The document discusses the importance of customer relationship management (CRM) tools and techniques. It notes that acquiring new customers can be 5-10 times more costly than retaining existing customers. CRM helps companies maximize revenue by focusing on both acquiring new customers while also retaining existing customers. CRM tools can help achieve this customer profitability balance by managing interactions with customers and improving marketing, customer service, and sales processes.

1. Importance of Customer
Relationship Management
(CRM)

2. Your company offers amazing products or
services which your customers really love.

3. Your marketing team is acquiring new
customers.

4. All seems to be going well.

5. But, look closer.
There might be a problem that you haven’t
noticed yet.

9. Depending on the industry, experts indicate that
It is five to ten times more costly to
acquire a new customer than it is to keep
and develop an existing customer.
Existing clients have a much higher chance
of buying.
Loyal customers promote your business.
Customer referrals are still one of the key
sources of new business.

10. That’s why its important to build strong relationship with customers. The better
the relationship, the easier it is to conduct business and generate revenue.

11. That’s why its important to build strong relationship with customers. The better
the relationship, the easier it is to conduct business and generate revenue.
But, at the same time, new customer acquisition will always be a business
driver.

12. To maximize the revenue,
while acquisition should be a constant
activity, retention of existing customer
should also be an important focus area.
Customer Relationship Management tools
help achieve customer profitability
maximizing balance.

13. CRM
CRM helps in managing company interaction with customers using various tools
and techniques to evaluate customer data and interactions.
It helps in improving marketing strategies to retain existing customers, improve
customer service, attract new customers , improve sales process and reduce
customer acquisition costs.
How to use CRM to build profitable customer relationships

14. How To Get Started With
Customer Relationship
Management?

15. Cymetrix Software is a Salesforce CRM Consulting
Partner and has successfully implemented Salesforce
for clients in various industries across the globe.
To understand whether CRM is the right solution for
your business and to get consultation for your CRM
project, contact Cymetrix Software.
www.cymetrixsoft.com