We are in the decade of mobility. Smart phones are driving Mobile Internet and App usage. Since the introduction of iPhone in 2007, smart phone penetration has been growing significantly. According to report released by ZentithOptimedia, smartphone penetration in the world’s top 19 digital markets is expected to double from 35.5% last year to an average of 71.7% in 2015.
Not only are smart phones getting more prevalent, consumers are spending more time on them. According
to Flurry Analytics, about 81 minutes per day are spent on smart phones compared to 74 minutes on desktop internet. Businesses need to adapt to this changing consumer behavior and consider mobile as one of the key strategic channels for the future.
Despite increasing prevalence of mobile teams and initiatives, the field is relatively young and best practices
are hard to come by.
Having worked on over 100 engagements and countless interactions with our customers over the past three years, we have put together a set of key considerations for navigating your mobile roadmap. These considerations will help you identify opportunities and also avoid major pitfalls while trying to implement mobility projects. We have categorized these considerations into Three phases – Assess, Build and Deploy based on the activity timeline and a series of steps within each phase.