Software is eating the world! Every company is becoming a software company. If companies don’t, they cease to exist. Just imagine: you are a thermostat maker and suddenly you have Google as a competitor (via its Nest acquisition). This is just one of the many recent examples. Interestingly a lot of the innovations in the software industry are fuelled by abstraction and automation, concepts that are well-known in the MDD community. As the world is awakening to these concepts there is a clear opportunity (and need!) to bring MDD to a much broader audience. In this keynote we will analyse what’s happening on all layers of the software stack. We will also explore how we can become more relevant as an MDD community. There is a ton of knowledge and experience in our community that could move the needle for a lot of companies, but are we using it? We need to stop doing what we always do. We need bold ideas and the courage to start a journey with no clear endpoint!