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Gamification - Reputation System

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Gamification - Reputation System

  1. 1. .Gamefica(on.   Introduc(on     Jane  Vita   Concept  Designer   Empathic  projects  
  2. 2. Jane  Vita  www.janevita.com  I’m Brazilian, UX and Interaction designer and I work with digital services since 1997. My bachelor graduation is in Visual Design and I’ve post degree in Web Design and unfinished MBA in Project Management. Currently I’m MSc. in Service Design and Innovation at Laurea University in Finland. I’m also working for a project called Empathic Project as a concept Designer. My duties are relate do UX in games and gamified applications and co-‐creation design. I've previous experience in design and concept for softwares, operational systems, mobile applications, web applications, websites, hotsites, games, gamified applications and cross-‐platform services, including some specifications as touch UI and gestures. Some of the companies I’ve worked at: Fjord Oy (﴾Finland)﴿, Positivo Informática, Lojas Renner and Acessozero. Clients I’d attended: Nokia, Nokia Siemens, Ovi Maps, Ovi Music, BBC, Ericson, TVe, Pelissari, Telefônica, Volvo, Banco do Brasil, Bematech e Gol Linhas Aéreas.
  3. 3. Social  Interac(on  Design  
  4. 4. Digital  Service  Design  Usage  Cycle.   Source:  h=p://books.verg.es/img/bokardo_usage_life_cycle_small.jpg   Designing for the Social Web - Joshua Porter  
  5. 5. 10  User  Engagement    Commandments   Provide communications as a service Invite to participate Engage with stories Explore emotional bonds Recruit for good causes Engaging through polemics Provide differentiated content Bring fun people's lives Generate immersive experiences Always surprise
  6. 6. PIMP    your  life  –  Gamingstyle   Gamifica(on  
  7. 7. PIMP  your  life,  Gamingstyle  -­‐  GamificaMon   Gamification is the process of using game mechanics and game thinking in non- gaming businesses. The method can be used to engage users and get feedback to improve or innovate services and products. For the end user is a way to challenge, maintain interest, have recognition and fun. Commercially is a way to achieve attractiveness for some subjects that don’t have large-scale of interest, can be used to recognize most active users, encourage sharing, change behaviors and get feedback to improve or innovate services and products. Gamification widespread because of the mobile devices revolution, bringing behind numerous possibilities for the implementation of Gamification systems, but it is also consider in part the growth and popularization related to the familiarization of the elements by the use of social games. Many systems were implemented before the Gamification phenomena, however people just didn’t call Gamification.
  8. 8. Every  one  wants....  
  9. 9. Building  a  ReputaMon  System  
  10. 10. Building  a  ReputaMon  System   •  Generate users engagement •  Promote specific functionality •  Recognition of top contributors •  Increase the quality of content •  Promote user retention (build loyalty) Why  to  build  a  ReputaMon  System?    
  11. 11. Building  a  ReputaMon  System  
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  20. 20. Building  a  ReputaMon  System   Badges  
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  34. 34. Obrigada!   jane.vita@gmail.com   h1p://www.janevita.com.br   h1p://www.slideshare.net/janevita   Referências:     Designing  for  the  social  web  -­‐    Joshua  Porter   Designing  your  reputaAon  system  -­‐  Bryce  Glass   Designing  social  interfaces  –  O'Reilly  

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