.Gameﬁca(on. Introduc(on Jane Vita Concept Designer Empathic projects
Jane Vita www.janevita.com I’m Brazilian, UX and Interaction designer and Iwork with digital services since 1997. Mybachelor graduation is in Visual Design and I’vepost degree in Web Design and unfinished MBAin Project Management. Currently I’m MSc. inService Design and Innovation at LaureaUniversity in Finland. I’m also working for aproject called Empathic Project as a conceptDesigner. My duties are relate do UX in gamesand gamified applications and co-‐creationdesign.Ive previous experience in design and conceptfor softwares, operational systems, mobileapplications, web applications, websites,hotsites, games, gamified applications andcross-‐platform services, including somespecifications as touch UI and gestures.Some of the companies I’ve worked at: Fjord Oy(﴾Finland)﴿, Positivo Informática, Lojas Renner andAcessozero. Clients I’d attended: Nokia, NokiaSiemens, Ovi Maps, Ovi Music, BBC, Ericson,TVe, Pelissari, Telefônica, Volvo, Banco do Brasil,Bematech e Gol Linhas Aéreas.
Digital Service Design Usage Cycle. Source: h=p://books.verg.es/img/bokardo_usage_life_cycle_small.jpg Designing for the Social Web - Joshua Porter
10 User Engagement Commandments Provide communications as a serviceInvite to participateEngage with storiesExplore emotional bondsRecruit for good causesEngaging through polemicsProvide differentiated contentBring fun peoples livesGenerate immersive experiencesAlways surprise
PIMP your life, Gamingstyle -‐ GamiﬁcaMon Gamification is the process of using game mechanics and game thinking in non-gaming businesses. The method can be used to engage users and get feedback toimprove or innovate services and products.For the end user is a way to challenge, maintain interest, have recognition and fun.Commercially is a way to achieve attractiveness for some subjects that don’t havelarge-scale of interest, can be used to recognize most active users, encouragesharing, change behaviors and get feedback to improve or innovate services andproducts.Gamification widespread because of the mobile devices revolution, bringing behindnumerous possibilities for the implementation of Gamification systems, but it is alsoconsider in part the growth and popularization related to the familiarization of theelements by the use of social games. Many systems were implemented before theGamification phenomena, however people just didn’t call Gamification.
Building a ReputaMon System • Generate users engagement• Promote specific functionality• Recognition of top contributors• Increase the quality of content• Promote user retention (build loyalty)Why to build a ReputaMon System?
Obrigada! firstname.lastname@example.org h1p://www.janevita.com.br h1p://www.slideshare.net/janevita Referências: Designing for the social web -‐ Joshua Porter Designing your reputaAon system -‐ Bryce Glass Designing social interfaces – OReilly