable interactive communication. The document outlines different social media tools and why businesses should utilize social media given its growing popularity and influence. It then discusses how to start a social media strategy, including developing a plan, producing engaging content, and measuring performance. A case study on a social media campaign in Iligan City is also presented, along with answers to common social media questions.
How to increase direct engagement with the target audience group to the use o...
How to increase direct engagement with the target audience group to the use of social media by rick bouter london januari 2012 - This report includes defining social media, the different types of social media, social strategy, social sub strategies and the use of tools etc.
From Boring to Scoring: How B2Bs can build brand trust using social media
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The document outlines how B2B companies can build brand trust using social media. It discusses that 75% of B2B buyers use social media to research vendors and the importance of a mobile-friendly website for B2B companies. Specific strategies covered include building a presence on major networks like LinkedIn, Twitter, Facebook and Instagram, encouraging employee advocacy and partnerships to promote content, and focusing on mobile usability and a streamlined purchase process. Live examples of successful B2B brands on social media are also provided.The rise of the social advertiser pivot july 2011
The report discusses the rise of social advertising as consumers spend more time on social networks. It summarizes the findings of a survey of 230 marketing professionals about their use and perceptions of social advertising. Key findings include that over 85% are currently experimenting or plan to use social advertising in the next year, and 54% are satisfied with their results so far. Facebook, Twitter and YouTube are the most commonly used platforms for social advertising currently. Measurement of ROI and outcomes is seen as the biggest challenge to further adoption.
The rise of the social advertiser_pivot_july 2011
The document summarizes key findings from a survey about social advertising conducted by Pivot. It finds that most brands plan to experiment with or are currently using social advertising. Major platforms like Facebook, Twitter and YouTube dominate current social advertising plans. The perceived advantages of social advertising include that it is gaining momentum and can enhance other marketing efforts. Objectives for social advertising varied but included supporting new products, engaging customers, and growing communities. Most integrate social media into broader advertising campaigns.
2010 06-29 introduction ss
introduction to digiAindra and what we do for your digital marketing
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Social for business - Livability talk by TMW
This document provides an overview of using social media for business purposes. It discusses what social media is, how people use it, and how to make the most of social media for business. Key points include:
- Social media allows for conversations and relationship building between brands and customers. It includes platforms like Facebook, Twitter, YouTube, and LinkedIn.
- People use social media to connect with others and share content. Businesses use it to reach customers, build their brand, and drive marketing efforts.
- To use social media effectively for business, companies should have a clear strategy and content plan, understand the different platforms, and focus on joining conversations and sharing valuable content.
- Several free tools are
Nailing social media marketing roi
If you have started your social media marketing, you should know what is social media ROI.
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Lifecycle of a GME Trader: From Newbie to Diamond Hands
Your phone buzzes with a Reddit notification. It's the WallStreetBets forum, a cacophony of memes, rocketship emojis, and fervent discussions about Gamestop (GME) stock. A spark ignites within you - a mix of internet bravado, a rebellious urge to topple the hedge funds (remember Mr. Mayo?), and maybe that one late-night YouTube rabbit hole about tendies. You decide to YOLO (you only live once, right?).
Ramen noodles become your new best friend. Every spare penny gets tossed into the GME piggy bank. You're practically living on fumes, but the dream of a moonshot keeps you going. Your phone becomes an extension of your hand, perpetually glued to the GME ticker. It's a roller-coaster ride - every dip a stomach punch, every rise a shot of adrenaline.
Then, it happens. Roaring Kitty, the forum's resident legend, fires off a cryptic tweet. The apes, as the GME investors call themselves, erupt in a frenzy. Could this be it? Is the rocket finally fueled for another epic launch? You grip your phone tighter, heart pounding in your chest. It's a wild ride, but you're in it for the long haul.
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Fireworks Credentials
- 3. Trends / how your consumer thinks The age of bling is over. Brands’ discernement creates desire to be different from the mass, and be part of exclusive experiences. 1. Subjugation Authoritarian rule and poverty 2. Start of money Growth and desire for luxury 3. Show off Display economic status 4. Fit in 5. Way of life Need to conform with the mass Confident, discerning buyers Chinese consumption Sources: McKinsey, TNS, Chadha & Husband 2008
- 4. Trends / how your consumer behaves Emails don’t work in China. In 2012 only 44.5% of Chinese users used emails, as opposed to 54.7% who commonly use social media and 75% of mobile internet users. Mobile numbers are overtaking emails as the main recognition element on the Chinese Internet. Sources: Tencent 2013, CNNIC 2013
- 5. Trends / what your consumer wants Personalized interactions are key. Over 79% of Chinese consumers would like a more personal relationship with brands they follow and buy. However, most e-commerce sites and social media accounts fail to deliver on this: No mobile-friendly Chinese version of ecommerce Sources: McKinsey 2013 No 1-on-1 interaction on WeChat (if account available)
- 6. how we think
- 7. Solutions / localized and socialized e-commerce China localization of international fashion e-commerce platform. The new China version we envisaged uses mobile and social media instead of emails to interact with consumers. Hi there, I am trying to find a pair of lace up sandals of a dark color. Can you help me? 太太／⼥女⼠士／先⽣生 Mobile number 姓名 ⼿手机号码 专区 Verification code Hi! What about these? Link is xxx.cn/3drxx1 获取验证码 验证码 电⼦子邮件 密码 确认密码 Mobile number-based user identification and CRM system Exactly what I was looking for. Thanks! WeChat-based customer care linked to the CRM system
- 8. Solutions / social CRM A social CRM framework for a luxury shoe brand entering the Chinese market. The system maps out different interactions between consumers and the brand to provide tailored, individual experiences for brand enthusiasts. In-store interactions Website visits Data Management System WeChat interactions TAILORED EXPERIENCES Facebook/ Weibo mentions
- 9. Event activation / how others do it brand experience digital activation followers increase and then?
- 10. Event activation / how we do it brand experience real results digital activation followers increase tailored interactions big data collection
- 11. who we are
- 12. the postdigital agency Strategic | we focus on what really matters We use digital solutions as a starting point to deliver value. Holistic | we make no difference between online and offline We create experiences that add value wherever people may be. Accountable | we use virtual platforms for real results We shun obscurantist measurements and aim at outcomes that really matter. Flexible | we make things happen one way or the other We embrace innovative methods of collaboration and remuneration. !
- 13. Digital strategists looking beyond the social media hype Andrea Fenn is the head and heart behind Fireworks. He was one of the founding members of the APAC social media team at Ogilvy and has worked with brands of the likes of Armani, Ferragamo and Bulgari. Giulia La Paglia is the superconnector and business development manager. Her experience in digital marketing strategy ranges from football clubs like Manchester United to international celebrities such as Paris Hilton. Lynn Li is the planning and strategy manager. In her previous position at AKQA, she designed and implemented successful social media strategies for brands like Nike, Maybelline, Calvin Klein and Pepsi.
- 14. folks we have worked with Event
- 16. get in touch Giulia La Paglia glp@fireworks.cn.com +86 15121145002