Meaning of online retail marketing, essential features, role of seller in online retaining, advantages received by buyer and seller in online retail marketing, limitation of online retail marketing

1. Online Retail Marketing
By Parasmani Jangid

2. Meaning
• Online retail marketing refers to sale of goods &
services to the consumer market over the internet. It
consists of powerful tools & methods used for
promoting goods & services through digital channel.
• As compared to traditional marketing, online retail
marketing offers realistic costs. It also helps in accurate
targeting & excellent reporting.
• Thus, it can be said that advertising & marketing
efforts that use the website, e-mail, blogs, etc. to drive
direct sales through electronic media is called online
retail marketing.

3. Definition
• “The promotion of production & services
through one or more forms of electronic
media, is called online retail marketing.”

4. Characteristics
• Wide variety of context to deliver message.
• Unique tool of mass communication.
• Powerful tools & methods used for promotion
through digital channel.
• It is measurable.
• Better tools for direct response.
• It may generate immediate sale.
• Less expensive than traditional marketing

5. Characteristics
• Immediate reporting & feedback.
• Four phases: (01) Strategies(Plan) (02)
Implementation(Perform) (03)
Benchmark(Standard) (04) Optimize(Control).
• Flexible.
• Covers wide geographic area.
• Makes marketing easier

6. Area of online retail marketing
• Web Marketing : e-commerce websites,
promotional websites, informative websites,
advertizing on search engines, etc.
• Email Marketing : Advertising & promotional
marketing efforts through email to present &
prospect consumers.
• Social Media Marketing : Includes social
networking sites like twitter, facebook,
youtube, instagram, etc.

7. Essential Elements of Online Retail
Marketing
A. Buyers/Consumers Point of View
1. Pricing (amazon.com)
2. Ease of Shopping
3. Security of Transaction
4. Guarantee of the Product
5. Return Policy
6. Customer Care Services

8. B. Seller/Retailer/Distributor Point of View
1. Website
2. Design Matters
3. Strategic Contents
4. Give things Away
5. Make it Simple
Essential Elements of Online Retail
Marketing

9. Essential Elements of Online Retail
Marketing
6. Teach Visitors/Users
7. Nurture, Support & Encourage
8. Search Engine Optimization (SEO)
• Competition
• Quality
• Back links
• Clear codding
9. Make Search Engine happy
10. Excellent Marketing Strategy
11. Social Media

10. Advantages of Online Retail Marketing
A. Benefits of Companies or Distributors or
Organizations
1. Easy Access to market
2. Cost Control
3. No necessity for shop or show-rooms
4. No necessity for holding the huge stock
5. Enhancement in sale
6. Facility of global market
7. Development of business
8. Providing good services

11. B. Benefits to Consumers/Users
1. Multiple choice
2. Economy in purchase
3. Saving of time
4. Best services
5. Foreign items
6. 24 hours services
7. Chating with member of company
Advantages of Online Retail Marketing

12. C. Benefits to Community
1. Opportunities for employment
2. Increase in government revenue
3. New Scope of Business
4. Industrial & scientific progress
Advantages of Online Retail Marketing

13. Disadvantages of Online Retail
Marketing
1. Lack of personal contact (can not have direct contact)
2. Web-site costs (only developing cost)
3. Infrastructure costs (also add maintenance cost)
4. Security & fraud (chances of hacking the customer’s bank
details)
5. Legal issues (rights of e-consumer)
6. Lack of Customer trust
7. Advertising costs
8. Problems of returning the goods
9. Inexperience distributor or seller
10. Limited upto well-to-do persons
11. Constant monitoring

14. E-Mail Marketing
• The use of email within
your marketing efforts to
promote a business's
products and services, as
well as incentivize
customer loyalty. Email
marketing is a form of
marketing that can make
the customers on your
email list aware of new
products, discounts, and
other services.

15. Thank You