This document summarizes a presentation given by Simon Mainwaring at the Conscious Capitalism CEO Summit on leading business growth through conscious personal leadership. The presentation discusses how CEOs can align their personal purpose with their company's purpose to drive growth. It also covers how CEOs can accelerate employee productivity by making purpose a priority and inspiring values-aligned action. Additionally, the presentation provides examples of how leading companies are shaping culture by defining and leading important conversations, forming strategic partnerships, and investing in positive long-term impact and legacy.
Simon Mainwaring Next Generation Digital Summit - December 2016Simon Mainwaring
This document discusses how brands can humanize digital storytelling to better engage consumers. It argues that brands need to shift from a "me first" to a "we first" approach by being transparent, authentic, and community-focused. The key aspects of humanized storytelling are identified as humanity, intimacy, and currency. Brands are encouraged to define a story worth sharing by declaring their mission and values, owning a fundamental human property, and naming their enemy. Examples are given of how Dove and Patagonia have used storytelling tactics and impact initiatives to shape cultural conversations over time. The document stresses that brands must leverage digital technology to scale intimacy and should transcend products to lead cultural discussions on issues like sustainability, equality
Simon Mainwaring - Better By Design Summit, March 13, 2017 - New ZealandSimon Mainwaring
The document discusses how purpose-driven leadership and innovation are increasingly important for companies to engage consumers. It provides examples of how purpose can positively impact business, employees, communities and culture. The key messages are that strategic purpose can drive sustainable profit; engaging employees' humanity can inspire advocacy; and brands must lead conversations that shape positive consumer thinking and behavior.
Simon mainwaring codacon presentation - 18 jan2017Simon Mainwaring
This document discusses the importance of purposeful storytelling for marketing and business growth. It makes the case that companies need to shift from a "Me First" branding approach to a "We First" approach that focuses on purpose, values, and positively impacting communities. Purposeful storytelling can increase employee engagement and loyalty, build stronger customer communities, and allow companies to become leaders in important cultural conversations. The key is for companies to have a clear sense of purpose and mission that inspires and aligns employees, customers and communities through authentic storytelling over time.
How to kickstart a culture of non-stop innovationTobias Dahlberg
This is an adapted version of my presentation "Culture Eats Strategy for Breakfast". It was used as an intro speech for a workshop on how to build a culture of non-stop innovation for a leading telecommunications company in the Nordics.
A presentation about how branding needs to change from a single discipline to a strategic, all-encompassing mindset and practice. The presentation was my keynote speech at Food Business Summit 2017.
How to kickstart a culture of non-stop innovationTobias Dahlberg
This presentation was used to provide inspiration, knowledge and stimulus for a workshop on innovation culture.
For speaking/workshopping engagements, please contact me at tobias.dahlberg(at)wonderagency.com
TBWA\Group\China is a full-service integrated marketing group owned by Omnicom and part of the TBWA\ Worldwide network. It has offices in Shanghai, Beijing, and Guangzhou and incorporates specialists to deliver total brand strategies for clients across China. TBWA\ is recognized as one of the top ten global agency networks and the most creatively awarded network in the world. TBWA\China thinks of itself as a disruption agency that comes up with ideas bigger than just advertising to completely change how audiences see brands.
The following presentation highlights a few interesting aspects of the current disruptive zeitgeist and is rather meant to be a ‘tango with the terminology’ than a complete discourse on the topic. As a former copywriter, creative director and entrepreneur in Germany, Austria and in South Africa, I want to kick off a conversation with you around creative disruption, change, giants, misfits, implications for advertising, and how I fit into the big picture to serve and benefit your business. Enjoy the ride!
Simon Mainwaring Next Generation Digital Summit - December 2016Simon Mainwaring
This document discusses how brands can humanize digital storytelling to better engage consumers. It argues that brands need to shift from a "me first" to a "we first" approach by being transparent, authentic, and community-focused. The key aspects of humanized storytelling are identified as humanity, intimacy, and currency. Brands are encouraged to define a story worth sharing by declaring their mission and values, owning a fundamental human property, and naming their enemy. Examples are given of how Dove and Patagonia have used storytelling tactics and impact initiatives to shape cultural conversations over time. The document stresses that brands must leverage digital technology to scale intimacy and should transcend products to lead cultural discussions on issues like sustainability, equality
Simon Mainwaring - Better By Design Summit, March 13, 2017 - New ZealandSimon Mainwaring
The document discusses how purpose-driven leadership and innovation are increasingly important for companies to engage consumers. It provides examples of how purpose can positively impact business, employees, communities and culture. The key messages are that strategic purpose can drive sustainable profit; engaging employees' humanity can inspire advocacy; and brands must lead conversations that shape positive consumer thinking and behavior.
Simon mainwaring codacon presentation - 18 jan2017Simon Mainwaring
This document discusses the importance of purposeful storytelling for marketing and business growth. It makes the case that companies need to shift from a "Me First" branding approach to a "We First" approach that focuses on purpose, values, and positively impacting communities. Purposeful storytelling can increase employee engagement and loyalty, build stronger customer communities, and allow companies to become leaders in important cultural conversations. The key is for companies to have a clear sense of purpose and mission that inspires and aligns employees, customers and communities through authentic storytelling over time.
How to kickstart a culture of non-stop innovationTobias Dahlberg
This is an adapted version of my presentation "Culture Eats Strategy for Breakfast". It was used as an intro speech for a workshop on how to build a culture of non-stop innovation for a leading telecommunications company in the Nordics.
A presentation about how branding needs to change from a single discipline to a strategic, all-encompassing mindset and practice. The presentation was my keynote speech at Food Business Summit 2017.
How to kickstart a culture of non-stop innovationTobias Dahlberg
This presentation was used to provide inspiration, knowledge and stimulus for a workshop on innovation culture.
For speaking/workshopping engagements, please contact me at tobias.dahlberg(at)wonderagency.com
TBWA\Group\China is a full-service integrated marketing group owned by Omnicom and part of the TBWA\ Worldwide network. It has offices in Shanghai, Beijing, and Guangzhou and incorporates specialists to deliver total brand strategies for clients across China. TBWA\ is recognized as one of the top ten global agency networks and the most creatively awarded network in the world. TBWA\China thinks of itself as a disruption agency that comes up with ideas bigger than just advertising to completely change how audiences see brands.
The following presentation highlights a few interesting aspects of the current disruptive zeitgeist and is rather meant to be a ‘tango with the terminology’ than a complete discourse on the topic. As a former copywriter, creative director and entrepreneur in Germany, Austria and in South Africa, I want to kick off a conversation with you around creative disruption, change, giants, misfits, implications for advertising, and how I fit into the big picture to serve and benefit your business. Enjoy the ride!
The document discusses how brands can transform human behavior by having a clear conviction and purpose. It advocates that brands should put a meaningful human purpose at their core, not just promises or benefits. Purpose-driven brands with a strong conviction about why they exist can attract "believers" rather than just consumers. The document analyzes case studies of brands that have successfully adopted this approach and seen marketplace benefits like increased affinity, loyalty, and social media engagement. It encourages brands to define who they are and what they stand for in the world.
This document discusses the concept of disruption in marketing. Disruption involves radically new ideas that help brands reach their vision faster, as opposed to convention which involves doing the same things repeatedly. The document provides examples of disruptive strategies used by companies like Apple, Adidas, Vinamilk and Best Carings that helped make their brands more inspiring and successful. These strategies established emotional connections with customers rather than just focusing on product features or promotions.
32 Top retail Brands Reveal 32 Success SecretsMerav Shoham
Ever wished you had the chance to sit down with a CEO or a founder of one of the most successful brands ever and ask them what is their success secret?
Well, even though we can’t really arrange that meeting for you, what we can do is present precious words of wisdom from the most successful people in the retail and eCommerce industry.
So are you ready?
Let’s go!
This document summarizes lessons from Cannes Lions 2016 across three areas:
1) For brands - embrace transparency, weaknesses, and purpose beyond just talking; walk the talk.
2) For agencies - pursue diversity, know what not to do as part of strategy, and collaborate more.
3) As a bonus - take risks to stand out rather than justify average work.
Corporate innovation programmes are on the rise, how can startups and corporates partner for mutually beneficial gains and what best practices should startups follow when collaborating with these friendly or not so friendly giants.
Steal This Idea: Organic Drivetrain / By Marty NeumeierLiquid Agency
In a survey by Liquid Agency (formerly Neutron) and Stanford University, 1500 business leaders were asked to rank their top ten biggest problems. Their number-one problem? “Balancing long-term goals with short-term demands.” In large corporations, the phrase “short-term demands” is code for “shareholder demands.”
I gave this presentation to the Stanford Graduate School of Business. The course was on Reputation Management. This presentation (minus the voiceover) offers a framework and case studies for brands and their behavior, including the CEO.
Creative Business Ideas: 10 Years of Euro RSCG Breakthrough ThinkingEuroRSCGMoscow
The document discusses creative business ideas (CBIs) and their importance. It provides definitions of a CBI, noting that they are transformational, change business strategy, and drive profitable growth. CBIs have become central to the identity and success of Euro RSCG since 2000. The rest of the document outlines lessons learned from 10 years of CBIs, including finding prosumers to identify future trends, creating buzz around ideas to drive engagement, collaborating widely to deliver more, making ideas meaningful to consumers, constantly innovating to maintain momentum, thinking beyond traditional categories, overcoming limitations through creativity, embracing social media, and being first to market with new concepts.
The Pop Up Store - Vector for Customer EngagementDaniel Dutesco
Discover the 8 vectors of customer engagement behind Pop-Up Stores that are being leveraged by Conscious Organisations to transform the retail experience.
This document provides an agenda for the "Business Fights Poverty" event in Oxford 2019. The agenda includes:
- An opening and welcome session with keynote speakers from Unilever and GSK discussing how embedding purpose into business enhances performance and impact.
- Panel discussions on authentically embedding purpose into business and how businesses can take a stand on social issues.
- Roundtable workshops throughout the day on topics like gender equality, human rights, and partnerships.
- Closing remarks and a reception to conclude the event.
6 Key Retail Innovations: A Study Conducted by Ebeltoft GroupOgilvy
This document discusses several concepts and ideas driving innovation in global retail, including:
1. Curated collections and customization allow consumers control by offering personalized recommendations and unique products tailored to individual tastes. Examples mentioned are Trunk Club and Selfridge's Fragrance Lab.
2. Experiential retailing focuses on consistent online and in-store experiences and clearly defining the purpose of physical stores (e.g. social events, education). Hedonism wine store provides an immersive brand experience.
3. Hyper-local retail aims to be as local and meaningful as possible to consumers, such as farms delivering fresh produce within 100km and zero-waste stores where consumers bring their own containers.
There are numerous companies which are effectively working upon these aspects pushing the industry ahead with great ideas and innovations. Hence in order to acknowledge their efforts, Insights success has shortlisted “The 10 Best Return On Investment Franchises, 2018”
Here is a roundup of 2017 Cannes Lions facts, stats, & notable news, our take on four key trends from work that won (including case studies of the winning work), and thought leadership from DigitasLBi attendees.
BOBCM: Best of Branded Content Marketing Volume II (10th Anniversary Edition)Justin Kirby
Created in conjunction with the Branded Content Marketing Association, The Best of Branded Content Marketing 10th Anniversary Edition is the second in a series of social media and branded content ebooks.
This free, enhanced media ebook is an international collaboration containing 13 case studies of the best branded content marketing campaigns from cutting-edge brands and award-winning agencies around the world.
The case studies reveal the challenges faced, how solutions were developed and the results achieved. They include Unilever Dove’s ‘Real Beauty Sketches’ from Ogilvy Brazil, Metro Trains’ ‘Dumb Ways to Die’ from McCann Melbourne, Duck Tape’s ‘Race of Gentlemen’ from Tenthwave Digital in the USA, PepsiCo’s ‘Natural Love’ from Fuse Russia, Volvo Trucks’ ‘The Epic Split’ from Forsman & Bodenfors in Sweden, and more.
The book also contains ‘what is’, ‘how to’ and ‘what's next’ features from leading practitioners and academics. These features include market reports from Brazil and Russia, an Ipsos MORI and Oxford Brookes University research report, tips on how to create successful social video content, and an in-depth predictions report about the future of branded content marketing from 60+ experts around the world, including brand owners such as Eurostar.
Simultaneous BCMA launch events were hosted at DigitasLBI in London and MRY in New York in March 2014.
We hope you enjoy reading this book and find it useful for your work.
Cannes 2018: Six Takeaways from the Festival of CreativityHavas
The document summarizes the major takeaways from the 2018 Cannes Lions Festival. It discusses that (1) diversity and inclusion was a major topic of discussion, (2) brands are increasingly taking social stands on polarizing issues, and (3) understanding Chinese culture is becoming more important for marketers. It also notes that (4) experience is more important than technology for connecting with consumers, (5) voice will become an important brand-building tool, and (6) ignoring best practices can help foster creativity.
BOBCM: Best of Branded Content Marketing 2015 D&AD EditionJustin Kirby
BOBCM’s special 2015 D&AD edition - produced in partnership with D&AD, the global association for creative advertising and design - presents industry experts’ guest features and awards
This document discusses how activating corporate purpose can build brands and social impact. It argues that culture, marketing, and consumers have changed and that purpose-driven "We First" branding is better than "Me First" branding. Purpose increases employee loyalty, customer alignment, consumer participation, and a company's ability to shape culture. When a company's purpose drives its entire business, it can experience more sustainable profit growth. The document provides action steps for using purpose to engage employees, customers, consumers, marketing, and culture to benefit the business.
This document discusses how companies can shift from a "Me First" branding approach to a "We First" approach that focuses on purpose and values. It argues that consumers have changed and now expect companies to consider social and environmental issues. It provides examples of how purpose can drive growth and recommends that companies 1) define their fundamental human purpose, 2) tell purposeful stories that involve consumers as co-creators, and 3) lead cultural conversations to positively shape society. The key is for brands to see themselves as missions rather than just companies in order to build trusting relationships and communities around shared values.
We First Presentation @ Conscious Capitalism 2016Simon Mainwaring
This document summarizes Simon Mainwaring's presentation on conscious capitalism and purposeful storytelling. It discusses how the world, marketing, and consumers have changed and now expect companies to have purpose beyond profit. It also discusses how purpose can drive growth by defining a company's values and relationships. The presentation provides guidance on owning a fundamental human property, declaring mission and values, being specific, seeing story as a way of being internally and externally, and celebrating consumer benefits. It emphasizes community architecture through co-authorship, co-creation and collaboration. And it discusses how brands can shape culture through ongoing cultural conversations.
We First Presentation @ Conscious Capitalism 2016Simon Mainwaring
This document summarizes Simon Mainwaring's presentation on conscious capitalism and purposeful storytelling. It discusses how culture, marketing, and consumers have changed and now expect companies to have purpose beyond profits. Research shows consumers prefer purpose-driven brands and are more loyal to brands aligned with social and environmental issues. To attract these consumers, companies must define their purpose and values, tell transparent and authentic stories about how they create shared value for stakeholders. When companies involve consumers in co-creating stories and solutions, it drives engagement, amplification and collaboration. The most effective companies shape cultural conversations through their missions to positively influence society.
The document discusses how brands can transform human behavior by having a clear conviction and purpose. It advocates that brands should put a meaningful human purpose at their core, not just promises or benefits. Purpose-driven brands with a strong conviction about why they exist can attract "believers" rather than just consumers. The document analyzes case studies of brands that have successfully adopted this approach and seen marketplace benefits like increased affinity, loyalty, and social media engagement. It encourages brands to define who they are and what they stand for in the world.
This document discusses the concept of disruption in marketing. Disruption involves radically new ideas that help brands reach their vision faster, as opposed to convention which involves doing the same things repeatedly. The document provides examples of disruptive strategies used by companies like Apple, Adidas, Vinamilk and Best Carings that helped make their brands more inspiring and successful. These strategies established emotional connections with customers rather than just focusing on product features or promotions.
32 Top retail Brands Reveal 32 Success SecretsMerav Shoham
Ever wished you had the chance to sit down with a CEO or a founder of one of the most successful brands ever and ask them what is their success secret?
Well, even though we can’t really arrange that meeting for you, what we can do is present precious words of wisdom from the most successful people in the retail and eCommerce industry.
So are you ready?
Let’s go!
This document summarizes lessons from Cannes Lions 2016 across three areas:
1) For brands - embrace transparency, weaknesses, and purpose beyond just talking; walk the talk.
2) For agencies - pursue diversity, know what not to do as part of strategy, and collaborate more.
3) As a bonus - take risks to stand out rather than justify average work.
Corporate innovation programmes are on the rise, how can startups and corporates partner for mutually beneficial gains and what best practices should startups follow when collaborating with these friendly or not so friendly giants.
Steal This Idea: Organic Drivetrain / By Marty NeumeierLiquid Agency
In a survey by Liquid Agency (formerly Neutron) and Stanford University, 1500 business leaders were asked to rank their top ten biggest problems. Their number-one problem? “Balancing long-term goals with short-term demands.” In large corporations, the phrase “short-term demands” is code for “shareholder demands.”
I gave this presentation to the Stanford Graduate School of Business. The course was on Reputation Management. This presentation (minus the voiceover) offers a framework and case studies for brands and their behavior, including the CEO.
Creative Business Ideas: 10 Years of Euro RSCG Breakthrough ThinkingEuroRSCGMoscow
The document discusses creative business ideas (CBIs) and their importance. It provides definitions of a CBI, noting that they are transformational, change business strategy, and drive profitable growth. CBIs have become central to the identity and success of Euro RSCG since 2000. The rest of the document outlines lessons learned from 10 years of CBIs, including finding prosumers to identify future trends, creating buzz around ideas to drive engagement, collaborating widely to deliver more, making ideas meaningful to consumers, constantly innovating to maintain momentum, thinking beyond traditional categories, overcoming limitations through creativity, embracing social media, and being first to market with new concepts.
The Pop Up Store - Vector for Customer EngagementDaniel Dutesco
Discover the 8 vectors of customer engagement behind Pop-Up Stores that are being leveraged by Conscious Organisations to transform the retail experience.
This document provides an agenda for the "Business Fights Poverty" event in Oxford 2019. The agenda includes:
- An opening and welcome session with keynote speakers from Unilever and GSK discussing how embedding purpose into business enhances performance and impact.
- Panel discussions on authentically embedding purpose into business and how businesses can take a stand on social issues.
- Roundtable workshops throughout the day on topics like gender equality, human rights, and partnerships.
- Closing remarks and a reception to conclude the event.
6 Key Retail Innovations: A Study Conducted by Ebeltoft GroupOgilvy
This document discusses several concepts and ideas driving innovation in global retail, including:
1. Curated collections and customization allow consumers control by offering personalized recommendations and unique products tailored to individual tastes. Examples mentioned are Trunk Club and Selfridge's Fragrance Lab.
2. Experiential retailing focuses on consistent online and in-store experiences and clearly defining the purpose of physical stores (e.g. social events, education). Hedonism wine store provides an immersive brand experience.
3. Hyper-local retail aims to be as local and meaningful as possible to consumers, such as farms delivering fresh produce within 100km and zero-waste stores where consumers bring their own containers.
There are numerous companies which are effectively working upon these aspects pushing the industry ahead with great ideas and innovations. Hence in order to acknowledge their efforts, Insights success has shortlisted “The 10 Best Return On Investment Franchises, 2018”
Here is a roundup of 2017 Cannes Lions facts, stats, & notable news, our take on four key trends from work that won (including case studies of the winning work), and thought leadership from DigitasLBi attendees.
BOBCM: Best of Branded Content Marketing Volume II (10th Anniversary Edition)Justin Kirby
Created in conjunction with the Branded Content Marketing Association, The Best of Branded Content Marketing 10th Anniversary Edition is the second in a series of social media and branded content ebooks.
This free, enhanced media ebook is an international collaboration containing 13 case studies of the best branded content marketing campaigns from cutting-edge brands and award-winning agencies around the world.
The case studies reveal the challenges faced, how solutions were developed and the results achieved. They include Unilever Dove’s ‘Real Beauty Sketches’ from Ogilvy Brazil, Metro Trains’ ‘Dumb Ways to Die’ from McCann Melbourne, Duck Tape’s ‘Race of Gentlemen’ from Tenthwave Digital in the USA, PepsiCo’s ‘Natural Love’ from Fuse Russia, Volvo Trucks’ ‘The Epic Split’ from Forsman & Bodenfors in Sweden, and more.
The book also contains ‘what is’, ‘how to’ and ‘what's next’ features from leading practitioners and academics. These features include market reports from Brazil and Russia, an Ipsos MORI and Oxford Brookes University research report, tips on how to create successful social video content, and an in-depth predictions report about the future of branded content marketing from 60+ experts around the world, including brand owners such as Eurostar.
Simultaneous BCMA launch events were hosted at DigitasLBI in London and MRY in New York in March 2014.
We hope you enjoy reading this book and find it useful for your work.
Cannes 2018: Six Takeaways from the Festival of CreativityHavas
The document summarizes the major takeaways from the 2018 Cannes Lions Festival. It discusses that (1) diversity and inclusion was a major topic of discussion, (2) brands are increasingly taking social stands on polarizing issues, and (3) understanding Chinese culture is becoming more important for marketers. It also notes that (4) experience is more important than technology for connecting with consumers, (5) voice will become an important brand-building tool, and (6) ignoring best practices can help foster creativity.
BOBCM: Best of Branded Content Marketing 2015 D&AD EditionJustin Kirby
BOBCM’s special 2015 D&AD edition - produced in partnership with D&AD, the global association for creative advertising and design - presents industry experts’ guest features and awards
This document discusses how activating corporate purpose can build brands and social impact. It argues that culture, marketing, and consumers have changed and that purpose-driven "We First" branding is better than "Me First" branding. Purpose increases employee loyalty, customer alignment, consumer participation, and a company's ability to shape culture. When a company's purpose drives its entire business, it can experience more sustainable profit growth. The document provides action steps for using purpose to engage employees, customers, consumers, marketing, and culture to benefit the business.
This document discusses how companies can shift from a "Me First" branding approach to a "We First" approach that focuses on purpose and values. It argues that consumers have changed and now expect companies to consider social and environmental issues. It provides examples of how purpose can drive growth and recommends that companies 1) define their fundamental human purpose, 2) tell purposeful stories that involve consumers as co-creators, and 3) lead cultural conversations to positively shape society. The key is for brands to see themselves as missions rather than just companies in order to build trusting relationships and communities around shared values.
We First Presentation @ Conscious Capitalism 2016Simon Mainwaring
This document summarizes Simon Mainwaring's presentation on conscious capitalism and purposeful storytelling. It discusses how the world, marketing, and consumers have changed and now expect companies to have purpose beyond profit. It also discusses how purpose can drive growth by defining a company's values and relationships. The presentation provides guidance on owning a fundamental human property, declaring mission and values, being specific, seeing story as a way of being internally and externally, and celebrating consumer benefits. It emphasizes community architecture through co-authorship, co-creation and collaboration. And it discusses how brands can shape culture through ongoing cultural conversations.
We First Presentation @ Conscious Capitalism 2016Simon Mainwaring
This document summarizes Simon Mainwaring's presentation on conscious capitalism and purposeful storytelling. It discusses how culture, marketing, and consumers have changed and now expect companies to have purpose beyond profits. Research shows consumers prefer purpose-driven brands and are more loyal to brands aligned with social and environmental issues. To attract these consumers, companies must define their purpose and values, tell transparent and authentic stories about how they create shared value for stakeholders. When companies involve consumers in co-creating stories and solutions, it drives engagement, amplification and collaboration. The most effective companies shape cultural conversations through their missions to positively influence society.
The chairman of InsureTech Connect provided the opening remarks for the conference. He discussed how the conference brings together entrepreneurs, investors, and executives in the insurtech field from around the world. He then shared his personal experience with a house fire to emphasize how the industry impacts real people and discussed the need for change and innovation in the face of challenges from Silicon Valley startups. The chairman predicted several trends in insurtech through 2017, including an expansion of startups in the ecosystem, more corporate venture capital firms investing, current startups expanding internationally, innovations beyond peer-to-peer models of risk bearing, and growing momentum for parametric insurance.
UX and Social Media - The Crossover Between the TwoNomensa
During Social Media week in Bristol our Social Media Strategist held a workshop that explored how social and UX research used together provides powerful insight.
This document discusses how brands can shift from a "Me First" approach to marketing to a "We First" approach by focusing on purpose, community, and cultural leadership. It argues that consumers now expect companies to have a positive social or environmental purpose beyond just profits. To inspire participation, brands need to make the consumer the hero of their story and encourage co-creation. Leading cultural conversations over time through different tactics can shape culture and drive growth. Purpose defines values and relationships that determine a brand's productivity, profit, and impact.
The document discusses Tony Hsieh and the Downtown Project he founded in Las Vegas. It provides details about Hsieh's background founding Zappos, which was later acquired by Amazon. The Downtown Project aims to revitalize downtown Las Vegas through investments in small businesses, tech startups, education/arts/culture, and real estate development focused on creating a dense, diverse community that facilitates collisions and co-learning to drive innovation. The goal is to accelerate happiness, luck, and productivity through an emphasis on community over short-term profits.
The document discusses Tony Hsieh and Zappos, and their Downtown Project initiative in Las Vegas. It provides details about Tony's background starting companies like LinkExchange and investing in Zappos, which was later acquired by Amazon. It outlines Zappos' culture-focused approach and core values. The Downtown Project is a $350 million investment aiming to transform downtown Las Vegas into an urban area focused on community, collisions, co-learning and connectivity through investments in small businesses, startups, education and arts. The goals are to maximize long-term return on community rather than short-term profits.
The document discusses Tony Hsieh and Zappos, including Hsieh's background starting companies. It then outlines Zappos' culture and core values, as well as its growth over time. The majority of the document discusses Hsieh's Downtown Project, a $350 million investment to help transform downtown Las Vegas into an urban center focused on community, collisions, and co-learning through investment in small businesses, startups, education and arts. The goals are to accelerate collisions and connections between people to drive innovation and happiness.
The document discusses Tony Hsieh and Zappos, and their Downtown Project initiative in Las Vegas. It provides details about Tony's background starting companies like LinkExchange and investing in Zappos, which was later acquired by Amazon. It outlines Zappos' culture-focused approach to business and their goals for the Downtown Project, which includes allocating $350 million to small businesses, startups, education and arts to build a more connected community downtown through collisions and co-learning. The overall aim is to maximize long-term return on community rather than short-term profits. Examples of funded projects include a coworking space, shipping container park, medical clinic and Life is Beautiful music festival.
The document discusses Tony Hsieh and the Downtown Project which aims to revitalize downtown Las Vegas. It provides details on Tony's background starting companies like LinkExchange and Zappos, which was later acquired by Amazon. The Downtown Project will invest $350 million in small businesses, tech startups, education/arts/culture, and real estate development downtown. The goal is to accelerate collisions, co-learning, and connectedness through density, diversity, and curated regular events to drive innovation and happiness in the community.
The document discusses Tony Hsieh and Zappos, and their efforts through the Downtown Project to transform downtown Las Vegas into an urban area focused on community, collisions, and co-learning. It outlines their goals of making downtown Vegas the most community-focused large city in the world and the capital of co-learning and co-working. It describes the $350 million investment and plans to support small businesses, tech startups, and education/arts through grants, coworking spaces, and developing a "Learning Village". The overall aim is to accelerate collisions, connections, and luck through density and diversity to increase happiness, innovation and productivity in the long-term.
Startup 101: Entrepreneurial Mindset, Go2Market and Growth Strategy (universi...Chris Franke
My slides for teaching "Startup 101: Entrepreneurial Mindset, Go2Market and Growth Strategy" to international MBA students from emerging countries participating in an exchange program at Technische Universität Berlin. These lectures, hands-on workshops and training sessions are designed to help students build their companies from scratch. This deck is not a hand-out but some of the slides I'm usually presenting.
ENTREPRENEURSHIP A viable business idea 2BUDU BRIGHT
This document outlines the business plan for Unique Enterprise, a startup condom manufacturing business. It identifies condom manufacturing as a viable business idea using SWOT analysis. The business structure is a general partnership with nine principals who contributed equally. The plan includes an executive summary, details on products/markets, financial considerations, objectives/mission. It aims to become the top selling condom brand in Ghana and achieve 60% profit margins. Appendices include sales forecasts and work experience of some partners.
Targeted Accelerated Program for Entrepreneurs to grow their businessAmit Chattoraj
Digitization of business is the key to success in the world of digital commerce. With the advent of social commerce business houses are putting their digital strategy, digital marketing, and upgrading their business strategy to meet the market demands. Disruptive technologies need to be brought in to the Agile world of digitization ( IOT, Cloud, Prescriptive analytic, Social, Mobile etc...) to boost business. www.straightforwardconsultants.com
HUB International is a leading insurance brokerage that offers opportunities for career growth. It values entrepreneurship, balance, integrity, teamwork, discipline, accountability, and service. HUB has over 10,000 employees across 400 offices that provide personalized service. The company has 25 regional hubs that draw on each other's expertise to develop tailored solutions for clients while maintaining an entrepreneurial spirit. HUB International aims to create a diverse and challenging work environment that offers financial security and career satisfaction.
ORDINARY PERFORMANCE IS A LOSING PROPOSITION
To win the future, leaders in today’s organizations must be bold. Whether the goal is to increase efficiencies, transform a business model, set a new strategic direction, bring an innovative product to market or drive culture change, to truly break through to be transformational leaders we must reject the status quo. We must stretch to imagine new and aggressive— even uncomfortable—outcomes, and act differently to execute on what we envision. And in the end, we must produce remarkable results.
At Insigniam, our focus has always been to move beyond the ordinary and achieve the remarkable. It’s in our DNA and our name. Insigniam derives from the Latin word “insignia,” meaning “marked as remarkable.” We act to help enterprises create remarkable performance.
These days, so-called unicorns like Uber, Airbnb and Snapchat are often mistakenly lauded as remarkable achievements. But let’s not be confused
by billion-dollar valuations. They signify potential that doesn’t necessarily translate into lasting value and results. Just ask Evernote, Dropbox and Theranos, three embattled unicorns grappling with issues like high executive turnover or questions about the true value of their respective technologies. And then there are Box, Fitbit and Square, unicorns that went public only to generate less-than-stellar results.
For true examples of remarkable results, we need to consider executives like Darren Childs of UKTV. After becoming CEO of the London-based broadcasting company, Childs rejected the status quo and pivoted the network’s strategy to focus on producing original and online content. The ROI? UKTV is one of the most-watched commercial broadcasters in the United Kingdom. Profits and revenues are now nearly three times greater than when he started. Remarkable indeed.
Childs saw his industry rapidly changing and decided to act before it was too late. As volatility becomes the new normal across much of the economy, will you be able to turn opportunities others can’t see into remarkable results? I know this much: Bold, unorthodox leadership is the only way to transform the status quo into something extraordinary.
Shideh Sedgh Bina
What is inbound marketing? Why should you use it? Find out the differences between inbound and outbound marketing and see what's really important when planning your campaigns!
The document discusses how social selling can help sales reps overcome common challenges and win more deals. It notes that traditional sales tactics are limiting pipeline and losing deals because reps are missing critical players, lacking credibility with prospects, and not moving fast enough in today's buying process. The presentation then introduces social selling as a modern approach that uses social networks to understand prospects, engage throughout the deal cycle, and gain an advantage over competitors. It highlights how social selling with Sales Navigator can help reps target the right buyers, understand prospects' businesses, and respond quickly to opportunities.
Similar to Simon Mainwaring - 2016 CC CEO Practicum (20)
This document discusses how companies can use purpose as a strategy for growth in a shrinking economy. It provides examples of how purpose can positively impact employees, customers, consumers, marketing and culture. When companies clearly define and integrate their purpose, it can lead to benefits like increased employee productivity, customer alignment, consumer loyalty, cultural leadership and amplified marketing. Overall, the document argues that strategic purpose can drive sustainable profit and revenue growth that is significantly higher than companies without a clear sense of purpose.
Viacom Meeting Keynote: Simon Mainwaring - November 17, 2015Simon Mainwaring
The document discusses how brands can lead in the future. It outlines 3 key areas: 1) understanding the new normal of fears, behaviors and opportunities from changing demographics and technologies, 2) transforming brands through strong positioning, engaging consumers as co-owners/co-creators, and building community architecture, and 3) exhibiting cultural leadership by guiding industry change, conversations and culture through long-term strategies and impact programs. The takeaways are for brands to own a human property, celebrate customers as a community, and shape conversations that influence culture beyond products.
2015 Sustainable Brands Buenos Aires - Simon Mainwaring, We FirstSimon Mainwaring
This document discusses how sustainability can build a business through social branding. It argues that consumers have changed and are now more socially conscious, media-savvy, and values-driven. To engage these consumers, companies must define their social mission and values, and share their point of view on social and environmental issues. This involves using storytelling to highlight their positive social impact and build communities around their brand. By leading cultural conversations, brands can shape culture and transcend their products to become mission-driven organizations.
The document discusses how marketing and consumer behavior have changed in today's digital, socially-conscious world. It emphasizes that companies must focus on purposeful storytelling, community architecture, and cultural leadership. Specifically, it recommends that companies (1) define a fundamental human property for their brand, (2) declare their mission and values clearly, and (3) lead cultural conversations rather than just having a mission. Examples like Ben & Jerry's and Starbucks are provided to illustrate how brands can create value and positively shape culture at every touchpoint.
The document discusses how companies can shift from a "Me First" branding approach to a "We First" approach by focusing on purpose, community, and cultural leadership. It advocates telling purposeful stories, encouraging consumer participation in building the brand, and leading cultural conversations around important issues. The key takeaways are that companies should see themselves as a mission rather than just a business, celebrate their consumer community, and recognize that profit increasingly depends on having a clear sense of purpose.
The document discusses the shift from "Me First" branding to "We First" branding. It advocates that companies adopt a purpose-driven approach where they own a fundamental human property, declare their mission and values, and shape cultural conversations. It argues that brands should celebrate their consumer communities, encourage co-authorship, and act as a mission rather than just a company. The goal is for brands to positively influence culture through their actions and leadership on issues like sustainability, equality, and consumption.
This document discusses the future of social storytelling and marketing. It argues that brands must define a purposeful story and mission to connect with customers. A brand's story should celebrate customers as heroes and allow them to co-author the story. Finally, to lead culturally brands need to engage consumers around important social and environmental issues bigger than the company. The future is about using storytelling that enhances people's lives and shapes culture for the better.
NHL Slides - Driving Fandom Through Social Storytelling Simon Mainwaring
This document discusses how brands can use social storytelling to drive fan engagement and build their business. It advocates taking a purpose-driven and mobile-first approach. Brands are encouraged to focus on deeper fan connections by defining a compelling story and purpose beyond their products. They should empower fans to co-author and share the brand story. The goal is to shape cultural conversations and lead positive change through collaboration.
This document discusses the future of digital storytelling. It notes that information technology is expanding exponentially while companies innovate arithmetically. It emphasizes that brands must have a purpose and tell stories to connect with customers in today's real-time, social, mobile world. It outlines that brands should focus on (1) purposeful storytelling by defining a story and purpose worth sharing, (2) community architecture by engaging customers as heroes in an evolving story, and (3) cultural leadership by using stories to positively shape culture and find a purpose bigger than the company.
The document summarizes key points from a presentation about leveraging social media at the local level to amplify national marketing efforts. It discusses three main topics: 1) using social media to empower local viewers as brand storytellers, 2) the benefits of alignment between network and local station marketing strategies, and 3) the importance of leadership and starting cultural conversations on social media that others would not. The document provides questions at the end of each section to engage attendees in applying the concepts.
This document discusses the case for self-disruption in three parts:
1) Cultural relevance - how people rise to conversations around them and the importance of leading conversations to shape one's future.
2) Growth opportunities through technologies like second screen apps, broadband, and social TV ecosystems, and serving viewers' futures to build one's own brand.
3) Personal impact on audiences, advertisers, and sentiment, with the greatest threat or opportunity being oneself. It poses questions about how one will lead conversations, serve viewers, and self-disrupt to better their future.
The document discusses the need for businesses to build customer communities through purpose and values-driven storytelling. It notes increasing social, business and technology pressures that are shifting focus beyond traditional marketing to include broader stakeholder engagement. The presentation argues that the most successful brands of the future will have the greatest social impact and be those that define their purpose and values, celebrate their customers, and lead conversations on societal issues. It provides strategies for businesses to develop their brand story, share it through customer communities and ambassadors, and align business practices to build a self-sustaining model of profits and positive impact.
How To Build A Self-Sustaining Customer CommunitySimon Mainwaring
The document discusses how to build a self-sustaining customer community through storytelling. It recommends that companies 1) define their brand story by identifying their purpose and values, 2) share their story by celebrating customers and empowering them as brand ambassadors, and 3) build their business by leading a larger conversation around a societal issue that is aligned with their values. Defining a clear story and sharing it through customer communities can help companies sustain profits while also having a positive impact.
This document summarizes the keynotes and presentations from the 2014 Annual Conference on Corporate Contributions. The conference focused on how companies can build their business by defining their social purpose and values, sharing their story through customer engagement and brand ambassadors, and leading global conversations on important issues. Speakers discussed pressures from social media, customers, and technology that require companies to have a clear social mission aligned with their business. Companies that own a human value, celebrate their customers, and lead impactful conversations will be best positioned for future success.
The document discusses branding in the digital age. It emphasizes that brands must tell authentic stories through social media to build social and brand value. Specifically, it notes that (1) storytelling transcends technology; (2) an authentic story that establishes a competitive advantage is most worth sharing; and (3) how well a brand tells its story determines how well customers will tell it for the brand. The goal is purposeful leadership and self-sustaining profits through co-creative marketing and sharable storytelling that celebrates customers.
Sustainable Brands in Istanbul Slides - We First Simon Mainwaring
This document appears to be a presentation by Simon Mainwaring given on May 16, 2013 in Istanbul, Turkey. It thanks Sustainable Brands and Istanbul for the opportunity to present. It provides Simon Mainwaring's contact information including his email and Twitter handle for those wanting the presentation slides or to contact him directly.
WF Webinar 4.17.13 - Eight Steps to Becoming a Contagious Social Brand Simon Mainwaring
This document outlines 8 steps to becoming a contagious social brand: 1) Recognize the marketplace, 2) Understand your audience, 3) Balance story and telling, 4) Define your brand, 5) Align contribution, 6) Engage customers, 7) Grow community, 8) Measure and manage. The author argues that brands must act like social brands by telling a clear story, engaging customers, and contributing in a way that aligns with their values in order to succeed in today's marketplace. Examples are provided for each step along with action items brands can take.
This is a slide presentation given at the TelerX Summit presentation by Simon Mainwaring from We First about the need to integrate storytelling with contact center engagement.
Simon Mainwaring, founder of We First, show how start-up brands architect customer communities that build their reputation, sales and social impact with them.
The document outlines 8 steps to becoming a contagious social brand: 1) Accept new marketplace realities, 2) Rediscover your audience, 3) Focus on storytelling, 4) Define your brand, 5) Make a contribution, 6) Engage customers, 7) Co-create marketing, 8) Grow your customer community. It provides leadership strategies like focusing on purpose over profits and scaling intimacy. Tactics discussed include stopping sales and starting to care for customers by empowering them as heroes in building the brand story over time.
Maximize Your Efficiency with This Comprehensive Project Management Platform ...SOFTTECHHUB
In today's work environment, staying organized and productive can be a daunting challenge. With multiple tasks, projects, and tools to juggle, it's easy to feel overwhelmed and lose focus. Fortunately, liftOS offers a comprehensive solution to streamline your workflow and boost your productivity. This innovative platform brings together all your essential tools, files, and tasks into a single, centralized workspace, allowing you to work smarter and more efficiently.
Many companies have perceived CRM that accompanied by numerous
uncoordinated initiatives as a technological solution for problems in
individual areas. However, CRM should be considered as a strategy when
a company decides to implement it due to its humanitarian, technological
and process-related effects (Mendoza et al., 2007, p. 913). CRM is
evolving today as it should be seen as a strategy for maintaining a longterm relationship with customers.
A CRM business strategy includes the internet with the marketing,
sales, operations, customer services, human resources, R&D, finance, and
information technology departments to achieve the company’s purpose and
maximize the profitability of customer interactions (Chen and Popovich,
2003, p. 673).
After Corona Virus Disease-2019/Covid-19 (Coronavirus) first
appeared in Wuhan, China towards the end of 2019, its effects began to
be felt clearly all over the world. If the Coronavirus crisis is not managed
properly in business-to-business (B2B) and business-to-consumer
(B2C) sectors, it can have serious negative consequences. In this crisis,
companies can typically face significant losses in their sales performance,
existing customers and customer satisfaction, interruptions in operations
and accordingly bankruptcy
m249-saw PMI To familiarize the soldier with the M249 Squad Automatic Weapon ...LinghuaKong2
M249 Saw marksman PMIThe Squad Automatic Weapon (SAW), or 5.56mm M249 is an individually portable, gas operated, magazine or disintegrating metallic link-belt fed, light machine gun with fixed headspace and quick change barrel feature. The M249 engages point targets out to 800 meters, firing the improved NATO standard 5.56mm cartridge.The SAW forms the basis of firepower for the fire team. The gunner has the option of using 30-round M16 magazines or linked ammunition from pre-loaded 200-round plastic magazines. The gunner's basic load is 600 rounds of linked ammunition.The SAW was developed through an initially Army-led research and development effort and eventually a Joint NDO program in the late 1970s/early 1980s to restore sustained and accurate automatic weapons fire to the fire team and squad. When actually fielded in the mid-1980s, the SAW was issued as a one-for-one replacement for the designated "automatic rifle" (M16A1) in the Fire Team. In this regard, the SAW filled the void created by the retirement of the Browning Automatic Rifle (BAR) during the 1950s because interim automatic weapons (e.g. M-14E2/M16A1) had failed as viable "base of fire" weapons.
Early in the SAW's fielding, the Army identified the need for a Product Improvement Program (PIP) to enhance the weapon. This effort resulted in a "PIP kit" which modifies the barrel, handguard, stock, pistol grip, buffer, and sights.
The M249 machine gun is an ideal complementary weapon system for the infantry squad platoon. It is light enough to be carried and operated by one man, and can be fired from the hip in an assault, even when loaded with a 200-round ammunition box. The barrel change facility ensures that it can continue to fire for long periods. The US Army has conducted strenuous trials on the M249 MG, showing that this weapon has a reliability factor that is well above that of most other small arms weapon systems. Today, the US Army and Marine Corps utilize the license-produced M249 SAW.
Neal Elbaum Shares Top 5 Trends Shaping the Logistics Industry in 2024Neal Elbaum
In the ever-evolving world of logistics, staying ahead of the curve is crucial. Industry expert Neal Elbaum highlights the top five trends shaping the logistics industry in 2024, offering valuable insights into the future of supply chain management.
Corporate innovation with Startups made simple with Pitchworks VC StudioGokul Rangarajan
In this write up we will talk about why corporates need to innovate, why most of them of failing and need to startups and corporate start collaborating with each other for survival
At the end of the conversation the CIO asked us 3 questions which sparked us to write this blog.
1 Do my organisation need innovation ?
2 Even if I need Innovation why are so many other corporates of our size fail in innovation ?
3 How can I test it in most cost effective way ?
First let's address the Elephant in the room, is Innovation optional ?
Relevance for customers
Building Business Reslience
competitive advantage
Corporate innovation is essential for businesses striving to remain relevant and competitive in today's rapidly evolving market. By continuously developing new products, services, and processes, companies can better meet the changing needs and preferences of their customers. For instance, Apple's regular release of new iPhone models keeps them at the forefront of consumer technology, while Amazon's introduction of Prime services has revolutionized online shopping convenience. Statistics show that innovative companies are 2.5 times more likely to have high-performance outcomes compared to their peers.
This proactive approach not only helps in retaining existing customers but also attracts new ones, ensuring sustained growth and market presence.
Furthermore, innovation fosters a culture of creativity and adaptability within organizations, enabling them to quickly respond to emerging trends and disruptions. In essence, corporate innovation is the driving force that keeps companies aligned with customer expectations, ultimately leading to long-term success and relevance.
Business Resilience
Building business resilience is paramount for companies looking to thrive amidst uncertainties and disruptions. Corporate innovation plays a crucial role in fostering this resilience by enabling businesses to adapt, evolve, and maintain continuity during challenging times. For instance, during the COVID-19 pandemic, many companies that swiftly innovated their business models, such as shifting to remote work or expanding e-commerce capabilities, managed to survive and even thrive. According to a McKinsey report, organizations that prioritize innovation are 30% more likely to be high-growth companies. Innovation not only helps in developing new revenue streams but also in creating more efficient processes and resilient supply chains. This agility allows companies to quickly pivot in response to market changes, ensuring they can weather economic downturns, technological disruptions, and other unforeseen challenges. Therefore, corporate innovation is not just a strategy for growth but a vital component of building a robust and resilient business capable of sustaining long-term success.