The document examines the leadership of Michael Eisner during his time as head of The Walt Disney Company. It describes Disney's culture and business model under Walt Disney, focusing on nurturing creativity through different phases. During Eisner's era, Disney greatly expanded through acquiring companies like ABC and Pixar. However, some felt Eisner lost sight of Disney's magic and prioritized profits over quality, hurting morale and the company's public image over time.
3DThinking - Innovative Problem Solving NOMMAJames Feldman
Short version of Jim Feldman's speech to NOMMA in Feb. 2012 about 3DThinking. 3DThinking is a process to teach people how to become innovative problem solvers. This abbreviated version of the slideshow is only the smallest piece of this valuable equation.
For startups, storytelling is an important way for them to connect with target audiences. This presentation talks about why storytelling is important and the step involved to develop good stories.
3DThinking - Innovative Problem Solving NOMMAJames Feldman
Short version of Jim Feldman's speech to NOMMA in Feb. 2012 about 3DThinking. 3DThinking is a process to teach people how to become innovative problem solvers. This abbreviated version of the slideshow is only the smallest piece of this valuable equation.
For startups, storytelling is an important way for them to connect with target audiences. This presentation talks about why storytelling is important and the step involved to develop good stories.
As a part of a pitch presentation we were asked to create an Experiential Marketing activation for Crayola. Our concept and activation is mentioned in the presentation. It was a team effort with Alysha Rajguru, Kush Rathod and Monil Kapadia wherein we also create social media posts, print ads and a TVC. The TVC isn't included in the deck due to the size, all the images used are from google since they're only concepts. All the material that represents Crayola was provided by the client themselves.
Firstborn 99U Studio Session: Selling to SkepticsFirstbornNY
Most client projects start with the unenviable task of the tough sell—earning a company's trust and asking them to shun the status quo. During our 99U Studio Session we shared some of our techniques and put them to the test to help attendees learn how to get stubborn skeptics on their side.
Brand Who You Really Are, Your X-Factor.
FREE X-FACTOR SELF-ASSESSMENT
Discover how well you already know your X-factor
http://www.runamagnus.com/xfactor_self_assessment
A presentation about ways of working more creatively with consumers in co-creation work.
Given at the world Mass-Customisation, Personalisation and Co-Creation conference (MCPC 2011) in San Francisco.
Master Secrets to becoming a trillionaire Volume1chimejoseph
Timeless Wisdom and Practical Advice for the utterly ambitious.
An International Wealth Mastery bestseller. 20 Wisdom keys and undeniable truths that guarantee a Trillionaire status and tremendous wealth. The complete practical wealth and financial
guide to becoming a Trillionaire and super rich. Radical ideas and concepts that are guaranteed to change your financial destiny forever. A motivational and inspirational series.
These slides are from a presentation which I gave on the creative culture of Pixar, as told by Ed Catmull in his recently-published book titled Creativity, Inc.
Creating a Healthy Digital Culture: How empathy can change our organizationsDomain7
We often think of empathy as an abstract, emotional concept, maybe even see it as a weakness in an organizational context. This presentations suggests that empathy might be our greatest secret weapon to changing our organizations to become higher-performing, more innovative, better places to work, serving happier customers.
From #NowWhat15, http://nowwhatconference.com/
Creating a Healthy Digital Culture by Kevan Gilbert (Now What? Conference 2015)Blend Interactive
Now that your new site is up, it’s the time to think for long-term. Next year, will you still be the only champion for change? Or will everyone from leadership to front-line workers embrace the power of digital? Was this web project just short-term relief work to solve itchy problems, or is it part of a pattern of thoughtful, iterative growth? Discover tools, approaches and facilitation tactics to help transform your organization into a culture of digital excellence.
My session from SMX Munich about generating the BIG links. Building creative assets that deserves more than just the links! Featured campaigns: Unknown Tourism for Expedia, Directors Cut for Gocompare.com, Unicorn League for Sage and Virtual Flaam for Expedia Norway. Tools mentioned in session: Gorkana (for journalist contacts) and Buzzstream (for outreach process)
As a part of a pitch presentation we were asked to create an Experiential Marketing activation for Crayola. Our concept and activation is mentioned in the presentation. It was a team effort with Alysha Rajguru, Kush Rathod and Monil Kapadia wherein we also create social media posts, print ads and a TVC. The TVC isn't included in the deck due to the size, all the images used are from google since they're only concepts. All the material that represents Crayola was provided by the client themselves.
Firstborn 99U Studio Session: Selling to SkepticsFirstbornNY
Most client projects start with the unenviable task of the tough sell—earning a company's trust and asking them to shun the status quo. During our 99U Studio Session we shared some of our techniques and put them to the test to help attendees learn how to get stubborn skeptics on their side.
Brand Who You Really Are, Your X-Factor.
FREE X-FACTOR SELF-ASSESSMENT
Discover how well you already know your X-factor
http://www.runamagnus.com/xfactor_self_assessment
A presentation about ways of working more creatively with consumers in co-creation work.
Given at the world Mass-Customisation, Personalisation and Co-Creation conference (MCPC 2011) in San Francisco.
Master Secrets to becoming a trillionaire Volume1chimejoseph
Timeless Wisdom and Practical Advice for the utterly ambitious.
An International Wealth Mastery bestseller. 20 Wisdom keys and undeniable truths that guarantee a Trillionaire status and tremendous wealth. The complete practical wealth and financial
guide to becoming a Trillionaire and super rich. Radical ideas and concepts that are guaranteed to change your financial destiny forever. A motivational and inspirational series.
These slides are from a presentation which I gave on the creative culture of Pixar, as told by Ed Catmull in his recently-published book titled Creativity, Inc.
Creating a Healthy Digital Culture: How empathy can change our organizationsDomain7
We often think of empathy as an abstract, emotional concept, maybe even see it as a weakness in an organizational context. This presentations suggests that empathy might be our greatest secret weapon to changing our organizations to become higher-performing, more innovative, better places to work, serving happier customers.
From #NowWhat15, http://nowwhatconference.com/
Creating a Healthy Digital Culture by Kevan Gilbert (Now What? Conference 2015)Blend Interactive
Now that your new site is up, it’s the time to think for long-term. Next year, will you still be the only champion for change? Or will everyone from leadership to front-line workers embrace the power of digital? Was this web project just short-term relief work to solve itchy problems, or is it part of a pattern of thoughtful, iterative growth? Discover tools, approaches and facilitation tactics to help transform your organization into a culture of digital excellence.
My session from SMX Munich about generating the BIG links. Building creative assets that deserves more than just the links! Featured campaigns: Unknown Tourism for Expedia, Directors Cut for Gocompare.com, Unicorn League for Sage and Virtual Flaam for Expedia Norway. Tools mentioned in session: Gorkana (for journalist contacts) and Buzzstream (for outreach process)
My Secret Sauce by Cesar Prato AMA Chapter FIU Miami October 1st 2014Cesar Prato
Presentation made by Cesar Prato Churromania Marketing and Business Development Director to the American Marketing Association Florida International University Chapter Industry Night on October 1st 2014
360 Media Alliance Summit - Innovation and Risk Takingagetler
Newspapers need an influx of innovation and risk taking to move their business model forward. Al Getler challenged the audience of over 200 attendees to the conference to seek examples outside the industry, keep their antennas for opportunities to learn, associate with creative people, be life-long learners and CAPE UP to be the super heroes of MEDIA.
6. Room 1 The Dreamer ( Drive to Learn) Room 3 The Spoiler ( Drive to Defend) The elements used to organize the creative work force and guarantee creative outcomes Room 2 The Realist ( Drive to Acquire) Ideas will return to Room 1 to allow for the work on the project to continue, repeating the cycle. If an idea does not survive through Room 3, the idea is abandoned.
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15. Drive to Acquire Social norms Drive to Bond Drive to Learn Drive to Defend Personal values Past experience Mental skill set resolves competing drive demands Goal-directed choice and effort The Realist Disney Culture The Dreamer The Spoiler
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19. Eisner’s consistent micro-management "resulted in loss of morale throughout the company” as well as “the perception by all our stakeholder –consumers, investors, employees, distributors, suppliers, -that the company is rapacious, soul-less, and always looking for the ‘quick buck’ rather than long-term value which is leading to a loss of public trust.” -Roy Disney