The document discusses the concept of "The Business Romantic" which considers business to be more than just numbers and profits. A Business Romantic values immeasurable human experiences and honors the "un-quantified" aspects of people rather than just catering to self-interest. They carve out spaces for ephemeral and transcendent experiences that are greater than oneself and values such as empathy, generosity and love. The Business Romantic sees beauty in the business world through fresh eyes and uses business as a vehicle for creating meaningful human experiences.