Julie Friedman Bacchini provides strategies for organizing digital marketing account structures and naming conventions to maximize data analysis. She recommends including important data points like platform, topic, and geographic targeting in all element names. This allows filtering and segmenting data in platforms by these attributes. Proper tagging of links with parameters ensures all traffic is attributed correctly. Creating a "cheat sheet" legend standardizes naming for consistency across campaigns. Overall, the approach aims to structure accounts like a coder to gain powerful insights from organized data.
How to plan effective roadmaps for your MVT and AB Testing program. A process for initial engagement, analysis, ideas, experiment design and execution to deliver reliable and scalable testing success.
As presented by Tim Stewart at MeasureFest in Brighton, November 2015
AdWords Key to Success from Pico DigitalCasey Meraz
From Samantha Bedford (Pico Digital)
In the 15 years I have been in the industry the main element I find when auditing paid search campaigns is that the foundation is poor. When speaking about foundation I am talking about the structure of your campaigns, adgroups and match types, and how they have been grouped to ensure each ad is relevant to the keyword and landing page.
Event Sponsored by CLIMB SEO:
http://www.climbseo.org
http://www.lawyerseomarketing.org
Ethical SEO Consulting
5350 DTC Parkway, Suite 204
Greenwood Village, CO 80111
888-789-4198
Find out why local search is one of the hottest opportunities for small business and how you can increase your ranking on Google, Bing and Yelp! This presentation looks at why search is one of the key ways to attract new customers, what the difference between organic (SEO) and paid search (PPC), how to claim your Google Place page and list your business in local directories, how to leverage social sites to grow local brand awareness and sales - and how to analyze your local search results. Contact www.deluxe.merchengines.com for more information
Knowing what you need to track and top setup and configuration tips for Google Analytics. Avoid common pitfalls and maximize and measure what you need to!
Scale, Meet Performance | The Powerful Interplay of Social, Display & SearchDFWSEM
This document discusses strategies for scaling digital advertising performance using social, display, and search marketing. It provides tips for segmenting customers, developing tailored ad campaigns, leveraging remarketing and lookalike audiences, and re-engaging existing customers to drive ongoing sales. The goal is to use targeted advertising, customized content, and repeat messaging to fully capture high lifetime value users at each stage of the customer journey.
Whether you’re advertising online or reaching out to clients via email, landing pages can be your greatest online marketing asset. Learn how landing pages fit into your marketing arsenal, best practices for increasing conversions from any campaign, and proven techniques for implementing A/B tests that yield results.
Presented by Jenny DeGraff, Director of Design Optimization at the Central Virginia AMA event on June 16, 2015.
Reach your online potential & help customers find you locallyDeluxe Corporation
- Local search is an important focus as 20% of searches relate to location and key players like Google own most of the search market.
- Websites are essential for local businesses to be accessible online and on mobile. They should be optimized for local search ranking factors like relevant content and positive reviews.
- Google Places allows businesses to claim and update their listing for local search results and offers tools to engage customers. Checking listings on other local review sites is also important.
- Mobile browsing is increasing so local businesses need a mobile-optimized website and presence to reach customers searching on their phones.
How to plan effective roadmaps for your MVT and AB Testing program. A process for initial engagement, analysis, ideas, experiment design and execution to deliver reliable and scalable testing success.
As presented by Tim Stewart at MeasureFest in Brighton, November 2015
AdWords Key to Success from Pico DigitalCasey Meraz
From Samantha Bedford (Pico Digital)
In the 15 years I have been in the industry the main element I find when auditing paid search campaigns is that the foundation is poor. When speaking about foundation I am talking about the structure of your campaigns, adgroups and match types, and how they have been grouped to ensure each ad is relevant to the keyword and landing page.
Event Sponsored by CLIMB SEO:
http://www.climbseo.org
http://www.lawyerseomarketing.org
Ethical SEO Consulting
5350 DTC Parkway, Suite 204
Greenwood Village, CO 80111
888-789-4198
Find out why local search is one of the hottest opportunities for small business and how you can increase your ranking on Google, Bing and Yelp! This presentation looks at why search is one of the key ways to attract new customers, what the difference between organic (SEO) and paid search (PPC), how to claim your Google Place page and list your business in local directories, how to leverage social sites to grow local brand awareness and sales - and how to analyze your local search results. Contact www.deluxe.merchengines.com for more information
Knowing what you need to track and top setup and configuration tips for Google Analytics. Avoid common pitfalls and maximize and measure what you need to!
Scale, Meet Performance | The Powerful Interplay of Social, Display & SearchDFWSEM
This document discusses strategies for scaling digital advertising performance using social, display, and search marketing. It provides tips for segmenting customers, developing tailored ad campaigns, leveraging remarketing and lookalike audiences, and re-engaging existing customers to drive ongoing sales. The goal is to use targeted advertising, customized content, and repeat messaging to fully capture high lifetime value users at each stage of the customer journey.
Whether you’re advertising online or reaching out to clients via email, landing pages can be your greatest online marketing asset. Learn how landing pages fit into your marketing arsenal, best practices for increasing conversions from any campaign, and proven techniques for implementing A/B tests that yield results.
Presented by Jenny DeGraff, Director of Design Optimization at the Central Virginia AMA event on June 16, 2015.
Reach your online potential & help customers find you locallyDeluxe Corporation
- Local search is an important focus as 20% of searches relate to location and key players like Google own most of the search market.
- Websites are essential for local businesses to be accessible online and on mobile. They should be optimized for local search ranking factors like relevant content and positive reviews.
- Google Places allows businesses to claim and update their listing for local search results and offers tools to engage customers. Checking listings on other local review sites is also important.
- Mobile browsing is increasing so local businesses need a mobile-optimized website and presence to reach customers searching on their phones.
Andy Steuer - MarchEngines - Local MarketingRamon Ray
Local search is an important topic as consumers now turn to the web for local information and mobile growth is changing search habits. Key factors for local search ranking by Google include relevance of online content to search queries, prominence of the brand online, and distance of the physical location to the search location. Businesses should claim their Google Places listing, optimize their website for local search, and consider other strategies like directory listings, deals sites, and social check-ins to improve local search visibility. Measuring performance is also important to understand traffic sources and areas for optimization.
The document discusses optimizing local search engine results for businesses. It covers major factors like claiming and optimizing local business listings, obtaining citations from data providers and web directories, using reviews and social media, and developing a local mindset in online marketing strategies. Traditional SEO best practices like using geographic keywords and linking to citations are also important for local search results.
SEO tips and tools for franchise and local businesses - presented at The Nati...Ann Stanley
Ann Stanley delivers a presentation at the National Franchise Exhibition at the NEC. In it, she covers:
- The Digital Marketing Landscape
- Maximising visibility in the local Google search results
- Understanding Search Engine Optimisation (SEO)
- Recent changes to the Google algorithm and how to avoid getting a Google penalty
- The importance of mobile
- Essential tools and techniques to help you carry out SEO
Our Chief Digital Officer, Joseph Mohay spoke about Local Search Engine Optimization at the Miami, Florida Small Business Expo on January 16th, 2014. We had a great crowd show up and ask very detailed questions about local marketing tips and tricks, best practices and trends for 2014. For more information on how to optimize your local business or multi-location franchise, call us at 800-836-9097 or visit www.idigitalstrategies.com
http://www.pointit.com - This presentation covers the basics of Google Analytics. Whether you're a marketer or a Website owner, you'll find everything you need to know about Google Analytics here.
seo - on page - part iii - snippet & ampDigipro India
The document discusses various structured data and rich snippets that can be added to web pages to provide additional information to search engines. It covers topics like schema.org markup, JSON-LD, microdata, Google's structured data testing tool, and different types of rich snippets for articles, books, courses, events, jobs, recipes, reviews, videos and more. It also discusses reasons why rich snippets may not be showing up and tools for testing structured data implementation.
Dan Morrison presented on mastering Facebook targeting and creative. He discussed why Facebook is important for marketing, how to set up campaigns, choose audiences and placements, budgeting and scheduling, and optimization. He provided examples of different ad formats and tips for video ads, custom audiences, lookalike audiences, psychographic targeting, layered targeting, seasonal/lifecycle targeting, income targeting, home ownership targeting, and B2B targeting. The presentation provided an in-depth overview of Facebook advertising strategies and best practices.
Local SEO - Getting found in Google presented at The Business Show Olympia 2015Ann Stanley
This document provides tips for small businesses to maximize their visibility on Google search results. It discusses understanding different types of Google search results like paid ads, organic listings, images, videos and more. It emphasizes the importance of local search results and how to appear in the local map, 3 listing results and get good reviews. It also provides an overview of search engine optimization (SEO) including on-page and off-page optimization techniques. Finally, it describes marketing services from Anicca Digital that can help small businesses with digital marketing including local SEO, paid search, social media, and training.
This document provides an overview of how to maximize lead flow through Google Ads for waterproofing and foundation repair businesses. It discusses setting up effective Google Ads campaigns, including breaking campaigns into targeted ad groups, using different keyword match types, writing compelling ads, and leveraging ad extensions. It also emphasizes the importance of conversion tracking to measure key metrics like cost per lead and ROI. The document recommends budgeting at least $2,500 per month and obtaining costs per lead between $150-300.
How to measure your marketing effectivenessJustin Kerley
A presentation from 2014 looking at several unique marketing goals and how to track them utilizing beginner, intermediate and advanced level Google Analytics use
ASK AN EXPERT: Are Your Paid Search Campaigns Prepared for Thanksgiving Weekend?Tinuiti
Pitch your last minute questions to 3 of our in-house retail search experts. They’ll help you double check your paid search strategies so to ensure the highest profitability for this year’s shopping season.
Dec. 2011 Webinar - Managing Your Hospitality Brand's Online ReputationAnvil Media, Inc.
In the digital world, consumers own brand management. By posting positive (or negative) reviews and blog posts, consumers become a sales enabler (or preventer). Customer reviews are particularly critical influencers in the hospitality space. Hotels and restaurants can be made or broken by even a single review from a person of influence. While customers have a louder voice than ever, there is opportunity awaiting hospitality brands that embrace search engine and social media marketing to help manage their brand and reputation online. Kent Lewis, President and Founder of Anvil Media, will outline effective strategies, tactics and tools for online brand management. Learn how to turn positive (and negative) reviews into real revenue.
How traffic acquisition and engagement drive digital marketing strategies.
Guest lecture for Assistant Professor of Marketing, Brian Spaid, Ph.D. for October 2015
Pitch your questions to our Google Shopping Gurus, Lewis Brannon & Jason Bell, as they lead an open discussion about trends & strategies you need to prepare for success this holiday shopping season.
How To Maximize Local Search Traffic This Holiday SeasonRio SEO
Based on the latest Pigeon update, Rio SEO’s retailers saw a 20% increase in online traffic from search above last season. With the holidays just around the corner, it’s time to make sure yourlocal search strategy is utilizing best practice SEO and user experience.
In this webinar Bill Connard will give you some tips and tactics to follow to insure your visitors have the best user experience.
Join our webinar to learn the following:
• 5 essential elements for user experience success
• The 10 on-page SEO best practices to follow
• Reporting and KPIs that you should be measuring
Rakuten Marketing and Google Webinar 'How to Stuff Your Q4 Stockings With RLS...RakutenMarketingUS
The holiday shopping season is almost here and Rakuten Marketing wants to ensure your search campaigns are up to the challenge. Remarketing Lists for Search Ads (RLSAs) is a multi-faceted search strategy that can help you reach and engage qualified consumers in various parts of the purchase cycle.
The Rising Importance Of Local SEO For Your Business – Complete Guide 2019-2020Seda Rivera
Sometimes it’s difficult to stay updated with the tedious world of digital marketing and the new trends that are emerging in it. Almost everyday we hear about how important is SEO to our business website. But have you ever thought about the importance of local SEO for your business?
Entrepnr.com Virtual Workshop: Organic Local Marketing & Optimisation Strateg...Taksu Digital
The document summarizes best practices for location-based marketing and optimization. It discusses Google local features like Google My Business and how to optimize a business listing. It also provides tips for local SEO, including dedicated local pages and technical elements. Additionally, it outlines strategies for local social media and how to identify local performance trends from tools like Google Analytics and the Google Consumer Barometer.
Andy Steuer - MarchEngines - Local MarketingRamon Ray
Local search is an important topic as consumers now turn to the web for local information and mobile growth is changing search habits. Key factors for local search ranking by Google include relevance of online content to search queries, prominence of the brand online, and distance of the physical location to the search location. Businesses should claim their Google Places listing, optimize their website for local search, and consider other strategies like directory listings, deals sites, and social check-ins to improve local search visibility. Measuring performance is also important to understand traffic sources and areas for optimization.
The document discusses optimizing local search engine results for businesses. It covers major factors like claiming and optimizing local business listings, obtaining citations from data providers and web directories, using reviews and social media, and developing a local mindset in online marketing strategies. Traditional SEO best practices like using geographic keywords and linking to citations are also important for local search results.
SEO tips and tools for franchise and local businesses - presented at The Nati...Ann Stanley
Ann Stanley delivers a presentation at the National Franchise Exhibition at the NEC. In it, she covers:
- The Digital Marketing Landscape
- Maximising visibility in the local Google search results
- Understanding Search Engine Optimisation (SEO)
- Recent changes to the Google algorithm and how to avoid getting a Google penalty
- The importance of mobile
- Essential tools and techniques to help you carry out SEO
Our Chief Digital Officer, Joseph Mohay spoke about Local Search Engine Optimization at the Miami, Florida Small Business Expo on January 16th, 2014. We had a great crowd show up and ask very detailed questions about local marketing tips and tricks, best practices and trends for 2014. For more information on how to optimize your local business or multi-location franchise, call us at 800-836-9097 or visit www.idigitalstrategies.com
http://www.pointit.com - This presentation covers the basics of Google Analytics. Whether you're a marketer or a Website owner, you'll find everything you need to know about Google Analytics here.
seo - on page - part iii - snippet & ampDigipro India
The document discusses various structured data and rich snippets that can be added to web pages to provide additional information to search engines. It covers topics like schema.org markup, JSON-LD, microdata, Google's structured data testing tool, and different types of rich snippets for articles, books, courses, events, jobs, recipes, reviews, videos and more. It also discusses reasons why rich snippets may not be showing up and tools for testing structured data implementation.
Dan Morrison presented on mastering Facebook targeting and creative. He discussed why Facebook is important for marketing, how to set up campaigns, choose audiences and placements, budgeting and scheduling, and optimization. He provided examples of different ad formats and tips for video ads, custom audiences, lookalike audiences, psychographic targeting, layered targeting, seasonal/lifecycle targeting, income targeting, home ownership targeting, and B2B targeting. The presentation provided an in-depth overview of Facebook advertising strategies and best practices.
Local SEO - Getting found in Google presented at The Business Show Olympia 2015Ann Stanley
This document provides tips for small businesses to maximize their visibility on Google search results. It discusses understanding different types of Google search results like paid ads, organic listings, images, videos and more. It emphasizes the importance of local search results and how to appear in the local map, 3 listing results and get good reviews. It also provides an overview of search engine optimization (SEO) including on-page and off-page optimization techniques. Finally, it describes marketing services from Anicca Digital that can help small businesses with digital marketing including local SEO, paid search, social media, and training.
This document provides an overview of how to maximize lead flow through Google Ads for waterproofing and foundation repair businesses. It discusses setting up effective Google Ads campaigns, including breaking campaigns into targeted ad groups, using different keyword match types, writing compelling ads, and leveraging ad extensions. It also emphasizes the importance of conversion tracking to measure key metrics like cost per lead and ROI. The document recommends budgeting at least $2,500 per month and obtaining costs per lead between $150-300.
How to measure your marketing effectivenessJustin Kerley
A presentation from 2014 looking at several unique marketing goals and how to track them utilizing beginner, intermediate and advanced level Google Analytics use
ASK AN EXPERT: Are Your Paid Search Campaigns Prepared for Thanksgiving Weekend?Tinuiti
Pitch your last minute questions to 3 of our in-house retail search experts. They’ll help you double check your paid search strategies so to ensure the highest profitability for this year’s shopping season.
Dec. 2011 Webinar - Managing Your Hospitality Brand's Online ReputationAnvil Media, Inc.
In the digital world, consumers own brand management. By posting positive (or negative) reviews and blog posts, consumers become a sales enabler (or preventer). Customer reviews are particularly critical influencers in the hospitality space. Hotels and restaurants can be made or broken by even a single review from a person of influence. While customers have a louder voice than ever, there is opportunity awaiting hospitality brands that embrace search engine and social media marketing to help manage their brand and reputation online. Kent Lewis, President and Founder of Anvil Media, will outline effective strategies, tactics and tools for online brand management. Learn how to turn positive (and negative) reviews into real revenue.
How traffic acquisition and engagement drive digital marketing strategies.
Guest lecture for Assistant Professor of Marketing, Brian Spaid, Ph.D. for October 2015
Pitch your questions to our Google Shopping Gurus, Lewis Brannon & Jason Bell, as they lead an open discussion about trends & strategies you need to prepare for success this holiday shopping season.
How To Maximize Local Search Traffic This Holiday SeasonRio SEO
Based on the latest Pigeon update, Rio SEO’s retailers saw a 20% increase in online traffic from search above last season. With the holidays just around the corner, it’s time to make sure yourlocal search strategy is utilizing best practice SEO and user experience.
In this webinar Bill Connard will give you some tips and tactics to follow to insure your visitors have the best user experience.
Join our webinar to learn the following:
• 5 essential elements for user experience success
• The 10 on-page SEO best practices to follow
• Reporting and KPIs that you should be measuring
Rakuten Marketing and Google Webinar 'How to Stuff Your Q4 Stockings With RLS...RakutenMarketingUS
The holiday shopping season is almost here and Rakuten Marketing wants to ensure your search campaigns are up to the challenge. Remarketing Lists for Search Ads (RLSAs) is a multi-faceted search strategy that can help you reach and engage qualified consumers in various parts of the purchase cycle.
The Rising Importance Of Local SEO For Your Business – Complete Guide 2019-2020Seda Rivera
Sometimes it’s difficult to stay updated with the tedious world of digital marketing and the new trends that are emerging in it. Almost everyday we hear about how important is SEO to our business website. But have you ever thought about the importance of local SEO for your business?
Entrepnr.com Virtual Workshop: Organic Local Marketing & Optimisation Strateg...Taksu Digital
The document summarizes best practices for location-based marketing and optimization. It discusses Google local features like Google My Business and how to optimize a business listing. It also provides tips for local SEO, including dedicated local pages and technical elements. Additionally, it outlines strategies for local social media and how to identify local performance trends from tools like Google Analytics and the Google Consumer Barometer.
Google AdWords: Stand out from the crowd in 2014.
Google AdWords explained: what it is, how it works for business and best practice for setting up and managing campaigns.
I delivered this presentation to MSc Digital Marketing class of "The UCD Michael Smurfit Graduate Business School - University College Dublin" in February 2015.
The presentation covers some basics and fundamental information about Google Analytics.
Is your company tracking your digital marketing efforts through a web analytics platform like Google Analytics? If not, you may be wasting your time because you have no idea which strategies are driving traffic and converting visitors to leads or sales. If you are utilizing Google Analytics, what metrics are you looking at to determine campaign effectiveness? This presentation provides a Google Analytics overview, as well as digging into the rich reporting features offered by Google’s free analytics platform. Formic also shares our favorite free SEM tools of the trade with you. Learn how to use Google Analytics and other SEM tools to measure your efforts, gain competitive intelligence and better understand what online success looks like.
What’s New in Google Analytics: New Features & What You Need to KnowEmpirical Path
Empirical Path web analytics practice lead Jim Snyder was featured in another webinar with one of our agency partners and clients, Seattle search engine marketing firm Point It. The presentation covers:
- How to give credit to various sources across your sales funnel with the MultiChannel Funnels/Attribution Modeling Tool
- How to use Content Experiments to test different versions of your site to understand the most effective versions of landing pages
- How to track the same visitors across mobile to your website using Universal Analytics
This document discusses search engine marketing (SEM) strategies, including pay-per-click (PPC) advertising on Google networks. It covers the different ad formats available on Google like text, display, video, and shopping ads. It also discusses factors that affect paid search results like ad rank, domain authority, bids, and quality score. Additionally, it provides guidance on keyword selection, match types, bidding strategies, budgeting, landing page optimization, and A/B testing.
SMX Sydney - Bootcamp: Keyword Research Process For SEO & PPCPieter S Verasdonck
This document provides an overview of keyword research for SEO and PPC. It discusses the importance of thorough keyword research, including brainstorming keywords from various sources, analyzing relevant keywords, and developing a keyword strategy based on factors like search volume, user intent, and the conversion funnel. The document emphasizes integrating SEO and PPC keyword data and optimizing keywords for both organic and paid search results.
Measuring Your Website Success - Analytics and more...Key Multimedia Ltd
Measuring website performance is important for several reasons:
- Understand what is working and not working on your website
- Make informed decisions about website design and content
- Improve your site to convert more visitors into customers
Google Analytics is a powerful tool that allows you to track key metrics like visits, bounce rates, traffic sources, keywords, visitor flows, and goals/conversions. Consistently measuring these metrics allows businesses to optimize their website and online marketing efforts.
We make businesses grow by saving up to 30% to 60 % FTE costs. We empower small businesses in the USA especially in the Digital marketing industry to rapidly grow.
Better conversion with Intelligent AnalyticsTim Stewart
As presented at #BrightonSEO and #SearchElite Manchester September 2017
Uploaded version is the longer deck as used for #SASCon 2017 - examples and use cases for Google Analytics features and tools to make more from the data you can collect.
Data analytics and SEO to grow your international businessEnterprise Ireland
This document discusses using data analytics and search engine optimization (SEO) to grow an international business. It covers topics like SEO strategy, data analytics, understanding customers through analytics, and international SEO considerations. The key points made are that having a clear digital strategy and using data to understand customers and drive marketing is important for business growth. It also emphasizes becoming "data rich and knowledge rich" to make the most of analytics. International SEO aspects discussed include using country-specific domains and language options on websites.
This document outlines strategies and best practices for implementing an AdWords campaign, including:
1) Several Google services and configurations that should be set up before launching an AdWords campaign, such as Google Tag Manager, Google Analytics, Google Webmaster Tools, and Google Trends.
2) Key terms related to services like Google Tag Manager and how to use them properly.
3) Tips for configuring accounts, including connecting various Google tools, setting up data views and goals, and agreeing on budgets and campaign lengths with clients.
4) Cautions, such as not directly owning client accounts and designing campaigns to demonstrate value through shared budgets and success metrics.
This document discusses how to prove the value of SEO by focusing on the right key performance indicators (KPIs) and using segmentation. It recommends focusing on ROI or cost per lead metrics rather than just rankings and traffic. It also emphasizes the importance of segmentation to gain insights beyond aggregate data, such as separating branded vs non-branded keywords, returning vs new visitors, and different site sections. Regular expressions are presented as a way to segment keywords and phrases in Google Analytics.
Topic: Secrets to Successful Data-Driven Marketing
As a marketer, you know the important role data plays when it comes to targeting and reaching new customers. But the truth is that most marketers see data as an obstacle. They find digging for data to be a chore—or even a bore. Sure, it's important, but where do you even begin? We'll explore how marketers can maximize business value from data about customers and prospects. We'll look at how to keep data clean and fresh, and look how we can apply what the data is telling us.
The document provides tips and best practices for understanding Google AdWords, Google Analytics, and optimizing online advertising campaigns. It discusses setting goals, selecting keywords, organizing campaigns, crafting ad copy, testing landing pages, installing tracking, and adjusting settings. Metrics like visits, conversions, bounce rate and segmentation are addressed.
Calgary Entrepreneurs Search Engine Marketing with Laura CallowUlistic Inc.
Laura Callow from Intuit and Stuart Crawford from Bulletproof InfoTech hosted June's Calgary Entrepreneur Meetup with our topic on Search Engine Marketing. This was a great presentation on what small business owners can do immediately to grow their business online.
I can speak from experience that Bulletproof InfoTech does a tremendous amount of marketing online to bring our quality IT support services to business in Calgary and laying the ground work for those in search of Central Alberta IT services.
Content Marketing Retreat: Measurement with Google Analytics Mightybytes
This document summarizes a content marketing retreat focused on using Google Analytics to measure content marketing efforts. The retreat covers measuring key metrics, establishing benchmarks, determining important metrics to track, iterating measurement based on insights, and new Google Analytics features for social media analytics, custom dashboards, and multi-channel attribution. Attendees are encouraged to ask questions about how their efforts are affecting customer behavior and business objectives in order to continuously improve performance.
Similar to Think Like A Coder - A New Account Structure Framework (20)
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
Yes, It's Your Fault Book Launch WebinarDemandbase
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
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At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Think Like A Coder - A New Account Structure Framework
1. Think Like A Coder –
A New Account Structure Framework
Julie Friedman Bacchini
President, Neptune Moon LLC
2. When You Leave Today You’ll Know:
•How to maximize account performance
with better data organization
•What naming conventions are & why
they work
•Ways to leverage well-named & organized
account data in Google Analytics
3. Account Structure Assumptions
A.K.A. - Things You Should Always Do
Learn from
one platform
& apply
across many
When in
doubt,
break it out
Be specific &
tightly themed
4. The Philosophy Behind It All
• Similar campaigns (audience, geo targeting, messaging) often run on multiple
platforms
• Data analysis is more effective & timely with descriptive naming
• Build accounts and other PPC assets to have as many available built-in data
points as possible
• Pre-plan the types of information you will want to examine to fully analyze
performance
5. Thinking Like A Coder
The more data
points you have, the
more you can
analyze
Platforms
process data
points
A data point
is a SINGLE
item with a
specific value
It’s all about
Data Points
6. Building Like A Coder
Analysis to
Perform
What You Want
To Group
Together
What You Want
To Exclude
Desired
Data
Points
7. • Start your process by thinking about the information you will want to GET OUT
of your account.
• What types of data might you want to group together for analysis?
• What types of data might you want to exclude from each other for analysis?
• Outline all of your desired Data Points, so you can use them in your naming of
things.
Building Like A Coder
Coming Up With Desired Data Points
8. AdWords Campaigns:
• Brand Name
• Restaurant General
• Happy Hour
• Call Ahead Seating
• Special Events
Sample Baseline Structure Outline
Facebook Campaigns:
• Brand Awareness
• Happy Hour Specials
• Live Entertainment
• Daily Specials
BingAds Campaigns:
• Brand Name
• Restaurant General
• Happy Hour
• Call Ahead Seating
• Special Events
Sample Client - Restaurant & Bar
10. Naming Convention: planned scheme for naming things
Naming Conventions should contain all elements in your system – campaigns,
tracking numbers, extensions, landing pages, etc.
Err on the side of over naming everything –
it gives you more data points to work with in analysis
Naming Conventions – Your New BFF
11. Without a naming convention, campaign names tend to lack
description necessary in deeper analysis
• AdWords Campaign Examples:
Awareness
Corporate Lunch
• Facebook Campaign Examples:
Awareness
AC Tune Up
Typical Campaign Names
12. AdWords Campaign Names Naming Convention:
Platform + Campaign Goal/Focus + Geo Target
AdWords Campaign Examples:
AdWords - Initial Brand Awareness - Philadelphia City
AdWords - Corporate Lunch - Delaware County
AdWords - AC Tune Up - South Jersey
AdWords - Happy Hour - Philadelphia Metro
AdWords Campaign Names – With Naming Conventions
13. Facebook Campaign Examples:
Facebook - Initial Brand Awareness - Traffic - Montgomery County
Facebook - AC Tune Up - Traffic - Wilmington
Facebook - AC Tune Up - Lead Gen - Chester County
Facebook - Happy Hour - Conversions - Denver Suburbs
Facebook Campaign Names – With Naming Conventions
Facebook Campaign Naming Convention
Platform + Campaign Goal/Focus + Objective + Geo Target
14. Be specific in the focus of the Ad Group when naming it
Sample Ad Group Names:
Happy Hour - Phila Suburbs - Weekdays
Valentine’s Day - Wilmington
Emergency AC Service - Denver - Weekends
Keep Up The Specifics In Ad Groups
Ad Group Focus + Targeting + Anything Else Unique
Ad Group Naming
15. Be even more specific when naming Facebook Ad Sets
Examples of Ad Set Names:
• Brand Intro - Web Visitors - Traffic - Phila Suburbs
• Happy Hour - Email List - Traffic - Miami
Ad Set Naming - Facebook
Naming Convention For Ad Set Names
Theme of Campaign + Audience + Objective + GeoTarget
16. Be even more specific yet when naming Facebook Ads!
Examples of Ad Names:
• Brand Intro - Free Consult - Web Visitors - Traffic - Phila Suburbs
• Dinner - Surf Turf – Customer LAL - Traffic - Dallas
Naming Convention For Ad Names
Theme of Campaign + Something Unique About The Ad +
Audience + Objective + GeoTarget
Ad Naming - Facebook
17. Follow similar guidelines for naming landing pages
Examples of Landing Page Names
• www.CompanyX.com/ac-tune-up-delaware-county-adwd
• www.CompanyX.com/ac-tune-up-philadelphia-city-fbk
NOTE: You can also use codes for these items if you prefer to be less transparent in your page URLs
Landing Page Path Naming Convention
Topic + geo target + platform
Landing Page Naming Strategy
18. Company X – An HVAC Company
AdWords:
• AdWords - Brand Awareness - Chester County
• AdWords - Brand Awareness - Montgomery County
• AdWords - AC Tune Up - Chester County
• AdWords - AC Tune Up - Montgomery County
Facebook:
• Facebook - Brand Awareness - Traffic - Chester County
• Facebook - Brand Awareness - Reach - Montgomery County
• Facebook - AC Tune Up - Traffic - Chester County
• Facebook - AC Tune Up - Conversions - Montgomery County
Sample Partial Account Structure
19. • Start your process by thinking about the information you will want to GET OUT
of your account.
• What types of data might you want to group together for analysis?
• What types of data might you want to exclude from each other for analysis?
• Outline all of your desired Data Points, so you can use them in your naming of
things.
Building Like A Coder
Data Point Analysis In Action
20. By including the platform, topic and geo targeting in your naming, you can
view groups of campaigns more easily within a platform.
Let’s say you want to see all the campaigns that targeted Philadelphia…
Make Finding Specific Campaigns Easier
AdWords Classic UI
AdWords New UI
21. Searching & Filtering On Facebook
Search/Filter
Names Available
To Show All Philadelphia Targeted Campaigns
You can do this easy geo sorting or analysis because you
defined location as a data point that was important to include in
your naming conventions.
22. By including the platform, topic and geo targeting in your naming
convention, you can easily drill into these items in Analytics.
Why Bother With So Many Data Points?
23. If you want to view all the campaigns
you used for Awareness, across all
platforms in Google Analytics, start
here by using the “contains” criteria
for “Awareness”.
Leave the rest blank.
You’ve now created a Segment that
will show you all Awareness
Campaign traffic in any report/screen.
Segmenting - Start At Top Level Data Points
24. You absolutely can, if all you ever want or need to know is viewable from the
Campaigns area in Google Analytics…
Use the search function from the AdWords >> Campaigns report in GA, enter
Awareness, and only see campaigns who’s names include Awareness.
Can’t You Just Look At Campaigns?
25. If you want to look at
other stats and see
them for a particular
set of your campaigns,
you will need
segments.
This shows device
behavior mobile vs.
desktop for all
Awareness campaigns.
What If You Want More?
26. GA conditions are something you want or do not want to see in a Segment.
Criteria can be entered as OR (if matches any data point chosen) or AND (must
match all data points chosen).
Conditions Are Really Powerful
27. This is where you can mix and match all the data points you’ve generated
to sort, combine or exclude data:
Choose Any Combination Of Data Points
The possibilities are virtually endless for segmenting data –
you will be overjoyed at having set up so many data points!
28. • Start your process by thinking about the information you will want to GET OUT
of your account.
• What types of data might you want to group together for analysis?
• What types of data might you want to exclude from each other for analysis?
• Outline all of your desired Data Points, so you can use them in your naming of
things.
Building Like A Coder
Common Snafus & Questions
29. • AdWords with auto-tagging: AdWords sends back details about Campaign,
Source, Medium, Ad Group, Keyword and Search Query automatically (this
is the default setting)
• For all other platforms: add parameters to your URLs to ensure they are
passed back to GA (they are not natively passed to GA)
Make Sure Data Is Being Sent
30. Add parameters to ALL of your URLs to ensure maximum data is sent back to
Google Analytics (you can do this for non-paid content too!)
A URL builder will create a URL you can use for each campaign, landing page,
etc. and will look something like this:
https://www.CompanyX.com/?utm_source=bingads&utm_medium=cpc&utm
_campaign=bingads_ac_tuneup
Adding URL Parameters Is Key
31. • Referencing your Cheat Sheet
for how you’ve chosen to
name things, build all of the
links for your accounts via a
link builder (more on Cheat
Sheets later!)
• Google has a good one:
https://ga-dev-
tools.appspot.com/campaign-
url-builder/
Use A URL Builder For All Links
32. All paid traffic will not be
counted as such!
Google Analytics uses Medium =
cpc as the indicator that traffic
came from paid advertising
**Facebook, for example, does
not pass utm_medium=cpc
automatically from ad links**
If You Don’t Tag Your Links…
33. When you don’t tag your non-AdWords
traffic, the only clicks attributed to Paid
Search will be AdWords (assuming you
have auto-tagging enabled which is the
default setting).
The Social % here includes both paid
and organic, because it was not tagged
Acquisition Will Be Inaccurate in GA
34. If you want less transparency in your strategy showing in your URLs, you
can come up with your own second level system for naming using codes
for values.
Use numerical values & then have a table to translate those values into
more meaningful data points:
• Awareness campaign = 001
• AC Tune UP campaign = 002
https://www.CompanyX.com/?utm_source=bingads&utm_medium=cpc&
utm_campaign=002
Showing Less Info In URLs
35. Start with defining the basics – source and medium
• Source = terms for non-AdWords platforms (using the lower case
words is preferable to have it all in the same bucket in GA)
Facebook = facebook
Twitter = twitter
Instagram = instagram
• Medium = cpc (this is how AdWords will be categorized, so using it
for other paid traffic sources puts them all in Paid Search together)
Creating A Cheat Sheet Legend
36. List out all known topics, geographies, etc. and decide on the exact
words or abbreviations that should be used for URLs, campaigns,
landing pages, etc.
• Philadelphia = phila
• Plumbing = plumbing
• AC Tune Up = ac_tuneup
Using the same variation of a word/abbreviation is the simplest
method, but I often abbreviate locations and platform names in
landing pages (like adwd for AdWords and fbk for Facebook)
Cheat Sheet Details
37. • Include all of your existing (and planned) campaigns on your master list
• A separate list per platform can be more manageable, if there are a large
number of campaigns (tabs in a spreadsheet work for this too!)
• Include all of the elements from your cheat sheet for each part of your
campaigns (Campaign names, ad group/ad set names, landing page names,
etc.) – map the structure
• SHARE with anyone who works on the accounts
Create A Master List Of Campaigns
38. • Map all of your current campaigns to have a clear picture of everything that
is running.
• Determine if any type of naming conventions are in use and begin to create
your Cheat Sheet.
• If no naming conventions exist, create your own and apply to your
campaigns.
• After a few weeks, create your first segments in Google Analytics and enjoy
the fruits of your labor!
How To Get Started In Your Accounts
39. Questions?
Find me here or on @NeptuneMoon
Julie Friedman Bacchini
President, Neptune Moon LLC
Thank You!