At Hub & Spoke, we’ve handled countless rebrands, helping companies reposition and better update their image for a new or changing audience. With that in mind, we’ve prepared a checklist of everything you should prepare for a successful rebranding process.

1. Hub & Spoke
rebranding
Checklist

2. Create Your Internal Team
What stakeholders will make up your organizations brand team? Who will work directly with an agency?
At Hub & Spoke, we’ve handled countless rebrands,
helping companies reposition and better update their image for a
new or changing audience.
With that in mind, we’ve prepared a checklist of everything you
should prepare for a sucessful rebranding process.
Review Data and Set Overall Goals
What is a success? Review your current brand strategy and set goals for what the process should achive.
Ensure Buy-In for the Process
From decision-makers to board members, it’s important everyone sees the need for updating.
Plan Out the Process
Rebrands don’t happen overnight. Preschedule meetings and milestones to help create a calendar.
Set Your Budget
Determine your budget based on size, complexity, goals and elements.
Determine Your Timeline
What’s realistic? What phases make sense and what are the key milestones?
Gather Materials for the Process
Gather anything relevant -- from past print elements to internal and external communications.
Interview and Select a Firm to Help
Find the perfect firm to help you find focus in the rebranding process.
Launch the Rebranding Journey!
Rebrands don’t happen overnight, but with careful planning and strategy they can increase brand awareness.

3. Questions? We’re here to help!
Hub & Spoke
hubandspokecreative.com
888-573-4482
hello@hubandspokecreative.com
Hub & Spoke is a full service creative agency, with offices in St. Louis and Columbia,
Missouri. Hub & Spoke works with a diverse mix of clients to help them find focus for
their marketing and creative design, online and offline.
Hub & Spoke provides modern mobile friendly website design, graphic design, video
production, search marketing services and photography.
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and related marks are marks of Hub & Spoke. A Dakota Group Company