Cre8ve Complex is a consulting firm focused on providing marketing communications and operational development support to nonprofits and small businesses. They emphasize hands-on collaboration and training clients to independently manage their marketing strategies while addressing unique challenges for growth and sustainability. The firm integrates various marketing communication elements to enhance brand visibility and achieve client goals.

1. © 2012 cre8ve complex llc

2. © 2012 cre8ve complex llc

3. about
cre8ve complex is an integrated creative marketing communications and
development boutique consulting firm that specializes in working with nonprofit
organizations and small businesses by providing strategic direction and
implementation of marketing communication and operational development best
practices from a creative perspective.
from writing and distributing press releases, organizing press conferences,
speaking engagements and interviews to sitting with our clients to develop a
successful revenue model for their products and services – we are a team of
leaders, solo practitioners, idea entrepreneurs and natural bridge building creative
professionals. we don’t just talk a good game, we get our hands dirty, so to speak
throughout the development and implementation process. We can bootstrap
businesses with the best of the best, and still elevate our clients earned media
opportunities while making certain we engage stakeholders and decision-makers.
our job is to develop, from a creative perspective; the opportunities that our
clients believe are their greatest challenges. built ford tough – we endure until the
end of the process with our clients. we start it and we finish it, all while putting
our clients’ unique challenges first and creating the best opportunities for their
growth and sustainability.
© 2012 cre8ve complex llc

4. capabilities
because we are creative intellects, we believe that small businesses and
nonprofits should be given all of the necessary tools that they need to
succeed. we aren't like most consulting firms, and that isn't just because we are
creative. we are unique because we not only develop and implement the strategy.
we train our clients to do the work themselves so that after we've created success
- we show you how it's done, so that you no longer need us.
we've added a development suite of services to help our clients understand the
details behind the marketing mix (integration) and help them create an
operational plan to meet the growing demands of their products and services. we
help them build infrastructures and build operational plans to support their
marketing communications.
see the way we see it, as a small business or nonprofit organization you want to
understand what it takes to reach your goals and hire someone to help you do it.
but you don't have the annual revenue to keep a pricey consultant on board for
years to achieve your goals.
we know and understand fully the position that you are in as a small business and
or nonprofit organization. and that is why we not only provide you with the
services, but make certain we leave you with a blueprint so that you can design
the next strategy on your own. this model has been successful for many of our
clients. let us help you get to where you want to be and then train you so you can
do it by yourself with your team(s).
© 2012 cre8ve complex llc

5. marketing communications
marketing communications is the practice that focuses on products or service(s) of your business or
nonprofit organization. marketing communications is primarily concerned with demand generation and
product and service positioning.
you are probably wondering to yourself, what the heck is that? plain English, please!
the best way to describe the practice of marketing communications is that it is a vehicle that uses “touch
points” to attract, engage and educate your target audience. it is everything from TV and
advertisements, social media, events, sponsorships and partnerships, websites, press releases, media
placements and interviews and press conferences; personal selling and product packaging. every
experiential opportunity that an organization creates for its stakeholders or customers is a brand touch
point. marketing communications uses each of these elements (and others) and integrates them so that
you are able to achieve your mission-critical goals and objectives.
we combine creativity and marketing communications into an integrated approach uniquely designed
for your business. we provide direction; strategy building and implementation based on our clients
unique challenges. each client has a unique need and we know and understand the services that are
most appropriate for their platforms. let us help you get there.
advertising branding
graphic design packaging
public relations media relations
publicity promotions
digital marketing digital media
sales sales promotion
direct marketing event marketing
sponsorship and partnership development
social and new media strategy development
brand and message content development
© 2012 cre8ve complex llc

6. operational development
our operational development services are designed to help our clients succeed -
internally within their operation and externally with their target audience.
because we spend time developing marketing communication strategies that integrate
with your go-to-market products and services, we also understand everything from your
business plan to your human capital operations and from your campaigns and initiatives
to the way your organization functions.
therefore, we don't just help you develop and implement an effective marketing
communication campaign and strategy - we make certain you have everything you need
so that your campaign runs smoothly and successfully from the day your strategy is
implemented until you achieve your results – this is our inside out approach.
our solutions vary based on the clients’ unique challenges.
our services include, but not limited to:
training and workshops internal operational development
business plan prep and development grant solicitation and writing
stakeholder relationship building sponsorship development
grantee management fundraising development
department planning program development
organizational development campaign development
we offer additional services for clients. for additional information, and or a
complimentary one hour consultation please email us directly at
cre8@cre8vecomplex.com.
© 2012 cre8ve complex llc

7. client case studies
s mall bus ines s client
small business
services provide: marketing communications and operational development
client: PHENOM Financial, a tax and accounting firm based in
Washington, DC
the problem: client was in business, yet wanted to re-brand for the firm,
establish an online presence, and expand his small business
client base.
the solution: within 6-months we:
 renamed the firm to PHENOM Financial, Inc.
 established the firm’s new business plan
 built the firm’s new brand identity – from new colors, logo
development, brochure, and letter head to their new
business cards.
 developed the firm’s messaging and collateral
 created the firm’s new website, and
 developed and implemented the firm’s marketing and
communication strategy from email marketing campaigns
to social media channels, managed their speaking
engagements, and press releases.
© 2012 cre8ve complex llc

8. Nonprofit Organization
services provided: marketing communications strategy and implementation
with a focus on social media, PR and event planning
client: Outdoor Foundation – Outdoor Nation Youth Summit
the problem: client was in need of developing its first youth summit large-scale event
convening over 500+ youth from across the United States; managing its
partnerships and stakeholder relationships; building volunteer support:
raising awareness of the youth summit through social and media strategies;
and managing post-event corporate relationships and grant management Video – through the use of videos, we were able to capture the event and create civic engagement
opportunities. for upcoming events, from newscasts and media placement across the country. We engaged
audiences for future Outdoor Nations. Through partnership with Olympus cameras – we provided
each participant with a camera to video their experience at Outdoor Nation, from their perspective.
the solution: Social Media Mobilization - through the use of Facebook, updates and daily
Please see example of one of the videos and the official Outdoor Nation Video.
posts on the subject matter of young environmentalists, opportunities in
urban communities to increase environment and sustainability, healthy living
 Outdoor Nation from the student perspective - created by Sierra Club intern
lifestyle choices and success stories of average people, as well as mobilization
missions, updates on the status of applications; we were able to engage over  Participants video from their perspective (inside the tent) – amateur video
5K participants in the outdoor movement in less than 3 months.  Captain Planet video
Twitter – through the use of Twitter, we were able to upload pictures and messages in real-time, engaging Email Marketing – through the use of email marketing (Constant Contact), we were able to engage
participants around the country, unable to attend the outdoor youth summit, with the creation of hashtag partners, government agencies, press and media, as well as donors and potential sponsors. We
#outdoornation. provided individual links to youth-focused reports housed on The Outdoor Foundation (parent
company to Outdoor Nation) website, press releases and donor opportunities. We were able to
Mobile Text Messaging – through the use of mobile text messaging, we were able to inform over 500+ while on the track the reports denoting the number of engaged audiences, and how to approach them for future
ground in New York to rally for activities, to include dinner, meet ups, community engagement activities and donations, sponsorships, media pitching and report engagement.
messages to retweet.
From these experiences, Outdoor Nation was able to submit its final report to the Obama
Website – through the use of internal social networking, users registered to create accounts with profiles and Administration’s Great Outdoors initiative, with an opportunity to receive government support for
engage with each other through groups to engage with each other. In addition to the groups created across the outdoor youth engagement. Outdoor Nation is intrinsically involved with the Let’s Move campaign
country, members were able to increase points by participating in online surveys used to provide monthly reports and the Great Outdoors Initiative being run by The Department of Interiors. There are a number of
to Department of Interiors, National Park Service and other coalition partners to learn ways and how-to successful opportunities that derived from digital integrated marketing and communication
opportunities information on ways to engage youth audiences – from youth by youth platform. Youth members activities and platforms.
would increase points with each survey completion, providing both multiple choice and written correspondence, in
order to attain points for outdoor gear (book bags, compasses, outdoor shoes, outdoor coats, jackets and more). Post-Event Grant Management – managed the organization’s $200K THE North Face grant recipients (10
Outdoor gear sponsors included, The North Face, Camelbak, Grand Trunk, etc. recipients), followed by a grant guide to assist grantees.
© 2012 cre8ve complex llc

9. client media placements
from securing media placements with CNN’s Soledad O’Brien to the New York Times, we
work hard so our clients don’t have to. our clients’ story is their story, not ours and we work
behind the scenes to make certain they have everything they need to achieve their goals.
Newspapers
The Washington Post The Washington Post Express
The Washington Times The Washington Business Journal
DC Examiner The Associated Press
Atlanta Journal Constitution New York Times
The Wall Street Journal MSHALE Newspapers
The Huffington Post Politico
Daily Taxi
Magazines
Black Enterprise Magazine FADER Magazine (International Edition)
City Magazine UPTOWN Magazine
DC Modern Luxury Black Woman Today Magazine
Capital File Magazine Essence Magazine
INC Magazine
Broadcast Television
CNN Black Entertainment Television
Fox 5News (Washington) News Channel 9 (Washington)
News Channel 8 (Washington) NBC4 News (Washington)
Radio Stations
Radio One, Incorporated CBS Radio, Inc. CNN’s Soledad O’Brien Interview with client, Mildred Muhammad.
Howard University Radio NPR (National Public Radio)
WBLS (New York) Charleston Radio, Inc.
© 2012 cre8ve complex llc

10. no client is cre8’d equal
we provide solutions, but we, also, get involved in your business
operation, review your business plan and create opportunities for your
business. we spend time getting to know your business from your
perspective, not ours. we listen and then we advise on the services that
are well-suited for your business model - because we believe that no
client is created equal. each client has a unique challenge, and we see it
as a huge opportunity for growth.
it isn’t about just your logo, your design and the colors on your
letterhead. it is about selling your business, service and or cause at
every step in the process. it is about developing core relationships with
your stakeholders, your audience, your partners and your supporters. it
is about increasing sustainable revenue that grows each time you invite
someone to support your cause, shop with you or use your services.
see our client list enclosed
See our client list enclosed
© 2012 cre8ve complex llc

11. Authors
Omekongo Dibinga Aaron Anwar Smith
Charles D. Ellison
our client list Design Firms
JCM Entertainment
Distinguished Daughters Catering
Lasgiddie Design Group
Bronze Interiors
our clients may not have the biggest names, but we make them stand out as leaders Restaurants and Lounges
within their respective industries. our job is to build their relationships, build their RLJ Companies Rosh Restaurant and Supper Club Anzu Restaurant and Lounge
reputations and build their brand awareness. when their namesaren’t big enough Mahogany Restaurant and Lounge @ Bohemian Caverns Capitol Hill Premium Cigars &Tobacco
– it’s up to us to make it happen!
Political/Congressional Members
Senator Peter Groff (D-Denver)
State Governments
Maryland Department of Aging Congress Heights Main Street (DC)
Events and Productions
Inauguration 2009 | Inner Caucus and WHUR 96.3 FM Inauguration 2009 | Where to Go and What to Do
Inauguration 2009 | The Peoples Inaugural Vagina Monologues | V-DAY
RUNWAY AFRICA Apprentice Africa – Lagos, Nigeria
Corporations
POUNDS Properties POUNDS Construction
Legacy Consulting, Ltd. PHENOM Financial
Beenos Ventures, Ltd., The Yankari Boutique Hotels Clancy Seminar Services
Conteggo MJS Collection – The ARTISAN Café
Nonprofits/Advocacy Organizations
Society for Women’s Health Research (SWHR) After the Trauma, NPO
Education Advantage Foundation, Inc. Inspiration Africa
The Center for African American Policy @the University of Denver
The Louisiana Network, Hurricane Katrina Survivors and Victims
William Penn House | 2009 National HIV/AIDS Testing Day
Vagina Monologues, Domestic Violence
The Outdoor Foundation
North American Association for Environment Educators
© 2012 cre8ve complex llc

12. wanna know more about us?
ring us: 202-352-2842 OR chat with us: cre8@cre8vecomplex.com
© 2012 cre8ve complex llc