UCorp Copy & Printing Center at San Francisco State University aims to increase visibility and brand awareness after relocating. It serves students and faculty but 65% of students are unaware of the service. A SWOT analysis found strengths in personalized service but weaknesses in awareness and pricing. Competitors include the campus library and personal printers. The marketing objectives are to increase awareness, build the brand image, and reputation. The marketing plan is to create posters and banners around campus, launch social media accounts, and offer digital coupons and discounts to attract customers and increase sales volume.