About Method Marketing

1. METHOD
MARKETING
v5. Sept 2022

2. WE CREATE COMPELLING CONTENT
FOR COMPLEX SECTORS

3. Who we are
SPECIALISTS IN CONTENT STRATEGY, PLANNING AND PRODUCTION
We are a boutique content marketing agency on a mission to make mediocre content a thing of
the past.
Based in the fine city of Norwich, we work with B2B and B2C clients across the UK in a wide
variety of industries, delivering content that raises brand awareness, increases conversion rates
and drives sales.
By building strong relationships with our clients, we take a collaborative approach to every single
project. We get to know the business and its objectives before recommending a course of action
that will generate the right results, before delivering high-quality, engaging content on time and
on budget.
As a team, we have a broad range of experience in regulated and compliance-led industries, such
as insurance and financial planning, so we know the challenges you face and can create content
that meets regulatory requirements.

4. Meet the team
THE CONTENT MARKETING PROFESSIONALS
Lucy Mowatt
Founder
As a former magazine editor and journalist,
Lucy has worked alongside brands such as
Center Parcs, AGA and Moneywise. During her
15-year career, she has created content
strategies, plans and content for clients while
building her reputation as an influencer using
her own blog and social media channels.
Helen Board
Client Services Manager
Helen has worked in PR and marketing for
almost 20 years. Having built strong
relationships with businesses in a variety
of industries, she works closely with our
clients to ensure projects are completed
in line with requirements.
Claire Price
Content Marketing Executive
With more than 10 years' experience working
as an editor and content marketing
professional, Claire has created marketing
materials for online and offline channels. She
specialises in crafting long-form, thought-
leadership content.

5. What we do
SERVICES
Content strategy & planning
Blog production
White papers
Ebooks
Lead magnets
Website & UX content
SEO content
Straplines & tone of voice development
Brochures & literature
Magazines
Email marketing
Advertorials
Press releases
Social media content
Internal communications strategy & content
At Method Marketing, quality content is at the heart of everything we do.
We work closely with our clients to understand their objectives before developing
a clear and concise strategy and delivering the required content. From top-of-the-
funnel brand awareness campaigns to driving sales, loyalty and even recruitment,
we work hard to create engaging content.
And, as seasoned experts, we will make recommendations throughout the strategy
and production process to ensure your content achieves its objectives.
CREATING QUALITY CONTENT THAT RESONATES WITH KEY AUDIENCES
Here's just a flavour of what we offer:

6. Before starting work on any
project, we'll meet with key
stakeholders to learn more
about the business and
its objectives before taking
a brief.
BRIEFING
Our method
HOW WE GET RESULTS
Armed with the information
from our briefing session, we
use data and insights to build a
picture of your industry and
audience, before creating
a bespoke strategy and plan
to ensure your content
delivers results.
STRATEGY DEVELOPMENT
When creating content, we
undertake extensive interviews
and research before crafting
your content. Only then can
be we be sure of meeting
your brief.
CONTENT CREATION
An expertly sub-edited first
draft will be sent to you before
sign-off, so we can work
through any amendments you
may have to ensure you're
completely happy.
DELIVERY
After sign-off, a professional
proofreader will check the
final document for any
errors to ensure your content
is clear, concise and makes
the right impression.
PROOFREADING

7. Who we do it for
A SELECTION OF OUR PREVIOUS CLIENTS

8. Achieved position 1 for key search term
Increased search visibility by 18%
6% increase in organic traffic
169% increase in linking domains
Case study
HATCH BRENNER SOLICITORS
THE RESULTS
Hatch Brenner has a small marketing team managing a large
number of platforms. As such, it struggles to maintain a consistent
presence on key channels.
The practice engaged Method Marketing to provide content
marketing support, with the main aim of ranking in top positions
for key local search terms.
We took a brief from the marketing manager before developing a
search engine optiimisation strategy that would increase brand
awareness and generate leads.
THE CHALLENGE
Audit current activities
Identify content optimisation opportunities
Improve content on key pages
Secure backlinks
Provide social media support
THE SOLUTION
What our clients say
Method Marketing has really helped us capture our varied projects in a structured
format. The case studies they have written are so valuable for our business, to attract
new clients and showcase our offering and services. Lucy also helped us design and
write a white paper, which was a first for us. The purpose was to help educate the
general public about retrofitting their homes. She interviewed our engineers
gathering complex processes before translating them so members of the public
could easily understand the processes themselves. We've had a great response to
both our case studies and the white paper and will continue using Method Marketing
going forward.
JULIE DUNN, ASTON GROUP
Lucy is great to work with, I've worked with her closely on a few of my client projects
and she delivers fantastic work. She can take the simplest brief with very little
information and turn it into a brilliant piece of copy. Whether it is an article, blog post,
website copy or a press release. Lucy learns quickly about each brand, the brand voice
and the key brand audience we are engaging or wanting to engage with. Lucy is very
easy to work with, giving advice when needed and is always engaged. I trust her
completely with any of my clients work that I pass over to her and I know she'll do a
wonderful job.
GEORGIA FIDDY, THE ARMOURY
From the start, we have been impressed by Lucy's work. Not just her knowledge
and advice but also the execution and simply making it all happen – long may that
continue!
SEAN CLARK, ONE BROKER
Read more client reviews on Google My Business.
Lucy has supported us for SEO strategy, content, PPC and onsite
optimisation. She is an absolute pleasure to work with – always
professional, proactive, friendly, positive and efficient and very
knowledgeable. It has been fantastic seeing Method Marketing
going from strength to strength – very well deserved. Does a
wonderful job.
AMY BECK, HATCH BRENNER

9. Want to know more?
Method Marketing, St George's Works, 51 Colegate, Norwich, NR3 1DD
0330 0430 736
hello@methodmarketing.org
www.methodmarketing.org
GET IN TOUCH TO FIND OUT HOW METHOD MARKETING
CAN HELP YOU
We'd be happy to discuss any upcoming projects, or challenges you're
currently experiencing with your content marketing.
Simply use the details below to arrange a call.