The document discusses how a media product uses, develops, and challenges conventions of real media. Specifically, it summarizes: 1) The magazine takes inspiration from indie and jazz magazines in its photos and aims to fuse the cocky individualism of indie with the class and sophistication of jazz. 2) The front cover uses conventions like a masthead but aims for a hand-drawn, rough style to break from other music magazines. 3) The contents page similarly follows real magazine conventions but uses a rustic, polaroid-style to distance itself from gossip magazines. 4) The double-page spread uses columns and interviews but breaks conventions with its color scheme and individually styled models.