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EcoGreenHotel –          Supporting Hospitality Sustainability
   Strengthening Bottom-Line Performance Through Innovative Sustainable Solutions

	
  


                             	
  
                     Corporate	
  Profile	
  

                                                        	
  




EcoGreenHotel LLC                                Skype: parisiscott
11803 Kingston Pike Suite 217                    Tel: 888.229.0213
Knoxville, TN 37934                              Email: info@ecogreenhotel.com



                                          	
  
 
Our Solutions
EcoGreenHotel supports and provides sustainable solutions to the hospitality industry. We have assisted
hotels and resorts throughout North America reduce their environmental footprint through water and energy
technologies. Our experience with Effective Technologies, utility rebates, low interest green loan programs,
grants and tax advantages allow us to support Energy Reduction Projects that will create positive cash flow
and add value to your real estate investment.

EcoGreenHotel is segmented into four divisions specializing in various aspects of sustainability as related to
the hospitality industry.

Energy Solutions Division
EcoGreenHotel supports hotels to identify energy efficient strategies that reduce a property’s energy usage
and overall environmental impact. As owner’s agents and through our vendor neutral approach, we find the
right technologies, products and solutions to deliver the best quality and value for all our clients. We specialize
in identifying and taking advantage of incentives, grants, rebates and loan programs that are available through
federal, state and local agencies. Our energy solutions include:

            §   Energy Star Benchmarking
            §   E2A Program = Energy Efficiency Analysis
            §   Energy Project Management
            §   Renewable Energy Evaluation and Strategy Development
            §   Low Interest Loan Technical Analysis and Administration
            §   New Build Energy Efficiency and Modeling
            §   Third Party Energy Purchasing


Sustainability Solutions Division
EcoGreenHotel strives to demonstrate that sustainability can, and should be, an integral part of the hospitality
industry and, more broadly, everyday business practice. Our sustainability solutions include:

            §   Certification Support: EcoRooms and EcoSuites, LEED, Green Seal, Green Key and Energy
                 Star Labeling
            §   Sustainable Development Analysis & Strategy Implementation
            §   Waste Benchmarking & Reduction Strategy Implementation
            §   Training & Education
            §   Green Internet Marketing


EcoGreenHotel.com and EcoGreenHotelStore.com
EcoGreenHotel.com provides resources and tools for hotel owners, operators and developers that strive to
operate sustainable hotel operations. EcoGreenHotel.com contains green products and solutions, industry
“green” news, basic environmental overview and other tools like checklists, green project ideas, book lists, and
resourceful links for a more sustainable hotel operation.

EcoGreenHotelStore.com is an online marketplace selling green and sustainable products that support the
hospitality industry.



EcoGreenHotel	
  –	
  888.229.0213	
  or	
  info@ecogreenhotel.com	
                       2	
  
	
  
 
Energy Solutions Division
Our energy solutions include:

§   Energy Star Benchmarking
§   E2A Program = Energy Efficiency Analysis
§   Energy Project Management
§   Renewable Energy Evaluation and Strategy Development
§   Low Interest Loan Technical Analysis and Administration
§   New Build Energy Efficiency and Modeling
§   Third Party Energy Purchasing




Energy Efficiency Analysis Program Details
§   Benchmarking hotel property’s current energy consumption
§   Recommendations of proven energy conservations including:
                 Example Phase One ECM’s
            ü   Energy management systems
            ü   LED lighting upgrades
            ü   Laundry Technologies
            ü   Pool and hot tub technologies
            ü   Window energy conservation
                 Example Phase Two ECM’s
            ü Cogeneration
            ü Renewable energy source: Solar PV and Solar Thermal
§   Funding opportunities through local utility rebate programs, state and federal grants and incentives
§   Revenue creation through demand response programs
§   Cash flow summary
§   Green Hotel Certification and Marketing Opportunities




EcoGreenHotel	
  –	
  888.229.0213	
  or	
  info@ecogreenhotel.com	
               3	
  
	
  
 
E2A Cash Flow Example:

Sample Project A
Property: Hilton Garden Inn – Nashville/Smyrna, TN
Number of Rooms: 112
Year Built: 2006

SCOPE OF PROJECT
LED Lighting and Censoring Upgrade, Ozone Solution, Hot Water Boiler Management System, Occupancy
Based Energy Management System, Salt Chlorine Generators, Liquid Pool Blanket, Recycling and Waste
Management Strategy.


                  Pathway Lending Low Interest EILP:                                5%

                  TVA Utility Rebate                                                $13,512

                  1st Year Annual Fuel Savings:                                     $29,572

                  1st Year Savings on Maintenance                                   $1,722

                  Total Project Cost                                                $76,134

                             Five Year Positive Cash Flow (Including Escalation)    $162,435

                  Simple Return on Investment (Including Escalation)                2.43 years

	
  
Sample Project B
Property: Hostelling International – NY Manhattan, NY
Number of Rooms: 92
Year Built: 1856

SCOPE OF PROJECT
Energy Purchasing Strategy, LED Lighting and Censoring Upgrade, Ozone Solution, Variable Frequency
Drives, Occupancy Based Energy Management System, Window Conservation


                  NYSERDA Rebates                                                   $41,267

                  1st Year Energy Purchasing Savings                                $69,167

                  1st Year Annual Energy Efficiency Savings:                        $55,745

                  1st Year Savings on Maintenance                                   $1,925

                  Total Project Cost                                                $82,334

                                                      1st Year Positive Cash Flow   $85,770




EcoGreenHotel	
  –	
  888.229.0213	
  or	
  info@ecogreenhotel.com	
                           4	
  
	
  
 

Sustainability Solutions Division
Our sustainability solutions include:

            §   Certification Support: EcoRooms and EcoSuites, LEED, Green Seal, Green Key and
                 Energy Star Labeling
            §   Sustainable Development Analysis & Strategy Implementation
            §   Waste Benchmarking & Reduction Strategy Implementation
            §   Training & Education
            §   Green Internet Marketing


                                                                         EGH Solutions are alligned with
                                                                         strategies to achieve LEED,
                                                                         Green Seal, Green Key and
                                                                         Energy Star Certifications as
                                                                         well as state and local
                                                                         programs.



                                                                         Illustration displays recent
                                                                         growth of green hotel
                                                                         certification programs
                                                                         	
  



Training & Education Solution
    •   Green Team creation
    •   Coach Green Team to formulate actions plans and goals = strategy
    •   Consistent follow up to insure proper execution of strategy
    •   Onsite property training sessions conducted by an EcoGreenHotel Sustainability Professional,
        which includes green sustainable practice manuals and procedures
    •   Our educational tools support practices acceptable by the USGBC for LEED accreditations,
        which includes:
            o    Environmentally Preferable Purchasing (EPP)
            o    Green Cleaning Practices
            o    Solid Waste Management
            o    Integrated Pest Management Policies

EcoGreenHotel	
  –	
  888.229.0213	
  or	
  info@ecogreenhotel.com	
                5	
  
	
  
 

Green Hotel Marketing Solution
The Internet has changed forever the way consumers plan and purchase travel. Marketing your
property's green initiatives must be a crucial part of your hotel's comprehensive direct internet
marketing strategy. Our green marketing solutions includes:

§                          Align sustainability message with existing strategies
§                          Creation and distribution of multiple press releases to both online and offline publications
                                                           §      Creation, design and development of property specific
                                                           MicroSite leading to booking page
                                                           §      EcoFeature distribution to EcoGreenHotel’s database of
                                                           250+ media outlets including Hotel News Resource
                                                           §      Strategic Search Engine Optimization (SEO) and Search
                                                           Engine Marketing (SEM) campaigns
                                                           §      Organic search results on Bing, Google and Yahoo search
                                                           engines
                                                           §      Coaching your property to engage in Social Marketing


                                                                           	
  

Example: EcoGreenHotel has developed and
implemented SEO strategies for the
Homewood Suites Oakland Waterfront
including the creation and launch of a
MicroSite. This MicroSite continuously
populates in multiple first page search results
for “Oakland Green Hotels” on Google, Bing
and Yahoo.




	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  




EcoGreenHotel	
  –	
  888.229.0213	
  or	
  info@ecogreenhotel.com	
                                   6	
  
	
  
 
EcoGreenHotel.com

Green Hotel Resources, Ideas, News, Events & More…

                                                                  Sustainability is an ever-evolving field, and as
                                                                  hospitality sustainability EcoExperts, we’re
                                                                  constantly learning new things. Instead of
                                                                  keeping it to ourselves – we share our
                                                                  knowledge!

                                                                  EcoGreenHotel provides online resource,
                                                                  publication editorials and tools!




The resourceful website, www.ecogreenhotel.com, provides valuable information including green
products and services, industry “green” news, basic environmental guidelines and other tools such as
checklists, project ideas, book lists, green events, and links to industry-related resources.




EcoGreenHotelStore.com
                                                                   An online marketplace that offers a broad
                                                                   range of eco-friendly and sustainable
                                                                   products that supports environmental
                                                                   purchasing for hotels.	
  




EcoGreenHotel	
  –	
  888.229.0213	
  or	
  info@ecogreenhotel.com	
                        7	
  
	
  
 
Our Leadership Team

SCOTT PARISI CHA, PRESIDENT
                    Scott is a veteran hospitality professional now leading the EcoGreenHotel team. Scott’s background in
                    hospitality and passion for the environment has supported the creation and implementation of branded energy
                    and sustainability programs proven successful in both franchise and independent hotels. Scott served as
                    General Manager of the United States first L.E.E.D. certified and “Environmentally Friendly” Hotel; the Sheraton
                    Rittenhouse Square, Philadelphia, PA. Scott advanced from General Manager to specializing in multi property
                    management including experience with major hotel chains, such as Intercontinental, Starwood, Hilton and
                    Choice Hotels.




CHRIS LEWIS, DIRECTOR OF ENERGY SOLUTIONS
                     Chris has over 17 years in the hospitality industry both in the U.S. and abroad managing and directing all
                     departments including hotel operations, food and beverage, renovation and construction. He brings broad
                     experience with full and select service hotels, facility management, property improvement, environmental
                     initiatives, openings and multi-property management to the team. Chris previously served as Development and
                     Construction Manager at OTO Development opening dozens of branded new development hotels. His expertise
                     includes mechanical systems, equipment specs, purchasing habits, standard operating procedures and project
                     management. He was responsible for the “green initiatives” for several properties that successfully qualified to
                     achieve Florida Green Lodging, EcoRooms and EcoSuites, California Green Lodging Energy Star, LEED
                     Certifications.


GEOFF GROCHMAL,	
  SUSTAINABILTY ANALYST

                  Since	
  early	
  2011	
  has	
  worked	
  in	
  the	
  Energy	
  Solutions	
  Division,	
  specializing	
  in	
  Energy	
  Star	
  benchmarking.	
  
                  Geoff	
  graduated	
  from	
  The	
  George	
  Washington	
  University	
  with	
  a	
  BA	
  in	
  Economics.	
  Prior	
  to	
  his	
  work	
  at	
  
                  EcoGreenHotel,	
  Geoff	
  had	
  conducted	
  an	
  extensive	
  array	
  of	
  quantitative	
  research	
  –	
  choosing	
  to	
  focus	
  on	
  
                  Californian	
  “green”	
  legislation	
  AB 939 Integrated Waste Management Act for his senior thesis research
                  project. His findings showcased a fundamental link between an area’s wealth and its ability to meet the state’s
                  “green goals.”




BRAD REED,	
  LIGHTING AND SUSTAINABILITY ANALYST – Supporting the Energy Solutions Division, specializing in
advanced lighting and control technologies. Brad has a vast knowledge of utility, state and federal rebates and incentives.
Brad specializes in administration and submissions of incentive programs, building modeling, grant and tax incentive
processing.



SUSAN PATEL, CHO, Co-Founder
                      Susan has years of financial analyst experience ranging from real estate investments to derivatives. Patel
                      graduated from Rutgers University with a BA in Economics. Prior to her real estate experience at General
                      Motors Asset Management, she worked for a diverse range of organizations including a small private equity
                      firm focused on 80% hotel investments, Merrill Lynch, MetLife Investments managing $1 million in foreign
                      exchanges within one year and setting higher standards, and last but not least 11 years of retail business
                      management. Susan is actively involved with local and nationwide organizations for “good causes.”




EcoGreenHotel	
  –	
  888.229.0213	
  or	
  info@ecogreenhotel.com	
                                                               8	
  
	
  

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EGH Corporate Profile 2012

  • 1. EcoGreenHotel – Supporting Hospitality Sustainability Strengthening Bottom-Line Performance Through Innovative Sustainable Solutions     Corporate  Profile     EcoGreenHotel LLC Skype: parisiscott 11803 Kingston Pike Suite 217 Tel: 888.229.0213 Knoxville, TN 37934 Email: info@ecogreenhotel.com  
  • 2.   Our Solutions EcoGreenHotel supports and provides sustainable solutions to the hospitality industry. We have assisted hotels and resorts throughout North America reduce their environmental footprint through water and energy technologies. Our experience with Effective Technologies, utility rebates, low interest green loan programs, grants and tax advantages allow us to support Energy Reduction Projects that will create positive cash flow and add value to your real estate investment. EcoGreenHotel is segmented into four divisions specializing in various aspects of sustainability as related to the hospitality industry. Energy Solutions Division EcoGreenHotel supports hotels to identify energy efficient strategies that reduce a property’s energy usage and overall environmental impact. As owner’s agents and through our vendor neutral approach, we find the right technologies, products and solutions to deliver the best quality and value for all our clients. We specialize in identifying and taking advantage of incentives, grants, rebates and loan programs that are available through federal, state and local agencies. Our energy solutions include: § Energy Star Benchmarking § E2A Program = Energy Efficiency Analysis § Energy Project Management § Renewable Energy Evaluation and Strategy Development § Low Interest Loan Technical Analysis and Administration § New Build Energy Efficiency and Modeling § Third Party Energy Purchasing Sustainability Solutions Division EcoGreenHotel strives to demonstrate that sustainability can, and should be, an integral part of the hospitality industry and, more broadly, everyday business practice. Our sustainability solutions include: § Certification Support: EcoRooms and EcoSuites, LEED, Green Seal, Green Key and Energy Star Labeling § Sustainable Development Analysis & Strategy Implementation § Waste Benchmarking & Reduction Strategy Implementation § Training & Education § Green Internet Marketing EcoGreenHotel.com and EcoGreenHotelStore.com EcoGreenHotel.com provides resources and tools for hotel owners, operators and developers that strive to operate sustainable hotel operations. EcoGreenHotel.com contains green products and solutions, industry “green” news, basic environmental overview and other tools like checklists, green project ideas, book lists, and resourceful links for a more sustainable hotel operation. EcoGreenHotelStore.com is an online marketplace selling green and sustainable products that support the hospitality industry. EcoGreenHotel  –  888.229.0213  or  info@ecogreenhotel.com   2    
  • 3.   Energy Solutions Division Our energy solutions include: § Energy Star Benchmarking § E2A Program = Energy Efficiency Analysis § Energy Project Management § Renewable Energy Evaluation and Strategy Development § Low Interest Loan Technical Analysis and Administration § New Build Energy Efficiency and Modeling § Third Party Energy Purchasing Energy Efficiency Analysis Program Details § Benchmarking hotel property’s current energy consumption § Recommendations of proven energy conservations including: Example Phase One ECM’s ü Energy management systems ü LED lighting upgrades ü Laundry Technologies ü Pool and hot tub technologies ü Window energy conservation Example Phase Two ECM’s ü Cogeneration ü Renewable energy source: Solar PV and Solar Thermal § Funding opportunities through local utility rebate programs, state and federal grants and incentives § Revenue creation through demand response programs § Cash flow summary § Green Hotel Certification and Marketing Opportunities EcoGreenHotel  –  888.229.0213  or  info@ecogreenhotel.com   3    
  • 4.   E2A Cash Flow Example: Sample Project A Property: Hilton Garden Inn – Nashville/Smyrna, TN Number of Rooms: 112 Year Built: 2006 SCOPE OF PROJECT LED Lighting and Censoring Upgrade, Ozone Solution, Hot Water Boiler Management System, Occupancy Based Energy Management System, Salt Chlorine Generators, Liquid Pool Blanket, Recycling and Waste Management Strategy. Pathway Lending Low Interest EILP: 5% TVA Utility Rebate $13,512 1st Year Annual Fuel Savings: $29,572 1st Year Savings on Maintenance $1,722 Total Project Cost $76,134 Five Year Positive Cash Flow (Including Escalation) $162,435 Simple Return on Investment (Including Escalation) 2.43 years   Sample Project B Property: Hostelling International – NY Manhattan, NY Number of Rooms: 92 Year Built: 1856 SCOPE OF PROJECT Energy Purchasing Strategy, LED Lighting and Censoring Upgrade, Ozone Solution, Variable Frequency Drives, Occupancy Based Energy Management System, Window Conservation NYSERDA Rebates $41,267 1st Year Energy Purchasing Savings $69,167 1st Year Annual Energy Efficiency Savings: $55,745 1st Year Savings on Maintenance $1,925 Total Project Cost $82,334 1st Year Positive Cash Flow $85,770 EcoGreenHotel  –  888.229.0213  or  info@ecogreenhotel.com   4    
  • 5.   Sustainability Solutions Division Our sustainability solutions include: § Certification Support: EcoRooms and EcoSuites, LEED, Green Seal, Green Key and Energy Star Labeling § Sustainable Development Analysis & Strategy Implementation § Waste Benchmarking & Reduction Strategy Implementation § Training & Education § Green Internet Marketing EGH Solutions are alligned with strategies to achieve LEED, Green Seal, Green Key and Energy Star Certifications as well as state and local programs. Illustration displays recent growth of green hotel certification programs   Training & Education Solution • Green Team creation • Coach Green Team to formulate actions plans and goals = strategy • Consistent follow up to insure proper execution of strategy • Onsite property training sessions conducted by an EcoGreenHotel Sustainability Professional, which includes green sustainable practice manuals and procedures • Our educational tools support practices acceptable by the USGBC for LEED accreditations, which includes: o Environmentally Preferable Purchasing (EPP) o Green Cleaning Practices o Solid Waste Management o Integrated Pest Management Policies EcoGreenHotel  –  888.229.0213  or  info@ecogreenhotel.com   5    
  • 6.   Green Hotel Marketing Solution The Internet has changed forever the way consumers plan and purchase travel. Marketing your property's green initiatives must be a crucial part of your hotel's comprehensive direct internet marketing strategy. Our green marketing solutions includes: § Align sustainability message with existing strategies § Creation and distribution of multiple press releases to both online and offline publications § Creation, design and development of property specific MicroSite leading to booking page § EcoFeature distribution to EcoGreenHotel’s database of 250+ media outlets including Hotel News Resource § Strategic Search Engine Optimization (SEO) and Search Engine Marketing (SEM) campaigns § Organic search results on Bing, Google and Yahoo search engines § Coaching your property to engage in Social Marketing   Example: EcoGreenHotel has developed and implemented SEO strategies for the Homewood Suites Oakland Waterfront including the creation and launch of a MicroSite. This MicroSite continuously populates in multiple first page search results for “Oakland Green Hotels” on Google, Bing and Yahoo.                                     EcoGreenHotel  –  888.229.0213  or  info@ecogreenhotel.com   6    
  • 7.   EcoGreenHotel.com Green Hotel Resources, Ideas, News, Events & More… Sustainability is an ever-evolving field, and as hospitality sustainability EcoExperts, we’re constantly learning new things. Instead of keeping it to ourselves – we share our knowledge! EcoGreenHotel provides online resource, publication editorials and tools! The resourceful website, www.ecogreenhotel.com, provides valuable information including green products and services, industry “green” news, basic environmental guidelines and other tools such as checklists, project ideas, book lists, green events, and links to industry-related resources. EcoGreenHotelStore.com An online marketplace that offers a broad range of eco-friendly and sustainable products that supports environmental purchasing for hotels.   EcoGreenHotel  –  888.229.0213  or  info@ecogreenhotel.com   7    
  • 8.   Our Leadership Team SCOTT PARISI CHA, PRESIDENT Scott is a veteran hospitality professional now leading the EcoGreenHotel team. Scott’s background in hospitality and passion for the environment has supported the creation and implementation of branded energy and sustainability programs proven successful in both franchise and independent hotels. Scott served as General Manager of the United States first L.E.E.D. certified and “Environmentally Friendly” Hotel; the Sheraton Rittenhouse Square, Philadelphia, PA. Scott advanced from General Manager to specializing in multi property management including experience with major hotel chains, such as Intercontinental, Starwood, Hilton and Choice Hotels. CHRIS LEWIS, DIRECTOR OF ENERGY SOLUTIONS Chris has over 17 years in the hospitality industry both in the U.S. and abroad managing and directing all departments including hotel operations, food and beverage, renovation and construction. He brings broad experience with full and select service hotels, facility management, property improvement, environmental initiatives, openings and multi-property management to the team. Chris previously served as Development and Construction Manager at OTO Development opening dozens of branded new development hotels. His expertise includes mechanical systems, equipment specs, purchasing habits, standard operating procedures and project management. He was responsible for the “green initiatives” for several properties that successfully qualified to achieve Florida Green Lodging, EcoRooms and EcoSuites, California Green Lodging Energy Star, LEED Certifications. GEOFF GROCHMAL,  SUSTAINABILTY ANALYST Since  early  2011  has  worked  in  the  Energy  Solutions  Division,  specializing  in  Energy  Star  benchmarking.   Geoff  graduated  from  The  George  Washington  University  with  a  BA  in  Economics.  Prior  to  his  work  at   EcoGreenHotel,  Geoff  had  conducted  an  extensive  array  of  quantitative  research  –  choosing  to  focus  on   Californian  “green”  legislation  AB 939 Integrated Waste Management Act for his senior thesis research project. His findings showcased a fundamental link between an area’s wealth and its ability to meet the state’s “green goals.” BRAD REED,  LIGHTING AND SUSTAINABILITY ANALYST – Supporting the Energy Solutions Division, specializing in advanced lighting and control technologies. Brad has a vast knowledge of utility, state and federal rebates and incentives. Brad specializes in administration and submissions of incentive programs, building modeling, grant and tax incentive processing. SUSAN PATEL, CHO, Co-Founder Susan has years of financial analyst experience ranging from real estate investments to derivatives. Patel graduated from Rutgers University with a BA in Economics. Prior to her real estate experience at General Motors Asset Management, she worked for a diverse range of organizations including a small private equity firm focused on 80% hotel investments, Merrill Lynch, MetLife Investments managing $1 million in foreign exchanges within one year and setting higher standards, and last but not least 11 years of retail business management. Susan is actively involved with local and nationwide organizations for “good causes.” EcoGreenHotel  –  888.229.0213  or  info@ecogreenhotel.com   8