It's a presentation on Advertising. I present it in my Business Communication class as a class presentation.

1. WELCOME TO MY
PRESENTATION
Md. Ashraf Uddin Chowdhury
Ev 16013048

3. What is Advertising
 To communicate with the consumer about the
products or services.
 Persuade the audience (viewers, readers or
listeners) to purchase upon those products or
services.
 Advertising is a form of Mass Communication.

4. Types of Advertising
Informativ
e
Persuasiv
e
Reminde
r

5. Informative Advertising
 Used when launching a new product, relaunched an
updated product.
 Enough information to motivate the consumer to
take some sort of action.
 Aims to create brand awareness & knowledge of
new products.

6. Persuasive Advertising
 Used to increase the demand for an existing Product
or service.
 The idea is persuade a target audience to change
brands.
 Aims to create liking, preference, and purchase of a
product or service.

7. Reminder Advertising
 Is used to remind the consumer about the product or
service.
 Doesn’t provide details information of the products.
 Aims to keep the public interested on well-
established product.

8. Advertising Communication Effects
Category Need
Brand
Awareness
Brand
Attitude
Brand
Purchase
Intention

9. Thanks Everyone