This document summarizes research on sustainable operations practices in the hotel industry. It discusses how major hotel chains are promoting themselves as green and sustainable as a marketing trend. The research examines how hotels can meet guest demands while operating sustainably through various practices. It also explores the advantages of sustainable operations, finding they can help save costs and improve revenues. Current trends in the Indian hotel industry show sustainability is becoming more integrated.

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Opportunity of Sustainable Operations
Practises in Hotel Industry
Amrendra KUMAR
Thesis Supervisor: Dr. Mihalis GIANNAKIS
September 19. 2014

2. Contents
Motivation
Sustainable Hospitality Introduction
Research Process
Research Methodology
Research findings
Research Questions
Conclusion

3. Motivation
All major Hotel Chain are tagging themselves as Green & sustainable Hotel. Is it new marketing trend or need of the hour ?
According to LEED* the demand of being LEED certified increased 550%..
Source LEED:- * Leadership in Energy and Environmental Design

4. Sustainable Management
3 Pillars
Socio-
Cultural
Economic
Vitality
Ecological
Integrity

5. Sustainable Hospitality Operations
Economic
Protect the Environment
Socio - Cultural
•The main objective is to optimize the use of resources.
•Control the wastage.
•Promote social Cooperation and involve local people.
•Be Social responsible- improve the quality of life of community & manpower.
•Work on reduction of carbon foot print.
•Conservation of natural resources.

6. Research Questions
1.How hospitality industry can meet the demands of their stakeholders for comfort and efficiency while operating sustainably?
2.What level of advantage is achieved by operating sustainably?
3.What is the current situation and awareness of sustainable operations in Indian Hospitality Sector?
4.How can hotel develop and implements sustainability practices and value for the environment aspect water?

7. 1. Setting
Research
Objective
2. Conducting Research
3. Summarize
• Literature Review
•Thesis Question
•Frameworks
• Data Collection using research Methodology
• Analyzing Data
• Conclusions & Recommendation
Research Process

8. THEORETICAL FRAMEWORK

9. Triangulation Research Method
Data
Data Triangulation
Secondary Data
Interviews
Internal Company Reports

10. Case Study ITC Hotels
MAJOR POINTS FROM ITC HOTELS
ITC Hotels Tagline is “Responsible Luxury” and claimed to be biggest & greenest luxury Chain of the World.
The Chain has 11 LEED Platinum rated properties.
Uses LED lighting in public area.
Usage of Solar energy has reduced almost 20 % of energy consumption.
Water efficient Air conditioning system.
Usage of Low Volatile Organic Compound Paints & certified wood in guestroom & public areas.
Sourcing stationary and supplies from local vendors.
Planning of room with optimum usage of water usage and disposal.
HR policy for Manpower retention.

11. Qualitative Data Research
Customer’s feedback : On 4 questions
Interviewed 40 customers + 15 tourists.
Do you actively seek socially or environmentally active hotel?
60% of customer don’t agree
Does the sustainable practise influence your perception for hotel?
48% agrees
Would you like to pay more for CSR practising hotel chain?
50% can Pay more.
Are the hotels following CSR because of economic climate?
30% agrees.
 According to Customer Major reasons
 Public relations Advantage
 Financial Benefits.

12. FINDINGS

13. 1. How Hotel meet demands of guest while operating Sustainably ?
Knowing the need of Customer.
Creating awareness in the consumers with marketing promotion.
Being Genuine & transparent to customer.
Reassuring the customer.
Pricing for the customer.
Participation of customer.
Improving the quality of Life of External & Internal Customer.

14. Environmentally
3 R
Revenues
•Save the operational cost to the company hence increase the revenue.
• Reduce the carbon foot print.
•Save Non renewable Resources
• Low carbon emission.
• Environment al Friendly
•Reduces wastage the material.
•Re use Optimization of usage of product .
•Recycle of water etc can improve efficiency.
• Improve the brand image.
• Improves the guest experiences.
•Create awareness about the circular economy.
Advantages
2. Advantage of Operating Sustainably

15. 3. Current Trend : Indian Hospitality
It’s a nurturing trend in Indian Market.
New chain are promoted as Sustainable branding
Luxury Brand are getting more n more Certifications
Departmental Initiative being Integrated .
Manpower are Trained.
Guests are engaged for social interest.
Trend of Reduce, Reuse and Recycle is being Promoted.
Hotels are setting target and reflecting the results in Annual reports.

16. 4. Development & Integrating EMS
Assessment
Establish Objective
Develop & Implement Process
Evaluate & Measure Impact
Review & Improve
Implementing sustainability practice for Water

17. Summarizing Hoteliers Feedback
Sustainable Operations Management need of the Hour.
It increase the revenues and reduces operations cost .
Emphasis on Trained Manpower.
Trend of Reduce, Reuse and Recycle is being Promoted.

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