Mogul is a brand identity studio based in Northamptonshire. We approach everything with genuine curiosity and a research-lead process. Read more about how we work.
We are a multi disciplinary graphic design solution provider. We are a full-service design consultancy with a formidable array of skills and foresight. We cater to local market with a commitment to quality and aesthetic design.
Our studio has three core values, CREATIVITY, INNOVATIONand CUSTOMER SATISFACTION.
We have the expertise and extensive experience in dealing with a wide range of client requirements ranging from Logo Design, Branding, Corporate Identity, Web design, User Interface Design, Product Design,Photography and Motion Graphics to Interactive Design Solutions. This has given us the capability to design visually appealing and technically sound design solutions for clients from diverse fields.
DESIGN OK creates visually stunning, award-winning, cutting-edge websites, designed and delivered to the highest possible standards using the latest trends and technologies.
The Product Owner and the Product Manager, are they a single role? a single person?
Find out what people like Dean Leffingwell, Henrik Kniberg, Craig Larman, Bas Vodde, Roman Pichler and Marty Cagan have to say about this
Wizard - an experienced production house for web, mobile and interactive development based in Ho Chi Minh City, a member of Climax Group: http://thewizard.asia/
We are a multi disciplinary graphic design solution provider. We are a full-service design consultancy with a formidable array of skills and foresight. We cater to local market with a commitment to quality and aesthetic design.
Our studio has three core values, CREATIVITY, INNOVATIONand CUSTOMER SATISFACTION.
We have the expertise and extensive experience in dealing with a wide range of client requirements ranging from Logo Design, Branding, Corporate Identity, Web design, User Interface Design, Product Design,Photography and Motion Graphics to Interactive Design Solutions. This has given us the capability to design visually appealing and technically sound design solutions for clients from diverse fields.
DESIGN OK creates visually stunning, award-winning, cutting-edge websites, designed and delivered to the highest possible standards using the latest trends and technologies.
The Product Owner and the Product Manager, are they a single role? a single person?
Find out what people like Dean Leffingwell, Henrik Kniberg, Craig Larman, Bas Vodde, Roman Pichler and Marty Cagan have to say about this
Wizard - an experienced production house for web, mobile and interactive development based in Ho Chi Minh City, a member of Climax Group: http://thewizard.asia/
We are a design studio.
An extension of Pilgrim Consulting, we create design that drives experience.
UX/UI Design • Software Prototypes • Web and Mobile Apps • Visual Design
This presentation explores the basic dos and donts of presenting and guides us through a training on designing the 20-minute template, pushing presentation software beyond slides and getting the most out of Prezi.
*Prepared for the Boulder Technology Summit.
Discover, Define, Deliver - a workflow to create successful digital products. STX Next
Presentation from STX Next Summit 2016 by Dominik Oślizło describing the Discover, Define, Deliver process, a rock-solid approach that ensures smooth idea-to-product transitions and radically accelerates time-to-market.
This presentation explores the basic dos and donts of presenting and guides us through a training on designing the 20-minute template, pushing presentation software beyond slides and getting the most out of Prezi.
*Prepared for the Boulder Technology Summit.
For more details on our products and services, please feel free to visit us at Product Engineering Service, Prototyping company, Prototype engineering, Prototype Manufacturing
For more details on our products and services, please feel free to visit us at Product Engineering Service, Prototyping company, Prototype engineering, Prototype Manufacturing
Marko Sverdilik held this presentation on Design at the SME Assembly 2014 in Naples, Italy.
Find out more at:
http://blogs.ec.europa.eu/promotingenterprise/
No-Code Tools: Website Design of the Future?1508 A/S
Our Morgenbooster: No-Code Tools: Website Design of the Future?
No-code tools such as Webflow has made it possible for everyone to easily build a customisable website. But is it smart to venture into website design without a frontend, UX or design background?
Whatever your business, however big or small, you will at least periodically need to engage graphic design services. When you do, be wary of the pitfalls and take care to ensure the solution you choose is appropriate for your needs.
For more details on our products and services, please feel free to visit us at Product Engineering Service, Prototyping company, Prototype engineering, Prototype Manufacturing
We are a design studio.
An extension of Pilgrim Consulting, we create design that drives experience.
UX/UI Design • Software Prototypes • Web and Mobile Apps • Visual Design
This presentation explores the basic dos and donts of presenting and guides us through a training on designing the 20-minute template, pushing presentation software beyond slides and getting the most out of Prezi.
*Prepared for the Boulder Technology Summit.
Discover, Define, Deliver - a workflow to create successful digital products. STX Next
Presentation from STX Next Summit 2016 by Dominik Oślizło describing the Discover, Define, Deliver process, a rock-solid approach that ensures smooth idea-to-product transitions and radically accelerates time-to-market.
This presentation explores the basic dos and donts of presenting and guides us through a training on designing the 20-minute template, pushing presentation software beyond slides and getting the most out of Prezi.
*Prepared for the Boulder Technology Summit.
For more details on our products and services, please feel free to visit us at Product Engineering Service, Prototyping company, Prototype engineering, Prototype Manufacturing
For more details on our products and services, please feel free to visit us at Product Engineering Service, Prototyping company, Prototype engineering, Prototype Manufacturing
Marko Sverdilik held this presentation on Design at the SME Assembly 2014 in Naples, Italy.
Find out more at:
http://blogs.ec.europa.eu/promotingenterprise/
No-Code Tools: Website Design of the Future?1508 A/S
Our Morgenbooster: No-Code Tools: Website Design of the Future?
No-code tools such as Webflow has made it possible for everyone to easily build a customisable website. But is it smart to venture into website design without a frontend, UX or design background?
Whatever your business, however big or small, you will at least periodically need to engage graphic design services. When you do, be wary of the pitfalls and take care to ensure the solution you choose is appropriate for your needs.
For more details on our products and services, please feel free to visit us at Product Engineering Service, Prototyping company, Prototype engineering, Prototype Manufacturing
A guide for how to create a cohesive image and message for your business. The JLK Creative team excels at developing the print and digital marketing materials needed to grow it.
Find out what it's like to work with EBWAY Creative, a premier Internet Marketing and Web Design agency located in Fort Collins, Colorado. This slide deck will give you a behind the scenes look at our marketing solutions, web design services and our processes. You'll get a virtual tour from co-founder Jonathan Hinshaw as he takes on a journey to experience what it's like to work with EBWAY Creative.
For information, watch the video tour here on our YouTube channel - https://www.youtube.com/user/ebwaycreativevideos
Check us out online at www.ebwaycreative.com
Here is my latest Portfolio. Currently, I am working as a freelance designer providing striking, creative and innovative design to a range of clients, whilst also promoting and supporting their products and ideals. This work embraces print, digital and web mediums for marketing, advertising, and industrial applications. Please take a look and get in touch if you wish to find out more.
We are a team of doers who believe in learning and updating ourselves every step of the way. We believe that every day spent in ideation and creation is only going to add to our knowledge base and in-turn help us give back to our collaborators: You, our clients. We strongly believe that integrity is the most important thing a business should focus on, in order to flourish and provide the best services day-in and day-out. We believe that mistakes happen, but giving every attempt a 100%, assures we can bounce back faster than we fell down.
Every brand has stories to tell—stories that will not only engage, inform, surprise, cheer, and impress their audience, but that will also deliver on measurable business goals.
We specialize in branding development, packaging design, UI/UX design, bi-lingual (Chinese and English) website design for business presentation, e-commerce, blog, marketing promotion, etc.
Unleash Your Inner Demon with the "Let's Summon Demons" T-Shirt. Calling all fans of dark humor and edgy fashion! The "Let's Summon Demons" t-shirt is a unique way to express yourself and turn heads.
https://dribbble.com/shots/24253051-Let-s-Summon-Demons-Shirt
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
2. 2
therapy
for your
brand.
Mogul is a brand identity studio based in
Northamptonshire. We help brands find
their value and with our research lead
approach.
3. Who are Mogul?
Who are Mogul?
Mogul are an experienced branding and
identity studio from Northamptonshire.
Our work is grounded in research and
genuine curiosity.
Tim founded Mogul in 2011 and has been
designing for most of his life.
Chris has run hundreds of web, copy and
marketing projects.
3
Tim Pennells
Founder & Creative Director
Christopher Eggett
Operations Director &
Content Specialist
5. Building a team for your project
5
● Creative designers
● Events & Conference
specialists
● A variety of print partners
● Front end & back end
developers
● Copywriters & Editors
Every project has different requirements, so we
assemble a team for perfect delivery.
We regularly work with:
● Direct Marketers
● Social Marketers
● Animation & Motion Designers
● App developers
● Consultants from the Food &
Drink, Motorsport, and
Engineering industries
(amongst others!)
6. The Mogul Process
Mogul follows a simple process for all of our branding and identity
projects.
Research and Discovery - where we find out where the
organisation is in terms of perception and do a lot of truth telling
Design - where we, in collaboration with the client, develop the
identity and assets of the organisation
Make - where we, in collaboration with many partners, produce
your print, web, or other assets
Release - where your project is released to the public and
supported throughout.
6
Depending on the project
Mogul will provide options
throughout the process.
We are happy to work with
your preferred partners, or
within the systems you
prefer
8. Research & Discovery
Whether the end goal is a a rebrand, a repositioning, copy, web,
digital or print - we always begin a project with Research and
Discovery phase.
This includes stakeholder interviews, discovery days, market
research, brand auditing, customer surveys. In short, it’s a lot of
asking specific, tailored questions and digging into the perceptions
the organisation already has surrounding it.
Then there’s a lot of telling the truth.
We produce a brand report which covers the current situation
concerning the brand, with a set of recommendations for further
action. This is customised to the needs of the organisation.
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Research & Discovery can
be a project in itself, giving
you the information needed
to create change within
your business.
We are happy to carry out
this phase of a project
without commitment to
further action.
10. Identity Design
Here we develop the desired public vision for the company.
This stage is about setting the rules of how you are going to
communicate in the future. How you want your organisation to be
seen. What it is you really want to say.
We produce brand guidelines, employee handbooks, logos,
wordmarks and all associated branded materials.
These are the core elements of a brand, and embody the message
entirely.
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This part of the process is
where the ideas explored in
the Research and Discovery
phase can be developed
into something future-
facing for your organisation.
11. 11
the only thing
between
ideas and
reality is dirty
hands.
We love to make things
and collaborate with those
who like to get stuck in.
Whether it’s print, web or
something out-of-the-
ordinary we know how to
make it happen.
12. Make
This part of the process is where the physical and web assets are
produced.
For web builds we have a separate process which includes
wireframing, designs and revisions, development, and user
acceptance testing. We are happy to work within your requirements
for this portion of the project.
Our print process includes sourcing the right stock, printing
techniques and the most appealing print partner. We can source
various quotes to provide a full view of the process.
For other assets such as video, animation or copywriting, we
engage in discussion throughout the process and provide regular
feedback. 12
This is where the product
appears, if appropriate to
your project.
This includes a lot of
conversations about the
product and how it will work
to ensure that everyone is
getting what they expected.
13. 13
set
it free.
Once the project has been
accepted by the organisation, it’s
time to give it to the public and
gauge reaction.
But this isn’t goodbye. We like to
make friends at Mogul, so we’ll
always be in touch with ideas to
make your business stand out
and stay on track.
14. Release
Going live is a big step. But you can take little ones too.
Mogul likes to release quickly and often. We can break projects
down into smaller deliverable chunks to suit client expectations,
and help with the acceptance of any work we’ve undertaken
throughout an organisation.
Once we release the final part of any project, we like to stay in
touch and follow up with ideas.
14
15. where is the value?
15
Branding gives you the tools to communicate effectively
with your customers, saving you time and money.
Defining your market position against your competitors
improves your ability to compete.
Consistency creates trust.
16. Project Timings
Our process is based around a 3-4 month schedule. Timings may vary.
16
Brand roll out
Project Start
Interviews complete
Brand report
Design and
creative phase
Brand Guidelines
October
1st
October
25th
November
1st
November
25th
December
10th
January
25th
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18. ● Designed the branding and assets
for the debut Oxford Print Fair (click
to read about our preparations)
● Designed and arranged banners,
prints and garments with our print
partners.
● Developed web assets for promotion
including animation, video, and
interviews
● The event was a success with happy
sellers, a happy gallery and nearly
900 customers through the door!
The Oxford Print Fair
https://www.oxfordprintfair.co.uk/
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19. ● A complete identity overhaul
helping Ribbonfish meet new
markets.
● A brand guide and assets were
developed in order to help the
team deliver inspiring marketing
content which was relevant and
on-brand.
Ribbonfish
https://www.ribbonfish.co.uk/
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20. ● Wordpress design and build
● Responsive layout
● Blogging and publishing platform
● Video integration
● Dynamic page builder
● Content migration
This project was run in partnership with Zest
St Clare’s, Oxford
http://www.stclares.ac.uk/
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21. ● Naming workshop
● Brand research
● Identity creation
● Brand guidelines
● Asset roll out
This project was a part government
funded initiative to provide training to
children and teachers on the value of
blogging and digital content creation.
Get Schools Blogging
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22. ● Wordpress design
● Responsive layout
● Blogging and publishing platform
● Auction listing system
● Mailchimp integration
This project was run in partnership with Zest
Digital.
Mallams
http://www.mallams.co.uk/
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24. Questions?
Tim Pennells
Founder & Creative
Director
Christopher Eggett
Operations Director &
Content Specialist
If you have any questions about our
processes or to request a proposal for your
project please do get in touch with...
Tim on 07794534337 or via email
tim@wearemogul.com
Chris on 07711677426 or via email
chris@wearemogul.com
Further work can be found on our website:
http://wearemogul.com/
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