Energy can exist in various forms, including heat and chemical bond energy. Heat is the kinetic energy of atomic and molecular motion, and is transferred from hotter to colder objects. Chemical bond energy is the potential energy stored in the attractive forces between bonded atoms and molecules. During chemical reactions, bond energy is converted to kinetic energy in the form of heat or motion. Calorimetry experiments allow measurement of heat changes to determine if reactions are exothermic (release heat) or endothermic (absorb heat).