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If you are a professional, Social Media is the opportunity to:
• Build trust
• Research a business
• Explore and share ideas and information
• Expand your personal reach
• Establish credibility in your field
The majority of professionals who take the leap with Twitter, set up
an account and immediately ask, “now what?” The following is a
short presentation to help answer that question.
Twitter is an excellent tool for
networking, prospecting and
building relationships...but only
if you know how to use the tools
available to manage the
On the right is my Twitter page
– a basic example of what you
see when you start a Twitter
On the right is my Twitter news feed,
and for anyone who has an account
and who follows more than a few
hundred people/organizations, your
realize that the existing newsfeed
rapidly disintegrates into information
In 2011, Twitter acquired a third party
software called “TweetDeck” – and in
my opinion, it is one of the most
important information management
tools on the world wide web.
TweetDeck allows you to organize Twitter into
information streams based on your interests,
• Direct Messages
This allows you to choose what information you
receive and how you interact others on Twitter.
It makes the unmanageable, make sense.
Download TweetDeck – Click Here.
Do not “automate” direct messages.
Do not become a “talking head” – engage and if someone asks a question, answer. Its a
conversation, not a broadcast platform.
Do not feed the trolls. If it is a legitimate complaint or response, by all means, DO address it,
but if it is just an angry person looking to vent, it is better to ignore. They will move on.
Share the love. If you see posts of others that are relevant and interesting, please share.
**if you are a business, rule of thumb is to rarely, if ever, sell your product on Twitter. Contests,
special offers etc. once in a while are often appreciated, but “deal of the day, tweeted every
hour on the hour” is just noise. In social media – your success will come from problem solving
and sharing knowledge, not blanket sales pitches.
How to use Twitter to manage information and promote your business