The New Romantic Era in Business and Tech
How can we make work and life more magical? Tim Leberecht, author of the book THE BUSINESS ROMANTIC, believes that a century after the industrial age we are facing another great disenchantment, this time propelled by the connected age with its growing datafication, constant digital overwhelm, and radical transparency. Business is divorced from the full expression of our humanity, he argues, and for many of us something is missing, something both essential and immeasurable that lets us see the world with fresh eyes every day: romance. In response to the “quantification of everything,” Leberecht suggests a new romantic movement in business and tech. Through select workplace and customer experiences, he illustrates the value of choosing intimacy over transparency, mystery over clarity, devotion over data, desire over satisfaction, and vulnerability over consistency. “The moments we lose control are the moments we fall in love,” he says, stressing that romance might be the only remaining differential in a world of maximizers and optimizers.
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- 2. Image from Tim @ Torch Relay David Emanuel
- 3. “The flame must never go out”
- 4. 4
- 6. 6
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- 15. Rules of Enchantment Find the Big in the Small Be a Stranger Give More Than You Take Suffer (A Little) Fake It! Keep the Mystique Break Up Sail the Ocean Stay Close, So Far Away Stand Alone, Stand By, Stand Still
- 16. Rules of Enchantment Find the Big in the Small Be a Stranger Give More Than You Take Suffer (A Little) Fake It! Keep the Mystique Break Up Sail the Ocean Stay Close, So Far Away Stand Alone, Stand By, Stand Still
- 17. 1. Stay Close, So Far Away “It’s a twinge in your heart far more powerful than memory alone. This device isn’t a spaceship, it’s a time machine. It goes backwards, and forwards … it takes us to a place where we ache to go again, a place where we know we are loved.” Don Draper, Mad Men
- 22. 22
- 23. 23
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- 26. 26
- 30. “A smile is a door half-open and half-closed.” Jennifer Egan 2. Keep the Mystique
- 32. 32
- 42. 3. Suffer (a Little) “But I don’t want comfort. I want God, I want poetry, I want real danger, I want freedom, I want goodness. I want sin.” Aldous Huxley, Brave New World
- 43. 43
- 47. 47
- 51. 51
- 52. Stay Close, So Far Away Keep the Mystique Suffer (A Little)
- 53. Ephemerality over permanence Singularity over scale Ambiguity over clarity Serendipity over predictability Generosity over efficiency Inconsistency over reliability Emotion over reason Danger over data Subjectivity over objective truth Un-Quantified Self over Quantified Self
- 54. Traditional Smart Romantic Planning Acting Wandering Conversion Connection Reconnection Process Dashboard Principles Control Monitoring Letting go Consistency Variety Serendipity Big Idea Big Data Big Intuition Rapid response Real-time Pre-emptive Segmenting Behavioral targeting Distributed presence Message Conversation (Occasional) silence Visibility Transparency Mystery Risk Calculated risk Vulnerability Benefit Value Values Attraction Liking Passion Convenience User-friendliness Frustration Efficiency Excellence Significance
- 57. “To begin, begin.” William Wordsworth
- 61. Dezeen
- 64. Huffington Post