The document discusses sustainability in the hotel industry. It provides information on definitions of green hotels, various certification programs for hotels including EnergyStar, LEED, and Green Seal. It also discusses programs major hotel chains have implemented and case studies of specific green practices hotels have adopted, including reducing pool chemical use, installing wireless room controls, and implementing recycling programs.

2. M. Scott Parisi, CHAEcoGreenHotel-President Hospitality professional with over fifteen years experience with major hotel chains, such as Intercontinental, Starwood, Hilton and Choice Hotels. General Manager of the United States first L.E.E.D. certified and "Environmentally Friendly" Hotel; the Sheraton Rittenhouse.EcoGreenHotel is a hospitality services company that is dedicated to supporting hospitality sustainability. We do this through training, education, energy and sustainability solution services, web-based marketing and online purchasing channels.www.EcoGreenHotel.comwww.EcoGreenHotelStore.com

3. Will Customers Start Demanding a Green Hotel? MA12 – CSR & Travel – Because It MattersPresented by the NBTA Corporate Social Responsibility Committee Presenter: Leilani Latimer, Director, Sustainability Initiatives, Sabre Holdings; Donna Headley, Global Operations Manager, Chevron As the private sector continues to embrace CSR as a priority, triple bottom line (“people, planet, profit”) reporting is becoming the new norm in how companies measure performance. Learn the basics of CSR and why and how corporations are adding an environmental and social dimension to their corporate travel programs.

4. Will State and Local Governments Start Demanding a Green Hotel? As of January 1, 2008, state agencies and departments under the direction of the Governor could not contract for meeting and conference space with hotels or conference facilities that had not received the Florida Department of Environmental Protection’s (DEP) Green Lodging program designation for best practices in water, energy, and waste efficiency standards, except when certified to the Governor by the responsible agency head that no other viable alternative existed.Virginia Green is the statewide program that works to reduce the environmental impacts of Virginia's Tourism Industry. It is run as a partnership between DEQ, the Virginia Tourism Corporation and the Virginia Hospitality and Tourism Association.

5. According to the US Green Building Council buildings in the US account for: 72% of electricity consumption

6. 60% of total non-industrial waste•40% of primary energy use •39% of CO2 emissions •13.6% of potable water consumptionIn the US alone, hotels represent more than 5 billion square feet of space, nearly 5 million guest rooms, and close to $4 billion in annual energy use.Business meetings in the US constitute a $175billion industry, and Americans make more than 400 million long-distance business trips a year.

7. What is the Standard Definition a ‘Green’ or ‘Sustainable’ Hotel?In general a green hotel will:Minimize local environmental impact through the use of new technologies to use less energy, water and resources than traditionally operated counterparts.

8. Provide direct financial benefits for the building owners and operators (lower operational costs)•Build environmental and cultural awareness (educate consumers)•Provide positive experiences for both guests and hosts.•Have improved indoor air quality The hotel will be operated under the sustainability principals of: People, Profit, Planet

9. According to the US Green Building Council a ‘Green’ or ‘Sustainable’ Hotel will: Use 26% Less Energy

10. Emit 33% Carbon Dioxide •Use 30% Less Indoor Water •Send 50%-75% Less Solid Waste to Landfills and Incinerators•Green Buildings can also encourage the use of alternative transportation (walking, mass transit, low-emission, fuel-efficient or alternative fuel vehicles)The hotel will be operated under the sustainability principals of: People, Profit, Planet

11. What is the Standard Definition a ‘Green’ or ‘Sustainable’ Hotel?Currently, there is NO universally accepted Green Hotel Standard

12. Third Party EcoLabel Certifications

13. According to a 2009 Responsible Purchasing Trends report, the three most recognizable eco-labels are:RecognizedUtilized ENERGYSTAR 100% 94%LEED 91% 70% GREENSEAL 90% 66%

15. EnergyStar BenchmarkEnergyStar Labeled Building Scored between 1-100. 50 is average. 75 or above is required to receive label.GS-33 Bronze

16. Silver

17. Gold Must meet minimum standards for waste reduction, energy efficiency, water use reductions, green cleaning, hazardous substances etc.LEED NC, EB O&M, CI Certified

18. Silver

19. Gold

20. Platinum Most stringent of the three standards. Requires earning points for site selection, indoor air quality, waste reduction, energy efficiency, water use reductions, and purchasing

21. What Certification is right for my hotel? EcoRooms® & EcoSuites™: (www.ecorooms.com) Certified properties must meet eight strict eco-criteria for membership and certification. The criteria includes: use of Green Seal certified cleaning and paper products, towel and linen reuse program, recyclable waste program, energy efficient lighting, high efficiency plumbing, and 100% smoke-free properties.Rating: Must meet all eight program requirementsRecognized/Chosen by: American Hotel and Lodging Association (AH&LA) and the American Automobile Association (AAA).EPA’s Energy Star label: (www.energystar.gov) The Environmental Protection Agency’s Energy Star program enables buildings to qualify through meeting strict energy performance standards. Energy Star labeled properties use less energy, have reduced operating expenses, and reduced greenhouse gas emissions. To be certified, the property must attain a minimum score of 75, the top 25%, based on EPA’s National Energy Performance Rating System. As of November 2010, there are 426 Energy Star labeled U.S. hotels. Rating: Must obtain a score of 75 or higher.

22. What Certification is right for my hotel? Green Globe Certification: (www.greenglobecertification.com) This is a certification label for sustainability in both management and operations. Certification criteria cover several areas, including sustainable management and social economic, cultural heritage, and environmental aspects of sustainability. The program’s criteria are also updated annually to ensure international compliance. Rating: Must achieve threshold of at least 35% of the total 1,000 pointsGreen Key®: (www.greenkeyglobal.com) The Eco-Rating program is specifically designed for hotel operations to rank, certify and inspect green initiatives. Based upon a comprehensive environmental self-assessment, hotels are ranked and provided with guidance on how to “unlock” opportunities. The program assesses the five main operational areas of a property and covers nine sustainable practices. An on-site inspection may be conducted to confirm green hotel rating. Rating: One to Five Green KeysRecognized/Chosen by: Carlson Hotels, Hyatt Hotels, Motel 6,MGM Resorts International, Sofitel, Fairmont Hotels & Resorts and Accor in the U.S/North America region.

23. What Certification is right for my hotel? Green Seal certification: (www.greenseal.org) This tiered certification is presented to those lodging properties that achieve various levels of compliance with GS-33, Green Seal Environmental Leadership Standard for Lodging Properties. Properties must demonstrate science-based evaluation of sustainable practices in following areas: waste minimization, energy efficiency, conservation and management, management of fresh water resources, wastewater management, hazardous substances, and environmentally conscious purchasing.Rating: Bronze, Silver or Gold LevelsRecognized/Chosen by: The city of Los Angeles through its Green Business Initiative, as well as Chicago through its Green Hotels Initiative.USGBC LEED® certification: (www.usbgc.org/leed) The Leadership in Energy and Environmental Design (LEED) Green Building Rating System™ is the nationally accepted benchmark for the design, construction, and operation of high performance green buildings. Promotes a whole-building approach to sustainability by recognizing performance in five key areas: sustainable site development, water savings, energy efficiency, materials selection, and indoor environmental quality.Rating: Certified, Silver, Gold, or Platinum Level

24. What are Hotel Companies Doing to Create Green Programs? Starwood Hotels and Resorts-Brand-wide commitment for all Element Hotels to pursue the U.S. Green Building Council's (USGBC) LEED Certification

25. Holiday Inn – Branded Program Green Engage

26. Marriott – Has over 275 Energy Star Labeled Hotels and a LEED Certified prototype for new construction (15 in process)

27. Hilton has launched LightStay

28. Expedia and Travelocity – Announced Green Hotel Booking EnginesWhat are Hotel Companies Doing to Create Green Meetings? Starwood Hotels & Resorts has introduced green meeting guidelines at its North American properties and plans to roll out the practices globally next year.

29. Fairmount Hotels-Eco-Meet program helps meeting planners by providing a meeting structure that encourages maximum waste diversion and environmental awareness for conference delegates.

30. Kimpton Hotels-EarthCare program donates a portion of the proceeds to the Trust for Public Land.

31. Rosen Green Meetings® are events which are conducted in specific ways which help reduce the environmental burdens imposed by such activities. Partners in Energy Conscious Innovation brining you the greenest hotels on the planet

32. Case Study #1 – Swimming Pool Energy and Water Reduction HeatSaver: a bio‐degradable non‐toxic liquid that reduces evaporation in outdoor swimming pools by approximately 30% Automatic timer adds 4oz of product for every 1500 square feet of pool

33. Liquid rises to top and creates hydrophilic barrier invisible to guestsHotel Valencia in San Jose, CA is saving $12 per day, up to $4380 annually