Survey Gizmo is a survey platform founded in 2006 that has over 700 customers and 14,000 users in 100 countries. Surveys can be used for market research to understand customer wants, prioritization, and customer service to identify areas of excellence and needed improvement. Surveys can be deployed periodically via direct email, automatically after interactions, or indirectly through sales and support representatives. Key features to look for in a survey product include standard features like ease of use, question types, branding, reporting, logic, data downloads, and email invitations.