ThinkNow Research wanted to measure how U.S. Hispanics rank commonly held Cultural Values and compare the rankings across various Hispanic segments to see how they differ from each-other.
Roy Eduardo Kokoyachuk, Partner, ThinkNow Research, conducted a similar study in 2003 as part of a Master’s Dissertation at Cal State Los Angeles. That research was also presented at the 2003 ARF and AHAA conferences in association with Garcia Research.
The topline findings of that study were used for comparison to the 2013 findings to see if there has been a shift in the ranking of Cultural Values by U.S. Hispanics over the past 10 years.
In this study, you will learn the importance of the following values among U.S. Hispanics:
Family unity
To be surrounded by friends & family
Respect for elders
Morality & decency
Equality of the sexes
Generosity
Religion
Having control over my time
Community with other
Hispanics
Control over my destiny
The Lone Star Conference basketball weekly release provides updates on teams' performances from the previous week. Several players were named offensive or defensive players of the week for their conference based on their stats and contributions to helping their teams win games. The release also provides league standings, schedules and highlights top individual performances from players on men's and women's teams across the conference.
The survey of over 1,100 cricket players in Surrey found that most players are male (98%) and in the 25-45 age range (31%). The majority play for their club's first or second team (53%) and prefer Saturday matches (84%). Key reasons for choosing a club were geography (71%) and family/friends (34%). Most would assist their club, especially in umpiring (37%) and coaching (40%). While over half do not support paying players (56%), Ryman's Premier League players were more supportive (50%). The top issues were pitch (39%) and umpiring quality (27%). Most felt connected to Surrey CCC (54%) and thought Surrey players attending
Three Lone Star Conference men's basketball teams remain undefeated - Angelo State, Tarleton State, and West Texas A&M. Angelo State is also undefeated overall this season at 8-0. Ridell Camidge of Tarleton State was named Offensive Player of the Week after helping his team to a 3-0 record, while Romond Jenkins of Tarleton State earned Defensive Player of the Week honors. The LSC teams will now take a break for the holidays before resuming play on December 29th.
Lone Star Conference Men's Basketball Weekly Release (11/15/17)lscmedia
The Lone Star Conference men's basketball teams started the season with a 16-6 overall record. Daeshon Francis of UT Permian Basin and Ryan Quaid of West Texas A&M were named offensive and defensive players of the week respectively. Corinthian Ramsey of Tarleton State averaged 30 points per game through the first three games. The summary provides updates on each LSC men's basketball team including scores, player stats, and upcoming games.
Two Lone Star Conference basketball teams, the Angelo State men (10-0) and West Texas A&M women (9-0), remain undefeated after non-conference play. Anthony Adams of Texas A&M-Commerce is named Men's Offensive Player of the Week after leading his team to a 4-0 record. Malcolm Hamilton of Tarleton State is named Men's Defensive Player of the Week thanks to his defensive dominance over the past five games. Taylor Dorsey of Angelo State is named Women's Offensive Player of the Week after scoring 36 points against St. Mary's, and Jasmine Prophet of Angelo State earns Women's Defensive Player of the Week for her
The Strange Case of Gun Deaths in AmericaDan Tran-Ngo
The document analyzes gun death data from 2012-2014 and finds that:
- More people die daily from gun suicides (58) than gun homicides (32)
- The most common victims of gun homicides are black males aged 18-34, while the most common victims of gun suicides are white males aged 45 and older.
- While stricter gun laws may help reduce gun deaths, they do not address the underlying human motivations for homicide and suicide and will not end these acts, as other methods will be used if guns are unavailable. Addressing socioeconomic, psychological, and institutional factors is also important.
Core Values And General Cultural Insights Of Us HispanicsJim Loretta
Hispanics in the US place strong emphasis on core cultural values such as self-belief, independence, family, hard work, and pride in heritage. They seek to maintain their culture through traditional foods, music, and family while also pursuing education to advance economically. However, they feel conflicted between embracing American culture and preserving Hispanic traditions, worried that their children are losing touch with the culture of their ancestors.
Conflict resolution with effective communication in a multi ethnic environmentJamshed Istamkulov
Conflict resolution with effective communication in a multi ethnic environment was compiled as a part of the group assignment for class discussion only.
The Lone Star Conference basketball weekly release provides updates on teams' performances from the previous week. Several players were named offensive or defensive players of the week for their conference based on their stats and contributions to helping their teams win games. The release also provides league standings, schedules and highlights top individual performances from players on men's and women's teams across the conference.
The survey of over 1,100 cricket players in Surrey found that most players are male (98%) and in the 25-45 age range (31%). The majority play for their club's first or second team (53%) and prefer Saturday matches (84%). Key reasons for choosing a club were geography (71%) and family/friends (34%). Most would assist their club, especially in umpiring (37%) and coaching (40%). While over half do not support paying players (56%), Ryman's Premier League players were more supportive (50%). The top issues were pitch (39%) and umpiring quality (27%). Most felt connected to Surrey CCC (54%) and thought Surrey players attending
Three Lone Star Conference men's basketball teams remain undefeated - Angelo State, Tarleton State, and West Texas A&M. Angelo State is also undefeated overall this season at 8-0. Ridell Camidge of Tarleton State was named Offensive Player of the Week after helping his team to a 3-0 record, while Romond Jenkins of Tarleton State earned Defensive Player of the Week honors. The LSC teams will now take a break for the holidays before resuming play on December 29th.
Lone Star Conference Men's Basketball Weekly Release (11/15/17)lscmedia
The Lone Star Conference men's basketball teams started the season with a 16-6 overall record. Daeshon Francis of UT Permian Basin and Ryan Quaid of West Texas A&M were named offensive and defensive players of the week respectively. Corinthian Ramsey of Tarleton State averaged 30 points per game through the first three games. The summary provides updates on each LSC men's basketball team including scores, player stats, and upcoming games.
Two Lone Star Conference basketball teams, the Angelo State men (10-0) and West Texas A&M women (9-0), remain undefeated after non-conference play. Anthony Adams of Texas A&M-Commerce is named Men's Offensive Player of the Week after leading his team to a 4-0 record. Malcolm Hamilton of Tarleton State is named Men's Defensive Player of the Week thanks to his defensive dominance over the past five games. Taylor Dorsey of Angelo State is named Women's Offensive Player of the Week after scoring 36 points against St. Mary's, and Jasmine Prophet of Angelo State earns Women's Defensive Player of the Week for her
The Strange Case of Gun Deaths in AmericaDan Tran-Ngo
The document analyzes gun death data from 2012-2014 and finds that:
- More people die daily from gun suicides (58) than gun homicides (32)
- The most common victims of gun homicides are black males aged 18-34, while the most common victims of gun suicides are white males aged 45 and older.
- While stricter gun laws may help reduce gun deaths, they do not address the underlying human motivations for homicide and suicide and will not end these acts, as other methods will be used if guns are unavailable. Addressing socioeconomic, psychological, and institutional factors is also important.
Core Values And General Cultural Insights Of Us HispanicsJim Loretta
Hispanics in the US place strong emphasis on core cultural values such as self-belief, independence, family, hard work, and pride in heritage. They seek to maintain their culture through traditional foods, music, and family while also pursuing education to advance economically. However, they feel conflicted between embracing American culture and preserving Hispanic traditions, worried that their children are losing touch with the culture of their ancestors.
Conflict resolution with effective communication in a multi ethnic environmentJamshed Istamkulov
Conflict resolution with effective communication in a multi ethnic environment was compiled as a part of the group assignment for class discussion only.
The document summarizes research commissioned by The Grand Vision to assess values of residents in Michigan's Grand Traverse region and inform regional planning. A survey of 547 residents found high ratings for quality of life presently and optimism for the future. While protecting the environment was important, residents prioritized economic growth. Two-thirds preferred growth occur in existing communities through clustering homes and preserving open space. Walkable neighborhoods and open spaces received strong support.
A Pew Research Center survey found that:
- 35% of Americans ages 16 and older own tablet computers, up from 25% last year. More than half of those in households earning $75,000 or more own tablets.
- 24% own e-book readers, up from 19% last year. 38% of those in upper-income households now have e-readers.
- Tablet and e-reader ownership is highest among those with higher incomes and education levels. Women are also more likely than men to own e-readers.
This study examined feelings of distinctiveness, satisfaction, and identity among biracial and African American students at a predominantly white university. Twenty-nine students (20 African American and 9 biracial) completed surveys on distinctiveness and satisfaction. Biracial students also answered additional questions about their biracial identity. The results showed that African American students reported greater feelings of racial awareness and accountability than biracial students. However, both groups reported similar levels of satisfaction with their university experience and frequency of being the only student of their race in class. Biracial students felt pressure to identify with one race over the other and that people made assumptions about their racial identity, though racial status was not a major part of their personal identity
Latinos in the U.S. and Northeast Florida: A Demographic Overview
Feb 25, 2005 _ UNF Hispanic Health Issues Seminar
This is part 1 of an 8 part series of seminars on Hispanic Health Issues brought to you by the University of North Florida’s Dept. of Public Health, College of Health, a grant from AETNA, and the cooperation of Duval County Health Department.
The document discusses a quantitative analysis of resiliency and academic achievement among multiracial students in urban high schools. It examines the relationship between six factors of resiliency for academic success and standardized test scores in reading and math for Caucasian, African American, Hispanic, and multiracial students. The study found that multiracial students displayed resiliency levels and academic achievement most similar to Caucasian students, and certain resiliency factors such as family support and loyalty to school predicted higher test scores for multiracial students.
The document analyzes the relationship between demographic trends in the US, specifically those related to the Second Demographic Transition (SDT), and voting patterns in the 2004 and 2008 presidential elections. It finds strong correlations between indicators of the SDT at the state/county level—such as abortion rates, cohabitation rates, and fertility postponement—and the percentage voting for Republican candidates. These correlations persist even when controlling for other socioeconomic and religious variables. The results provide evidence against the idea that culture war issues are only salient among political elites and suggest that demographic changes help explain geographic variations in US voting behavior.
The document summarizes key findings from a community survey on economic development priorities in Battle Creek, Michigan. It provides details on the demographic characteristics of the survey sample and their priorities. The top three priorities reported for jobs/careers were increasing jobs with benefits, job training, and increasing wages. For preparing community members, the top priorities were apprenticeship/internship opportunities, access to financial aid for college/training, and improving K-12 education. Analysis by race, income, and age showed some differences in priority rankings within groups.
The document summarizes key findings from a community survey on economic development priorities in Battle Creek, Michigan. It provides details on the demographic characteristics of the survey sample and their priorities. The top three priorities reported for jobs/careers were increasing jobs with benefits, job training, and increasing wages. For preparing community members, the top priorities were apprenticeship/internship opportunities, access to financial aid for college/training, and improving K-12 education. Analysis by race, income, and age showed some differences in priority rankings within groups.
Fractionalization alesinassrn fractionalizationEspi Sul
This document presents new measures of ethnic, linguistic, and religious fractionalization for around 190 countries. It provides these measures to reexamine the relationship between fractionalization and economic growth and quality of institutions. The authors find that ethnic and linguistic fractionalization are negatively associated with growth and quality of government, while religious fractionalization shows no significant relationship or a slight positive one. The results depend on the specification used, and the variables are often highly correlated, making causal relationships difficult to determine precisely. Overall, the paper aims to provide more comprehensive fractionalization data and a nuanced analysis of the complex links between diversity and economic and political outcomes.
I control my blood pressure with the metoprolol that I take daily, as prescribed by my doctor. I try to monitor it at home as well and make lifestyle changes like watching my salt intake, exercising regularly, and managing stress. So far I've been able to keep it under control without needing to be admitted to the hospital.
According to the Hofstede Insights analysis, American culture has a low power distance, high individualism, high masculinity, moderate uncertainty avoidance, short-term orientation, and high indulgence. The author identifies strongly with American individualism but less so with the high masculinity. Cultural influences significantly impact verbal and nonverbal communication styles as well as perceptions and expectations of others. Understanding one's own cultural norms and how they can affect communication is important for success in engineering and other professional fields where interacting and collaborating with people from various cultures is common.
Our updated report discusses new findings to provide companies, brands, and politicians deeper insight into how U.S. Latinos prefer to describe their ethnicity.
The demographics of religious and spiritual struggles in the USANick Stauner
(2015, October). Symposium presented at the convention of the Society for the Scientific Study of Religion, Newport Beach, CA.
Recently, research linking religion and spirituality to well-being has extended beyond the supportive roles of religion to examine struggles that people experience in religious and spiritual domains of life. People struggle with many issues in religion and spirituality, including relational challenges with divine beings and religious people or organizations, demonic influences, and personal difficulties with morality, religious and spiritual doubt, and ultimate meaning. A new measure, the Religious and Spiritual Struggles (RSS) scale, has demonstrated construct validity in men and women, and people who consider themselves religious, spiritual, both, or neither, regardless of belief in a divine being or religious affiliation. However, frequencies of struggles differ across these groups. To further study demographic variations in struggles, we sampled 19,726 adult participants from throughout the USA and across a wide range of ages and religious affiliations. Single-item measures of the six RSS domains measured struggles in this sample. Exploratory analyses revealed a broad array of complex effects from all demographic factors considered, including age, gender, sexual orientation, region of the USA, religious affiliation, and some interactions among these factors. For example, men reported more of all struggles than women, but this difference only appeared clear among young adult heterosexuals. A subsample of 4,054 participants who reported at least one moderate struggle also exhibited group differences by ethnicity and education. For example, religious and spiritual struggle appeared to increase with higher education, especially at the highest levels of education, but only among Latino and European American participants. These results imply that demographic factors influence religious and spiritual struggles. These effects may differentiate these demographic groups greatly enough to necessitate their independent study. In the future, we encourage researchers to examine the replicability of these group differences, and to always exercise caution when generalizing theoretical conclusions about religion and spirituality across demographic groups.
A QUANTITATIVE ANALYSIS OF RESILIENCY AND ACADEMIC ACHIEVEMENT AMONG MULTIRAC...Brett Burton
The purpose of this study is to explore the six attributes of the Resiliency for Academic Success framework and the possible relationship to academic achievement among urban high school students with a focus on multiracial students. Trueba identified six resiliency traits for academic success in his framework: intelligent planning in the pursuit of major goals, delaying gratification for the sake of future rewards, willingness to learn a new language and culture, ability to appreciate and use family support during crises, ability to use multiple personal identities in the process of communicating with others, loyalty to school and family and the wisdom to pursue academic excellence with the love and support of teachers and parents, and spiritual strength based on religious, cultural, and linguistic values. Academic achievement was measured by reading and math scores, which are mandatory assessments required for graduation in the state of Illinois. The study used quantitative research analyses: descriptive statistics, correlation, ANOVA, and regression. The sample included 521 students from five diverse high schools, but only 377 students from the five high schools had PSAE reading and math scores to correspond with completed surveys. The findings demonstrated that the multiracial students were not significantly different than other
racial groups (Caucasian, African-Americans, Hispanics, and multiracial) in academic achievement. Multiracial students (N=85) in the study had similar levels with mean and standard deviation scores to Caucasian students (n=136). ANOVA demonstrated that differences existed between groups in PSAE reading, but no significant differences existed between racial groups in PSAE math. The regression analyses showed that all students (N=377) had the same three Resiliency for Academic Success factors (overall resiliency average, Spiritual strength, and Willingness to learn a new language and culture) that were predictive in reading and math PSAE. In addition, all students (N=377) showed that the Resiliency for Academic Success characteristic of Ability to use family support during crises was predictive of math PSAE scores.
A “national” telephone survey of 8600 Latino residents of the United States, seeking a broad understanding of the qualitative nature of Latino political and social life in America
This document provides an overview of Hispanic/Latino culture for educators. It discusses key demographics of the Hispanic population in the US and their regional origins. It also covers cultural insights into Hispanic foods, languages, social conventions, folklore, dichos, taboos, entrepreneurs, entertainers, politics, religion, and organizations. The document addresses common stereotypes and challenges faced by Hispanics. It concludes by outlining nine strengths of Hispanic students and recommendations for how educators can support these strengths.
Social Justice Sexuality:Overview of a National Study of LGBT People of Colorsocialjusticesexuality
The document summarizes key findings from a national study of LGBT people of color in the United States. It discusses findings from the Latina/o sample of over 1,100 individuals, including that most reported having supportive families, religion being important to many, and feeling comfortable in their racial/ethnic and sexual identity communities. When seeking health information, medical professionals were the primary source, followed by the internet and family/friends. The internet was also important for over a third who used it at least weekly to engage with communities of color.
This document provides tips and strategies for home visitors working with Latino families. It discusses key cultural considerations like the importance of family, respect, and trust. It also outlines demographic information about the growing Latino population in the US and South Carolina. Barriers to healthcare like language, immigration status fears, and lack of understanding of the system are examined. The document recommends focusing on developing rapport, using interpreters, being sensitive to cultural traditions, and clear communication to best serve Latino families.
Trust is the foundation of a good customer experience and loyal relationship—the holy grail for marketers. Technology creates many possible avenues for building trust and developing that relationship. That happens through the effective collection and use of data. And while we are building huge treasure troves of data, we are still challenged as marketers by how to best employ that data to build trust.
Our speakers, Paolo Parigi and Jessica Santana, have been researching using a new method of discovering how trust develops online. Specifically, how interactions and user experience creates, increases, or decreases trust and how to discover which is happening and what might be causing it. The methodology is called an online field experiment, and the implications are are promising for the future of marketing.
We may be able to use insights from this type of work to:
• More effectively personalize marketing to develop trust at an individual customer level at scale
• Create user experiences that increase trust at a measurable pace
• Overcome periods of distrust because of product or PR challenges with trust-building campaigns
We’re excited about bringing the cutting-edge academic research to this audience here in San Francisco and Silicon Valley—the center of the high tech world where we are only limited by our imaginations on how to use this.
Generation Gap? Political and Economic Sentiment Across Three GenerationsRommell Montenegro
Millennials, born between 1980 and 2004, are now the largest and most diverse segment of the U.S. population. Not surprisingly, there has been a surge of recent research attempting to understand how this generation thinks, works and shops. One area that has received relatively little attention is differences in political and economic sentiment across the three largest generation groups.
Are Millennials more optimistic about the economy? Who cares the most about immigration policy? Which age group is the best target for messages about healthcare? As the US recovers from a recession and looks towards the next presidential election, it becomes critical to understand these market trends.
The document summarizes research commissioned by The Grand Vision to assess values of residents in Michigan's Grand Traverse region and inform regional planning. A survey of 547 residents found high ratings for quality of life presently and optimism for the future. While protecting the environment was important, residents prioritized economic growth. Two-thirds preferred growth occur in existing communities through clustering homes and preserving open space. Walkable neighborhoods and open spaces received strong support.
A Pew Research Center survey found that:
- 35% of Americans ages 16 and older own tablet computers, up from 25% last year. More than half of those in households earning $75,000 or more own tablets.
- 24% own e-book readers, up from 19% last year. 38% of those in upper-income households now have e-readers.
- Tablet and e-reader ownership is highest among those with higher incomes and education levels. Women are also more likely than men to own e-readers.
This study examined feelings of distinctiveness, satisfaction, and identity among biracial and African American students at a predominantly white university. Twenty-nine students (20 African American and 9 biracial) completed surveys on distinctiveness and satisfaction. Biracial students also answered additional questions about their biracial identity. The results showed that African American students reported greater feelings of racial awareness and accountability than biracial students. However, both groups reported similar levels of satisfaction with their university experience and frequency of being the only student of their race in class. Biracial students felt pressure to identify with one race over the other and that people made assumptions about their racial identity, though racial status was not a major part of their personal identity
Latinos in the U.S. and Northeast Florida: A Demographic Overview
Feb 25, 2005 _ UNF Hispanic Health Issues Seminar
This is part 1 of an 8 part series of seminars on Hispanic Health Issues brought to you by the University of North Florida’s Dept. of Public Health, College of Health, a grant from AETNA, and the cooperation of Duval County Health Department.
The document discusses a quantitative analysis of resiliency and academic achievement among multiracial students in urban high schools. It examines the relationship between six factors of resiliency for academic success and standardized test scores in reading and math for Caucasian, African American, Hispanic, and multiracial students. The study found that multiracial students displayed resiliency levels and academic achievement most similar to Caucasian students, and certain resiliency factors such as family support and loyalty to school predicted higher test scores for multiracial students.
The document analyzes the relationship between demographic trends in the US, specifically those related to the Second Demographic Transition (SDT), and voting patterns in the 2004 and 2008 presidential elections. It finds strong correlations between indicators of the SDT at the state/county level—such as abortion rates, cohabitation rates, and fertility postponement—and the percentage voting for Republican candidates. These correlations persist even when controlling for other socioeconomic and religious variables. The results provide evidence against the idea that culture war issues are only salient among political elites and suggest that demographic changes help explain geographic variations in US voting behavior.
The document summarizes key findings from a community survey on economic development priorities in Battle Creek, Michigan. It provides details on the demographic characteristics of the survey sample and their priorities. The top three priorities reported for jobs/careers were increasing jobs with benefits, job training, and increasing wages. For preparing community members, the top priorities were apprenticeship/internship opportunities, access to financial aid for college/training, and improving K-12 education. Analysis by race, income, and age showed some differences in priority rankings within groups.
The document summarizes key findings from a community survey on economic development priorities in Battle Creek, Michigan. It provides details on the demographic characteristics of the survey sample and their priorities. The top three priorities reported for jobs/careers were increasing jobs with benefits, job training, and increasing wages. For preparing community members, the top priorities were apprenticeship/internship opportunities, access to financial aid for college/training, and improving K-12 education. Analysis by race, income, and age showed some differences in priority rankings within groups.
Fractionalization alesinassrn fractionalizationEspi Sul
This document presents new measures of ethnic, linguistic, and religious fractionalization for around 190 countries. It provides these measures to reexamine the relationship between fractionalization and economic growth and quality of institutions. The authors find that ethnic and linguistic fractionalization are negatively associated with growth and quality of government, while religious fractionalization shows no significant relationship or a slight positive one. The results depend on the specification used, and the variables are often highly correlated, making causal relationships difficult to determine precisely. Overall, the paper aims to provide more comprehensive fractionalization data and a nuanced analysis of the complex links between diversity and economic and political outcomes.
I control my blood pressure with the metoprolol that I take daily, as prescribed by my doctor. I try to monitor it at home as well and make lifestyle changes like watching my salt intake, exercising regularly, and managing stress. So far I've been able to keep it under control without needing to be admitted to the hospital.
According to the Hofstede Insights analysis, American culture has a low power distance, high individualism, high masculinity, moderate uncertainty avoidance, short-term orientation, and high indulgence. The author identifies strongly with American individualism but less so with the high masculinity. Cultural influences significantly impact verbal and nonverbal communication styles as well as perceptions and expectations of others. Understanding one's own cultural norms and how they can affect communication is important for success in engineering and other professional fields where interacting and collaborating with people from various cultures is common.
Our updated report discusses new findings to provide companies, brands, and politicians deeper insight into how U.S. Latinos prefer to describe their ethnicity.
The demographics of religious and spiritual struggles in the USANick Stauner
(2015, October). Symposium presented at the convention of the Society for the Scientific Study of Religion, Newport Beach, CA.
Recently, research linking religion and spirituality to well-being has extended beyond the supportive roles of religion to examine struggles that people experience in religious and spiritual domains of life. People struggle with many issues in religion and spirituality, including relational challenges with divine beings and religious people or organizations, demonic influences, and personal difficulties with morality, religious and spiritual doubt, and ultimate meaning. A new measure, the Religious and Spiritual Struggles (RSS) scale, has demonstrated construct validity in men and women, and people who consider themselves religious, spiritual, both, or neither, regardless of belief in a divine being or religious affiliation. However, frequencies of struggles differ across these groups. To further study demographic variations in struggles, we sampled 19,726 adult participants from throughout the USA and across a wide range of ages and religious affiliations. Single-item measures of the six RSS domains measured struggles in this sample. Exploratory analyses revealed a broad array of complex effects from all demographic factors considered, including age, gender, sexual orientation, region of the USA, religious affiliation, and some interactions among these factors. For example, men reported more of all struggles than women, but this difference only appeared clear among young adult heterosexuals. A subsample of 4,054 participants who reported at least one moderate struggle also exhibited group differences by ethnicity and education. For example, religious and spiritual struggle appeared to increase with higher education, especially at the highest levels of education, but only among Latino and European American participants. These results imply that demographic factors influence religious and spiritual struggles. These effects may differentiate these demographic groups greatly enough to necessitate their independent study. In the future, we encourage researchers to examine the replicability of these group differences, and to always exercise caution when generalizing theoretical conclusions about religion and spirituality across demographic groups.
A QUANTITATIVE ANALYSIS OF RESILIENCY AND ACADEMIC ACHIEVEMENT AMONG MULTIRAC...Brett Burton
The purpose of this study is to explore the six attributes of the Resiliency for Academic Success framework and the possible relationship to academic achievement among urban high school students with a focus on multiracial students. Trueba identified six resiliency traits for academic success in his framework: intelligent planning in the pursuit of major goals, delaying gratification for the sake of future rewards, willingness to learn a new language and culture, ability to appreciate and use family support during crises, ability to use multiple personal identities in the process of communicating with others, loyalty to school and family and the wisdom to pursue academic excellence with the love and support of teachers and parents, and spiritual strength based on religious, cultural, and linguistic values. Academic achievement was measured by reading and math scores, which are mandatory assessments required for graduation in the state of Illinois. The study used quantitative research analyses: descriptive statistics, correlation, ANOVA, and regression. The sample included 521 students from five diverse high schools, but only 377 students from the five high schools had PSAE reading and math scores to correspond with completed surveys. The findings demonstrated that the multiracial students were not significantly different than other
racial groups (Caucasian, African-Americans, Hispanics, and multiracial) in academic achievement. Multiracial students (N=85) in the study had similar levels with mean and standard deviation scores to Caucasian students (n=136). ANOVA demonstrated that differences existed between groups in PSAE reading, but no significant differences existed between racial groups in PSAE math. The regression analyses showed that all students (N=377) had the same three Resiliency for Academic Success factors (overall resiliency average, Spiritual strength, and Willingness to learn a new language and culture) that were predictive in reading and math PSAE. In addition, all students (N=377) showed that the Resiliency for Academic Success characteristic of Ability to use family support during crises was predictive of math PSAE scores.
A “national” telephone survey of 8600 Latino residents of the United States, seeking a broad understanding of the qualitative nature of Latino political and social life in America
This document provides an overview of Hispanic/Latino culture for educators. It discusses key demographics of the Hispanic population in the US and their regional origins. It also covers cultural insights into Hispanic foods, languages, social conventions, folklore, dichos, taboos, entrepreneurs, entertainers, politics, religion, and organizations. The document addresses common stereotypes and challenges faced by Hispanics. It concludes by outlining nine strengths of Hispanic students and recommendations for how educators can support these strengths.
Social Justice Sexuality:Overview of a National Study of LGBT People of Colorsocialjusticesexuality
The document summarizes key findings from a national study of LGBT people of color in the United States. It discusses findings from the Latina/o sample of over 1,100 individuals, including that most reported having supportive families, religion being important to many, and feeling comfortable in their racial/ethnic and sexual identity communities. When seeking health information, medical professionals were the primary source, followed by the internet and family/friends. The internet was also important for over a third who used it at least weekly to engage with communities of color.
This document provides tips and strategies for home visitors working with Latino families. It discusses key cultural considerations like the importance of family, respect, and trust. It also outlines demographic information about the growing Latino population in the US and South Carolina. Barriers to healthcare like language, immigration status fears, and lack of understanding of the system are examined. The document recommends focusing on developing rapport, using interpreters, being sensitive to cultural traditions, and clear communication to best serve Latino families.
Similar to Think Now Research: US Hispanic Values (20)
Trust is the foundation of a good customer experience and loyal relationship—the holy grail for marketers. Technology creates many possible avenues for building trust and developing that relationship. That happens through the effective collection and use of data. And while we are building huge treasure troves of data, we are still challenged as marketers by how to best employ that data to build trust.
Our speakers, Paolo Parigi and Jessica Santana, have been researching using a new method of discovering how trust develops online. Specifically, how interactions and user experience creates, increases, or decreases trust and how to discover which is happening and what might be causing it. The methodology is called an online field experiment, and the implications are are promising for the future of marketing.
We may be able to use insights from this type of work to:
• More effectively personalize marketing to develop trust at an individual customer level at scale
• Create user experiences that increase trust at a measurable pace
• Overcome periods of distrust because of product or PR challenges with trust-building campaigns
We’re excited about bringing the cutting-edge academic research to this audience here in San Francisco and Silicon Valley—the center of the high tech world where we are only limited by our imaginations on how to use this.
Generation Gap? Political and Economic Sentiment Across Three GenerationsRommell Montenegro
Millennials, born between 1980 and 2004, are now the largest and most diverse segment of the U.S. population. Not surprisingly, there has been a surge of recent research attempting to understand how this generation thinks, works and shops. One area that has received relatively little attention is differences in political and economic sentiment across the three largest generation groups.
Are Millennials more optimistic about the economy? Who cares the most about immigration policy? Which age group is the best target for messages about healthcare? As the US recovers from a recession and looks towards the next presidential election, it becomes critical to understand these market trends.
Sometimesit takes a Village: Practical Lessons for Conducting CommunitiesRommell Montenegro
Communities, MROCs, Consumer Advisory Groups–whatever you want to call them, they are become more and more popular. According to the 2014 GRIT study, 44% of clients currently use them and 38% are considering them in the near future. While this relatively new approach to research involves basic research principles and practices, there is an air of mystery surrounding the methodology that creates an almost tangible fear to get involved. Drawing on years of community design and management experience and recent advancements in online platforms, I will offer up practical advice and considerations for conducting communities from design through to analysis and reporting.
This is aimed primarily at the supplier, but will include useful knowledge for support supplier like recruiters and project managers as well as client-side researchers.
Based on a presentation from the QRCA’s 2014 Conference—a presentation that got rave reviews—the topics covered will enable attendees to walk away from this presentation feeling comfortable with the idea of conducting a market research community regardless of their role.
How concerned is the public about the privacy of their personal information? Has their concern changed over the past two years in light of recent privacy breaches? Previous research by J.D. Power and SSI in 2012 revealed cohort differences in personal data sharing, with older generations engaging in less online behavior and having more serious concerns about consumer privacy. Overall in the US, 68% of people agreed or strongly agreed that existing laws and organizational practices provided a reasonable level of protection for consumer privacy, however 81% of respondents also felt that consumers had lost control over their personal information and its collection/use by companies.
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2. 2
Cultural values are shared beliefs among members of a cultural group that
govern the actions and decisions of group members. Even though U.S.
Hispanics hail from 20 different countries, many share similar cultural
beliefs.
ThinkNow Research wanted to measure how U.S. Hispanics rank commonly
held Cultural Values and compare the rankings across various Hispanic
segments to see how they differ from each-other.
Roy Eduardo Kokoyachuk, Partner, ThinkNow Research, conducted a similar
study in 2003 as part of a Master’s Dissertation at Cal State Los Angeles.
That research was also presented at the 2003 ARF and AHAA conferences
in association with Garcia Research. The topline findings of that study were
used for comparison to the 2013 findings to see if there has been a shift in
the ranking of Cultural Values by U.S. Hispanics over the past 10 years.
Goal of this Study
3. 3
ThinkNow Research
National Hispanic Quant Survey
U.S. Hispanic Nationally Representative Sample
Base Size n=503
Age: 18+
Gender: Male/Female n=247/256
Language:
Spanish Dominant: n= 200
Bilingual: n= 126
English Dominant: n= 177
Survey field dates (3/18-3/24/13)
Respondents were allowed to take the survey in either
English or Spanish
4. S2. What is your gender?
S4. What is your age?
S6. What language do you normally speak at home?
18%
35%
21%
14%
13%
18-24
25-34
35-44
45-54
55+
AGE & GENDER
(N=503)
4
Respondents’ Age, Gender & Language Use
The Omnibus Sample consists of a representative sample of U.S. Hispanic men and women
across age groups and home language use
Male
49%
Female
51%
10%
30%
25%
26%
10%
Spanish only
Spanish mostly
Spanish and
English equally
English mostly
English only
LANGUAGE NORMALLY SPOKEN
(N=503)
5. 26%
17%
11%
8%
4%
3%
3%
2%
2%
2%
2%
2%
19%
California
Texas
Florida
New York
Illinois
Washington
Arizona
Massachusetts
Nevada
New Jersey
North Carolina
Colorado
Others
S5. What US State do you live in?
U.S. STATE LIVE IN
(N=503)
5
Respondents’ State of Residence
Responses Drawn From the
following US Census Regions
WEST = 39%
SOUTH = 37%
MIDWEST = 9%
NORTH-
EAST = 15%
Omnibus quotas are set for the four main and nine U.S. Census sub-regions in order to
ensure an accurate distribution of completes within each region
Survey respondents mirror the geographic distribution of the U.S. Hispanic population
6. 6
TNQ1. The following question contains a series of cultural values that people may or may not believe to be
important to them personally. Please tell us which TWO of the following cultural values you consider to be
most important to you personally. [RANDOMIZE]
Values:
Family unity
To be surrounded by friends & family
Respect for elders
Morality & decency
Equality of the sexes
Generosity
Religion
Having control over my time
Community with other Hispanics
Control over my destiny
TNQ1a. Of the remaining values which TWO are the LEAST important to you?
[SHOW REMAINING VALUES – REPEAT RANKING UNTIL ALL VALUES ASSIGNED RANK SCORE]
Values Measured
8. 8
Upper case letters indicate significance at the 95% level.
Hispanic Men rank Control over Destiny (#6) significantly higher than Women (#10)
Women ranked Equality of Sexes (#7) higher than Men (#9)
Younger Hispanics, however, ranked of Equality of Sexes significantly higher (#6) than their older cohorts (#9)
Cultural Value Rankings - 2013
TNQ1_TNQ1C. Average cultural values
Total Gender Age
Male Female 18-34 35+
(A) (B) (C) (D) (E)
(N=503) (N=247) (N=256) (N=268) (N=235)
Rank Avg. Rank Avg. Rank Avg. Rank Avg. Rank Avg.
Family Unity #1 2.04 #1 2.32 C #1 1.76 #1 2.08 #1 1.98
Morality & Decency #2 2.45 #2 2.48 #2 2.43 #3 2.59 E #2 2.30
Surrounded by Friends & Family #3 2.52 #3 2.54 #3 2.50 #2 2.49 #4 2.56
Respect for Elders #4 2.65 #4 2.76 #4 2.55 #5 2.85 E #3 2.43
Generosity #5 2.80 #5 2.82 #5 2.79 #4 2.78 #5 2.83
Religion #6 3.28 #7 3.36 #6 3.21 #7 3.40 #6 3.14
Equality of Sexes #7 3.49 #9 3.51 #7 3.47 #6 3.31 #9 3.70 D
Control over Time #8 3.53 #8 3.38 #8 3.67 B #9 3.50 #7 3.56
Control over Destiny #9 3.57 #6 3.26 #10 3.87 B #8 3.47 #8 3.68
Community with Other Hispanics #10 3.67 #10 3.58 #9 3.75 #10 3.53 #10 3.82 D
9. Total Language Spoken
Spanish Dom Bilingual English Dom
(A) (F) (G) (H)
(N=503) (N=200) (N=126) (N=177)
Rank Avg. Rank Avg. Rank Avg. Rank Avg.
Family Unity #1 2.04 #1 1.89 #1 1.99 #1 2.24 F
Morality & Decency #2 2.45 #2 2.47 #3 2.61 #2 2.32
Surrounded by Friends & Family #3 2.52 #5 2.69 H #2 2.50 #3 2.35
Respect for Elders #4 2.65 #3 2.59 #4 2.71 #4 2.69
Generosity #5 2.80 #4 2.69 #5 2.87 #5 2.89
Religion #6 3.28 #6 3.28 #6 3.25 #6 3.31
Equality of Sexes #7 3.49 #10 3.67 GH #7 3.33 #8 3.40
Control over Time #8 3.53 #8 3.60 H #10 3.71 H #7 3.32
Control over Destiny #9 3.57 #9 3.63 #8 3.49 #9 3.55
Community with Other Hispanics #10 3.67 #7 3.51 #9 3.53 #10 3.94 FG
9
Upper case letters indicate significance at the 95% level.
Control over Destiny & Time are two values that are ranked higher by English Dominant Hispanics than by the
Spanish Dominant. These values are often associated with American culture. Hispanic culture is usually considered
more fatalistic.
The value placed on being Surrounded by Friends & Family increases among the English Dominant though
Community with Other Hispanics decreases
Cultural Value Rankings - 2013
TNQ1_TNQ1C. Average cultural values
10. 10
Upper case letters indicate significance at the 95% level.
Mexicans and their Central American cohorts rank being Surrounded by Friends and Family higher than Caribbean
and South American Hispanics
Caribbeans and South Americans also rank Control over Time significantly higher than other Hispanics
Central Americans rank Control over Destiny & Time significantly lower than other Hispanics.
Cultural Value Rankings - 2013
TNQ1_TNQ1C. Average cultural values
Total Country of Origin
Mexican Caribbean C. America S. America
(A) (Q) (R) (S) (7)
(N=503) (N=279) (N=156) (N=29) (N=44)
Rank Avg. Rank Avg. Rank Avg. Rank Avg. Rank Avg.
Family Unity #1 2.04 #1 2.05 #1 2.11 #1 1.79 #1 1.89
Morality & Decency #2 2.45 #3 2.52 #2 2.45 #3 2.17 #2 2.20
Surrounded by Friends & Family #3 2.52 #2 2.47 #3 2.65 S #2 2.10 #4 2.59
Respect for Elders #4 2.65 #4 2.61 #5 2.80 #5 2.69 #3 2.36
Generosity #5 2.80 #5 2.83 #4 2.74 #4 2.52 #5 3.00
Religion #6 3.28 #6 3.17 #8 3.46 #6 3.24 #7 3.41
Equality of Sexes #7 3.49 #7 3.48 #9 3.51 #7 3.28 #8 3.57
Control over Time #8 3.53 #10 3.64 R #6 3.28 #9 4.14 QRT #6 3.39
Control over Destiny #9 3.57 #8 3.59 #7 3.39 #10 4.24 QRT #9 3.59
Community with Other Hispanics #10 3.67 #9 3.63 #10 3.61 #8 3.83 #10 4.00
11. 11
Upper case letters indicate significance at the 95% level.
Increases in Income and Education correlate with an increase in the importance placed on Control over Time &
Destiny.
Higher Income and Education also decreases the importance placed on Respect for Elders and Equality of the
Sexes. This last finding may be tied to Hispanic men generally having higher Income and Education levels then
women.
Cultural Value Rankings - 2013
TNQ1_TNQ1C. Average cultural values
Total Income Education
<$30K HH Income >$30K HH Income H.S. or Less Some College+
(A) (U) (V) (W) (X)
(N=503) (N=164) (N=326 (N=143) (N=360)
Rank Avg. Rank Avg. Rank Avg. Rank Avg. Rank Avg.
Family Unity #1 2.04 #1 1.84 #1 2.11 U #1 2.00 #1 2.05
Morality & Decency #2 2.45 #4 2.55 #2 2.40 #4 2.59 #2 2.40
Surrounded by Friends & Family #3 2.52 #2 2.47 #3 2.57 #3 2.55 #3 2.51
Respect for Elders #4 2.65 #3 2.48 #4 2.77 U #2 2.48 #4 2.72
Generosity #5 2.80 #5 2.61 #5 2.91 U #5 2.71 #5 2.84
Religion #6 3.28 #6 3.38 #6 3.25 #6 3.23 #6 3.30
Equality of Sexes #7 3.49 #7 3.45 #9 3.52 #7 3.30 #9 3.56 W
Control over Time #8 3.53 #8 3.63 #8 3.47 #8 3.66 #7 3.48
Control over Destiny #9 3.57 #10 3.82 V #7 3.40 U #10 3.78 X #8 3.49
Community with Other Hispanics #10 3.67 #9 3.77 #10 3.61 #9 3.71 #10 3.65
12. 12
Cultural Value Rankings – 2003 vs. 2013
What’s Changed?
Family Unity remained the #1 Cultural Value among U.S. Hispanics. This also held across every demo break in the
2013 survey.
Interestingly, Morality & Decency jumped up two rank positions in this years rankings and Religion ranked up one.
Equality of the Sexes has fallen a couple rank positions.
All other cultural values either maintained the same rank score or moved one rank position.
TNQ1_TNQ1C. Average cultural values
2003 (N=476)
Rank Avg.
Family Unity
#1 1.50
Surrounded by Friends & Family
#2 2.08
Respect for Elders
#3 2.14
Morality & Decency
#4 2.25
Equality of Sexes
#5 2.49
Generosity
#6 2.56
Religion
#7 2.67
Control over Time
#8 2.87
Community With Other Hispanics
#9 2.87
Control over Destiny
#10 2.89
2013 (N=503)
Rank Avg.
Family Unity
#1 2.04
Morality & Decency
#2 2.45
Surrounded by Friends & Family
#3 2.52
Respect for Elders
#4 2.65
Generosity
#5 2.80
Religion
#6 3.28
Equality of Sexes
#7 3.49
Control over Time
#8 3.53
Control over Destiny
#9 3.57
Community With Other Hispanics
#10 3.67
14. 14
53%
7%
1%
8%
30%
Married
Separated/divorced
Widowed
Living with partner
Single
MARITAL STATUS
2%
7%
20%
24%
5%
10%
26%
7%
Grade school
Some high school
High school graduate
Some College, but no
degree
Trade or technical school
Graduated from 2-year
College
Graduated from 4 or 5 year
College
Post Graduate Degree
EDUCATION
41%
30%
19%
7%
2%
0%
0%
0%
0%
NUMBER OF CHILDREN UNDER 18 YEARS
1
2
3
4
5
6
7
8
0
(N=503)
(N=503)
(N=503)
11%
19%
23%
25%
14%
6%
2%
2%
0%
0%
1
2
3
4
5
6
7
8
NUMBER OF PEOPLE LIVING IN
HOUSE HOLD
10 or more
9
(N=503) (N=503)
43%
13%
3%
12%
6%
6%
12%
4%
Work full-time
Work part-time
Self-employed/business
owner
Full-time Homemaker
Retired
Student, not employed
Currently unemployed
Unable to work/Disabled
EMPLOYMENT STATUS
(N=503)
70%
28%
2%
Yes No Prefer not to answer
HEALTH INSURANCE
Demographics – 2013 Study
D1, D2, D3, D4, D5, D6
15. 15
10%
13%
20%
24%
32%
3 years or less
4 to 6 years
7 to 10 years
11 to 19 years
20+
Born in
the U.S.,
61%
Moved
here,
39%
Born in the U.S. Moved here
BORN IN U.S. OR MOVED TO U.S.
(N=197)
LIVED IN US
32%
27%
18%
10%
4%
6%
9%
Mexican
Mexican American
Puerto Rican
Cuban
Dominican
Central American
South American
HISPANIC ORIGIN
5%
14%
7%
4%
4%
12%
10%
13%
17%
10%
6%
Prefer not to state
$100,000 or more
$80,000 to < $100,000
$70,000 to < $80,000
$60,000 to < $70,000
$50,000 to < $60,000
$40,000 to < $50,000
$30,000 to < $40,000
$20,000 to < $30,000
$10,000 to < $20,000
< $10,000
HOUSEHOLD INCOME
(N=503)
(N=503) (N=503)
27%
16%
36%
11%
10%
Much closer to
Hispanic/Latino Culture
Somewhat closer to
Hispanic/Latino Culture
Equally close to both
cultures
Somewhat closer to U.S.
Culture
Much closer to U.S.
Culture
CULTURAL IDENTIFICATION
(N=503)
Demographics - 2013 (Cont’d)
D7, D7a, D8, D9, D10
16. 31%
26%
24%
14%
5%
Spanish and English
equally
English only
English mostly
Spanish mostly
Spanish only
41%
16%
20%
17%
6%
37%
17%
19%
19%
8%
33%
25%
22%
13%
7%
LANGUAGE OF PREFERENCE FOR THE FOLLOWING MEDIA OUTLETS
(N=503)
16
Demographics - 2013 (Cont’d)
D11. What is your language of preference for the following media outlets?
17. CONTACT
INFO:
2100 W. Magnolia Blvd.
Suite A-B
Burbank, CA 91506
Main Phone: 877-200-2710
Mario X. Carrasco, M.A.
818-843-0220 x101
mario@thinknowresearch.com
Roy Eduardo Kokoyachuk, MBA
818-843-0220 x102
roy@thinknowresearch.com