Theory audience pro-forma
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The document discusses different audience profiles for various media. It defines the hypodermic needle model of communication as suggesting a direct transmission of message from sender to receiver. An example is given of Orson Welles' 1938 radio broadcast of "War of the Worlds" that was mistakenly believed to be a real news report of a Martian invasion by many listeners. The document also discusses different motivations people have for using various websites and platforms, such as to find information, keep personal files, socialize, and entertain themselves.
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The document discusses various audiences for different films and media content. It describes the primary and secondary audiences for films like The Shallows, Lego films, and children's films. The document also defines the hypodermic needle model of communication and provides an example of its use. It then discusses uses and gratifications theory and examples of using the internet for finding information, personal identity, social interaction, and entertainment. Finally, it discusses consumer generated content on YouTube and the advantages to media producers and reasons audiences generate content.
Theory - Audience Pro-Forma
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Media hoaxes are deliberately fabricated falsehoods that are spread through mass media channels. One of the most famous media hoaxes was Orson Welles' 1938 radio adaptation of The War of the Worlds, which convinced some listeners that Martians had actually invaded Earth. The hoax worked because people in 1938 had little access to other information sources and were primed by real war reports to believe an invasion was possible. While hoaxes can cause panic, some artists like Welles have used them to demonstrate how easily the media can manipulate beliefs and perceptions of reality.
Theory audience
The document discusses several theories related to audiences and media consumption, including:
1) The hypodermic needle theory which suggests that consumers wholly accept the information that is given to them in media, as exemplified by Orson Welles' 1938 radio broadcast causing mass panic.
2) Uses and gratifications theory which posits that people seek out specific media to fulfill personal needs related to information, identity, social interaction, and entertainment.
3) Consumer generated content which media producers benefit from as it is uploaded to their infrastructure at no cost to them, while audiences generate content to share things they find interesting or funny.
Theory audience
The document discusses several theories related to audiences and media consumption, including:
1) The hypodermic needle theory which suggests that consumers wholly accept the information that is given to them in media, as exemplified by Orson Welles' 1938 radio broadcast causing widespread panic.
2) Uses and gratifications theory which posits that people seek out specific media to fulfill personal needs related to information, identity, social interaction, and entertainment.
3) Consumer generated content which is uploaded by audiences on platforms like YouTube and Facebook, providing media producers content without cost while allowing audiences to share their interests.
Theory audience pro-forma
The document discusses audience profiles for three films - We Were Soldiers, The Big Lebowski, and The Lego Movie. It then covers the hypodermic needle theory of media effects, uses and gratifications theory, and consumer generated content. The hypodermic needle theory suggests that audiences immediately believe what they see in media. Uses and gratifications theory examines how audiences use media to fulfill information, identity, social, and entertainment needs. Consumer generated content discusses how audiences create their own media content.
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The document discusses various audiences for different films and media content. It describes the primary and secondary audiences for films like The Shallows, Lego films, and children's films. The document also defines the hypodermic needle model of communication and provides an example of its use. It then discusses uses and gratifications theory and examples of using the internet for finding information, personal identity, social interaction, and entertainment. Finally, it discusses consumer generated content on YouTube and the advantages to media producers and reasons audiences generate content.
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The document discusses several theories related to audiences and media consumption, including:
1) The hypodermic needle theory which suggests that consumers wholly accept the information that is given to them in media, as exemplified by Orson Welles' 1938 radio broadcast causing mass panic.
2) Uses and gratifications theory which posits that people seek out specific media to fulfill personal needs related to information, identity, social interaction, and entertainment.
3) Consumer generated content which media producers benefit from as it is uploaded to their infrastructure at no cost to them, while audiences generate content to share things they find interesting or funny.
Theory audience
The document discusses several theories related to audiences and media consumption, including:
1) The hypodermic needle theory which suggests that consumers wholly accept the information that is given to them in media, as exemplified by Orson Welles' 1938 radio broadcast causing widespread panic.
2) Uses and gratifications theory which posits that people seek out specific media to fulfill personal needs related to information, identity, social interaction, and entertainment.
3) Consumer generated content which is uploaded by audiences on platforms like YouTube and Facebook, providing media producers content without cost while allowing audiences to share their interests.
Theory audience pro-forma
The document discusses audience profiles for three films - We Were Soldiers, The Big Lebowski, and The Lego Movie. It then covers the hypodermic needle theory of media effects, uses and gratifications theory, and consumer generated content. The hypodermic needle theory suggests that audiences immediately believe what they see in media. Uses and gratifications theory examines how audiences use media to fulfill information, identity, social, and entertainment needs. Consumer generated content discusses how audiences create their own media content.
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Theory audience pro-forma
The document discusses several audience profiles for potential movies and web series. The primary audience for a new Star Wars movie would be teenagers who have seen the previous trilogies. For a new Star Trek TV series, the primary audience would be adult sci-fi fans. And for a new comedic movie from Rooster Teeth, the primary audience would be existing fans of their web series. It then provides examples of the hypodermic needle effect, including how some conspiracy theorists have influenced believers without evidence.
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Theory audience pro-forma-2
The document discusses several topics related to audience and media theory:
- It provides information on primary and secondary audiences for different media properties, noting things like age, gender, and content preferences.
- It defines the hypodermic needle model of communication as suggesting a message is directly received and wholly accepted by the audience.
- It lists some of the ways people use media for information, personal identity, social interaction, and entertainment purposes based on their uses and gratifications.
- It discusses consumer generated content on YouTube, noting advantages for media producers in making money from views and free production, and reasons audiences generate content like showing skills, entertainment, and popularity.
Audience Theory Pro-Forma .pptx
The document discusses various communication and media theories including:
- The hypodermic needle theory which suggests media directly injects messages into passive audiences. It cites the 1938 War of the Worlds broadcast causing widespread panic.
- Audience theory profiles for movies like The Lego Movie aimed at kids, Lord of the Rings at teens/men, and Star Wars for all ages.
- Uses and gratifications theory examines how people use media for information, identity, social interaction, and entertainment.
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1. Early theories viewed media audiences as easily manipulated masses that could be persuaded through advertising or propaganda. However, others saw media as having less influence and working in more subtle ways.
2. Historically, media like photography, film, radio, and television allowed entertainment and art to reach vast audiences, unlike older forms restricted by space. This led to concepts of audiences as atomized masses receiving identical content anywhere.
3. However, these "mass audience" theories have been questioned, as media exposure often occurs alone rather than as true crowds, and experiences are sometimes shared with others not present. Individual experiences also vary rather than all being equally influenced.
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The document discusses several theories of media audiences:
- Maslow's hierarchy of needs suggests audiences must have basic needs met before seeking self-actualization from media.
- Early theories viewed audiences as passive and directly influenced by media like the "hypodermic needle" model.
- Later theories propose audiences are active users who choose media to fulfill needs for information, identity, and entertainment.
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The document discusses theories of audience for media works, including:
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Theory audience pro-forma
The document discusses theories of audience for media works, including:
- Primary and secondary audiences can be defined by age depending on the complexity and themes of the work.
- Uses and gratifications theory examines how audiences use media for information, personal identity, social interaction, and entertainment.
- Consumer generated content like fan fiction allows audiences to demonstrate appreciation for fandoms and feel included.
Theory audience
The document discusses audience profiles for different types of media. The primary audience for Harold and Kumar Go to White Castle is 18-24 year olds, while the secondary audience is 14-17 year olds. The primary audience for SpongeBob SquarePants is 4-10 years old, with a secondary audience of 13-17 years old. It also discusses the primary and secondary audiences for a television program, noting the primary audience is likely teenagers due to the main actor, while the secondary audience is adults.
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The document discusses audience profiles for different types of media content. It provides examples of primary and secondary audiences for shows about violence/drugs, magical ponies, and a romantic musical. It also defines the hypodermic needle theory of media effects and gives an example of its use regarding a 1938 radio broadcast. Further, it provides examples of how social media platforms like Reddit, Twitter and Netflix are used for purposes of personal identity, social interaction, entertainment and information gathering. Finally, it discusses consumer generated content on YouTube in terms of advantages for media producers and motivations for audiences to generate content.
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2. research done
Here are the key points I would highlight in evaluating the research:
- The product research provided useful examples and inspiration for game design ideas. However, it was challenging to come up with truly original concepts.
- The online survey allowed me to gather feedback from a large sample size, giving insights into player demographics, preferences, and play habits. However, response rates for online surveys tend to be low.
- Interviews provided more in-depth perspectives than surveys, but were limited by only a small number of participants.
- The survey was distributed online via social media, allowing wide reach but reliance on voluntary participation. This led to a disadvantage of a potentially low response rate.
- Overall, triangulating
1. initial plans done
The document outlines Dominik Balint's initial plans for creating various multimedia projects, including a DVD/CD case, graphic novel, video game, and pixelated advergame. Dominik decides to focus on designing a pixelated arcade-style advergame that will be created in Photoshop. The game will involve collecting stars on different levels and will include characters, settings, posters, and an animation to demonstrate gameplay. Dominik plans to conduct research on existing games for inspiration and aims to target all ages with the fun but challenging game.
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The document discusses several audience profiles for potential movies and web series. The primary audience for a new Star Wars movie would be teenagers who have seen the previous trilogies. For a new Star Trek TV series, the primary audience would be adult sci-fi fans. And for a new comedic movie from Rooster Teeth, the primary audience would be existing fans of their web series. It then provides examples of the hypodermic needle effect, including how some conspiracy theorists have influenced believers without evidence.
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The document discusses several topics related to audience and media theory:
- It provides information on primary and secondary audiences for different media properties, noting things like age, gender, and content preferences.
- It defines the hypodermic needle model of communication as suggesting a message is directly received and wholly accepted by the audience.
- It lists some of the ways people use media for information, personal identity, social interaction, and entertainment purposes based on their uses and gratifications.
- It discusses consumer generated content on YouTube, noting advantages for media producers in making money from views and free production, and reasons audiences generate content like showing skills, entertainment, and popularity.
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The document discusses various communication and media theories including:
- The hypodermic needle theory which suggests media directly injects messages into passive audiences. It cites the 1938 War of the Worlds broadcast causing widespread panic.
- Audience theory profiles for movies like The Lego Movie aimed at kids, Lord of the Rings at teens/men, and Star Wars for all ages.
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2. Historically, media like photography, film, radio, and television allowed entertainment and art to reach vast audiences, unlike older forms restricted by space. This led to concepts of audiences as atomized masses receiving identical content anywhere.
3. However, these "mass audience" theories have been questioned, as media exposure often occurs alone rather than as true crowds, and experiences are sometimes shared with others not present. Individual experiences also vary rather than all being equally influenced.
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The document discusses several theories of media audiences:
- Maslow's hierarchy of needs suggests audiences must have basic needs met before seeking self-actualization from media.
- Early theories viewed audiences as passive and directly influenced by media like the "hypodermic needle" model.
- Later theories propose audiences are active users who choose media to fulfill needs for information, identity, and entertainment.
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This document provides an overview of the introductory course MEST 3. It begins with the course structure which includes theory tests, case study progress updates, terminology tests, and quizzes. It then discusses getting started with annotated research, media glossaries, relevant theories, images, and bibliographies. Several international news stories are then summarized, which will be discussed in the 'What in the world...?' segment of the course. It ends by discussing representing and ideology, emphasizing the importance of understanding context in analyzing representations in media texts.
Audience thery
The document discusses the target audiences for a film. The primary audience is identified as teenagers and young adults, while the secondary audience is identified as males ages 25-35. Another section discusses a horror film called "IT" and notes its primary audience is teenagers due to its 15 rating, while its secondary audience is adults and possibly middle-aged viewers.
Theory audience pro-forma
The document discusses theories of audience for media works, including:
- Primary and secondary audiences can be defined by age, such as adults aged 18-35 for complex movies or children aged 6-12 for fairy tales.
- Audiences for anime can be children/adults aged 14-35 as primary and adults over 35 as secondary.
- The "hypodermic needle" theory suggests that audiences immediately believe anything they see in media.
- Uses and gratifications theory examines how audiences use media for information, identity, social interaction, and entertainment.
- Consumer generated content like fanfiction allows audiences to engage with and extend original works.
Theory audience pro-forma
The document discusses theories of audience for media works, including:
- Primary and secondary audiences can be defined by age depending on the complexity and themes of the work.
- Uses and gratifications theory examines how audiences use media for information, personal identity, social interaction, and entertainment.
- Consumer generated content like fan fiction allows audiences to demonstrate appreciation for fandoms and feel included.
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The document discusses audience profiles for different types of media. The primary audience for Harold and Kumar Go to White Castle is 18-24 year olds, while the secondary audience is 14-17 year olds. The primary audience for SpongeBob SquarePants is 4-10 years old, with a secondary audience of 13-17 years old. It also discusses the primary and secondary audiences for a television program, noting the primary audience is likely teenagers due to the main actor, while the secondary audience is adults.
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Audience a2
The document summarizes several audience theories:
1) The hypodermic model suggests audiences passively absorb media messages without criticism, like a hypodermic needle. The 1938 "War of the Worlds" radio broadcast caused widespread panic, supporting this theory.
2) Cultivation theory argues heavy TV viewing shapes viewers' beliefs that the real world resembles TV depictions, like the perception that crime is increasing.
3) Desensitization theory claims repeated exposure to on-screen violence reduces sensitivity to real violence, shown through studies on video game players and the 1999 Columbine shooting.
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The document provides tips for writing a synthesis essay. It outlines 5 steps: 1) Create an account, 2) Complete a form with instructions and sources, 3) Review writer bids and choose one, 4) Review the paper and authorize payment, 5) Request revisions to ensure satisfaction. The document emphasizes that the service aims to provide original, high-quality content and offers refunds for plagiarized work.
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2. research done
Here are the key points I would highlight in evaluating the research:
- The product research provided useful examples and inspiration for game design ideas. However, it was challenging to come up with truly original concepts.
- The online survey allowed me to gather feedback from a large sample size, giving insights into player demographics, preferences, and play habits. However, response rates for online surveys tend to be low.
- Interviews provided more in-depth perspectives than surveys, but were limited by only a small number of participants.
- The survey was distributed online via social media, allowing wide reach but reliance on voluntary participation. This led to a disadvantage of a potentially low response rate.
- Overall, triangulating
1. initial plans done
The document outlines Dominik Balint's initial plans for creating various multimedia projects, including a DVD/CD case, graphic novel, video game, and pixelated advergame. Dominik decides to focus on designing a pixelated arcade-style advergame that will be created in Photoshop. The game will involve collecting stars on different levels and will include characters, settings, posters, and an animation to demonstrate gameplay. Dominik plans to conduct research on existing games for inspiration and aims to target all ages with the fun but challenging game.
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The document discusses research done on existing podcasts and documentaries including common features like voiceovers, interviews, flashbacks and black and white effects. It analyzes these products and finds they all include voiceovers, effects, and interviews. The document states these elements will be included in the author's own work, along with sound effects. It then profiles the intended audience for the work as 12+ year old males who are interested in football and have a balanced social status within their community.
1. initial plans(4) done
This document contains initial plans for a podcast that would cover a variety of genres including pop, rock, rap, and news. It also discusses doing segments on football (soccer) with a focus on the Premier League, including Liverpool, Barcelona, specific players like Messi and Salah, and fun facts about teams and players. Local content from York, England is also mentioned.
7. evaluation(4) done
The document provides a self-evaluation by Dominik Balint of a football podcast production project. It summarizes the strengths and weaknesses of Balint's research, planning, time management, technical qualities, and audience appeal. It also includes feedback from peers which praised the detailed information and suitable background music, but suggested improving the narrator's volume and energy, varying the pitch and pace of delivery, and adding sound effects. In response, Balint agrees changes should be made to make the narration louder and more engaging for listeners.
3. production experiments(3) done
The document describes the process taken to create a magazine cover in Photoshop. The creator used various tools like the Brush Tool and Horizontal Type Tool to add elements like the background, title, subtitle, image of a swordfish, and text describing publisher information. Tools like Ctrl+T were used to position and rotate elements. The final cover included a title, subtitle, image, and text describing the magazine details.
2. research(3) done
The document discusses research on magazine covers and how they can inform the design of a new sports magazine cover targeted at 12-18 year old males. It analyzes covers featuring Kylian Mbappé, Eminem, and Call of Duty Black Ops 4, noting their use of green screens, placement of text in attention-grabbing colors like red, and incorporation of darker shades. The analysis indicates the new cover will also use red text as it is suitable for both the magazine and sport topic. An audience profile identifies the target readers as 12-18 year old male belongers who will engage with family- and community-oriented content in a balanced social status.
1. initial plans(3) done
Dominik Balint created a mind map outlining initial plans for three magazine concepts: a sport magazine focused on football with articles on famous players and their cars, a music magazine covering various genres and popular artists, and a gaming magazine about video game events, consoles, and top games. The document provides details on the content and target audiences for each magazine type in the mind map.
7. evaluation(3) done
- The student conducted research that helped provide ideas for their magazine product, though it caused them to fall behind schedule.
- Their planning process involved writing down many ideas to refer back to during production.
- Time management was an issue, as the student did not complete the project on time. However, they were able to incorporate all of their planned elements by taking extra time.
- Feedback indicated the product was colorful and clear, though it could benefit from more football information and editing. The student agreed it was visually appealing but disagreed more editing was needed to increase realism.
6. production reflection(3) done
Dominik Balint created a magazine cover and double page spread in Adobe Photoshop CC 2018. He found background images and photos online and copied them into his project. He used various tools like the Magnetic Lasso and Horizontal Type tools to add text and remove backgrounds. Balint typed titles, subtitles, and information about the Champions League using different fonts and colors. He added final details like a barcode and price tag to make the magazine cover look professional.
5. pre production(3) - done
This document outlines the pre-production planning for a sports-themed project involving the creation of a game cover, poster, and advertisement animation using Photoshop. It details the props, locations, and images needed from Google. Contingency plans address potential issues like computer incompatibility, lack of images, and time management. Health and safety precautions involve proper computer setup to avoid eye strain or back pain. A weekly schedule allocates each day for collecting ideas and images, designing characters and backgrounds, and creating the different design elements before final evaluation.
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Theory audience pro-forma
- 2. Audience Profile • Primary Audience - Adults/Teenagers, Male, 10-99, People who are interested in cars. • Secondary Audience - Families, Male/Female, 10-99
- 3. Audience Profile • Primary Audience - Teenagers, Male/Female, 14-18 • Secondary Audience - Adults, Male/Female, 18-35
- 4. Audience Profile • Primary Audience - Families Male/Female, 14-65+ • Secondary Audience Children Male/Female, 0-14
- 5. Hypodermic Needle • Definition - The hypodermic needle model (known as the hypodermic-syringe model, transmission-belt model, or magic bullet theory) is a model of communication suggesting that an intended message is directly received and wholly accepted by the receiver. • Example - The classic example of the application of the Magic Bullet Theory was illustrated on October 30, 1938 when Orson Welles and the newly formed Mercury Theatre group broadcasted their radio edition of H.G. Wells' "War of the Worlds." On the eve of Halloween, radio programming was interrupted with a "news bulletin" for the first time. What the audience heard was that Martians had begun an invasion of Earth in a place called Grover's Mill, New Jersey.
- 6. Uses and Gratifications Information I use these websites to find out different information about stuff. For example I use the Premier League website to find out scores from matches that I am interested in and I couldn’t watch it. Then I use BBC News to see what is going on in the UK. Finally I use Accuwather to see what the weather is going to be like, if its going to rain.
- 7. Uses and Gratifications Personal Identity I use these websites/apps for files. I use the Gmail to send files and other different stuff to people and also to get different information, such as like getting notified through Gmail about youtubers uploading videos. I use the OneDrive to keep my files safe.
- 8. Uses and Gratifications Integration and Social Interaction People use social media to share their life and also to find out information about others and things happening.
- 9. Uses and Gratifications Entertainment People use these systems/platforms to entertain themselves and chill out and also to enjoy their spare time with their friends on their favourite game.
- 10. Consumer Generated Content • Example • What are the advantages to media producers? • Why would the audience generate content?
Editor's Notes
- Include a poster of a film of your choice and discuss the Primary and Secondary audiences referencing Gender and Age Discuss audience appeal for each audience.
- Include a poster of a film of your choice and discuss the Primary and Secondary audiences referencing Gender and Age. Discuss audience appeal for each audience.
- Include a poster of a film of your choice and discuss the Primary and Secondary audiences referencing Gender and Age. Discuss audience appeal for each audience.
- Provide a definition and example of the Hypodermic needle model
- Using the information below choose one example from each section and relate to your own life Example- Information > I use the BBC news website to find out information
- Using the information below choose one example from each section and relate to your own life Example- Information > I use the BBC news website to find out information
- Using the information below choose one example from each section and relate to your own life Example- Information > I use the BBC news website to find out information
- Using the information below choose one example from each section and relate to your own life Example- Information > I use the BBC news website to find out information