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  1. 1. Mobile Developer WeekSalesforce Platform Mobile ServicesTom GersicMobile Practice Director, Salesforce Services@tomgersic
  2. 2. Safe harborSafe harbor statement under the Private Securities Litigation Reform Act of 1995:This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If anysuch uncertainties materialize or if any of the assumptions proves incorrect, the results of, inc. coulddiffer materially from the results expressed or implied by the forward-looking statements we make. All statementsother than statements of historical fact could be deemed forward-looking, including any projections of product orservice availability, subscriber growth, earnings, revenues, or other financial items and any statements regardingstrategies or plans of management for future operations, statements of belief, any statements concerning new,planned, or upgraded services or technology developments and customer contracts or use of our services.The risks and uncertainties referred to above include – but are not limited to – risks associated with developing anddelivering new functionality for our service, new products and services, our new business model, our past operatinglosses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting,breach of our security measures, the outcome of intellectual property and other litigation, risks associated withpossible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history,our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service andsuccessful customer deployment, our limited history reselling products, and utilization andselling to larger enterprise customers. Further information on potential factors that could affect the financial results, inc. is included in our annual report on Form 10-Q for the most recent fiscal quarter ended July 31,2012. This documents and others containing important disclosures are available on the SEC Filings section of theInvestor Information section of our Web site.Any unreleased services or features referenced in this or other presentations, press releases or public statementsare not currently available and may not be delivered on time or at all. Customers who purchase our services shouldmake the purchase decisions based upon features that are currently available., inc. assumes noobligation and does not intend to update these forward-looking statements.
  3. 3. We’re living in the post-PC eraiPhone Revenue – Q1 ’12$24.42 billionTOTAL Microsoft Revenue – Q2 ’12$20.89 billion>
  4. 4. Device Growth Is Exploding, Driven ByConsumersSource: Gartner Research; Smartphone, Tablet, and PC Forecast, December 2010.
  5. 5. Info Workers Use Many Devices For Work & Personal52% of information workers use 3 or more devices60% of these devices are used for both work and personal useSource: Forrester Blogs: Why Tablets Will Become Our Primary Computing Device, Frank Gillett, April 23, 2012
  6. 6. An Industry Convergence Is HappeningLaptopsSmartphonesTabletsTouch-based navigation and HTML5 are changing how we access data
  7. 7. Salesforce Platform Powers Over 3 Million AppsApps for Salesforce data,CRM, and collaborationSalesforce Apps1700+ ISVPartner appsPartner AppsCustom apps deliveredby in-house developersor ISV partnersCustom Apps
  8. 8. Touch Revolution4x* comScore Mobile Metrix (March 2012)Mobile app users aremore engaged*
  9. 9. Where Are All the Enterprise Mobile Apps??? ?
  10. 10. Building Mobile Apps With Legacy Platforms Is DifficultIdeaBuy &SetupHardwareInstallComplexSoftwareDefineUserAccessBuild &TestSecurityMake ItMobile &SocialSetupReporting& AnalyticsBuildApp withLegacyFrameworksMonths to YearsMobileApp
  11. 11. Modern Mobile Developers Are Disconnected from Customer DataCustomer DataModern Mobile Developers
  12. 12. Salesforce Touch – One App For All Your Devices• HTML5 app runs on any device (iPad, iPhonetoday)• Intuitive interface built for users on the go• Optimized for touch – tap, scroll, swipe
  13. 13. Touch is “Mobile Web”
  14. 14. Salesforce Platform:The Fastest Path From Idea to Connected Mobile AppIdeaBuild Appwith ModernFrameworksConnectCustomer &Business DataConnectedMobile Apps
  15. 15. What if?• You want a highly branded UI?• You want to minimize/optimize click path?• You want offline capabilities?• You want to work on devices not yet supported by Touch?
  16. 16. Our Mobile Strategy for the Salesforce Platform• Developer Productivity• Fast ramp• Deep functionality• Use languages and frameworks devs. know and love• Pluggable set of Mobile Services• Focus on the app, not the plumbing• Secure, reliable and scalable• Enterprise grade
  17. 17. Three Mobile Development Options
  18. 18. Point and click APIs to access customer data
  19. 19. Mobile SDK 2.0 – coming soon…• Build Native, Hybrid or HTML5 apps for iOS and Android• Faster and more modularized architecture• New entity frameworks for easy data access and offline storageOAuth2Secure authentication and refreshtoken managementAPI WrappersInteract with Salesforce RESTAPIs with popular mobile platformlanguagesApp ContainerEmbed HTML5 apps inside acontainer to access powerful nativedevice functionalitySecure Offline DatabaseStore business data on a devicewith enterprise-class securityPush NotificationsDispatch real-time alerts directly tomobile devices
  20. 20. Introducing Salesforce Platform Mobile Services
  21. 21. Mobile SDK SmartStore
  22. 22. SmartStore for Offline
  23. 23. Introducing Salesforce Platform Mobile Services
  24. 24. Mobile Packs• Jumpstart web and hybrid mobiledevelopment• Focus on modern JavaScript frameworks• Simplify Salesforce data access• Deploy on the platform orelsewhere (e.g. Heroku)• JavaScript based• Quick Starts and tutorials
  25. 25. Current Mobile Packs• First of many mobile packs and samples• Open-source and community driven
  26. 26. Mobile Accelerator Program• Provide rapid, high-touch Mobile Services trainingfor partners• Appirio, Accenture, Bluewolf, Aditi, Tquila, Deloitte, DetroitLabs• Provides companies with qualified app buildingpartnersDesigned for leadingconsulting partners, systemsintegrators, and ISVs
  27. 27. Demo -Developing aVisualforce + jQMHTML5 app
  28. 28. Recap : Creating a Visualforce + jQM app• Make your Visualforce mobile friendly• docType="html-5.0"• Standard HTML5/CSS/JavaScript markup• Data Binding with Salesforce• ForceTK• RemoteTK• JS Remoting• <apex:repeat>
  29. 29. Demo -Creating a Hybridapp
  30. 30. Now its yourturn
  31. 31. Hands-on Lab 1• Modify the sample app to display add the Title field
  32. 32. Hands-on Lab 2• Modify the Visualforce + jQM Quick Start sample app todisplay Accounts• Display Account names in the initial list view• Show Account Name, Phone and Annual Revenue on the detail view
  33. 33. Hands-on Lab 3• Modify the Visualforce + jQM Accounts Sample appfrom Lab 2 to display child Opportunity records from theAccount detail page.
  34. 34. Questions?@forcedotcom@tomgersic