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Veronica
Vizmo’s Spanish Stroll
The Challenge


                    115 kilometres over 5 days

                Walking on average 7 hours per day

                At the end you receive a certificate if
                you’ve completed a minimum of 100k
                      on foot or 200k on bike
Passport
The Route
Evidence!
115 kms later...




                   ...we arrive!
My toenails are still black
Rebecca
Wildfire / Technology
          Face Substitution
    http://vimeo.com/29348533
Wildfire / Technology
      Throwable Panoramic Ball
   http://jonaspfeil.de/ballcamera
Wildfire / Technology
                           Wacom Inkling
http://www.youtube.com/watch?v=fXbBA1DRE84&feature=player_embedded
Wildfire / Technology
            Play It Down
    http://www.playitdown.org/
Emma
Contagious – Google+ Hangouts




         29th February 2012
Google + Hangouts

 • Social media site Google+ launched
   last year, now has over 90 million users

 • Opened to brands in November 2011

 • Hangouts Video chat tool enables multiple
   people to communicate at once using webcams

 • Establishing market leading position of real-time
   presence, merging group chat into a social experience

 • Google+ Hangouts has been adopted by brands,
   personalities and even politicians
Cadbury – Olympic Spots vs Strips sponsorship

 • Cadbury enlisted British BMX rider Shanaze Reade to participate in a Hangout Cadbury
   UK's Google+ page.
 • Fans engaged directly with the Olympian in a Cadbury led Q&A
 • Footage of the Hangout posted to You Tube and generated PR for Cadbury’s
 • Reade’s involvement was linked back into Cadbury’s Keep Singing Keep Team GB
   Pumped campaign
Barack Obama

 • Post-State of the Union session part of the White House focus on social media
 • 30th January, Obama answered questions submitted via YouTube
 • ‘Interesting’ exchange between the president and Jennifer Wedel, a Republican 29-year-
   old Texan, left her planning to vote for Obama in this year’s election
The Muppets

 • With pre-activity including promotion on
   the Muppets own blog, the Hangout
   generated 40,000 followers in record time
 • Aimed for fans to interact with the stars
   but suffered technical failures
 • Instead they were treated to a rendition of
   the Bowie / Queen hit ‘Under Pressure’
 • Google is working closely with the Muppets
   franchise to promote the film &
   demonstrate their own new features
     – TV ad featuring a new dad, which aired during   "Miss Piggy has been primping for hours
       the Grammy's showed Google+ Instant Upload      to see you and you don't want to upset
                                                                    her...trust us."
Considerations

 • Google+'s new functionality presents real opportunity for brands to engage with their
   target audience in a new way
 • Careful consideration should be applied to who sits in front of the webcam but could
   add value to people’s brand experience
 • And it has the potential do more than just conversing with a brand...
                                   “I am thinking about hangouts for business. Would
                                      you like to be able to connect with your Dell
                                      service and sale teams via video directly from
                                                        Dell.com?”

                                                Michael Dell - Dell CEO
Are you a Man or a Muppet?

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Company meeting v_rebecca_emma

  • 3. The Challenge 115 kilometres over 5 days Walking on average 7 hours per day At the end you receive a certificate if you’ve completed a minimum of 100k on foot or 200k on bike
  • 7.
  • 8. 115 kms later... ...we arrive!
  • 9. My toenails are still black
  • 10.
  • 12. Wildfire / Technology Face Substitution http://vimeo.com/29348533
  • 13. Wildfire / Technology Throwable Panoramic Ball http://jonaspfeil.de/ballcamera
  • 14. Wildfire / Technology Wacom Inkling http://www.youtube.com/watch?v=fXbBA1DRE84&feature=player_embedded
  • 15. Wildfire / Technology Play It Down http://www.playitdown.org/
  • 16. Emma
  • 17. Contagious – Google+ Hangouts 29th February 2012
  • 18. Google + Hangouts • Social media site Google+ launched last year, now has over 90 million users • Opened to brands in November 2011 • Hangouts Video chat tool enables multiple people to communicate at once using webcams • Establishing market leading position of real-time presence, merging group chat into a social experience • Google+ Hangouts has been adopted by brands, personalities and even politicians
  • 19. Cadbury – Olympic Spots vs Strips sponsorship • Cadbury enlisted British BMX rider Shanaze Reade to participate in a Hangout Cadbury UK's Google+ page. • Fans engaged directly with the Olympian in a Cadbury led Q&A • Footage of the Hangout posted to You Tube and generated PR for Cadbury’s • Reade’s involvement was linked back into Cadbury’s Keep Singing Keep Team GB Pumped campaign
  • 20. Barack Obama • Post-State of the Union session part of the White House focus on social media • 30th January, Obama answered questions submitted via YouTube • ‘Interesting’ exchange between the president and Jennifer Wedel, a Republican 29-year- old Texan, left her planning to vote for Obama in this year’s election
  • 21. The Muppets • With pre-activity including promotion on the Muppets own blog, the Hangout generated 40,000 followers in record time • Aimed for fans to interact with the stars but suffered technical failures • Instead they were treated to a rendition of the Bowie / Queen hit ‘Under Pressure’ • Google is working closely with the Muppets franchise to promote the film & demonstrate their own new features – TV ad featuring a new dad, which aired during "Miss Piggy has been primping for hours the Grammy's showed Google+ Instant Upload to see you and you don't want to upset her...trust us."
  • 22. Considerations • Google+'s new functionality presents real opportunity for brands to engage with their target audience in a new way • Careful consideration should be applied to who sits in front of the webcam but could add value to people’s brand experience • And it has the potential do more than just conversing with a brand... “I am thinking about hangouts for business. Would you like to be able to connect with your Dell service and sale teams via video directly from Dell.com?” Michael Dell - Dell CEO
  • 23. Are you a Man or a Muppet?